Abhi Godara is the Founder & CEO Rytr. He is also the Founder & CEO at HelpTap. Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost! In today's episode, We discusses the initial stages of his startup, where they utilized organic channels like LinkedIn, Facebook, and Reddit for marketing. He also discusses acquiring training data and recommends strategies depending on the domain, mentioning that GPT can work with a limited number of examples. Abhi highlights the importance of user experience in differentiating his product from competitors. Tune in to hear Abhi's insights and experiences in building Latitude and how you can apply these lessons to your own business. Find the full transcript at: https://www.aiproductcreators.com/ Where to find Abhi Godara: • LinkedIn: https://www.linkedin.com/in/abhimanyugodara/ Where to find Dhaval: • LinkedIn: https://www.linkedin.com/in/dhavalbhatt In this episode, we cover: 00:00:00 - Introduction 00:03:25 - Abhi's motivation for building an AI copywriting tool 00:05:15 - Strategies for acquiring the first thousand customers 00:09:40 - Differentiating the product in a competitive market 00:12:21 - Acquiring and using training data for AI models 00:13:50 - The story behind the acquisition by Copysmith 00:15:08 - The future of AI in content creation and advice for AI creators Transcript:-

Dhaval: This founder built an AI writing product that serves 4 million customers, and it got acquired in two years from Founding Date in this episode, we discuss his product development approach that differentiates his Gen AI writing product from the plethora of other gen AI writing products in the market space. We discuss his product differentiation strategy, his training, data gathering approach, and how he got his company acquired. Today my guest is Abhi Godara. He's the founder and CEO of Rytr and AI writing assistant that helps you create high quality content in just a few seconds at a fraction of the cost.

Welcome to the show, Abhi tell us about your product. Where are you at with it? what's the four 11?

Abhi: Right thanks Dhaval for having me. so I'm founder and CEO of Rytr one of the largest and probably the first one in the market AI writing platform. We have been there since last couple of years now. now we are serving close to 4 million customers all over the world with with close to perfect ratings pretty much on all the platforms. So it's been an amazing journey in terms of how, the platform has scaled which allows a lot of these content creators. Marketers And professionals to create really high quality copies across a range of use cases, purely through ai. So things like email writing, blog writing product description ads, you name it. Everything can be generated through our platform.

Dhaval: When did you found the company?

Abhi: So this was back in 2021 actually when we started working on this. although I've been in the AI space for a long time. but this idea took off only when OpenAI came to life back in 2020. So I was following that closely. And then when GPT 2 and then GPT 3 came out, and we bounced on that seemed like a great opportunity to build something like this and just to give you some background to that. Again I've been an entrepreneur for most of my career. And, when, one thing I've always found that content creation is a pain, especially when you're a small team just starting it's a fact that many startups and professionals fail because they do not possess the effective marketing and copywriting skills. While dabbling with GPT 3 on another sort of chat bot project, I realized the potential of this technology and the market it could address. And at that time we looked around and evaluated existing platforms and found the experience a bit frustrating. And decided, okay, let's give the market what it deserve. And that's how the AI writing tool was born. I think we were probably in the first six months of this technology when it came out. We launched this and yeah there is no looking back since then. From zero to almost 5 million customers now.

Dhaval: Wow. 5 million customers in less than two years. Did you bootstrap this? Was this venture funded? Tell us a little bit about the financial side of the business, if you may.

Abhi: Yes, absolutely. So the funny story is , it was completely bootstrap zero external financing or capital reached. We had a acquisition as well, last year now part of a bigger umbrella company called copysmith. And yeah, it was always a small team and even. As of today, we are just four people. It's a very, very small lean team. And for the first six to, I think nine months, it was just two of us, me and my co-founder, and we were just doing pretty much everything. So yeah, it's been a lean journey completely bootstrapped and even as of today we are a very small team that is focused on product and high quality customer support.

Dhaval: Okay. We'll switch to gears a little bit on. Where did the AI kick in for your customer experience? Customer journey? How did you make that decision that in this point of customer journey will be infusing ai? What was that decision making process like?

Abhi: Yeah, so I think the whole product itself was like, The foundation was ai, right? When GPT 3 came out, like it, it allowed people to create all kind of content and copies by just giving some examples or you can see, training data so when I played around with the technology, I could see the potential. Wow. What if I can turn it into a delightful experience for end users who can create all kinds of copies. So we did a lot of our own training data in terms of the different kind of copies that people would like to generate we trained the, the underlying sort of models which were provided to us by GPT 3 OpenAI. And then yeah, so the whole product was basically built on that technology from day one. AI was always there. It is an AI writing assistant, it's natural that AI is there. So yeah, so it was always AI first product, AI first pocket you can say. And when we launched, this was just heating up, this space was like just coming to life, I think now. AI and GPT 3 chatGPT all over the news, but maybe a couple of years back it was just a very sort of em embroiling, technology. Not many people knew about it. So yeah, but we decided, well, something like this can really make a difference. So that's how I think we bounced on it.

Dhaval: Yeah. You mentioned something about you fine tuned the models that you got from open AI. For new and aspiring product creators who may or may not have deep expertise in ai, is that a preferred route? Is it easy to fine tune existing foundational large language models that you get from OpenAI? If there are any tools you could, you would share with?

Abhi: I mean it to be honest with you, yeah, I think it's, uh, they've made it very easy. So it's not even a non-technical person can feed in some examples and have the AI. Produce content, which is of high quality and aligned with what the user is expecting. so it's not a highly technical of course you can fine tune to the extent that you can provide like thousands of examples with your own custom domain or maybe industry. And then the model would be like very, very customized to your needs. But , we didn't go that far and I don't think majority of the use cases need to go that far unless you're working with enterprises, I guess. so in our case it was, and this was like a couple of years back, now it is matured even further. So you can actually go in with chatGPT or any other such similar technology and with the zero short learning they're able to give you the output that, it's pretty decent. So, yeah. So I think even non-technical founders they're looking to get into the space. I think with some fair like industry experience, they should be able to train the underlying model, which doesn't require any sort of technical expertise. But if they're working with, I think, bigger clients and companies and enterprises, I think that's where maybe they would have to fine tune it a bit more.

Dhaval: Wonderful. What was your biggest learning lesson in terms of finding the product market fair, especially with AI capabilities? When was that light bulb like, yeah this is happening. I know you are an AI first product, but uh, just in terms of okay, yeah, this is where we are starting to see the fit. What was that? How, what was the learning lesson there?

Abhi: I think I, a lot of it was like market being at the right place at the right time as it's the case most of the times having been in the AI space for the last five years building like so I've been working on this AI chatbot tool for individuals and influencers. But then the tech wasn't there at that point, to create any sort of. Custom implementation, you would have to train tons of data and even then the responses wouldn't be anywhere close to what the user would expect. So having been through those struggles, and then suddenly when open AI release, GPT 2 GPT 3 I could see the remarkable differences in the output quality. And that's when like I said, I realized, okay, well this could be packaged into a much better, bigger product for a lot of these copywriter and marketeers. And to be honest with you, that that was, that seemed like the first, logical use case of this technology. Now you can think about a lot of other things, but at that time, I ...

This founder built an AI Writing Product that serves 4 million customers and got acquired in 2 years.