The past month has sucked.

I fell sick on 2 separate occasions — once with HFMD, another with influenza.

It made me spiral into a cycle of self-doubt (and little action).

Circumstances have made me need to prioritise revenue generation over product development.

So here’s what we’re planning for the next 30 days:

$10k in 30 Days

Given that I have financial commitments to fulfil, we need to prioritise profitability and cash flow. That means that I can’t wait for our product to be ready.

Therefore, I’m pivoting back into a services model.

(I’m saying “me” because Justin will still continue building the product)

It’s funny how we pivoted away from our initial services model into building the product, but now we need to get back into the service model.

(s**t happens…)

“AI Sales” / “AI Outbound”

Given our expertise, it only made sense that we focused on “AI sales” or “AI outbound”.

However, my priority will be to build outbound engines that B2B companies can own as assets, not so much the lead generation model we were doing previously.

With our limited exposure in this field, I want to make sure we’re able to deliver results and have solid case studies to back us.

To get us off the ground, I will be running FREE offers to help 10 B2B companies set up or optimise their outbound pipeline generation engine.

At that point, we should have good case studies that we need to secure paid clients.

Back to Basics — Outbound Prospecting + Content

I’ve got a habit of overthinking and over-systemising things before they’re required.

This time, I’m making sure I’m prioritising the right actions.

From an acquisition standpoint, I’m focusing on:

* Cold outreach via LinkedIn and email

* Inbound via LinkedIn content

Everyday, my goal is to hit 100x manual outreach messages — initially with voice notes via LinkedIn.

I’m not expecting much traffic or inbound interest from LinkedIn at the beginning, so I will only do it when I have spare time after I’ve hit my 100x outreach.

Building-in-Public & Documenting My Journey

Again, I don’t want to overcomplicate things here.

My main objective with these content is to keep me accountable, and have a record for me to look back on.

Secondary would be lead generation.

I hope that by sharing my journey in public, it will:

* Keep me accountable (most important)

* Audience can learn from my lessons

* Audience recognises commitment

I know the authority will only come after I’ve posted use cases and case studies, and given that we don’t have any now, the leads won’t come yet.

So I’m not pinning too much on the content bit.

Next Steps

I’m writing this post after my first day of this new commitment.

And I’m proud to say that I’ve already sent out 100 voice notes.

Now I just need to stay consistent and let the results compound.

If you run a B2B company and outbound is one of your acquisition channel, feel free to reach out if you’d like our help to audit and optimise your system for FREE, in exchange for a case study.

Otherwise, I’ll do my best to keep up these updates and keep stacking those actions.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit salesduo.substack.com