My last update was on 19th December, and our channels have diversified since then.

Total outreach: 761Total replies: 120Total positive replies: 65Reply rate: 15.77%Positive reply rate: 8.54%Meetings booked: 26Booking rate: 40%No. of clients: 3Conversion rate: 11.54%(dropped from 6 because some deprioritised the project and are pending reactivation)

Total positive replies: 8Meeting booked: 3Booking rate: 37.5%No. of clients: 0We only just kickstarted our email campaigns, so I haven't pulled the positive reply rates.Some of the meetings are scheduled for the upcoming week as well, so the conversion rate is irrelevant for now.

Inbound

Total positive replies: 14Meeting booked: 7Booking rate: 50%No. of clients: 5Conversion rate: 71.43%This is our best-performing channel by far.However, it's unpredictable so we're taking inbound leads as a bonus.

Pipeline

Pending Opportunities: 17Our LinkedIn conversion is relatively low now because a lot of discussions are still ongoing, so we're hopeful that it will increase when some of the deals convert.

Current Challenges

While we’re getting some good initial traction, I'm running out of first-degree connections to send voice notes to. That's why my outreach volume is dropping.To tackle this, I'll be:1. Testing Loom video outreach via Sales Navigator2. Improving my connection request sequence (better targeting and adding "active on LinkedIn" filter to boost acceptance rates)We're also ramping up on our email campaigns to see if we can replicate our manual efforts in a more automated fashion.

Reflecting on Initial Traction

I'm thankful we're starting to build a bit of momentum, and I believe a huge part of it was gaining clarity on our ICP:

* B2B SaaS

* $1-5 million

* 10-50 employees

Our pitch is simple: we set up your outbound system for free. No retainers, no hidden fees. You own it after we build it.We want to deliver value first, before exploring longer-term partnerships.If you're keen to explore, DM me "outbound system" for more details.

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