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This is the audio-only version of our weekly AI talk show. Join us weekly for free by visiting www.business-reporter.co.uk/ai-talk

The panel discussion is titled:

The ecommerce journey in the age of the conversational consumer

What current ecommerce trends reveal about brand discovery, customer loyalty and conversion strategies
How consumers are using GenAI to discover and evaluate brands
Optimising for LLMs - shifting content strategy from volume to value to stay visible

This episode is hosted by Kevin Craine

https://www.linkedin.com/in/kevincraine/

Natalia Jablonka, E-Commerce Director, former O’Neill/Karl Lagerfeld/Ralph Lauren

John Hughes, VP of Marketing, AB Tasty

Andrés de la O, DTC Personalization, Data & Analytics, Ex - AB InBev

Hosted on Acast. See acast.com/privacy for more information.