backtier.com by Jason Todd Wade

- Kyle Bailey Bio

Kyle Bailey is founder of Frontburner Marketing in Austin, Texas.
He helps home-service businesses grow through SEO, Local SEO, AI SEO, social media, website conversion, and sales strategy.
He has 15+ years helping home-service companies increase leads and sales.
He has 30+ years of sales experience.
He has taught 300+ workshops across Dallas, Waco, and Austin.
He grew up in the trades and has worked on foundations, framing, roofing, remodeling, kitchens, and other construction projects.
His edge: he understands both the jobsite reality and the digital systems contractors need to win.

Episode Summary

Jason Wade talks with Kyle Bailey about hyperlocal SEO for home-service businesses.
The episode focuses on roofers, remodelers, HVAC companies, painters, pest control, garage doors, insulation, fencing, and local contractors.
Kyle explains why these businesses are under pressure from AI search, Google changes, bad SEO vendors, weak websites, and poor review systems.
The main idea: local SEO is shifting from rankings to entity visibility.
Businesses now need Google and AI systems to understand who they are, what they do, where they work, who owns them, and why they should be trusted.
Kyle’s strongest point: AI has moved the website back to the center. The website is the hub again.

Best Show Notes Bullets