If your AI inputs look like everyone else's, your outputs will too. And in a market where AI is accelerating everything from outbound campaigns to hiring decisions, sounding like everyone else is no longer a neutral outcome. It's a competitive liability.

Greg Boone sits down with Brett Berhoff, Founder and CEO of Strategy.xyz and a Bay Area-based business strategist and AI advisor, for a candid conversation about what AI is actually doing to go-to-market strategy, sales, and the companies that think they're keeping pace.

Brett operates at ground zero. Driverless cars outnumber taxis. Every billboard is an AI company. But the most important thing he brings to this conversation isn't what Silicon Valley is doing with AI. It's what the rest of the country keeps getting wrong.

This episode is built for founders, operators, and revenue leaders who need a realistic read on where AI creates leverage and where it quietly destroys trust.

In this episode, you'll learn:

Why the same AI tools used the same way produce the same forgettable output across every company
How AI is changing go-to-market speed, volume, and velocity, and what that costs you if the human element is missing
What Silicon Valley consistently gets wrong about AI adoption
How to think about AI SDRs, avatars, and hyper-personalization without crossing into creepy
Why garbage in does not just mean garbage out in an AI context, it means catastrophic outcomes at scale
The one thing Brett tells every leadership team before anything else: drop the fear

If you are responsible for growth, strategy, or revenue, this conversation will sharpen how you think about what AI can and cannot do for you right now.

Chapters
00:00 Welcome to AI: Voice or Victim
01:10 Meet Brett Berhoff
02:30 Life at Ground Zero: Silicon Valley and AI
05:00 Driverless Cars and What They Signal
08:00 AI Adoption Across the Country
10:30 Every Company Is an AI Company
13:00 AI and the Next Generation
15:30 The SaaS Apocalypse: Real or Overhyped?
18:45 Jack Dorsey, Block, and the Nimbleness Question
21:30 When Big Companies Can't Turn the Ship
24:00 Go-to-Market in the AI Era: Three Components
27:30 People Still Buy From People
29:00 Speed, Volume, and the Risk of Losing the Human Touch
31:30 Hyper-Personalization vs. Creepy
33:00 Same Input, Same Output: The Real AI Problem
36:00 AI SDRs: When They Work and When They Don't
38:30 The Uncanny Valley of AI Avatars
40:00 Is Silicon Valley Ahead or Just Louder?
41:30 Does AI Talent Have to Be in the Bay Area?
42:30 What Silicon Valley Gets Wrong About AI
43:30 One Thing to Do Right Now: Drop the Fear
44:30 Closing Thoughts

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