Marketing is in freefall. Search traffic is tanking. Cold email is useless. Paid media costs keep climbing. The playbook everyone relied on no longer works. Today’s guest, Marc Sirkin, Founder and Principal of Marc Sirkin Consulting and former CEO of Third Door Media (Semrush), breaks down what’s really happening.

Marc joins Greg Boone for a straight talk conversation about how AI has already reshaped marketing, sales, and go-to-market strategy. They dig into why 2022 was the real turning point, why leaders are still clinging to outdated metrics, and how activity is being confused for actual progress.

They get into:

Why organic search has fallen off a cliff
How AI-driven personalization rewrites SEO
Why performance marketing math no longer holds up
The return of brand and personality-led growth
Why “just add GEO” is not a strategy
How mid-market companies can win when big brands dominate every model

If you want a clear, unfiltered breakdown of what is changing and what leaders should actually focus on, this episode is it.

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