Creativity is magic. 75% of your creative team’s week is logistics, 25% is actually creating. What happens when you invert that?

Shane Hegde has spent eight years fixing that problem and the implications for modern CMOs are staggering.

Most CMOs have no visibility into what content their org is creating, where it’s going or how it performs.

Shane drew the parallel to a CRO with no pipeline view, something unimaginable at this point.

What Salesforce is to CROs, Air is to CMOs.

Air is an operating system for your visual data. Images, videos, raw files, ad campaigns + brand assets.

Organized, enriched, searchable and connected to performance data so your CMO knows what content exists, where it lives and what it’s doing.

The 75/25 split? Air flips it.

Air backs it up with six months of forward deployed engineers on their dime, not yours.

My man Shane Hegde put his actual cell phone out there, multiple times, on my podcast.

That’s what 15 years of friendship and 8 years of obsession looks like.

He’s expecting your call. I guarantee he will get back to you.
Quickly.

Humans + Machines. Never Humans vs Machines.