Is artificial intelligence truly on the brink of replacing entire workforces, or have we fallen hook, line, and sinker for a masterclass in tech-billionaire marketing?

In this episode of the Air Supply Podcast, host Joshua O'Connor sits down with Heather Baker, founder of The AI Edit and creator of The Humans in the Loop, for a refreshing dose of AI realism. Heather doesn’t consider herself an AI evangelist or enthusiast. Instead, she views herself as a realist who treats the technology with a healthy dose of skepticism and a high level of strategic fluency.

Inside the Episode...

Joshua and Heather cut through the noise to discuss what business owners actually need to know about the current state of generative AI, including:

The "Penny Drop" Moment: How Heather went from ignoring ChatGPT in early 2023 as a marketing agency CEO to realizing its massive, disruptive potential for copywriting, design, and video teams.
Software vs. LLMs: A simple, brilliant breakdown of why large language models aren't programmed like traditional software (and why they are rewarded for fluency and confidence over factual accuracy).
The Hype Machine & The Jobs Myth: Why extreme predictions of immediate job displacement aren't showing up in the data, and what is actually driving the graduate jobs crisis.
SME Opportunities & Pitfalls: How small-to-mid-sized businesses can use their agility to outmaneuver massive enterprises—provided the leadership team builds true "AI fluency" instead of blindly outsourcing it to junior staff.
The Invisible Risks: A sobering look at the rise of workplace surveillance, data privacy, and why Heather believes we are sleepwalking into an era of total documentation.

About Today's Guest:

Heather Baker is an entrepreneur with over two decades of experience in B2B lead generation. After successfully scaling and selling her marketing agency group, she went "all in" on understanding artificial intelligence. Today, she runs The AI Edit, helping B2B companies combine timeless, strategic lead-generation fundamentals with cutting-edge AI tools. She also writes The Humans in the Loop, a popular Substack examining AI from a realistic, critical perspective.

Connect with Heather on LinkedIn, Substack, or YouTube, and learn more about her work at www.theaiedit.ai.

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