Podcast
Aleena Dissects
Hosted by Aleena · EN
Aleena is obsessed with dissecting every aspect of life, one step at a time. Catch her sit down each week with some fascinating minds from the world of advertising, marketing, brands, content, and beyond!
In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on.
Which is why, at her company Social Media Dissect, Aleena and her team research and review the advertising and marketing industry to put the best content in front of their community of 3,00,000 followers with a monthly reach of 30 million users.
The goal through this podcast is to curate the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space, and more
So do subscribe to this feed because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
32episodes
Episodes
Newest firstAll episodes
Heartbreak, Hindi Poetry & Going Viral Overnight ft Ruchika Lohiya | Ep 102 | Aleena Dissects
1w ago01:36:23Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/__chikka/ In this episode, we sit down with Ruchika Lohiya, poet, content creator, and one of India's most relatable voices, to talk about everything from heartbreak and hindi poetry to feminism, fear, and finding your place in the world.Ruchika opens up about her journey from Jodhpur to Mumbai, why she left acting and advertising to pursue poetry full time, and how a single poem changed the trajectory of her life. She gets candid about being bullied in school, dealing with insomnia, celebrating 1 million followers alone, and why financial independence is non-negotiable for her.They also get into relationships and marriage pressures, the reality of being a female creator in India, what the content creation industry gets wrong, and why the comedy scene has something every other industry needs to learn.What we discussed:0:00 - Intro1:24 - Ruchika’s career - acting, advertising agency, poetry7:15 - Importance of being financially independent 11:43 - Views on relationships 17:16 - She was bullied in school19:14 - Changing yourself for others 22:00 - Jodhpur to Mumbai26:34 - Ruchika’s poetry career34:11 - Thoughts on friendships37:42 - Dealing with Fear and Insomnia 43:18 - Success in Poetry and Content Creation47:20 - Best and Worst show55:33 - Views on feminism 1:02:16 - Content Creation Industry1:06:14 - How parents make us humble1:11:26 - Goals after 1M followers 1:12:47 - Views on Samay Raina and Comedians1:19:25 - Favourite poets1:21:23 - Relationships and Marriages 1:33:17 - Poetry for Aleena1:34:42 - Poetry on Life1:35:59 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Transcribe →Sports Management & Football Business ft Saad Wadia | Ep 101 | Aleena Dissects
2w ago01:50:53Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/saad.wadia/ In this episode of Aleena Dissects, we sit down with football agent and Fibre Sports Management’s Managing Director, Saad Wadia. From managing Liverpool legend Ian Rush to working with top athletes and global sports personalities, Saad shares what really happens behind the scenes of the football and sports industry.We spoke about Liverpool’s success, Manchester United’s downfall, Messi’s visit to India, Indian football culture, networking, sports management careers, athlete brand deals, and the changing sports industry in India. Saad also shares stories about Hardik Pandya, Yuzvendra Chahal, Jurgen Klopp, Ian Rush, and the lessons he’s learned from working closely with athletes.If you’re someone interested in football, sports business, athlete management, or careers in sports, this episode is packed with insights and real stories from the industry.What we discussed:0:00 - Intro1:40 - What does Saad Wadia do?2:54 - Viral video of lifting Liverpool trophy 7:19 - Saad’s love for football16:34 - Sports industry is changing 22:16 - He made ring for Hardik Pandya26:33 - Yuzi Chahal is Manchester United Fan29:47 - How to become a Football Agent44:35 - How he started managing Ian Rush48:34 - Recognising talented players 56:22 - Manchester United’s downfall 1:00:08 - Liverpool’s success1:05:45 - Learnings from Player interactions 1:07:14 - Players after retirement 1:10:59 - Why networking is important1:12:35 - Managing brand deals for footballers 1:16:26 - Football in India and Messi’s visit1:26:24 - Most memorable football match1:30:43 - Hardest part of being a sports agent1:36:32 - Indian Sport audience 1:38:21 - Learnings from Ian Rush and people he met1:45:25 - Overcoming fear1:50:14 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Transcribe →Yash Birla Opens Up On The Birla Empire, Spirituality & Business | Ep 100 | Aleena Dissects
3w ago01:49:06Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/yashbirla/ In this episode, we sat down with Yash Birla to talk about what it actually means to grow up in one of India's most powerful families. From the weight of the Birla name to spirituality, grief, and identity, this one gets personal.Yash gets honest about the expectations that come with generational wealth, how faith helped him through his hardest years, and what people consistently get wrong about the ultra rich.A genuinely candid conversation about legacy, life, and everything in between. Like and subscribe for new episodes every week.What we discussed:0:00 - Intro2:32 - Sri Sri Ravi Shankar is Yash Birla’s Guru3:48 - Learning how to detach yourself4:53 - Yash Birla’s journey into Spirituality 9:56 - Yash Birla opens up about his Parents16:33 - Weight of being a Birla19:35 - He lost his family in a plane crash23:45 - Yash Birla as a parent28:48 - Yash Birla Then Vs NowAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Transcribe →The Harsh Truth of Going Viral ft. Viraj Ghelani | Ep 99 | Aleena Dissects | Podcast
Apr 2901:16:32Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/viraj_ghelani/ In this episode, Viraj Ghelani joins Aleena Dissects for a candid and unfiltered conversation about content, social media, and life as a creator. He shares how he approaches content without overthinking, the pressure of always being funny, and what it really takes to stay relevant.The conversation goes beyond content as Viraj talks about his middle class upbringing, financial anxiety, providing for family, and a personal story about his nani. He also opens up about friendships, marriage, and how life changes with time.From light, funny moments to honest reflections, this episode captures Viraj as he is. If you want a real look into a creator’s life along with relatable life experiences, this episode is for you.What we discussed:0:00 - Intro1:41 - Impact of Social Media on a Creator’s Life13:52 - Viraj Ghelani Has No Content Strategy19:43 - Viraj Is a People Pleaser21:33 - Strategy to Stay Relevant24:43 - Viraj Ghelani and Hardik Pandya’s Friendship26:38 - Changing Content and Audience28:17 - Viraj Ghelani’s Middle-Class Parents35:53 - Viraj’s Financial Anxiety38:17 - Providing for Family and Friends42:28 - Viraj Ghelani on His Nani46:35 - Working with the Same Agency Since the Start48:50 - Life After 3050:04 - Exposing Award Culture54:11 - Understanding People’s Intentions56:19 - Best Part of Being Married1:01:30 - Pressure of Being Funny1:04:07 - Understanding the Gen-Z Mindset1:05:28 - Why Do We Remember Old Movies and Songs?1:10:13 - Viraj Ghelani on Kathiawadis1:13:30 - Viraj Ghelani Loves Doing Stand-Up1:16:05 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Transcribe →Venture Capitalist who funded in 200 Start-Ups Reveals All ft Aditya Singh | Ep 98 | Aleena Dissects
Apr 2201:40:48Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/aditya_allin/ In this episode, we sit down with Aditya Singh, founder of All In Capital and one of India's most active venture capitalists with 200+ startup investments. He meets 500 founders a month and funds maybe 2, and in this conversation, he explains exactly why.We get into what VCs are really looking for when they meet a founder, the red flags that kill a deal instantly, what most founders get wrong about raising money, and his take on celebrity brands entering the startup space. Aditya also opens up about the craziest bets he's made, including a company that trains dogs to sniff out cancer, and what made him say yes.If you're a founder, an aspiring investor, or just someone trying to understand how money moves in India's startup ecosystem, this episode is required watching.What we discussed:0:00 - Intro1:46 - How Venture Capitalists invest in Startups?7:71 - Outlier companies from Aditya’s portfolio 8:81 - Advice for new start-up founders20:00 - Secrets Venture Capitalists are hiding21:05 - Most unique startup idea25:30 - Investing process in Startups 28:43 - Marketing strategy - Zomato, Swiggy and Quick commerce31:18 - Dogs can sniff cancer33:45 - Red flags of a founder41:58 - Women led companies43:42 - How many startups fail?46:51 - Role of a Venture Capitalist 48:12 - Aditya’s best and worst investment 52:32 - Industries Aditya would never invest55:08 - Brand Case Studies1:01:12 - Benefits of content creation 1:07:06 - Experience of being on National Television 1:08:46 - Marketing advice for brands1:17:40 - Founders and Work Life Balance 1:21:46 - Misconceptions about VCs1:25:06 - Nikhil Kamath’s Foundery1:31:07 - Investing in Aleena Dissects 1:40:37 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Transcribe →From Rock Bottom to Mentoring Creators ft Manish Pandey | Ep 96 | Aleena Dissects
Apr 1601:32:02Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/join2manish/ In this episode, Manish Pandey gets real about his journey from doing small jobs like tuition teaching and factory work to becoming a co-founder at BeerBiceps Media. He shares how life taught him acceptance, what still triggers him, and how his day looks now after building multiple ventures.From chaotic early days to structured routines, this conversation gives a raw and honest look into the mindset of someone who has seen both extremes. There are light moments, unexpected takes, and relatable thoughts that make this episode feel personal and unfiltered.If you are building something of your own or just trying to figure life out, this one will hit home.What we discussed:0:00 - Intro2:50 - Co-Founder of Beerbiceps Media 5:10 - Latent Controversy11:03 - Mentoring content creators and Content Creation32:25 - His biggest fear and mental health 37:36 - Childhood trauma and struggles 47:38 - Manish Pandey’s Career in Digital Marketing 53:15 - Life struggles, family and cancer1:00:21 - Why you should not raise children today1:06:48 - Changing mindset when life is unfair1:13:01 - Manish has anger issues1:16:05 - Future of Podcasting1:22:04 - Why he became a mentor?1:26:51 - Best place to visit in India1:31:50 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Transcribe →The US-Iran war is bigger than you think ft Vipin Hemraj | Ep 96 | Aleena Dissects
Apr 1101:17:02Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/the.informed.citizen.1/ In this episode, we sit down with geopolitics expert Vipin Hemraj to break down the real agenda behind the US-Iran war. From stock market manipulation to narrative warfare, there's a lot more happening behind the scenes than missile strikes and ceasefires.Vipin breaks down how winning a war today has nothing to do with military strength and everything to do with who controls the narrative. We also get into why the Strait of Hormuz is Iran's most powerful weapon and what that means for oil prices globally.If you've been confused by the headlines, this episode breaks down everything you need to know about the US-Iran conflict right now.What we discussed:0:00 - Intro1:40 - US-Iran war explained9:56 - Russia and China’s role in the War11:31 - Donald Trump, Stock Market and Dollar18:39 - Why India is neutral?19:18 - Why and when will dollar fall?25:23 - Importance of Strait of Hormuz29:17 - Why operation sindoor was successful 31:14 - When will the war end34:06 - Narrative of the war44:45 - Will Nuclear War happen?45:26 - Impact of war on India51:33 - Epstein files started this war1:02:42 - Right way to end the War1:06:10 - How Iran and US are mocking each other1:08:34 - Why Geopolitics is important1:16:33 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Transcribe →How Mokai became Mumbai's viral cafe ft Karreena Khatwani & Suraksha Pilani | Ep 95 | Aleena Dissects
Apr 801:32:36Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/mokaiindia/ https://www.instagram.com/karreenabulchandani/ https://www.instagram.com/suraksha.suvarna.35/ In this episode, we go inside Mumbai’s most talked-about cafe, Mokai, and explore how it grew from a small idea to a popular spot on Instagram.We spoke with founder Karreena Khatwani about building Mokai, and with Suraksha, the barista who gained attention for creating reels and content for the cafe.From Instagram strategy to the matcha trend, this episode covers what worked, the challenges of running a cafe, customer experiences, celebrity visits, and what makes Mokai stand out.Subscribe for more conversations on marketing, business, and brand stories.What we discussed:0:00 - Intro1:48 - How did Mokai start?4:52 - How did Suraksha join Mokai?8:29 - Why did Mokai’s Instagram stand out?16:49 - Why is matcha trending?21:33 - Suraksha’s fame35:34 - Employees at Mokai39:10 - Customer interactions and feedback42:24 - Why does Mokai stand out?45:20 - The most difficult part of running a restaurant47:20 - Collaborating with celebs56:09 - Kareena and Suraksha’s relationship58:59 - Best-selling dish at Mokai1:02:12 - Mimicry and Kareena Kapoor1:05:01 - Mokai’s new outlet1:20:16 - Dealing with bad feedback1:24:02 - Why is Vastu important?1:25:52 - Future plans for Mokai1:29:02 - Why did Aleena Dissects start?1:32:06 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Transcribe →From Indian Idol Fame to Menopause, Botox & Life Truths ft Mini Mathur | Ep 94 | Aleena Dissects
Apr 101:35:05Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/minimathur/ In this episode, Mini Mathur talks about her journey from the Indian Idol era to life beyond fame. She shares what it was like when television truly mattered and how fame has changed over the years.She also opens up about menopause, hormonal changes, and how it can affect relationships and confidence. From HRT and supplements to her take on Botox as self-care, this is an honest conversation on health, life after 40, and finding balance.A real, unfiltered chat about fame, growth, and everything in between.What we discussed:0:00 - Intro 1:55 - Understanding the Stages of Menopause 8:08 - How to Deal with Menopause? 10:16 - What is Hormone Replacement Therapy? 16:05 - What Men Should Know About Menopause 20:55 - Audience Feedback on Pauseitive 23:04 - Women in Their Late 40s and 50s 26:41 - Studying Menopause 27:35 - Supplements for Women 31:56 - Memories of Being an MTV VJ and Work Culture 35:00 - Pop Culture Then vs Today 44:11 - Passion vs Work-Life Balance 52:21 - Mini Mathur as a Parent 54:04 - Surprising Facts About Gen Z 59:09 - Dealing with Overwhelming Emotions 1:03:04 - Is Botox Self-Care? 1:12:02 - Reliving a Moment from Her Career 1:23:20 - Mastering Public Speaking 1:24:53 - Future Plans 1:28:09 - Kabir Khan as a Husband 1:30:54 - Advice for Hosts 1:34:35 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Transcribe →Build a Better Life with Yoga, Sleep & Discipline ft. Yash Moradiya | Ep 93 | Aleena Dissects
Mar 2601:19:45Tap to summarizeDissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/yash.yoga/ In this episode, we sit down with Yash Moradiya, a yoga instructor, to explore the power of yoga, sleep, and stress management. Yash shares why most people are breathing and sleeping wrong, and reveals simple techniques that can help you sleep better, reduce anxiety, and boost energy.We also dive into his journey from India to Dubai, teaching yoga to thousands, and the mindset that helped him build a successful career. From everyday stress relief to deep insights on the connection between yoga, mind, and body, this episode is packed with practical tips and life-changing lessons.If you’re looking to improve your sleep, manage stress, and live a healthier, more balanced life, this conversation with yoga instructor Yash Moradiya is a must-watch.What we discussed:0:00 - Intro2:22 - Yash on ongoing war in Dubai4:16 - Biggest mistake while sleeping 7:52 - Understanding sleep better21:21 - What is wrong breathing?25:44 - How to deal with the stiffness in your body?35:11 - How to fix gut issues?33:48 - Namaaz and Vajrasana39:41 - How to overcome fear?43:59 - Guinness world record and dealing with emotions46:40 - Training Dubai’s royal family 54:05 - How to fix you sleep?58:24 - How to deal with anxiety?59:06 - Impact of Yoga on Sex life1:06:52 - Why he left India?1:11:51 - Dealing with ups and downs1:18:16 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
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