Episode Summary: Outgoing Director Tom Viola Says Goodbye to Broadway Cares/Equity Fights AIDS

All Of It by WNYC features an intimate and comprehensive farewell to Tom Viola, the outgoing Executive Director of Broadway Cares/Equity Fights AIDS (BCEFA). In this heartfelt episode, host Alison Stewart engages Tom in a reflective conversation about his nearly four-decade-long tenure, the profound impact of BCEFA, and the lessons learned from navigating major health crises like the AIDS and COVID-19 pandemics.

Tom Viola’s Journey with Broadway Cares/Equity Fights AIDS

Tom Viola’s association with BCEFA began shortly after he moved to New York City post-college, initially pursuing an acting career before transitioning into fundraising and nonprofit work. In 1987, Tom secured a position at Actors Equity Association, which eventually led to his pivotal role as assistant to Colleen Dewhurst, the then-president of Equity. It was Dewhurst who entrusted Tom with the Equity Fights AIDS committee, laying the foundation for what would become BCEFA.

Tom Viola [02:43]: “I ended up being the assistant to Colleen Dewhurst... She really sort of handed me this ball and said, run with it. And that's what happened.”

The Heartbeat of BCEFA: The Red Buckets

One of the most recognizable aspects of BCEFA’s fundraising efforts is the ubiquitous red donation buckets seen in theaters across New York City. Tom provides an insightful history of this iconic fundraising tool, tracing its origins to an off-Broadway production of Steel Magnolias in 1990. The campaign quickly gained traction, evolving into a cornerstone of BCEFA’s fundraising strategy.

Tom Viola [04:39]: “Literally, they are the lifeblood of what we do. They are the heart, soul and muscle.”

Tom emphasizes the collaborative efforts behind the scenes, highlighting the essential roles of stage managers and backstage crews in facilitating these fundraising moments.

BCEFA’s Impact: Supporting the Entertainment Community

Under Tom’s leadership, BCEFA has been instrumental in providing a safety net for the performing arts community. The funds raised are channeled into two primary areas: the Entertainment Community Fund and the National Grants Program. The former supports social services within the entertainment industry, while the latter extends assistance to various social service organizations nationwide.

Tom Viola [07:36]: “Half goes to what's called the Entertainment Community Fund... we've awarded the Entertainment Community Fund since 1988, $146 million.”

Tom Viola [07:36]: “The second direction our money goes is through our national grants program... since 1988, literally another $162 million.”

Personal Stories: The Human Face of BCEFA

The episode features heartfelt testimonials from listeners who have directly benefited from BCEFA’s initiatives or have been moved to support the cause. Zoe Morissette shares her profound gratitude, detailing how BCEFA assisted her during a battle with cancer and honoring her late friend who succumbed to AIDS.

Zoe Morissette [09:56]: “Phyllis Newman Women's Health Initiative actually helped me get through a couple months of chemo... I just love the organization.”

Bridget from Eastern Connecticut recalls the emotional responses during fundraising drives amidst the AIDS crisis, underscoring the deep personal connections within the community.

Bridget [11:20]: “At a time which many listeners... people were sick on the stage, and they just kept on, and the show kept going on... People would throw everything they had into it, and we're all crying all the time.”

Reflecting on the AIDS and COVID-19 Crises

Tom Viola reflects poignantly on the AIDS epidemic, highlighting how BCEFA’s response laid the groundwork for a broader system of social services that transcends the crisis itself. He acknowledges the stigma of the time but underscores the organization's role in fostering a supportive community that has also contributed to advancements in marriage equality and LGBT acceptance.

Tom Viola [12:23]: “We created a system of social services... Now, that is its legacy.”

Transitioning to the COVID-19 pandemic, Tom discusses BCEFA’s swift adaptation through online fundraising initiatives, raising approximately $20 million despite the shutdown of theaters. He credits lessons learned from the AIDS crisis—such as the importance of agility and attentive listening—to effectively navigate the challenges posed by the pandemic.

Tom Viola [19:01]: “We learned was how to move quickly, move quickly and flexibly, and listening to what people needed.”

A Legacy of Leadership and Community Support

Throughout his interview, Tom shares anecdotes that illustrate his leadership philosophy—prioritizing team collaboration, embracing imperfections to drive meaningful change, and fostering a culture of gratitude and support. He reminisces about memorable moments, including the Easter Bonnet Competition's grand opening at the New Amsterdam Theater, showcasing the magical synergy between Broadway and BCEFA.

Tom Viola [29:51]: “Make sure you share the credit. And if there's a problem, take the blame.”

The episode also honors the memory of Gavin Creel, a beloved actor and trustee, whose contributions to BCEFA exemplify the deep bonds within the Broadway community.

Tom Viola [26:13]: “Gavin was a brilliant actor. He was a fabulous, delightful, unexpected actor... He was the ideal host... he was a good soul.”

Looking Forward: Advice and Future Aspirations

As Tom prepares for retirement, he offers heartfelt advice to his successor, Danny Whitman, emphasizing the importance of taking things one day at a time and relying on the dedicated staff and engaged community that BCEFA boasts.

Tom Viola [29:59]: “Take it a day at a time, Danny. Do the next best thing, the next right thing.”

Reflecting on his future, Tom shares his plans to enjoy life post-retirement, including travels to Puerto Vallarta and time spent with family, embodying a balance between relaxation and continued personal growth.

Tom Viola [30:34]: “I'm going to come back and just see what this space that I've made fills up with... I watched my dad retire at age 62... I hope to do the same thing.”

Conclusion: A Fond Farewell and Enduring Legacy

In his final moments on the show, Tom Viola expresses sincere gratitude for the opportunity to serve the Broadway community and highlights the enduring legacy of BCEFA. Alison Stewart closes the episode by celebrating Tom’s remarkable contributions and wishing him well on his new journey.

Tom Viola [32:48]: “Thank you, Alison. I've really enjoyed this. It's nice to talk with you. I appreciate it.”

Tom Viola’s tenure at Broadway Cares/Equity Fights AIDS leaves an indelible mark on the Broadway and broader entertainment community, underscored by his unwavering dedication, compassionate leadership, and the transformative impact of BCEFA’s mission.

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