Transcript
A (0:00)
Foreign.
B (0:09)
This is all of it on wnyc. I'm Alison Stewart. Recently, if you've been by a Dunkin Donuts, you'll notice in the familiar pink and orange lettering on the glass announcing quote, protein, protein, protein. That's on top of Starbucks introducing new flavors of protein protein lattes. Chipotle dropped a high protein menu and Subway introduced something called protein pockets. The protein craze continues just as U.S. health Secretary Robert F. Kennedy Jr. Rolled out new guidelines encouraging more Americans to prioritize. Say it with me. Protein. Is the focus on health, weight loss, menopause, or is it about making money? Have we been protein pilled? To help us understand, we have New York Times reporter Alice Callahan who writes about health, health and nutrition. Hi, Alice.
C (1:01)
Hi, Alison. Thanks so much for having me.
B (1:03)
And also Joining us is Dr. Rekha Kumar from Weill Cornell Medicine who specializes in endocrinology and obesity medicine. Dr. Kumar, thank you for joining us.
A (1:12)
Thanks for having me here, listeners.
B (1:14)
We want to get you in on this conversation. Do you feel like you're getting enough protein in your meals? What are some of the new protein fortified dishes that you've incorporated in your diet? What are some of the strangest protein foods you've seen on your walk through the aisles at the grocery store? Our number is 212-433-962-2433. WNYC. Or if you have a question about food or nutrition for Alice or Dr. Kumar, you can call in with that. They can give you their general opinion. Of course, they can't be specific, but they can tell you what they know. Our number is 2124-3396-9221-2433. WNYC. Okay. Else we've seen a lot of it. We've seen protein energy bars, we've seen protein breakfast cereals, baked goods, snacks, even sports. Dr. Why are so many companies focusing on producing protein fortified food of late?
C (2:12)
That is such a great question. I think it's because they're doing what companies do, right? They are picking up on what consumers are interested in and they are adding it to their products. It's a great selling point when so many people and the general public are interested in protein, trying to get more of it. You see these familiar products out there and they have added protein. It's very enticing.
B (2:38)
How successful have these kind of products been on the market so far?
C (2:44)
