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How do you define success when the traditional path just doesn’t fit?

In this episode of All On 32, Dr. Roger Pecina shares the story behind Afdent’s long-term success and the mindset that shaped Patient Friendly Dentistry. From early doubts to redefining how dental care is delivered, Dr. Pecina explains the intentional choices that made Afdent a trusted name in the Midwest.

Joined by special guest Craig Heatherly, host of The Path Less Traveled podcast, this episode blends decades of experience with the entrepreneurial fire of someone who also chose to bet on himself. Together, they explore what it means to stay committed to your values, even when the easier path is tempting.

If you're a practice owner—or thinking about becoming one—this is a must-listen conversation on leadership, legacy, and building a business that actually serves people.

Watch & Keep Up to Date:

Keep up to date on Allon32.com
Learn more about Patient Friendly Dentistry: Afdent.com

Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

Ep. #2: Owning Your Vision with Craig Heatherly

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