Hello, and welcome to Carey Sperry, all social Y'all podcast. I'm your host, Carey Sperry. On All Social Y'all, we discuss how to employ social, to become truly customer centric. We identify how social is a fuel for business growth. And we talk with some of the best and brightest business leaders, entrepreneurs, and digital marketers, our guests share inspiring stories and effective tactics to discover, interact, and emotionally connect with customers where they are on social platforms.

I want to share with you all, we're almost to a thousand downloads subscribers on Carey Sperry, all social y'all. And I just wanted to thank you from the bottom of my heart for listening, for sharing this, these episodes, for being with me through since we've launched at the very end of November of 2019, and here we are 30 episodes in, and we're almost to a thousand. Then our goal is to grow to 5,000 and then 10,000 and help more and more people and spread the word with more and more people about how their business can be helped by, you know, futuristic looking ways of doing business with social media and other digital ways to interact with customers. So thank you. Thank you. Thank you. Hope you enjoy this episode.

TikTok

Currently ticktock has over 1 billion users and has been downloaded over 123 million times in the United States alone. It has surpassed Twitter and Snapchat and popularity yet it's less saturated with ads. 60% of ticktock users are gen Z, but a ton of people and other age groups are now spending time on TikTok to explore, be entertained or to learn over 36% are over the age of 30, according to Statista in less than 18 months. The number of us adult TikTok users grew 5.5 times and 90% of TikTok users visit the app more than once a day. TikTok's business page says , "don't make ads, make news, make it interesting. Make a new trend, make a connection, make someone's day." They say, "TikTok for business is where you can unleash your brand's creative side. A fully immersive, no judgment world where there's an audience for every voice, no matter how big or small your business, no matter what you're making or selling, we believe your brand deserves to be discovered here."

They state that their users are one, - at the forefront of the latest trends and movements. So if you want to be relevant, this is one way you can express that relevancy is more important than ever. Consumers really value that personalization. A study by Accenture showed that 91% of consumers are more likely to shop with brands that recognize, remember, and provide them with relevant offers and recommendations in the past. Messaging was more general or, you know, basic by observing your customer data. You can understand what is relevant to them and curate a content and video marketing strategy around what their likes and preferences are. These will make your brand able to connect with people where they are,

And innovation - It is reported by Salesforce in their 2020 marketer survey, as the number one top priority. Number two is engaging customers in real time. Their survey showed a flip in marketers top challenges with number one, being engaging with customers in real time. And number two innovating. They state that today, customers seek more and new types of information from businesses through more and new types of channels. When Instagram Stories took hold, people got used to short form video content. People started preferring it at times to consume short form messaging. The great thing about tiktok videos is you can save them to your phone and repost them on other social media platforms. So what I mean by that, short form content that we've gotten used to is when you sit down and you know, in your dentist's office, your doctor's office, wherever you might be waiting for an appointment, you've got a quick car ride where you're the passenger, you know, you can consume and be entertained or learn something.

It's easy to figure something out in a very short period of time now because there's more short form content. It's not like you have to sit down for 30 minutes or 20, even five minutes, right? Chipotle ran a hashtag challenge. The brand launched the challenge on TikTok, created a video and chose a song to go along with it. Then they challenged users to produce their own version of the same video and song with that hashtag. So Chipotle did one #guac dance that went viral. They timed it around the national avocado day in 2019, and ended up being the highest performing branded challenge in the United States with over 250,000 video submissions and 430 million video starts during a six day timeframe, holy guacamole y'all! What did this result for them financially? Well, they served 802,000 sides of guac. Chris Brandt their chief marketing officer said we were blown away by the passion people have for our guac and the enthusiasm for national avocado day.

He said, "the overwhelmingly positive responses as seen in both our digital orders and the 430 million hashtag guac dance, tiktok videos confirm our fans real appreciation for Chipotle's handmade guac." That's what he said. Collaborations with influencers is super helpful to boost views, engagement and conversion. Guess, the clothing brand, collaborated with a YouTube star, Brent Rivera. He has (Brent) has 13.1 million subscribers on YouTube. Guess, plus Brent did a 15 second video around Valentine's day of Brent in Disney world with one of guesses tee-shirts on holding a bunch of heart shaped balloons with a young lady licking ice cream. The tiktok video got 1 million views over 881,000 likes and hundreds of comments and shares. Of course, it's important to remember to collaborate with influencers who match your jibe with your demographic. Don't just go with those with millions of followers. That's not just about that and give the influencer some creative input to the piece because it'll come out way better, more authentic and recognizable as them not just like acting for the brand so that their followers will know. You know, they're not just acting like someone else. Hope that makes sense. At Emily.Capshaw, she is a writer /Filmmaker - wisdom made simple. Um, her company is called CEO of good vibes is what she calls herself. She has almost a quarter of a million followers on tiktok. She teaches people how to find happiness, overcome anxiety, and a link in her bio takes you to a free anxiety, survival guide. It takes you to her podcast and a club membership that has a $5 member per month option. And then a $250, $500 sponsor options. She uses that as an influencer, pretty smart, huh? Another one doing a fantastic job has over 1.6 million followers on tiktak is a colorblind artist at Roni Langley, R O N I L A N G L E Y. She features her art projects, but she also makes videos that help people to get to know her.

Some are funny and others are just her talking about her values and beliefs. Another one is a travel planner, Dina green Beana. She highlights deals, hotel do's and don'ts safety while traveling, et cetera. So how can you get started on tic-tac or consider it as a social media platform for your business?

1 - One, ask yourself, what do customers value in your brand and list out those reasons?

Number two, aligning to that... What can you entertain or talk about or teach them?

Number three, make a sensible order. Like there's a beginning, middle and an end and in the different stages of their journey with your, with your brand. So what I mean by this, as, you know, you might have a week of a theme or you might kind of take them from the beginning of the journey with you kind of like some common questions that people have or needs that they have and kind of map out like some kind of a sensible order that you can post your first set of series of videos on, but just think about what the first one, this will help you determine what the first video will be.

Number four, script out what you want to get across. So you've got kind of what you're going to talk about, but then script out, um, a 60 second or less like a 59 second or less message to get across. Or if you want to do your first one in the 15 second slot, you can do that too.

Number five is get on the tiktok app. This is really important. Spend some time on there to just see what other businesses are doing. Use hashtags in your industry to see what others are doing. And this will really help kind of break down in your mind. What kind of formats and humor and different ways you can go about getting your message across. So some people spend more time than others doing this. I recommend spending as much time as you can, because the more time you spend on tiktok, the more exposure you'll get.

Trust me. It's not going to be a waste of time because I can promise you you're going to laugh at least once. And, it's pretty neat how different individuals come across in different ways with their brands. Also observe how people are setting up their bios. Think about using linktr.ee. It's spelled L I N K T R dot EE to give users the ability to go to multiple pages, to take action with your service or product offerings. So linktr.ee is a website / application that you can subscribe to. It's very inexpensive. I want to say like seven to $11 a month. And then this allows you to put the link in your bio. When people click through to it, there are options for you to customize the different buttons that users can click on to take them.

Like I was saying, the one lady that has the guide, the free guide, you know, things like that. If you have a podcast that service can take people to your podcast for them to listen, it can take you to a landing page to sign up for X, Y, or Z. That's what that is.

Number seven, when you're ready to create your first video. I do most of mine longer than 15 seconds. You can go up to, like I said, 60 seconds on tiktok ...