What does it really take to deliver a façade in one of the most complex construction markets in the world?

Recorded live at Facades+ San Francisco, this episode of All Things Facades Podcast features Jack Paal, Rebecca Sharkey, Karen Brandt, James Kraus, Brad Jacobson, Phillip Summers, and Felix Weber in a candid, high-energy discussion about the realities of building on the West Coast.

From seismic demands and aggressive energy codes to supply chain pressure, rising costs, retrofit constraints, and performance expectations that keep climbing, the panel dives into the decisions happening behind the drawings. Where are teams taking risks? Where are owners pushing back? And how are façade specialists adapting their strategies to deliver resilient, buildable, and high-performing envelopes in today’s environment?

This conversation goes beyond theory — it’s about field experience, lessons learned, and the mindset required to execute complex projects in San Francisco right now.

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