Stef and Lauren sit down with Roisin Branch, CMO of Blade, a rapidly growing air mobility platform that lets you commute by helicopter around cities, jetting to and from popular destinations for (in some cases) less than the cost of your Uber fare.

Hate the traffic between Manhattan <> JFK/Newark? No stress, Blade can get you from A to B in 5 minutes by helicopter. Want to skip traffic and jet up to the Hamptons for the weekend? Blade has you covered.

Stef actually flew via helicopter from this recording with Roisin to Newark airport and can attest, Blade is all it’s hyped up to be.

In this conversation we get into:

Roisin’s impressive career building brands at companies like Diageo, AB InBev, Equinox, and Soul Cycle.
Her approach to identifying the right companies to throw her career behind and what she looks for when she hires.
Her advice to ambitious listeners, those inspired by her journey, and the consumer brands she’s putting her name behind right now (*** watch these companies ***).

Connect with Roison: https://www.linkedin.com/in/roisinbranch/

Book Blade: https://www.blade.com/

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Blade: Commute by Helicopter for the Price of Your Uber w/ Roisin Branch