This week on Alter Everything, dive into a comprehensive discussion on how AI is reshaping marketing teams, outlining what tasks AI is best suited for, and emphasizing the critical role of human oversight. This episode offers practical insights on integrating AI tools effectively while maintaining brand integrity and governance.

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Episode Chapters

0:00 AI meets real marketing teams

1:35 What inbound marketing means

4:08 Where AI in marketing stands today

7:11 Adoption challenges: tools, workflows, and mindset

12:00 The 80/20 shift for AI work

15:50 Copywriting, brand voice, and human editing

22:37 AI, design, and human creativity