The transition to fee-based services has prompted advisors to prioritize fee-worthiness, with clients focusing less on cost and more on perceived value.

Plus, the complexities of relationship management may be amplified in a B2B upscaling model.

In this episode, Duncan MacPherson speaks with Bill Sowell, CEO of Sowell Management, about the distinction between salesmanship and stewardship, and what it takes to cultivate lasting client relationships. They also talk about the shift from a B2C organic growth model to a franchise-ready B2B upscaling model.

They discuss:

Being a consolidator versus adopting a methodical organic growth model
How Bill’s firm struck a powerful balance between the proverbial Wall Street-Main Street dynamics
Why advisors should never lose sight of relationship management
The path to strong advisor partnerships and an effective fit process
How technology and the Great Wealth Transfer are shaping financial services
And more

Resources:

“The Blue Square Method” by Duncan MacPherson and Chris Jeppesen
“See You at the Top” by Zig Ziglar
Entrepreneurial Operating System® (EOS) Worldwide

Connect With Duncan:

Connect With Bill:

Promotions:

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About Our Guest:

Bill began his career in the financial services industry in 1990 and quickly became a top producer within the industry. In 1995, he began a fee-only practice now known as Sowell Management, which services a broad spectrum of some of the top Independent Advisor Representatives (IARs), and Registered Investment Advisors (RIAs) in the United States. He and his wife, Cindy, have worked as a team for more than 20 years. Bill is a bridge builder. He is passionate about helping advisors see an independent and prosperous future and guiding them through the entire journey.