Podcast
Always On
Hosted by Caliber · EN
If it seems like the world’s in permanent crisis mode — that’s because it is. But what does all this mean for the world’s biggest companies?
On Always On — a podcast about branding, communications and corporate reputation — host Shahar Silbershatz searches for the answers.
He meets brand, marketing and communications experts — including Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) — to learn how they’re steering leading companies through our age of uncertainty.
17episodes
Episodes
Newest firstAll episodes
Hasbro's Roberta Thomson on Telling Powerful 'Toy Stories'
Dec 11, 202400:42:16Tap to summarizeOur final guest of the season is Roberta Thomson, Chief Communications Officer at Hasbro, the leading toy and games company.In a wide-ranging and entertaining finale, Roberta and Shahar discuss:why she switched career from accounting to financial PR ... and how her training made her a better communicatorthe most important lessons she learned working at Facebookwhy she views her role as being “behind the scenes” to help others “show up as their best selves”the evolving role of the CCOher strategies for managing the "always on" aspects of the roleher advice for aspiring CCOsTo stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
Transcribe →Medtronic's Torod Neptune on Communications For the Win
Dec 3, 202400:43:16Tap to summarizeTorod Neptune is Medtronic’s Senior Vice President for Corporate Marketing and Chief Brand and Communications Officer. He and Shahar discuss:how Medtronic built a "best in class" team for identifying reputation risksthe crucial role of diversity in competing — and winning — in the marketplacewhy communicators need to go beyond simply securing a "seat at the table" and cement it for the next 25 yearsthe importance of establishing clear boundaries and prioritizing mental health in a demanding professionTo stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
Transcribe →Chobani's Ex-CCO Ben Boyd on Lessons From an "Accidental Communicator"
Nov 19, 202400:42:19Tap to summarizeIn this candid and compelling conversation, Ben Boyd, then the Chief Communications Officer at Chobani, shares how a purpose-led food company stays the course in a hyper-politicized world.From his unplanned journey into communications to building reputation resilience at brands like Lowe’s, Peloton, and now Chobani, Ben discusses the evolution of the CCO’s role in an “always on” landscape.He offers a behind-the-scenes look at how Chobani decides whether to speak out on hot-button issues, how curiosity and diversity power his team’s intelligence, and why convening the right cross-functional conversations is often more valuable than owning them.With his grounded leadership style and thoughtful perspectives, Ben shows what it means to be both a conscience and a catalyst inside a values-driven company.🔑 What you’ll learn in this episode🛠️ How to build influence from the inside-out—not by demanding a seat at the table, but by creating the need for one🧭 Why clear values invite reputational risk—and why that’s OK🗣️ The scorecard system Chobani uses to decide when to speak out on societal issues🌐 What makes stakeholder engagement strategic—not just reactive🧠 Why the “always on” mindset starts with curiosity, not technology📊 Which metrics matter most when you're balancing growth, authenticity, and trust👥 How Chobani blends diverse voices across generations to stay in touch with its audiences🤝 What role the CCO plays in convening teams to navigate conflict and complexityTo stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
Transcribe →ING's CCO Kim Larsen on How to Communicate Authentically
Nov 4, 202400:45:23Tap to summarize"The world doesn't need more communication. It needs better communication."So says Kim Larsen, the head of global communications and brand experience at ING, a leading European bank.In this thought-provoking episode, Kim discusses the evolving nature of communications, the importance of purpose and strategy in a complex and noisy environment, and the role of data in informing decision-making.Kim argues that companies must be more resilient in the face of criticism and controversy — and that the focus should shift from controlling messages to empowering employees to communicate authentically.He also emphasizes the importance of prioritizing key issues and avoiding performative activism.Finally, Kim discusses the challenges of leading communications in a rapidly changing world, emphasizing the need for data-driven insights and a commitment to building bridges rather than amplifying division.To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
Transcribe →ArcelorMittal's Ian Louden on How To Forge a Global Brand
Oct 22, 202400:41:01Tap to summarizeIn episode two, host Shahar Silbershatz meets Ian Louden, the head of brand worldwide at ArcelorMittal, a leading steel and mining company.They discuss Ian's journey from graphic designer to brand consultant and ultimately into his current role at ArcelorMittal, where he's been for 16 years.Shahar and Ian talk about:ArcelorMittal's longstanding sponsorship of the Olympic Games — and why you won't see the company sponsoring other sportshow brand communications have evolved, highlighting the impact of social media, globalization and the rising demand for real-time databrand purpose, reputation management and the need for brand professionals to be strategic advisors to senior management.Finally, Ian offers some advice for young professionals looking to enter the field and have a successful career in brand communication.To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
Transcribe →Boehringer Ingelheim's CCO on How To Nail Your Rebrand
Oct 8, 202400:41:06Tap to summarizeHost Shahar Silbershatz meets Médard Schoenmaeckers, the Global Head of Corporate Affairs at Boehringer Ingelheim, a global pharmaceutical company.They discuss the evolving role of communications within a company, especially as organizations face increasing internal and external pressure; the importance of data-driven communication; the need for communicators to have strong business acumen; and how companies can use data to measure the impact of their communication efforts.Médard also provides insights into Boehringer Ingelheim's recent rebranding process and the importance of earning a "seat at the table" by proving value to the organization. Finally, he offers some timeless advice for aspiring communicators.To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
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Introducing 'Always On'
Oct 3, 202400:01:06Tap to summarizeIf it seems like the world’s in permanent crisis mode — well, that’s because it is.But what does all this mean for the world’s biggest companies?On Always On, host Shahar Silbershatz will search for the answers.He'll speak to experts in brand, marketing and communications to learn how they’re steering leading companies through our age of uncertainty.To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
Transcribe →