Podcast
Amazon Authority
Hosted by Seller Interactive · EN
Successful Amazon third-party sellers share their experiences on how to best succeed in the Amazon marketplace. We talk about how to attract and maintain a high volume of genuine Amazon reviews, how to do Amazon keyword research, how to compete in a competitive Amazon category, how to do Amazon PPC ads well, how to deal with a suspended Amazon seller account, and overall, how to compete in the worlds biggest marketplace! Join us and/or ask questions at hello@sellerinteractive.com.
10episodes
Episodes
Newest firstAll episodes
Mitigating increased FBA fees & Exploiting Amazons new Tik Tok like feature
Sep 15, 202200:13:44Tap to summarizeWe know how stressful Q4 is for all Amazon sellers, especially when it comes to costs and prices. With the current inflation, you need to do things in the best possible way to compensate for those increased costs. So today, we're going to talk about Amazon's increasing FBA fees and the new Tiktok-like social feed that they're testing internally. Let's discuss what all of these can mean to your business, especially this Q4.
Transcribe →The Importance of Bookkeeping for Ecommerce Businesses
Sep 10, 202200:32:23Tap to summarizeWhether you’re starting out as a new business owner or have been running an online store for years, learning how to track your expenses and revenue can feel like a huge challenge, but it does not have to be! In today's podcast, with Nathan Hirsch, CEO of EcomBalance, we'll talk about how you can handle this situation! To know more about EcomBalance, visit https://ecombalance.com/ Check out our other podcast episodes here: znap.link/sellerinteractive
Transcribe →Handling Amazon Account Suspension ft. George Stern of Appeal Wizards
May 17, 202200:36:46Tap to summarizeAmazon account suspension can happen even though you think you're following every word in Amazon's T.O.S. In today's podcast, together with George Stern from Appeal Wizards, we'll talk about how you can handle this situation! Learn from our diverse experts in the Amazon business! To know more about Appeal Wizards, visit appealwizards.com Check out our other podcast episodes here: znap.link/sellerinteractive
Transcribe →How to Launch More Products on Amazon without Breaking the Bank
May 10, 202200:21:28Tap to summarizeLaunching a new product always feels like it's your first time for Amazon Sellers. After months of researching, creating mockups, prototyping, and listing it online. It's never a sure bet if one product will be a hit or a miss. But what if there's a way to measure the trajectory of a product without overspending and investing all of your time, money, and effort. In this episode, we'll talk about how you can launch more products without spending a lot of money on Microtesting. Send us a message here if you have any Amazon questions or eCommerce topics you want us to tackle on our next episode. Follow us at: Twitter: twitter.com/sellerinteract Instagram: instagram.com/sellerinteractive Stay up-to-date on all things Amazon. Visit sellerbites.com for your 5-min Amazon digest on your email newsletter.
Transcribe →PR for Ecommerce Done Right (ft. James Falconer of SellerRocket.)
Sep 23, 202100:25:25Tap to summarizeEvery business, e-commerce or not, needs publicity - and if done properly, it can be absolute gold. After all, having good PR can kick start an eCommerce business’ conversion journey. We have Seller Rocket founder James Falconer with us in this new episode to let us know all about promoting products, both on and off of Amazon, from a PR perspective. To know more, visit sellerrocket.io --- 00:00 - Getting to know James 00:40 - What is Seller Rocket? 01:39 - Getting PR from Editorials on Amazon 04:04 - Why PR matters to entrepreneurs 05:59 - What are Amazon Editorial Recommendations? 08:51 - What is the Amazon Onsite Associate Program? 09:41 - How to get promoted through Amazon Editorial 11:44 - Amazon Editorial Benefits for New Brands 12:25 - How Seller Rocket does PR 14:29 - Off-Amazon Promotion Strategy: New Sellers 16:32 - Understanding Attribution and Cookies 17:42 - Low-cost PR strategy 21:07 - Systematic approach to PR 23:51 - Partnering with Seller Rocket --- For more Seller Interactive content, you can visit us at bit.ly/sellerinteractive
Transcribe →Supply Chain Management for Beginner Amazon Sellers (ft. Mina Elias of MMA Nutrition LLC)
Sep 16, 202100:39:49Tap to summarizeAre you a newbie to the eCommerce industry facing challenges when it comes to supply chain management? In this podcast episode, we have Mina Elias, CEO of MMA Nutrition LLC, talk about what beginners need to know when it comes to the tedious task of managing the supply chain for your Amazon business. Learn more about the process and how you can utilize your resources. To learn more from Mina, visit https://www.theppcuniversity.com/ https://www.thefbachallenge.com/ --- 00:00 - All About Supply Chain Management for Newbies 00:36 - Story of MMA Nutrition LLC CEO Mina Elias 07:54 - How Supply Chain Management Affects Beginners 09:00 - How to Optimize Supply Chain Management 11:55 - #1 Build a Relationship with your Manufacturer 13:28 - #2 Understand the Manufacturing Process 14:28 - Hire Company to Provide Inspections 20:46 - Save Money in Supply Chain Management Process 22:55 - #1 Save Money on Shipping 25:24 - #2 Put Your Efforts into Selling More 28:28 - How to Deal with Forecasting 33:18 - More About Supply Chain Management
Transcribe →Counterfeiters & Hijackers - How to Protect Your Brand with Superhero Legal (ft. Robert Wright)
Sep 9, 202100:52:06Tap to summarizeDo you own your listing on Amazon? Can you protect it from Amazon Counterfeiters & Hijackers? 🤔 These are some of the questions you might be interested to ask when dealing with the legalities of your Amazon Brand. In this podcast episode, we all talked about it with Robert Wright from SuperHero Legal! 💼 🔥 Visit superherolegal.com for a consultation call with Robert. --- Timestamps 00:00 - Getting to know Robert 01:43 - What is Marketplace Superheroes? 04:55 - Difference of Counterfeiter & Hijacker 06:19 - How to protect your brand from counterfeiters 08:31 - #1 Importance of strong branding 09:21 - #2 Bundle your products 10:11 - #3 Become brand registered 12:47 - Importance of clearance searches 17:10 - Ways to create brand names 19:36 - Example of an invented term 20:53 - Example of a descriptive trademark 22:21 - Purpose of a trademark 25:57 - Importance of Brand Registry 30:33 - Protecting an unregistered brand from hijackers 35:39 - How to approach Amazon support 41:15 - Amazon's accelerator program for brand registry 48:45 - Superhero Legal --- Need help scaling your Amazon business? Book a free call on bit.ly/sellerinteractive
Transcribe →How To Keep Your ACOS Down ft. Rick Wong of Sellermetrics
Aug 3, 202100:52:46Tap to summarizeReducing or calculating your ACOS can be a confusing subject and also a pain point for new and experienced Amazon sellers. In this podcast episode, our guest is Rick Wong, founder of Sellermetrics. Learn how you can utilize automation tools to help lower your ACOS. Check the timestamps below: 00:00 - Getting to know Rick 04:26 - What is Sellermetrics? 07:42 - Why Sell Your Company? 09:53 - Why use an Automation Tool? 13:40 - Keeping your ACOS low with Sellermetrics 19:33 - Types of Ad Inventory 22:01 - What is Dayparting? 26:18 - What is a reasonable ACOS? 32:26 - Calculating Your PPC Budget 38:24 - How Sellermetrics Differentiates from other Automation tools? 38:43 - #1 Feature | Centralized Metrics for Multiple Marketplaces 43:54 #2 - Feature | Optimize Ads Automatically & Manually 46:24 - Amazon Marketplaces: Start Launching NOW. --- To know more about Sellermetrics, visit sellermetrics.app --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com IG: https://www.instagram.com/sellerinteractive/ Tiktok: https://www.tiktok.com/@sellerinteractive
Transcribe →Creating an Influencer Network that Works
Jul 29, 202100:19:20Tap to summarizeLearn how you can build your own influencer network. What is that? In this podcast, Jayce shares how to connect, build and maintain a partnership with influencers over time to promote your products/services in exchange for a percentage/commission or even a flat rate. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com IG: https://www.instagram.com/sellerinteractive/ Tiktok: https://www.tiktok.com/@sellerinteractive
Transcribe →Amazon Is Cracking Down on Chinese Sellers
Jul 22, 202100:16:24Tap to summarizeHundreds of Chinese Amazon sellers face suspension of their accounts due to shady selling practices in the marketplace. In the last several years, Amazon has been cracking down on black hat tactics on their platform, identifying those that used fake reviews and found illegal ways of obtaining them. In 2020, Amazon prevented more than 200 million suspected fake reviews meant to manipulate customer perception and purchases on the e-commerce store. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com IG: https://www.instagram.com/sellerinteractive/ Tiktok: https://www.tiktok.com/@sellerinteractive
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