
Hosted by Girlboss · EN

In the debut episode of Ambition 2.0, host Amanda Goetz sits down with Phoebe Gates and Sophia Kianni—the visionary co-founders of Phia, the AI-powered shopping assistant backed by Hailey Bieber, Kris Jenner, Sheryl Sandberg, and other major investors. From meeting as college roommates at Stanford and launching Phia as a class project to raising an $8M seed round for their company, Phoebe and Sophia have been through it all together. They get candid about building a tech startup from scratch, navigating friendship as co-founders, and learning how to set boundaries to avoid burnout. They open up about: The real meaning of work-life balance (and does it even exist?) Why personal branding is a superpower for founders The “ground rules” that keep their friendship—and business—thriving Lessons from their fundraising journey and startup leadership The creative philosophy behind their own podcast, The Burnouts Whether you’re an aspiring entrepreneur or just love a good founder origin story, this episode dives deep into ambition, friendship, and what it takes to build something groundbreaking. (00:00) Intro (03:50) The origin story of Phia (05:18) Building the Phia team and shaping company culture (11:50) Raising $8M with high-profile investors (14:15) Friendship “ground rules” for co-founders (23:10) Burnout, boundaries, and balance (28:42) Work-life balance (30:45) Why personal branding matters more than ever (32:00) Rapid-fire questions (38:23) Advice for aspiring entrepreneurs GUEST LINKS Phoebe Gates: https://www.instagram.com/phoebegates/ Sophia Kianni: https://www.instagram.com/sophiakianni/ Phia: https://www.instagram.com/phiaco/ The Burnouts Podcast: https://www.instagram.com/theburnouts/ FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/ | TikTok: https://www.tiktok.com/@girlboss Amanda Goetz: https://www.instagram.com/theamandagoetz/ https://girlboss.com/pages/ambition-2-0-podcast SIGN UP Subscribe to the Girlboss Daily newsletter, filled with career inspiration and intel for ambitious women: https://newsletter.girlboss.com/ For all other Girlboss links: https://linkin.bio/girlboss/ DISCLAIMER This episode is sponsored by Semrush. Check out Semrush One, the only solution built for the next era of search. It unites Semrush’s leading traditional SEO tools with powerful AI search capabilities, all in one place, so you can make smarter, faster marketing decisions. Search moves fast, and you should have the right solution to stay ahead of the curve. Trusted by 10M+ marketers worldwide, try it today at semrush.com. #Ambition2Point0 #PhoebeGates #SophiaKianni #PhiaAI #GirlbossPodcast #WomenInBusiness #AIShopping #Startups #FemaleFounders Learn more about your ad choices. Visit megaphone.fm/adchoices

A new era of ambition is here. Welcome Ambition 2.0, the new podcast from Girlboss, where we’ll be exploring what it really means to “have it all” in work, family, identity, and self… and if it’s actually worth it. Each week, you'll hear from hardworking women who’ve walked the tightrope of ambition, like author Eve Rodsky, money and wealth expert Rachel Rodgers, Phia founders Phoebe Gates and Sophie Kianni, and businesswoman and former Barstool Sports CEO Erika Ayers Badan, with additional powerhouse guests to be revealed throughout the season. They'll share their costly mistakes, lessons learned, and practical tips for how to have it all and actually love what you have. Hosted by Amanda Goetz, a 2x founder, 4x CMO, mom of three, and author of the new book, Toxic Grit. New episodes drop every Tuesday. Premiering October 29. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/ On this episode of Girlboss Radio, Avery chats with Dayna Isom Johnson, Etsy's resident trend expert. If that job sounds really cool, that's because it is.Dayna spends her days interpreting data and trend insights and talking about creativity to uplift and promote Etsy's 5.4 million makers. She makes frequent TV appearances and talks to the media about emerging design trends. Yup, she knew about cottagecore way before the rest of us did.Dayna did not apply for the job she has now—but she created it by zeroing in on what she loved to do and asking Etsy's leadership to create a role that fit her talent and excitement. Avery and Dayna talked about the unusual way Dayna figured out her dream job, how to tell if a company will be a great place to work from the interview stage, and play a special round of In or Out: Design Trends Edition.🤝 Keep up with Dayna here: https://www.instagram.com/daynaisomjohnson/📈 Check out Dayna’s Etsy picks here: https://www.etsy.com/featured/dayna 💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/ 💻 Watch this episode on YouTube: https://www.youtube.com/girlboss 💼 Find your dream job or post open roles: https://jobs.girlboss.com/ 📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices