What separates companies that struggle to grow from companies that scale successfully?

In this episode of America Builds Better, Jared Ledford sits down with Trent Wagler, Marketing Director, and Cole Wolford, Outside Sales Director, of Graber Post Buildings during the 2026 Post-Frame • Rural • Plain Builder Show in York, Pennsylvania.

Together, they discuss the systems, processes, and partnerships that help builders operate more efficiently, create better customer experiences, and position themselves for long-term growth.

From marketing and lead generation to dealer relationships and operational excellence, this conversation provides valuable insight into what it takes to build a scalable construction business in today’s competitive marketplace.

In This Episode:

✔️ How Graber Post Buildings supports builders across multiple markets
✔️ The importance of streamlined systems and operational efficiency
✔️ Building strong supplier and dealer relationships
✔️ Marketing strategies that support long-term growth
✔️ The future of the post-frame construction industry
✔️ Lessons learned from working with successful builders nationwide

Whether you’re a builder, contractor, supplier, salesperson, or industry professional, this episode is packed with practical takeaways that can help you grow your business and serve customers at a higher level.

About Trent Wagler

Trent Wagler serves as Marketing Director for Graber Post Buildings, helping lead the company’s marketing strategy, dealer support initiatives, and brand development efforts. His work focuses on connecting builders with the tools, resources, and systems needed to grow successful businesses.

About Cole Wolford

Cole Wolford serves as Outside Sales Director for Graber Post Buildings, working directly with builders and dealer partners throughout Graber’s service territory. His experience helping customers, builders, and sales teams gives him a unique perspective on what drives growth and success in the post-frame industry.

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