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Emily Scott Robinson isn’t chasing hits....She’s writing for your funeral.

It's not dark...It's called powerful depth!

In our conversation, Emily shares with us that she wants to write songs that are singable 40 years from now.

Not viral...Not trending this weekend...Not forgotten next month.

FORTY YEARS

The industry rewards noise.

Speed.

Algorithms.

“Content.”

But Emily Scott Robinson is building something much harder:

...Songs people sing in churches.

...Songs people sing at funerals.

...Songs people sing when life breaks open.

One of her songs (written in the chaos of 2020) took on a life beyond her.

It's become something people carried into their hardest moments.

Most artists are building for applause.

Very few are building for legacy.

There’s a difference between:

• Attention and impact

• Output and endurance

• Scale and staying power

Emily made a choice.

She’s not trying to win the moment; She’s trying to outlast it.

That question doesn’t just apply to music.

It applies to all of us.

Are you building something people will still carry when you’re not in the room anymore?

Or are you just chasing what performs well this quarter?