Podcast
Amplify with Purpose: Business & Life Unlocked
Hosted by Odette de Beer · EN
Business is personal—and purpose is powerful.
Hosted by Odette de Beer, Amplify With Purpose brings real conversations to the table—unscripted, unfiltered, and unapologetically values-driven.
Every episode dives into the moments that shape how we lead, live, and grow—on purpose. From navigating resistance and burnout, to shifting mindsets and building loyalty that lasts, we explore what it really takes to build a business (and a life) that feels aligned and actually works.
You’ll hear from leaders, creatives, coaches, and change-makers. But more than that—you’ll hear what they usually don’t say out loud.
🎧 Tune in for clarity, courage, and the occasional curveball. 👣 Because the best breakthroughs happen after the plan falls apart.
New episodes drop weekly.
20episodes
Episodes
Newest firstAll episodes
The Future of Leadership in an AI World: Balancing Tech and Humanity
Oct 1300:34:33Tap to summarizeAI is no longer coming—it’s here. From boardrooms to small businesses, leaders everywhere are asking the same question: How do we embrace technology without losing our humanity?In this episode of Off Topic but On Point, host Odette de Beer sits down with Dr. Janine [DrJ], leadership strategist and researcher, and Ps. Christo [Ps C], pastor and community leader, to unpack the future of leadership in an AI-driven world.Together, they explore: ✅ How AI is disrupting—and accelerating—leadership today ✅ Which human leadership skills are becoming more valuable in an AI era ✅ Practical ways leaders can keep empathy, trust, and culture at the centre ✅ Why clarity and customer experience are the real competitive edge ✅ What the leader of 2030 will look likeWhether you’re a CEO, business owner, or community builder, this conversation will help you cut through the noise, lead with clarity, and create lasting impact in a world where tech is moving faster than ever.🌏 Filmed in South Australia’s Adelaide Hills—where small rooms create big impact.🔗 Connect with Odette:Catalytic Code waitlist: https://amplifycoach.biz/the-catalytic-code/ Book a call: https://calendly.com/odetteamplify/exploration Instagram: @odette_de_beer_amplify_purpose ✨ Because when you lead with purpose and deliver with consistency, you don’t just succeed—you create impact that outlasts you.
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Why In‑Person Rooms Matter Now: From Scale to Substance for Leaders
Oct 600:48:43Tap to summarizeThere’s a shift happening. After years of Zooms and online groups, leaders are craving real rooms with real people—masterminds, boardrooms, private collectives, and retreats that create formation, not just photos. In this candid Off Topic, But On Point conversation, Odette, Dr. Janine Do Cabo(The Intentional), and Ps. Christo Pretorius (The Expander) break down why in‑person communities are trending—and how the right room accelerates clarity, trust, and growth.What you’ll learn:Scale vs substance: when online wins—and when the room winsHow to identify “the right room” for your season and goalsThe leadership shift from information to formationThe role of community design: mastermind, boardroom, and private collectivesPractical filters to evaluate events, networks, and retreatsWho this is for:Boutique accounting firm owners and professional services leadersPurpose‑driven founders and executives seeking depth, not noiseLeaders building advocacy engines through real relationshipsYou’ll walk away with a practical lens to choose spaces that move you forward, deepen accountability, and actually change outcomes—not just your calendar.Timestamps:00:00 Introduction to Off Topic, but on point01:12 The Importance of In-Person Connections05:03 The Science Behind Face-to-Face Interactions08:56 The Role of Community in Personal Growth13:20 Digital vs. In-Person: Finding the Balance21:40 The Ancient Practice of Gathering25:25 The Power of Genuine Relationships25:58 The Impact of Digital and the Pandemic26:42 Expanding Your Vision and Accountability29:30 The Importance of Authenticity Online32:43 The Value of Being in the Right Room36:56 Personal Growth Through the Right Connections47:36 Final Thoughts on Networking and Growth
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Amy Taylor on Styling Homes, Speaking Dreams Into Reality & Building a Business in the Adelaide Hills
Sep 2900:23:53Tap to summarizeWhat happens when you speak out the dream before you know the “how”? For Amy Taylor, founder of Spacestyle Home in the Adelaide Hills, those words launched a thriving home staging and styling business that’s transforming spaces - and lives.In this inspiring conversation, Amy shares her journey from corporate life to entrepreneurship, the lessons she’s learned about courage, resilience, and refinement, and why property styling is about so much more than cushions and paint. It’s about relationships, empathy, and helping families showcase the heart of their home.We explore:How Amy turned a declaration into a business realityThe emotional and financial impact of staging a home for salePractical styling tips: decluttering, colour trends, and where to invest firstWhy relationships and values are the foundation of sustainable business growthThe challenges (and joys) of being a small business owner in South AustraliaWhether you’re a homeowner preparing to sell, a design lover, or a woman in business in South Australia, Amy’s story will inspire you to speak it out, start before you’re ready, and refine as you go.✨ Amplify With Purpose is recorded live from our SustainHer Hills events—a community of women in business creating connection, clarity, and impact right here in South Australia. Connect with us on Instagram @sustainher.com.au👉 Follow the podcast for more real conversations with purpose-driven leaders, and share this episode with someone who needs courage to start.
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Clarity Over Chaos: 3 Truths to Beat Overwhelm and Build Sustainable Momentum
Sep 2300:08:13Tap to summarizeFeeling stretched thin by endless to-dos, late payments, and sleepless nights? In this episode of Amplify With Purpose, host Odette de Beer breaks down a simple, sustainable path out of overwhelm and into focused growth. If you’re a founder, small business owner, or leader juggling too much, this is your reset.You’ll learn:Why clarity beats complexity: set 1–2 needle-moving outcomes each weekHow to protect your energy: rest, movement, and “motion creates motion”Cash flow with confidence: tighten systems for invoices, follow-ups, and automationsThe accountability rhythm that sticks: One Win, One Focus, One Block (in 5 minutes)What we cover:The tug-of-war between doing more vs. achieving moreHow overcommitting drains confidence, creativity, and resultsA sticky-note system to cut noise and create momentum dailyPractical scripts and tools to remove emotional friction from paymentsPerfect for:Entrepreneurs, consultants, and service-based business ownersLeaders who want calm, consistent progress (not hustle chaos)Anyone ready to trade busywork for meaningful outcomesTry this weekly ritual:Sticky Note 1: One Win (from last week)Sticky Note 2: One Focus (for this week)Sticky Note 3: One Block (to clear now) Put them where you’ll see them. Share with a peer or your team for built-in accountability.Mentioned tools:Invoicing and reminders in Xero (or your accounting tool of choice)Optional SMS reminders for late paymentsOutsourcing collections if it’s emotionally drainingYour next step: DM your “One Focus” this week to Odette on LinkedIn or Instagram — let’s build a wave of leaders choosing clarity over chaos.Subscribe to Amplify With Purpose, leave a review, and share this episode with a leader who needs a calm, clear plan to move forward.Short show notes (for platforms with limited space): Overwhelmed by too many priorities? Odette shares 3 truths to simplify your week: clarity over complexity, energy as fuel, and processes for cash flow. Use the “One Win, One Focus, One Block” ritual to create sustainable momentum without burnout.
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Fight, Flight, Freeze or Appease? Turning Instincts into Leadership Strengths
Sep 1500:35:22Tap to summarizeWhen pressure hits, do you fight, flee, freeze, or appease? In this episode of Off Topic, But On Point, Odette de Beer is joined by Dr. Janine Do Cabo and Ps. Christo Pretorius to unpack how our default stress responses show up in business and leadership. From bats in the living room to boardroom battles, they share personal stories and practical upgrades, turning raw instinct into intentional leadership. Discover the “3 Rs of Response” and how to reframe survival mode into your leadership superpower.00:00 Introduction to Off Topic, but on point 00:59 A Funny Story About Fear Responses 01:59 Understanding Default Responses to Stress 02:57 Defining Fight, Flight, Freeze, and Appease 04:31 Redirecting Instincts in Business and Relationships 08:19 The Impact of Fight Mode on Teams 10:50 Personal Stories of Default Responses 20:19 The Delta Code and Leadership 22:46 Reframing Instincts into Leadership Strengths 29:01 Practical Tips for Managing Responses 34:43 Conclusion and Upcoming ReleasesShare this episode with someone who leads under pressure. Catalytic Code waitlist: https://amplifycoach.biz/the-catalytic-code/ Book a call: https://calendly.com/odetteamplify/exploration Instagram: https://www.instagram.com/odette_de_beer_amplify_purpose?igsh=MWR2ejhhd3YxanRhNw%3D%3D&utm_source=qr Facebook: https://www.facebook.com/share/1A8Fx9nBrD/?mibextid=wwXIfr
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From One Dance Class to 20 Studios: How Emma Built a Movement of Belonging, Empowerment & Joy
Sep 800:43:22Tap to summarizeWhat does it take to start with a single dance class in a country town and grow it into 20 thriving studios across South Australia, while staying true to your purpose?In this episode, Emma Irvine, founder of Dance SA, shares her journey from a fearless 17-year-old putting flyers in letterboxes to becoming the only dance school in South Australia licensed with The Wiggles. She opens up about:The lessons from her very first dance class (and the nerves behind the green hall door)How she scaled from hobby to 36 locations using a simple six-step formulaBuilding a team culture around belonging, empowerment, and enjoymentThe tough mistakes, financial challenges, and resilience that shaped her leadershipWhy creating community initiatives, like pen-pal programs, matters more than profitThe surprising advice she’d give her 17-year-old self about purpose, education, and successIf you’ve ever wrestled with self-doubt, been told you’re “doing it wrong,” or wondered how to grow while staying grounded in your values, Emma’s story will inspire you to do it your way.Catalytic Code waitlist: https://amplifycoach.biz/the-catalytic-code/ Calendly: https://calendly.com/odetteamplify/exploration Instagram: https://www.instagram.com/odette_de_beer_amplify_purpose?igsh=MWR2ejhhd3YxanRhNw%3D%3D&utm_source=qr Facebook: https://www.facebook.com/share/1A8Fx9nBrD/?mibextid=wwXIfr
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Unlocking Growth: The Power of Personal Development and Business Expansion
Sep 200:27:02Tap to summarizeUnlocking Growth: The Power of Personal Development and Business Expansion with Christo the ExpanderJoin Odette de Beer in an insightful conversation with Christo Pretorius, also known as Christo the Expander, as they delve into the significance of personal development for individuals and businesses. Discover practical strategies for growth, the impact of overcoming comfort zones, and how to effectively expand your influence and capabilities. Whether you run a small business or manage a large corporation, learn how personal growth can fuel your business success. Tune in for enlightening discussions and actionable takeaways to help unlock your potential and future-proof your business.00:00 Introduction to Personal Development01:22 Why Personal Development Matters03:09 The Impact of Comfort Zones05:56 Growth, Change, and Expansion11:01 Upcoming Webinar and Summit24:23 Closing Remarks and Registration DetailsFollow Odette on Social Media:Instagram, Facebook, Linkedin, Substack, website
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Amplify with Purpose | Master the Power of Focus: Strategies for success
Aug 2500:26:18Tap to summarizeJoin Dr. Janine do Cabo and Odette de Beer as they uncover the secrets to mastering focus in business and leadership. In this episode, they explore why focus is essential for long-term success, how it shapes business strategy, and the tools you can use to eliminate distractions.Discover:How business leaders can use focus to drive organizational successThe most common distractions businesses face and how to tackle themPractical strategies for prioritizing focus when juggling multiple roles and projectsThe importance of focus in leadership, especially during challenging timesStaying customer-focused in a fast-paced, data-driven worldThis episode is a must-listen for anyone looking to sharpen their focus and lead with clarity!Watch the YouTube video here.Follow Odette on Social Media:Instagram, Facebook, Linkedin, Substack, website
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Principles That Shape Us: The Life Lessons We Live and Lead By
Aug 1800:48:44Tap to summarizeWhat if the most transformative truths are the ones we've known all along?In this episode of Off Topic, but On Point, we explore the power of principles—those guiding truths passed down from our grandparents, spoken in fatherly wisdom, or discovered through painful growth. Odette de Beer, Dr. Janine Do Cabo, and Ps Christo Pretorius open up about the quotes and scriptures that shaped their lives, the lessons they’re passing on to their children, and the kind of legacy we leave when we lead with conviction.From childhood diaries to current parenting moments, from deadlifts to deep discipline, this conversation is both grounding and expansive. If you’ve ever wondered which values will outlast the trends, this one’s for you.🎧 You’ll hear us unpack:The timeless quotes that have become leadership anchorsHow to raise principled kids in a trend-driven worldThe real reason God might feel quiet right nowWhy the hard things are often the right things💬 Reflection question: What principle do you live by now that your younger self would’ve resisted?—Catalytic Code waitlist: https://amplifycoach.biz/the-catalytic-code/ Book a call with Odette: https://calendly.com/odetteamplify/exploration Follow Odette on Instagram: https://www.instagram.com/odette_de_beer_amplify_purpose?igsh=MWR2ejhhd3YxanRhNw%3D%3D&utm_source=qr Join the conversation on Facebook: https://www.facebook.com/share/1A8Fx9nBrD/?mibextid=wwXIfr
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Why Your Clients Leave (and What to Do About It): The Profit Lever Most Businesses Ignore
Aug 1200:11:08Tap to summarizeIn this episode of Amplify With Purpose, Odette de Beer shares a powerful conversation originally recorded with Peter Daniels from Lead Australia.What starts as a simple question—how can client experience impact profitability?—turns into a masterclass on the difference between customer service and client experience design.You’ll hear:Why service is the bare minimum—and why experience is what keeps clients coming backA real case study that drove a 300% renewal increase in just 60 daysThe danger of "personalised" emails that aren’t actually personalWhat most businesses get wrong about upselling, loyalty, and feedback loopsA practical question you can ask this week to shift your client retentionOdette challenges you to stop relying on marketing bandaids and start building from the inside out—because loyalty isn’t just earned… it can be designed.Resources & Links: Join the waitlist for The Catalytic Code → https://amplifycoach.biz/the-catalytic-code/ Book a free strategy call → https://calendly.com/odetteamplify/exploration
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