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John-Paul Flintoff tells a friend he once went undercover at a fundraising event for Boris Johnson.

Flintoff explains how newspapers and media outlets often try to get stories from events in this way, even (or especially) if the event organisers don't want certain topics discussed.

His friend, connected to an author with a big book launch coming up, could consider inviting a gossip columnist, to generate valuable media coverage.

Looking back, Flintoff wonders whether this practice of "infiltrating" events to get stories is good or bad, and concludes that it is neutral - the resulting coverage depends on the columnist and the circumstances.

—

In other news, Flintoff aims to produce more frequent episodes of an ADEQUATE Podcast going forward, and will try to include more comprehensive show notes (like these you are reading right here), with links.

Website: https://flintoff.org