Resilience - The Joy Lux Pivot and How They Prospered by Adjusting to The Pandemic Landscape

When leading a start up, and during what some consider the very delicate phase of "ramping up"...Colette Courtion and the JoyLux Executive team had to dig DEEP to ensure their company would prosper in what would be quite a tumultuous obstacle. In this interview, Marcia and Warren talk to Colette about the adjustments made and the adaptations she led to succeed during the 2020 shutdowns of all healthcare facilities which was a big part of JoyLux's business model and pivot from a B2B model to B2C.