Industry Icon - Kelly Schaff

In this episode of Angus Underground, hosts David Brown and Seana discuss their experiences at the 2025 National Western Stock Show, emphasizing the importance of networking in the cattle industry. They reflect on memorable moments from past shows, including the evolution of the cattle facilities and the significance of quality breeding practices. The conversation transitions into a deep dive into the art and science of cattle breeding, highlighting the role of embryo transfer in enhancing breeding programs. The episode features insights from renowned breeder Kelly Schaff, Schaff Angus Valley, Saint Anthony, ND, who shares his expertise on cow families, selection criteria, and the impact of technology in modern cattle breeding. In this conversation, Kelly discusses the evolution of the Schaff Angus Valley cattle breeding operation, emphasizing the importance of embryo transfer and IVF in enhancing herd quality. He highlights the significance of ranch tours for customer engagement a...