The crew kicks things off with a chat about how social media has been making waves in the cattle industry. Plus, Joe sets the record straight on something he mentioned in a past episode — we all want new customers, just the right ones. Then, the buzz in the cattle world right now is all about the World Angus Evaluation. This leads to a conversation about fine-tuning post-sale logistics and remembering that at the end of the day, it’s all about the people and those long-lasting relationships. To wrap it up, the guys give a special shout-out to some of their customers, mentors, and friends in the Angus community.

Mentioned in this Episode:

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StrommenRanch.com

Bear Mountain Angus Ranch

Quotes:

“Once you establish these loyal little pockets, your customer becomes your biggest drum beater.” — [7:45]
“I don’t want to sell relics. I don’t want to sell collector's items. I want those bulls to go out and perform how they’re intended to for the customer they were built for.” — [10:10]
“You can be bold, you can be your own program, and you can do your own thing, but you should seek to be producing a consistent type and consistent product for your customers.” — [18:29]
“I think that intentionality throughout your mating system is what’s the key in the vision of the product you’re trying to produce.” — [18:49]
“What we’re striving to do is stimulate independent thought and give people hope that they don’t have to follow exactly what they read in the sales reports day after day. They can go their own way.” — [27:54]
“I encourage people to find people they trust and let them help you with your sale because it can be a really beautiful thing.” — [42:10]
“This is a people business. It’s not about the cattle. It’s about the people. It’s about the people behind the cattle. It’s about people that are there putting their trust in your program.” — [45:08]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.