Marketing and Merchandising Your Angus Cattle

This week on Angus Underground, your hosts are going underground to discuss marketing and merchandising your Angus! They are joined by professional marketer and longtime friend, Dave Mullins, the founder and owner of SaleRing.Live. Dave is an expert in the livestock industry, having worked alongside the country’s finest livestock breeders, marketers, and stockmen his entire career. With more than two decades of experience in the auction business, it is no understatement to say that Dave knows a thing or two when it comes to marketing and merchandising Angus! Get ready to take notes in this episode as your hosts, and special guest Dave Mullins, tell you everything that you need to know when it comes to preparing for sales, how to create a successful marketing plan, how to develop a marketing timeline, build and maintain a healthy relationship with your customers, leverage social media to promote your brand, and how to develop a customer list. Dave also breaks down the three types o...