
Hosted by Affiliate Nanocasting Network - Jackstreet Media · EN

Stephen M.R. Covey and Andy Sernovitz, founding CEO of the Word of Mouth Marketing Association discuss how trust drives word of mouth marketing and accelerates the sales cycle.

Stephen M.R. Covey and Steve Rubel discuss how consumers have shifted their trust in brands to trust in feedback from other consumers and the impact of this shift on traditional marketing.

Stephen M. R. Covey with Chris Murray, former Editor-in-Chief, Soundview Executive Book Summaries discuss why Trust is one the big business idea of the day.

Learn why legendary marketer Jack Trout says," Good leaders know where they are going. Followers trust it's the right direction. Without trust, you get nowhere."

Stephen M.R. Covey and Steve Rubel discuss how consumers have shifted their trust in brands to trust in feedback from other consumers and the impact of this shift on traditional marketing.