Emma Chamberlain (21:04)
Okay, so now let's get into the nitty gritty of it, right? I want to discuss the impacts on these creative categories as a result of the feeling that everything's been done before. First, let's talk about fashion. The first thing I've noticed is on the Runway, okay? Now, Runway fashion, couture fashion. It tends to be more of an artistic expression than an actual trend report for what's going to be seen on the streets. But it's a huge part of the fashion world, so we must discuss it. I've noticed two things, and I might be wrong. So please feel free to say, emma, you're wrong. This is just my hypothesis and my observation, so take it with a grain of salt. But number one, you have brands playing it so safe and just doing the same thing over and over again. Okay? You know, you see certain brands just putting out the same exact vibe every single season. And nothing is changing. Nothing is evolving. Nothing feels fresh, and nothing feels different. It just feels the exact same. And people are getting fatigued and bored, and they're like, I can't even look at this brand anymore because they're just so fucking boring. At this point, I can't even watch this Runway show anymore. It's actually like it's nails on a chalkboard watching the show because it's so boring. I've seen this a thousand times from this brand. I can't see it again. That's one thing that we're seeing in Runway fashion. But then another thing I feel like we're seeing is breaking all of the laws, if you will, that the fashion world has followed for years, ever since Runway shows started happening. And you're seeing a complete rejection of all of the fashion rules. You know, for example, I would say Runway shows have always been classy and elevated and chic, you know? But you see some brands leaning into doing weird shit. Like, one Runway comes to mind, where the whole Runway was like mud, and they were just walking through mud. That's an example of, you know, going against the status quo of fashion shows. But then you also see things coming out on the Runway that are just straight up so weird and so bizarre. Like, more weird and more bizarre than anything we've ever seen in the past. Because, don't get me wrong, Runway shows have always had sort of a weird artistic flair to them compared to what we see on the street. But I think even more now we're seeing some stuff that's, like, even weirder than we ever could have comprehended before. Completely unwearable, completely ridiculous at times. Actually, I'd use the word ridiculous. I. I went to a fashion show a few months ago where half the stuff in the collection was, like, so ridiculous and weird. I actually, I loved It. I found it interesting and fascinating and fun, but it was so weird and so unwearable. It was, like, hilarious. It was almost like a joke. You know, it's obviously almost impossible to sort of include all types of Runway shows into two categories, but I'd say the two main categories that I'm seeing are number one, brands. Not sure what direction to go next because they feel like everything's been done before. What other direction is there to go? So they're just playing it safe and doing what they've been doing for God knows how long. And then, on the other hand, you see some brands completely trying to get weird. Weird in a whole new way that we've never seen before in order to try to stand out and do something that hasn't been done before. And maybe for good reason. Question mark. But we don't know yet. Maybe we'll look back in 30 years at the show that was in a muddy room and be like, wow, that was really genius. I also think that there are brands that are lightly innovating, you know, on the Runway and kind of changing it up a little bit and coming out with pieces that are beautiful and stuff like that that are maybe in evolution for their own sort of brand identity, but that's not really fascinating. Shut up. I actually feel bad for saying shut up. It was. It was my. One of my parents calling me, and I love my parents. Now I feel bad. Um, I love you, mom and Dad. I did not mean to say shut up. I'll call you later. Um, anyway, I've been noticing a lot of people who are into fashion, particularly leaning into a sort of maximalism type of thing. You know, mixing a lot of colors and patterns, wearing, like, a western belt with classy, preppy, New England style tennis skirt and button up top with a backwards baseball cap that says Las Vegas on it. Like, you're seeing people going to the extremes, mixing and matching things that make no sense together necessarily. And by the way, that's not an insult. Saying that they make no sense together is not me saying that them wanting to pair these things together are wrong or something. Just saying that if you look at, say, the origins of each of these fashion trends, putting them together doesn't make sense. But I do think that the thing about fashion is that, you know, fashion is sort of the art of using clothes to sort of tell a story about yourself. Clothing evokes a feeling. It evokes an attitude. It evokes a side of you. And I think this sort of obsession with maximalism is interesting. Because it sort of rejects all of that. You know, people just mixing and matching a bunch of things together in an attempt to create something that's never been worn before. I think can be cool and can be a form of self expression in a way, but can also kind of lack direction. And I'm reading it as people who are into fashion feeling like they don't know how to do something new and different and innovative. So they're just kind of throwing as many things together that don't make sense together as possible in order to create something that's never been done before. But what lacks there is the storytelling that I think is so exciting about fashion. I've also noticed with fashion that there's sort of an obsession with viral clothing pieces. Like a few years ago, two or three maybe, there was this green dress that went so viral, people know it today as the House of Sunny dress, because the brand that made it was House of Sunny. And it was this green dress, kind of a tank top silhouette on the top half. But it was a long dress, went down to sort of mid calf ankle area. It was green. It had green swirls on it. And everybody became obsessed with it. It went viral, and everybody bought it, okay. And then by the time everybody got it in the mail, everyone was like, if I see this dress one more time, I'm gonna freak out. It lost all of its allure within the span of a month. Another viral clothing example would be one that's happening right now as I'm recording this, and it's this weird pair of red boots. I think they're called, like, the Mischief boots. Wait, yeah. Okay, so they're called the Mischief big red boot. They look like a cartoon character style boot. I actually think they're kind of fun. I don't. I don't hate them, to be honest. They're silly, for sure, But I'm kind of obsessed with them. I'm not gonna buy them ever. But I get it. But mark my words, you know, these big red boots that everybody's obsessed with right now, you know, give it a month, everybody's gonna be like, those big red boots are fucking stupid. If I ever see them again, I'm gonna burn my eyeballs out. You know, so we also are seeing, you know, this influx of fast fashion in order for people to keep up with the trends, because the trend cycles move so fast because of the Internet and because our attention spans are so short. But that also speaks to the larger issue, which is that we cannot stay excited about a clothing trend for more than a month. I swear to God we can't. And I think the industry of fashion knows this about us now. And so I think they're sort of scrambling to figure out how to cater to us. The last impact on fashion that I've seen is that there isn't necessarily a lot of innovation. And if when there is innovation, it's, like, bizarre. You know, it's like the big red boots that I just talked about. You know, more of a viral moment. Because everything else that we're seeing coming and going in the trend cycles are things that have existed for a hundred years sometimes. You know, like, for example, sweater vests were all the rage. Sweater vests have been around since probably the twenties, probably even before that. I don't know when sweater vests were invented, but they've been around forever. You know, loafers. We're seeing a lot of trend cycles repeating instead of us creating our new thing. But also, then again, we might look back in 50 years, 100 years, at the 2000s, and say they kind of had their own thing going and maybe we just can't see it right now. So this is just my observation, but again, like, I don't know for sure. Next, let's talk about the impact on film, TV and movies. I've noticed a lot of people are so disappointed with movies and TV recently. And I keep hearing stories about movies just bombing in the box office. And by the way, I don't really know what that even means. I just know that that means the movie didn't do good and didn't make a lot of money. That's all I know. But I keep hearing about these sorts of failures in the movie and TV industry, and. And that's fascinating to me. But I've never been particularly drawn to catching up on the newest TV show, the newest movie, because I usually end up disappointed. And it's been that way since I was a teenager. I've just never been that excited about what's hot and coming out, because historically, I've always been disappointed. So it's interesting to see now that everybody feels this way, because I've been feeling this way for years and years and years, but now everybody's sort of feeling this way. And I think there's a lot of reasons for this. Number one, I think a lot of movie and film companies are focused on creating quantity over quality. You know, to go back to what I was saying about fashion, our attention spans are so short, we're so bored of everything, we need to be overstimulated in order to feel stimulated, if that makes sense. And so, you know, movie and TV companies, a lot of them, are pushing out movies left and right, TV shows left and right, to satisfy our short attention spans and our hunger to constantly have something new to watch. But the problem with that is that all creative endeavors take time. It takes time to write a complex, ingenious movie. You know, it could take 10 years to create and write a movie that's really good. It could take 20 years. Creativity takes so much time. And the pressure that the movie and TV industry is feeling is due to our short attention spans and the hunger to constantly have something new to watch. They're feeling this pressure, and they're like, we don't have time to develop genius concepts. We just don't have time because the people are gonna get bored and they need more, and they'll watch anything as long as it's new. So we just need to come out with something that's new and shiny, and it doesn't matter if it's mediocre at best. And so I think that that's why it's so rare that we see, like, a good new TV show come out, a good new movie come out, because this stuff takes time. You know, this stuff takes so much time, and it's unrealistic to expect, you know, the creatives behind a movie or a TV show to constantly be pumping out these genius ideas. You know, it's so hard to come up with something new like reflect inward on yourself right now. Imagine having to come up with an innovative concept for a TV show or a movie. Hello? So fucking hard. It would be a hard thing to do over the course of five years. But imagine these movie studios, TV studios, are giving their writers six months to come up with a story and say, you got to come up with something in six months. And then after that, six months is up and you have a story for us that we can turn into a movie or TV show. Okay, now you have to come up with another one, and you have three months to do the next one. It's like they're speeding it up so much that creativity is being stifled by this sort of time limit. And, you know, I didn't really mention this in regards to fashion, but I think it's the same thing with fashion. In fact, I also think music struggles with this as well, but we're not talking about music yet, so we'll get there. But this sort of pressure to have a quick turnaround with these creative endeavors is detrimental truly to these industries. I think another Thing that's making us bored of TV and movies is this sort of reuse of a generic storyline over and over again. You know, I do this funny thing sometimes when I'm watching TV shows or movies with people where I'll start to just get, guess what I think's gonna happen next when I'm watching a TV show or a movie? Like, okay, three, two, one. Something's gonna jump out of that closet. Oh, boom. Something jumped out of that closet. Okay, three, two, one. They're gonna go in for their first kiss, but then something funny is gonna happen, and they're not gonna be able to, you know, something's gonna get in the way. Oh, look what just happened. You know, we're all getting to a point where we can predict what's going to happen in movie, in TV shows, because they're. They're all following the same general structure of a storyline. There's nothing new to see. It's so rare that you see someone make a movie or make a TV show that is completely unexpected in the way that the story unfolds, you know, And I think it's rare because it's more challenging. It's more challenging to go against the grain because, number one, it's less reliable. So you might have less financial backing from large companies if you're trying to go against the grain. And number two, it just takes a lot more time to develop a concept that's polar opposite to what's out there today. Because you have to create something from scratch in a way, rather than following this basic storyline, plot line that's already been done a thousand times. It's just so much easier to follow. That last issue with film and movies is. Is product placements. I remember a few months back, a movie came out, and I remember seeing all over social media, everybody complaining like, this is just one big advertisement. Like, the entire movie is just, oh, now they're holding up a bottle of Smart Water. Oh, now they're holding up a bag of Doritos. Oh, now they're holding up. You know, and it was like the whole movie was one big advertisement. And the thing about advertising is that, don't get me wrong, to a certain extent, you know, I think it's necessary in these industries to utilize advertising in a way that makes sense because there's just a lot of money there. And I understand that. But I also think that people are getting kind of lazy with how they integrate brands and product placements into TV shows and movies, because it's just easier to be lazy. It takes A lot of thought and creativity to figure out a way to sort of integrate a product into a TV show or a movie in a way that feels organic and that doesn't feel like an advertisement. But I think some movie TV companies have just sold their soul a little bit and been like, you know what? I don't have the time or the energy to figure out how to organically integrate this product into my TV show or movie. So I'm just going to shove it in there, make it look obvious, and just say fuck it and get my check and run. Let's move on to music. So I think the music industry actually might struggle the most with creative time restraints. Obviously, I already talked about how it plays a role in movies, tv, in fashion, but upon thinking about it right now, I actually think the music industry suffers the most from this. I think the reason for that is, is that musicians feel so much pressure as an individual to be constantly producing new music because their fans are begging for it at all times. And instead of fans begging a movie or TV company or a fashion brand, which are companies, not people, right? With music, people are begging the musician, the band, the music group, as individuals. There's like a demand that's directed straight at one person or one small group of people rather than begging a whole company. And I think that's why the music industry suffers the most. It's because musicians are expected to be constantly putting out new music. And again, as I said, nothing stifles creativity more than a deadline. Nothing ruins a creative person more than a deadline. It's so hard to create a meaningful piece of music in a time restraint. The thing about good music is that good music comes from the songwriter's soul. That's what makes you connect with music. You know, the sound of the song comes from the musician's soul. The lyrics come from a musician's soul. And that's when you feel the song. You're like, fuck, I feel it in my bones. Because this came from somebody's soul. You know what I'm saying? It. It's like something you can't explain, but something you can only feel. You can feel when a song came from someone's soul, even if the subject matter of the song is not super deep, you know, even if it's like a more upbeat song, that's more of like a. It doesn't matter. There's something about music where you can tell when it's coming from someone's soul and when it's not. And you might enjoy a song that's not Coming from a musician's soul, you might enjoy it, but it won't stick with you for as long. It's disposable in a way. The thing is, creating music that comes from your soul requires so much self reflection. It requires so much time to develop yourself as a person, to understand yourself as a person, to understand your view on the world as a whole. You need to understand yourself on a whole nother level, possibly more than the average person, because you need to figure out a way to take everything about you and turn it into a song in some way. And you need to have a keen understanding of the world around you in order to write about it in a way that connects with others. So the problem is if you're forcing a musician or a band to be constantly coming out with music, they're not going to have time to do that self reflection, to do that work on themselves in order to have these sorts of epiphanies that cause them to write an incredible song. This rush to keep going, going, producing, producing, producing, just lowers the quality and the depth of music in a lot of ways, I think. And then, you know, the artists who do take their time, who take years off in between dropping albums or even dropping singles, whatever, they get forgotten or they never get enough notoriety because the industry doesn't value them, because they're not money making machines like the people who are coming out with, you know, surface level pop hits on a monthly basis, whatever, or even a bi yearly basis. I mean, making music takes so much time. You know, I hear interviews with artists that I love and they're like, it took me four years to write this album, you know what I'm saying? That takes so fucking long. So the people who take their time and allow themselves to have the proper creative process might end up getting underappreciated in the industry in some ways or sort of forgotten or their career never quite picks up because again, they're not a money making machine. That's not to say that this is always the case, you know, I can think of a few artists who are huge, super famous, super successful, make so much money, are highly valued in the industry, who, you know, put out an album every five years. But I would say that that's much more rare, you know, I don't know. I've also noticed with music that there is this influx in newer artists trying to get famous on social media by writing songs that are shocking, viral worthy, super mega trendy, you know, not timeless, trendy. By using trendy words, trendy verbiage, you know, just trying to go viral for all the wrong reasons. Maybe, shall I say, Dare I say? And sometimes it works. And the problem is because it sometimes works. Now it's becoming a norm that artists are trying to go viral on social media with their music. But in order to go viral, you might have to sacrifice some creative integrity, because it's very rare that something goes viral just because it's really fucking good. A lot of times it goes viral because it's shocking or it's ridiculous, et cetera. I don't know. Overall, I just think a lot of pop music lacks depth. Music is also super overly produced, you know, which makes it feel a lot less personal. It feels so sterile when you're listening to it. It just sounds perfect, you know, you can't hear the strumming of the guitar anymore. A lot of times you can't hear the hitting of the drums and the echo that comes with it. It just all sounds so produced and so perfect and so clean. Instead of having this sort of homemade feel, which I think was something that made music so much more charming in the past, was the fact that it sounded like real people were making it. It didn't sound like a computer generated, you know, bundle of sounds. Okay, you guys. Oh, my God. I'm, like, getting tired because I'm ranting. Whenever I, like, rant about something, I get so exhausted. Like, I'm all tense and shit. I'm taking, like, a chapstick coffee break real quick. Okay?