Podcast
APAC's B2B Growth Podcast
Hosted by xGrowth · EN
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.
Hosted by Shahin Hoda & Vinnie Romano
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter
22episodes
Episodes
Newest firstAll episodes
Become the Most Known and Trusted Brand in Your Market With Marcus Sheridan
Oct 2300:52:23Tap to summarizeMarcus Sheridan reveals why most businesses are failing to win trust in an AI-disrupted world, and exactly what to do about it. The bestselling author of They Ask You Answer and Endless Customers breaks down the four pillars of becoming the best-known and trusted brand in your market: saying what others won't say, showing what others won't show, selling differently, and being more human than your competition. From publishing service call data that manufacturers begged his client to hide, generating over $35 million from a single pricing article, Marcus shares real-world case studies that prove radical transparency isn't just good ethics, it's exceptional business. This episode is essential for listening for any founder or marketer who refuses to play it safe. Guest Introduction Marcus Sheridan is a world-renowned communication expert, author, and keynote speaker who has delivered over 750 transformational presentations across dozens of countries. Called a "web marketing guru" by The New York Times and named by Forbes as "1 of 20 Speakers You Don't Want to Miss", Marcus is the author of They Ask You Answer (named "One of the 5 Best Marketing Books of All Time" by BookAuthority) and Endless Customers (a USA Today national bestseller). He saved his swimming pool company, River Pools, from the 2008 crash through radical content marketing, transforming it into the most-visited swimming pool website globally. With over $1 billion in economic impact generated for companies worldwide, Marcus is also the co-founder of PriceGuide.ai, IMPACT, Marcus Sheridan International, and Question First Group. Key Topics The four pillars of trust and why almost no companies consistently say, show, sell, and act more human than their competitorsThe Yale Appliance case study: How CEO Steve Sheinkopf became the most trusted voice in his industry by publishing service call data that threw major manufacturers under the busThe Big Five content topics: Why cost content is the number one traffic and sales generator, and the five levels of pricing transparencyThe pricing estimator revolution: Why companies see 300-500% increases in qualified leads overnight, including the Scottish shed company that saw 500% more leads in one weekendAI's massive impact on search: How over 60% of Google searches don't result in clicks, and why YouTube will become more important than your websiteBuilding a personal brand: Why trying to look smart destroys credibility, and why knowing who you are is not more important than knowing who you are Resources & Links People Mentioned: Steve Sheinkopf, CEO at Yale ApplianceRory Vaden, Speaker, Author, Co-founder of Brand Builders GroupGary Vaynerchuk (Gary Vee), Entrepreneur, Chairman of VaynerXSeth Godin, Author, Entrepreneur, Marketing expert Companies & Tools: River Pools, Marcus' fiberglass pool manufacturing companyPriceGuide.ai, Pricing estimator platformIMPACT, Marketing agency and training companyMarcus Sheridan International, Speaking and consultingQuestion First Group, Sales and leadership training company Books & Resources: Endless Customers by Marcus SheridanThey Ask You Answer by Marcus Sheridan Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Marcus Sheridan Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth
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How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Jul 17, 2025Tap to summarizeIn this conversation, Caleb Ralston discusses the intricacies of personal branding and content creation, emphasising the importance of sustainability and authenticity. He critiques the common advice of niching down, arguing that it can lead to creator burnout and audience fatigue. Instead, he advocates for a broader approach that allows for personal interests to be integrated into content. Caleb also shares insights on starting a personal brand, the significance of clarity in branding, and the importance of hiring strategically to address content creation bottlenecks. He highlights the need for data-driven strategies and the value of case studies in building trust with audiences. The discussion concludes with rapid-fire questions that encapsulate Caleb's philosophy on personal branding in the age of AI. Takeaways: Niching down can lead to creator burnout.Sustainability in content creation is crucial.Be authentic to avoid losing trust with your audience.Hiring should address specific bottlenecks in content creation.Views are important, but conversions matter more.White papers can be effective if they contain relevant information.Building personal brands within organisations can enhance trust.Picking an ideology as an enemy can be more effective than targeting individuals.Clarity in branding helps guide content strategy.Integrating personal interests into content can keep creators engaged. Caleb is a brand strategist, content producer, and creator mentor who’s worked with names like Gary Vaynerchuk, Leila & Alex Hormozi, and other leading voices in entrepreneurship. He now helps founders and creators scale content in a way that’s sustainable, strategic, and honest. Follow Caleb on: YouTube: @calebralstonLinkedIn: Caleb RalstonInstagram: @calebralstonTwitter / X: @calebralston Resources Mentioned: YouTube: How to build a brand - Full courseWorkbook downloadGary Vaynerchuk – Crush ItPatty Galloway Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter
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