In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.

With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn’t: going against algorithms, filters, and AI-driven content.

With a background leading growth and monetization at TikTok, Walmart Connect, and global media networks, Ben brings a rare inside perspective on what actually drives product-market fit, retention, and cultural relevance in consumer apps.

If you’re building a consumer app and struggling with retention, differentiation, or product-market fit, this conversation will challenge conventional growth advice and give you a clearer playbook for what actually works in 2026 and beyond.

You will discover:

✅ How BeReal scaled to 41M MAU by removing algorithms instead of optimizing for them

✅ Creator-led growth in 2026 and beyond

✅ Lessons from BeReal’s journey: from viral hype → durable, loyal product

✅ Practical lessons app founders can apply to build durable growth in saturated markets

Learn More:

🌐 BeReal → https://bereal.com

🔗 Connect with Ben Moore → https://www.linkedin.com/in/bjacobmoore/

You can also watch this video here: ⁠⁠https://youtube.com/live/EOaBZvcvbg8

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Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
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Facebook: ⁠App Masters⁠

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How BeReal Built 41M Users by Breaking Every Social Media Rule