This episode dives into the importance of cross-cultural communication in marketing, all through the unique perspective of Dottie Li, founder and CEO of TransPacific Communications. Co-hosts Larry Aldrich and Mady Dudley sit down with Dottie to talk about her incredible journey—from growing up in China with big dreams to becoming a leading voice in the communications world. We explore why localization is more than just translation—it’s about really understanding the culture behind the message. Dottie shares how meaningful connection requires more than just the right words; it takes a deep understanding of the people you’re speaking to. We also touch on how the world of translation is changing with technology and AI, and why the human touch is still essential.

IN THIS EPISODE:

00:07 - Introduction to Aqua Talks
01:41 - Dottie's Journey: From China to America
07:55 - Navigating Cultural Communication in Business
21:30 - The Importance of Human Translation in the Age of AI
25:21 - The Importance of Cultural Sensitivity in Marketing

KEY TAKEAWAYS:

The podcast Aqua Talks delves into the transformative power of marketing, offering actionable strategies and insights tailored for various marketers.
Dottie Lee's journey from aspiring broadcaster in China to founder of Trans Pacific Communications exemplifies the importance of networking and perseverance in achieving one's dreams.
The concept of Blue Ocean Strategy is pivotal in distinguishing one's services in a competitive landscape, emphasizing the creation of unique market spaces.
Effective cross-cultural communication necessitates understanding and localization to ensure messages resonate authentically with diverse audiences.
TransPacific Communications provides essential services in translation, interpretation, and cross-cultural consulting, crucial for businesses navigating multicultural landscapes.
The integration of AI in translation services presents opportunities, yet human expertise remains indispensable for accuracy and nuanced understanding in complex communication.

RESOURCES:

Aqua Talks - Website

Larry Aldrich - LinkedIn

Mady Dudley - LinkedIn

Dottie Li - LinkedIn

ABOUT THE GUEST:

Dottie Li is the Founder and CEO of TransPacific Communications, a cross-cultural communication expert, and a recognized leader in DEIA and workplace inclusion. Her career spans journalism, corporate communications, and public service, including media advance work for the White House and leadership roles at major national and international nonprofits. At TransPacific, she focuses on breaking down cultural barriers in the workplace, helping individuals thrive while supporting organizational performance. A sought-after speaker and trainer, Dottie has empowered countless professionals—especially non-native English speakers—in both public and private sectors to become more effective communicators.

Dottie has received numerous honors, including being named an American Express Ambassador (2023), a three-time “Maryland’s Top 100 Women” recipient, and the “Best Cross-Cultural Communicator of the Year.” She served over a decade on the Maryland Governor's Commission on Asian Pacific American Affairs and continues to advise public health and media boards. Dottie’s voice is known worldwide through her work with Rosetta Stone’s Mandarin products. A passionate advocate and fitness enthusiast, she holds degrees from Hefei University in China and the University of Mobile in Alabama.

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Aqua Talks, marketing strategies, cross cultural communication, destination marketing, translation services, interpretation services, language access, diversity equity inclusion, actionable marketing insights, tourism marketing, meaningful audience connections, federal agencies language services, multicultural marketing, localization strategies, branding across cultures, marketing innovation, communication training, actionable strategies, podcast for marketers

Ep 16 Understanding the Impact of Localization in Marketing

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