Nils Pihl returns as our guest for a second time on the podcast. He is the CEO and founder of Auki Labs, a company dedicated to revolutionizing augmented reality positioning.

Auki’s technology uses peer-to-peer communication to establish a distributed spatial computing protocol. In this episode, we revisit some of the themes from the first episode, such as the concept of language as the oldest form of augmented reality and Auki's role in enhancing communication through augmented reality positioning.

Nils background as a behavioral engineer specializing in Meme Theory and Memetic Engineering adds a unique depth to his approach in the AR space. A serial entrepreneur, Nils brings invaluable insights and experiences from his previous ventures to his current projects.

During his first time on the podcast, Jason and Nils discussed the unique challenges of positioning for AR and looked at AR from the perspective of memetics.

Today, we first dive into how growing up online influenced Nils’ work in memetic engineering and AR. We look at look at AR use cases like retail, gaming, people-finding etc. from the perspective of meme theory.

Nils brings a unique perspective, viewing AR and meme theory as integral to evolving human communication, human ways of being, and our relationship with future AI. We also discuss neural interfaces, living and working in Asia, and more.

Links From The Episode

- Book Summary: [Ender's Game](https://en.wikipedia.org/wiki/Ender%27s_Game)
- Book: [Software Agents (story of Nicholas Negreponte translator)](https://amzn.to/3weTwWF)by Jeffrey M. Bradshaw
- Article: [The Egregore Passes You By](https://www.theintrinsicperspective.com/p/the-planetary-egregore-passes-you) by Erik Hoel
- Video: [If You're Not The Hero In Your Novel What Kind Of Novel Is It](https://youtu.be/puHHjl77uKM?si=Joe77oPxBmg0Y6xU&t=450) by Terence McKenna
- Video: [The Last Bronycon: a fandom autopsy](https://www.youtube.com/watch?v=4fVOF2PiHnc) by Jenny Nicholson

You can find all of the show notes at thearshow.com.