A $400,000 Mattress?

Summary

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Armstrong & Getty On Demand – "A $400,000 Mattress?"

Episode Date: February 23, 2026

Host: iHeartPodcasts

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Overview

In this episode, Armstrong and Getty dive into the world of ultra-luxury mattresses, specifically those made by Swedish company Hästens. The main discussion revolves around host Hunter’s personal experience visiting a Hästens showroom in Silicon Valley to try out beds costing between $40,000 to $800,000. The conversation explores the psychology of luxury spending, the rituals and sales tactics of exclusive brands, and the blurred lines between actual quality and perceived value. Mixed throughout are their trademark humor, dry wit, and musings on human nature, status, and conspicuous consumption.

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Key Discussion Points & Insights

The Hästens Mattress Phenomenon

• The $400,000 Mattress: The discussion is sparked by a New York Times article on Hästens, a Swedish high-end bed brand renowned for its extravagantly priced mattresses (ranging from $40,000 to $800,000).
• Location, Location: Hästens stores are found in globally affluent locales—New York, Palo Alto, London—where tech billionaires, celebrities, and the ultra-wealthy shop.
• Personal Experience: Hunter describes walking into the Palo Alto store on his birthday (04:34 – 05:39), curious after reading about the beds, and being treated to a thoroughly crafted luxury sales experience.

High-End Sales Tactics & Showroom Experience

• Sales Psychology: Armstrong and Hunter joke about luxury sales tactics—the need to “qualify” buyers and skillfully assess if a walk-in is a legitimate customer or just a curious onlooker (05:39 – 06:42).
• Showroom Ritual: Described with almost comic reverence, potential buyers are asked to remove shoes and outerwear, put on custom wool booties (in the Hästens’ signature blue-and-white check), and are tucked in by sales staff who dim lights for optimal bed-testing (15:13 – 15:34).
  • "I have to take off my shoes and my jacket, and I took off my glasses because I'm the only person in the store. And there's three people kind of working on me. And they turn off the lights, and I get to lay down in the bed. And they bring me a blanket and cover me up..." – Hunter (15:05 – 15:35)
• Emotional and Sensory Manipulation: Discussed is how knowing the price influences perception. Are you feeling luxury, or just convinced by the price tag? (06:53 – 09:19)
  • "You do not have the ability to separate knowing what this costs from what it actually tastes like. Sounds like. Drives like. Whatever. You just can't. It's impossible." – Hunter (07:06 – 07:13)

The Mattress Itself: Materials and Craft

• Handcraft & Materials: The top-tier mattresses involve “nine artisans,” take a year to make, and are filled with meticulously hand-straightened horsehair (13:04 – 14:13).
  • "On the upper tier beds, the artisans take the horse hair and straighten out each individual hair. Oh come on, that's BS." – Hunter (14:03 – 14:13)
• Rap Status Symbol: The brand enjoys cachet in pop culture, mentioned in hip-hop and associated with celebrities like Drake and Jennifer Aniston (14:16 – 15:13, 18:50).

Product Assessment and Value Debate

• Tryouts: Hunter tries multiple models, with the $96,000 bed being significantly more comfortable—at least to him—especially in soothing shoulder pain (15:35 – 17:18).
  • "[It] felt better than any bed I've ever laid on, I think. Unless my mind is tricking me." – Hunter (16:19 – 16:30)
  • The $400,000 Matthews is described as giving a feeling of “floating,” with almost no pressure points (18:50 – 19:43).
  • "It was as if I was just floating in air. Like it was air pockets holding me up...as if nothing was touching my body." – Hunter (19:03 – 19:43)
• Maintenance and Service: Bed purchase includes lifelong maintenance: teams of “artisans” will visit 2-3 times a year for flipping and massaging the mattress (17:54 – 18:36).
  • "They will flip and massage your bed to get it back so that it's always working at its ultimate." – Hunter (18:00 – 18:36)

The Psychology of Affluence

• Social Signaling: Armstrong and Hunter banter about the point of such purchases—is it about actual comfort or signaling status to other wealthy people? (21:42 – 23:07)
  • "If nobody knows you’re the super rich guy who has the watch, the mattress, the car, then there's no satisfaction." – Armstrong (21:52 – 22:00)
• Rationalization and Guilt: Despite exclusivity, Hunter wonders how you justify a $400k mattress with poverty still in the world (23:20).
  • "But if there’s one child on earth that doesn’t have something, I couldn’t—couldn’t justify having a $400,000 mattress." – Hunter (23:20 – 23:34)

Humor and Memorable Moments

• Cynical Humor: Armstrong mocks the horsehair “artisanship” (“Caligula would be embarrassed by that.” – 14:13).
• Running Gags: Jokes on “flipping and massaging” the bed slide into references to massage parlors, culminating in "[Flipped and massaged, please. I got that once in Thailand. Greatest night of my life.]" – Armstrong (18:43–18:50).
• Booties as Souvenirs: Hunter gets to keep the luxury wool booties and a tote (“I think probably because my feet had been in them...”) – (20:35).
• Blind Luxury: Musings on blind taste tests, violins, and the power of the psychology of luxury—do we know the difference or just tell ourselves we do? (29:11 – 30:26).

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Notable Quotes & Timestamps

• On Price Perception:
  “You do not have the ability to separate knowing what this costs from what it actually tastes like. Sounds like. Drives like. Whatever. You just can't.”
  – Hunter (07:06 – 07:13)

• On Ultra-Luxury Sales:
  “They clearly did what Ferrari dealers do...these bed people who sell $3 million homes, whatever, they've got to qualify their customers right off the bat...”
  – Hunter (04:34 – 05:39)

• On Artisan Craft:
  "Nine artisans...It takes them like almost a year to make the bed. ...they sew all the fabric around it by hand...the main thing with the bedding itself is it's horse hair."
  – Hunter (13:04 – 14:13)

• On “Floating” in the Bed:
  “It was as if I was just floating in air. Like it was air pockets holding me up...as if nothing was touching my body.”
  – Hunter (19:03 – 19:43)

• On Social Status:
  "If nobody knows you’re the super rich guy who has the watch, the mattress, the car, then there's no satisfaction."
  – Armstrong (21:52 – 22:00)

• On Justification:
  “I couldn’t justify having a $400,000 mattress. That’s just insane.”
  – Hunter (23:20 – 23:34)

• On Marketing Ritual:
  "I have to take off my shoes and my jacket...And they turn off the lights, and I get to lay down in the bed. And they bring me a blanket and cover me up and kind of tuck me in. And I get a pillow behind my head. ...I was there for, like, 45 minutes, and I was happy to do it because I'd been wondering about this for a long time."
  – Hunter (15:13 – 15:34)

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Key Timestamps

| Timestamp | Segment | |------------|---------------------------------------------------| | 01:53 | Introduction of the $400,000 mattress topic | | 04:34 | Describing the Palo Alto store and sales culture | | 05:39 | Luxury mattress pricing overview | | 06:42 | The psychology of price and luxury | | 13:04 | Handcrafting and horsehair materials | | 15:13 | The high-end showroom ritual | | 16:16 | Personal experience with $96k mattress | | 17:54 | Maintenance & after-sales service | | 18:50 | Laying on the $400,000 mattress, the sensation | | 21:42 | Social status and ownership signaling | | 23:20 | The ethics and justification of extreme luxury | | 29:11 | Psychology, blind luxury, and status tests | | 30:36 | Proposals and pricing breakdown | | 31:44 | Final thoughts, humor, cultural references |

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Final Thoughts

The episode intertwines luxury consumerism, behavioral psychology, and the everyday world, all filtered through Armstrong & Getty’s irreverent banter. Through Hunter's hands-on account, we're given a rare glimpse into an exclusive world where comfort, status, brand mystique, and human psychology collide—leaving us to reflect on where necessity ends and indulgence begins.

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Transcript

[Tara Davis Woodhull]

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[Hunter Woodhull]

And I'm US Paralympic gold medalist Hunter Woodhull.

[Tara Davis Woodhull]

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[Armstrong]

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[Hunter Woodhull]

It's one More Thing. Armstrong and Getty. One more Thing. Does it come with a woman already on it that's ready

[Armstrong]

or what? That would be overpriced. Are you kidding?

[Elf Cosmetics Announcer]

Oh yeah.

[Hunter Woodhull]

Even then it'd be like, that's ridiculous. So I talked about this. I don't remember if it was on the one end.

[Armstrong]

Illegal and immoral and perverse and sick and exploitive, but also overpriced and hot.

[Hunter Woodhull]

So I talked about this either on the show or on the One More Thing podcast a year or so ago because I'd read this article in the New York Times and it was. It was an eye grabbing headline. A $400,000 mattress. Haston's bed. I don't know how you pronounce it. I can't say it exactly like the Swedish salesman. It's a Swedish company, the Swedish salesman. Because the A's got dots over it and stuff. Oh, no, this is Hastens or something, but Hastens. H A S T E N S. I had talked about this a year or so ago. I read this article in the New York Times, and it was kind of a fun article about a guy who was reviewing this product. He heard about it and he laid down on the beds and he wrote about it. And it was really interesting. And it was a. I just thought it was interesting. And they've got only a couple of stores around the world and a couple in the United States. Last summer, when I was in New York City with my kids, we were walking down Park Avenue and I saw one of the stores. I thought, holy crap, they've got a store here. But it was closed. And I thought, oh, wow, I would have loved to have laid down on one of those beds. Well, it turns out they've got a store in Palo Alto. Of course they do. Because if you're. If you're listening in other parts of the country, maybe you don't know this, but there's a little area of California they call Silicon Valley. But, like, I crossed the bridge, whichever. Is that the Dumbarton or. I get my Bridges mixed up. But anyway, you drive across in there, there I am on one Hacker way. There's Google. I mean, there's Facebook, there's Google. Just a couple of miles up the road, there's Apple. Tesla's right over there. You know, like five of the seven most valuable companies in the world are all within a couple of blocks each other. So there are a lot of really, really rich people around. And there's some fancy shopping in that area, obviously.

[Armstrong]

I had coffee with a friend there once. It was several years ago, but. And he's. He's in the industry and hip to it. And it. He kept saying, you see that guy over there, like, in the puffy vest and the, the shirt that everybody else is wearing? He's like, yeah, that guy sold whatever. Joestagram to metaphor. $3.4 billion. I'm like, damn, now he's working on something. Oh, you see that guy over there? Yeah, it's teeming with those people.

[Hunter Woodhull]

So I wanted to go to a fancy mall on my birthday, and I did. I went to the. The mall there where. Right next to where Stanford University is. And I'M walking from store to store, and I see a sign for this bed. And I thought, wow, they've got one of those stores here. And it was open. And I walked in and I said, I read about your beds in the New York Times. I've got to lay down on one of them. Well, it's. It gets interesting from the very beginning, and I would love to know more about the way they train their sales people and everything like that. They clearly did what Ferrari dealers, these bed people who sell $3 million homes, whatever, they've got to qualify their customers right off the bat, right? To figure out if they're wasting their time or not. And he had all kinds of clever ways to try to get around to figuring if, like, I'm even possibly could be a person who would buy a bed, that they range from $40,000. I'm just talking a mattress. You got to get your. Your box, your. Your actual bed frame is separate.

[Armstrong]

That's the low end.

[Hunter Woodhull]

The low end is 38 grand, but with tax, it'd be $40,000. That's the cheapest, and that's by far the most expensive mattress I've ever heard of my life. We've done a lot of commercials for people, so beds. And usually like the most expensive mattress you can get. You're talking like nine, $10,000 for just the over the top, insane. Who buys this mattress? The cheapest one they had at the store was 40 grand. It went up to $800,000 for a mattress.

[Armstrong]

Unless the support structure is gold bars. What the f. Are we talking about here?

[Hunter Woodhull]

So I have a guess. They profiled me on. On just putting and having me lay down in a bed to start with. Because it's all about, you know, pegging the negotiations, right? I mean, in. In sales, it's a similar sort of way. They wouldn't want to put you in an unattainable number to start with, because then you're going to be disappointed. I think that'd be my guess. There's got to be a psychology to it, I would think, anyway.

[Armstrong]

I just wouldn't. In what sense? I mean, because after laying down on the $800,000 one, the $350,000 one was jabbing you in the back or what?

[Hunter Woodhull]

It's all imaginary anyway. Well, see, that's the other part of it too, is the. And you know this about, like, wine, musical instruments, jewelry. There's all kinds of things.

[Armstrong]

We sorts of liquor.

[Hunter Woodhull]

We don't have control of our brains. No human does. You do not have the Ability to separate knowing what this costs from what it actually tastes like. Sounds like. Drives like whatever. You just can't. It's impossible. And some people get into the. Well, it's expensive, so it's. It's got to be good thing in their brain subconsciously. Some people go the other direction. I've known this crowd too. Got a. This. I could get something for $5. Tastes like good. Some people have to go the other direction, but for whatever reason.

[Armstrong]

Yeah.

[Hunter Woodhull]

You get all mixed up in your head about, you know, how much of this is imaginary or not. Which is fascinating. Yes. Katie. Oh, no, I'm just listening. And I'm still trying to wrap my head because it's really hard to do. I've done it with wine where people give me wine from a. A glass of wine, a sip of wine from a $200 bottle, and boy, this tastes really good. But is it in my imagination? It tastes really good. Being convinced that it.

[Public Investing Announcer]

Is it.

[Hunter Woodhull]

The label. Cool. Would I feel like a rub if I said it tastes just like the other one? I don't know. Oh, yeah. It's like. Well, no, go ahead. No, you. Oh, well, I. I've seen those things where they'll take like Franzia boxed wine and put it into a really nice bottle and then all of a sudden your brain does that thing. Yeah.

[Armstrong]

As my brother, the nuclear engineer would point out, the. The scale is not linear. The idea that a $50 bottle of wine is separated by the same amount to $100 bottle of wine as 100 to 150 to 150 to 2 on up to, you know, presumably a $450 bottle of wine ought to be as much better than a $400 bottle of wine than a 150 is to a 100 to a 50. Blah, blah. And it's not. It's not.

[Hunter Woodhull]

Right. So then if you're starting to cut it down to a $200 bottle of wine is 5% better than an $80 wine, whatever that better even means there.

[Armstrong]

Right.

[Hunter Woodhull]

Does the human mind have the ability to separate out the amount of money this is from the marginal taste difference? I mean, that's kind of fine with your imagination and your ability to. It's a shutdown test.

[Armstrong]

It's a personality test.

[Hunter Woodhull]

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[Hunter Woodhull]

So then getting to the betting on this whole thing is.

[Armstrong]

Is that $800,000 one, is it? You're supported by the brains of Nobel laureates that have been preserved. I mean I'm trying to picture what it would be. The, the, the eyebrow hair of virgins with IQs over 140 or what? What the hell? It's hilarious.

[Elf Cosmetics Announcer]

Yeah.

[Hunter Woodhull]

How do you justify that? Well, to a certain extent it's art. In the same way that like really expensive mechanical watches you're paying for the fact that, you know the handful of craftsmen on earth that can work with their hands and make these tiny little parts, make a watch that will display the moon phases and keep to the second over a year, you know, it's a $200,000 watch you're paying for. You know that the artisanship of that. Not that it tells better time. The bed is similar that way to a certain extent. And that at the upper tier beds you have nine artisans. He used that term, nine artisans. It takes them like almost a year to make the bed. They sew all the fabric around it by hand with certain kind of double stitching thread, blah, blah, blah blah. The main thing with the bedding itself is it's horse hair. And horse hair has some properties or some other BS for some reason there's a horse there, isn't that handy? And on the upper tier beds, the artisans take the horse hair and straighten out it's each individual hair. Oh come on, that's bs.

[Armstrong]

Caligula would be embarrassed by that.

[Hunter Woodhull]

So let me get to. And these beds are according to my son, mentioned in rap song stuff like that. Like the sort of rap song where you talk about Cristal champagne and driving in your Lambo. They mention and Trump was a frequent

[Armstrong]

mention in that sort of song for a long time living like Trump.

[Hunter Woodhull]

So anyway, so I go into the store, they somehow peg me as the Guy that should lay on one particular bed. And then at one point he says, you read the New York Times article, so you're aware with the. And he didn't say the cost. He had some fancy term for the entry point or something like that. The investment in this world or something. I said, yeah, yeah, I know what they cost. He said, that bed you're laying on. Oh, first of all. So I have to take off my shoes and my jacket, and I took my glasses because I'm the only person in the store. And there's three people kind of working on me. And they turn off the lights, and I get to lay down in the bed. And they bring me a blanket and cover me up and kind of tuck me in. And I get a pillow behind my head. And I took off my shoes and my jacket and my glasses.

[Armstrong]

Excuse me, can you cuddle up next to me, please?

[Hunter Woodhull]

Yeah.

[Armstrong]

Spoon.

[Hunter Woodhull]

Let's.

[Armstrong]

Let's spoon. I like to be the little spoon.

[Hunter Woodhull]

Half an hour.

[Armstrong]

Yeah, I'm the little spoon. Yes.

[Hunter Woodhull]

This whole experience was so entertaining. I was there for, like, 45 minutes, and I was happy to do it because I'd been wondering about this for a long time. And it was my birthday. I was just trying to entertain myself. I had nothing on my schedule.

[Jacob Goldstein]

Wow.

[Hunter Woodhull]

So anyway, so I get under. They give me these, like, little booties to put on, like, really cool. Like, they're like wool on the inside. Booties that are made of the same fabric of the bread. The bed. These beds are famous for being this blue and white checkered pattern. That's like how you notice if you go in somebody's house and you see that. That they've got one of those beds. So I got these booties on that are. That. And I'm laying down in the bed, and then I'm getting tucked in and all that sort of stuff. And I'm laying there. And he said that that bed you're in right there is 96. So $96,000 mattress and box springs, which is just impossible to wrap your head around.

[Armstrong]

And you're still working the lower end.

[Hunter Woodhull]

And I would say it felt better than any bed I've ever laid on, I think, unless my mind is tricking me. The thing that I mentioned to him was my bed. And I've got a really nice bed. My shoulder hurts from my motorcycle wreck all the time. Minor. Not a big deal, but. But it always hurts laying in bed. No matter how I lay in this bed, it did not hurt at all. Now my mind doing a trick on Me, maybe, who knows? Maybe the, the. I think at this level the horse hairs have not been straightened out by hand. They just stuff it full of a certain kind of horse hair machines.

[Armstrong]

The straightened.

[Hunter Woodhull]

No machines involved in anything. They're just still curly.

[Armstrong]

I see. Oh.

[Hunter Woodhull]

But it's very, very, very comfortable bed, so there's no doubt about it. And I try a whole bunch of different beds because they got firm and soft and this and that and different things that different beds do. And he put me in the $48,000 bed, and it still felt really, really good. But not quite as good as the $96,000 bed.

[Armstrong]

I can't wait to hear about the parting of company. But before I do a follow up, I remember when the New York Times article came out, we were talking about this.

[Hunter Woodhull]

Number one.

[Armstrong]

I was confused, Katie. I thought it was horse hair. That they had shorn the heads of sex workers for this match.

[Hunter Woodhull]

You. You'd pay extra for that. They watched.

[Armstrong]

Oh boy. And what was the. The. Oh, that flitted out of my mind. Horrors hair. I started, I was picturing bald headed hookers and it was just so distracting to me.

[Hunter Woodhull]

Oh, that's right.

[Armstrong]

The maintenance of these things.

[Hunter Woodhull]

Yeah.

[Armstrong]

So are you gonna get into that?

[Hunter Woodhull]

Yeah, the maintenance is. Comes with the bed, so that's really nice. You throw that in with the cost. So the bed will last you basically the rest of your life. If I were 30 years old and made a lot of money, you could possibly justify that. Over that amount of time replacing mattresses, you get close to breaking even for a better sleep. Possibly you could, I don't know. But I'm not 30 years old and. And you know, money is a thing, so. But yeah, you have to have them flipped and massage two or three times a year. But that's part of the deal. They'll send a team of two artisans to your house a couple times a year and they will flip and massage your bed to get it back so that it's always working at its ultimate.

[Armstrong]

But you got to make her say that's what's gonna happen to know she's not a cop. Is that what. Is that how that works?

[Hunter Woodhull]

Joe's stuck on hookers.

[Armstrong]

Flipped and massaged, please. I got that once in Thailand. The greatest night of my life.

[Hunter Woodhull]

So I lay down in all these different beds and they, they are amazing. And, and so he said, would you like to lay down on the 400, 000 bed? That's the one that Drake sleeps on and it's mentioned in one of his songs. So I go lay down in that bed. I got to admit. And this is just like I'm using the words from the New York Times review because I remember was as if I was just floating in air. Like it was air pockets holding me up. It's like, like if enough air pressure had me up in the air, it was as if nothing was touching my body. If I, you know, is perfectly comfortable. It was hard. It's hard to describe. It was. I don't know. Well, it's. It's like I described. It's as if you're just floating there. Like if you were weightless in space. I suppose that would. What it would feel. If I'm on the spaceship. I was just on my back. Like no points of pressure whatsoever of any kind. It was wild.

[Armstrong]

Please try not to picture the. The poor shaved horses running around. Exactly. With just their skin showing.

[Hunter Woodhull]

You know how cold it gets in Sweden in the winter. These horses are shivering like crazy.

[Armstrong]

Yeah, exactly. They're like those damn weird looking cats.

[Hunter Woodhull]

So the $400,000 bed was amazingly comfortable. I did not. I don't know why I didn't. I just couldn't make myself even lay down. He said, do you want to try the one next to it? That's the $800,000 bed. And I just didn't. I said I'm not going to buy a $400,000 mattress. So there's no point in me. I mean, I don't want to waste your time, but I probably should have laid down. And would it have to feel twice as good? What if I had? This is what I wonder the second I lay down. Do I orgasm?

[Armstrong]

I'd get a little tiring, honestly. Good thing you're in bed.

[Hunter Woodhull]

Did they let you keep the booties? Yes. Nice. I think probably because my feet had been in them but. And put them in a bag made of the same material as the thing. So I got this cool tote bag with the booties that was pretty awesome. I can't believe they probably do that for everybody. Tom, Dick or Harry that walks in off the street. Of course, in that area, not a lot of Tom, Dick and Harry's are walking off the street. Unless they, you know, Tom, the CEO

[Armstrong]

at Tesla and every Sundar, Mark and Elon walks in off the street.

[Hunter Woodhull]

Exactly.

[Armstrong]

I wonder how many of these beds they actually sell.

[Hunter Woodhull]

I wonder how many you need to sell to stay open. Yeah. Which is a good question. I. I wondered about all that. The business structure. I find that super interesting. I'd love to know more about it, like, how many literally do you have to sell a month to keep the doors open and pay your salespeople?

[Armstrong]

Yeah, I think, I think you probably sell the $800,000 one to like rappers and singers who know that rival Singer has the 400.

[Hunter Woodhull]

In LA, you do. And this area, it's probably all tech people, right? But in la, because he used to run the story in Los Angeles and that would be like movie stars. He said, oh yeah, the movie stars and the rappers, they all, they all know about this brand.

[Armstrong]

So I've been among the very, very successful. Fair amount. They tolerate me because I'm amusing. But I know if nobody knows.

[Hunter Woodhull]

Correct.

[Armstrong]

You're the super rich guy who has the watch, the mattress, the car, then there's no satisfaction.

[Hunter Woodhull]

Exactly, exactly.

[Armstrong]

So what do you get? Like a lawn sign with that checkered thing, your pattern you were referring to, or how do you let people know?

[Hunter Woodhull]

No, so I, it's funny, I'm. My life is the opposite because I said to the guy, I said if I ever bought one of these, I couldn't tell a single person because my, my world is the opposite. Everybody I know who knows me, family and friends would be like, what are you freaking nuts, you moron? That's. They wouldn't react with, oh, cool, aren't you Faith? It'd be like, you are the same sleep. So you are an idiot.

[Armstrong]

Right?

[Hunter Woodhull]

Would be the reaction of everybody I personally hang out with. He said you'd say, you'd think that, but he said eventually he gets a point and he brought up a TV show, I forget was a Netflix series where there's a dinner party among powerful and somebody brings up, yeah, I got a bed. It's a Heston. You probably haven't heard of it. He said, oh, I have, I have one too. And then everybody at the table mentioned that they have a Heston bed. So like among. Just like you were saying, among the super powerful. It's kind of a. Oh, you're in the club. I'm in the club too. We're in the club of people who buy six figure mattresses.

[Armstrong]

See, if I were them, I'd have like cloth and napkins in that pattern. And you would just have a dinner party and you'd have those napkins and people would be like, oh, he has a heist. And

[Hunter Woodhull]

also I was talking to my kids about that could I even have enough money that I would buy a four hundred thousand dollar mattress? And I don't think I could. I mean, I'm not a tax. The Billionaires, you should feel guilty for your luxuries sort of guy. But if there's one child on earth that doesn't have something, I couldn't, couldn't justify having a $4,000 mattress. That's just insane. Yeah. Apparently, according to Forbes, they sell about 16,000 premium beds a year. The main model, the 2000T I think it is, that's their top selling model. That's the one that varies between like 48 and 96 or something. That's what they sell mostly. But how many people could possibly. What does he do with the people that come in there that he figures out quickly, can't afford one of those

[Armstrong]

beds, gives them the bums rush or tells them we're going to close in five minutes. I'll bet.

[Hunter Woodhull]

I think I know what happens because I've been in this situation before because I. I'm often dressed like a hobo when I'm going places. Ah, do you have an appointment? This is an appointment only store, so if you'd like to make an appointment on our website and that just gets you out of the store and then hopefully you figure out what it costs before you ever make an appointment.

[Armstrong]

So if you walk in with a Jamba Juice and a radio station T

[Hunter Woodhull]

shirt, yeah, that's probably what happens. Screams at you. Get out, peasant. There's drama and then there's full telenovela level drama.

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[Jacob Goldstein]

is Jacob Goldstein from what's yous Problem? When you buy business software from lots of vendors, the costs add up and it gets complicated and confusing. Odoo solves this. It's a single company that sells a suite of enterprise apps that handles everything from accounting to inventory to sales. Odoo is all connected on a single platform in a simple and affordable way. You can save money without missing out on the features you need. Check out Odoo at o d o o.com that's o d o o.com tired

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[Hunter Woodhull]

Well, you can't be wasting 45 minutes on somebody who couldn't even conceivably afford your your product. There'd be no point. Oh, I wonder how many people walk in the store per day. I wasn't there for 45 minutes. I was the only person there the whole time. They might have locked the doors after I was in there for all I know. I don't know.

[Armstrong]

So when Judy and I were in London, we stayed, yeah, sure enough we stayed in Mayfair, which is like super high end, expensive shopping district. We're in a, actually a flat above a store but. And there are all these like Arab oil shakes with their six woman harems in their beekeeper outfits trailing after them or going into engagement. Incredibly high dollar shops, including perfume stores in particular. But sure enough, I was curious. And there's the Hastings. Not far. It's actually right at the edge of Mayfair. I'll bet they do a lot of business with your oil money folks too.

[Hunter Woodhull]

Probably. What an interesting luxury brand though, isn't it? Again, the psychology behind it is as interesting to me as anything else. The convincing you you're actually on a more comfortable bed along with the this makes me impress important if you know, you know, thing that Joe was talking about with the brand so you can, you know, mention it kind of in a whisper to other people. I'd love to people. I'd love it if they did one of those blind tests with, you know, your top of the line Sealy Posturepedic or Tempur Pedic or whatever. When you don't have in your mind that this is the bed Drake Slip sleeps on or Jennifer Aniston is another name they're thrown around. If you didn't know that, would you notice any difference? There's a famous thing that came out a couple of years ago with top violin players playing million dollar Strads along with like a $5,000 violin and not picking the Strad is the best violin when they didn't know ahead of time it was a blind test. So it's, we're all, it doesn't make you stupid or weak or whatever. We're just all susceptible to that. It's almost impossible to get that out of your brain.

[Armstrong]

Everybody but me, completely neutral. I'm completely neutral.

[Hunter Woodhull]

Good for you. That's very handy.

[Armstrong]

It's, it is very handy. It saved me a lot of money.

[Hunter Woodhull]

I, I, I walked out of there. They wanted my email address and my phone number and everything like that. And they sent me a couple of proposals on the, the 96, 000 bed and the 48, 000 bed and they break down and all that sort of stuff.

[Armstrong]

Proposals I propose I give you money, you give me the bed.

[Hunter Woodhull]

I can get back to them if I want to.

[Armstrong]

More complicated than that, huh?

[Hunter Woodhull]

I wonder if you got the mattress and not the box spring because it breaks down like the mattress was like on the $96,000 bed that I really like. The way it felt, my shoulder didn't hurt. So the mattress is like $50,000. And then the box spring was like $28,000. And then there was another like $10,000 stand or something. Something. Whatever. Whatever adds up to $96,000. And could you live without all those other pieces?

[Armstrong]

No. Oh, my goodness. It was. It was a while back as I was climbing the ladder of wealth from the bottom rung to the middle lower portion that I says to myself, I says, just because you can doesn't mean you should.

[Hunter Woodhull]

$400,000 mattress, like you said earlier. That's like a $50,000 pen. I mean, you're just into hilarious Ville at that point.

[Armstrong]

On the other hand, if Drake swings by and needs to spend the night, you know, you'll feel comfortable at home.

[Hunter Woodhull]

You can sleep on my couch. Drake, you and your 16 year old girlfriend. I'm a. I'm on team Kendrick Lamar.

[Armstrong]

What? Completely out of my depths now.

[Hunter Woodhull]

You don't know the Drake. Kendrick Lamar battle claiming Drake is into underage girls. His favorite line in one of the songs. Kendrick Lamar. We were listening to this the other days. Let me guess what key that song is. A minor. Oh, that's pretty clever. That's a good shot.

[Armstrong]

Thank you for joining us for this paid commercial. Tomorrow we'll join you for Chuck Norris's Total Gym.

[Hunter Woodhull]

Well, I guess that's it.

[Tara Davis Woodhull]

Hey, this is U.S. olympic gold medalist Tara Davis Woodhull.

[Hunter Woodhull]

And I'm U.S. paralympic gold medalist Hunter Woodhull.

[Tara Davis Woodhull]

As athletes, our lives are about having

[Hunter Woodhull]

a clear path and a team that you can absolutely trust.

[Tara Davis Woodhull]

So when it came to getting the best mortgage, we chose PennyMac. PennyMac is proud to be the official mortgage provider of Team USA.

[Armstrong]

And you learn more at pennymac.com pennymac loan services llc/housing lender nmls id 35953 license platform by the Department of Financial Protection and Innovation.

[Hunter Woodhull]

Under the California Residential Mortgage Lending act, conditions and restrictions may apply after the holidays.

[Tara Davis Woodhull]

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[Jacob Goldstein]

Change this is Jacob Goldstein from what's yous Problem? Business software is expensive. And when you buy software from lots of different companies, it's not only expensive, it gets confusing. Slow to use, hard to integrate. Odoo solves that because all Odoo software is connected on a single affordable platform. Save money without missing out on the features you need. Odoo has no hidden costs and no limit on features or data. Odoo has over 60 apps available for any needs your business might have, all at no additional charge. Everything from websites to sales to inventory to accounting. All linked and talking to each other. Check out [e-mail]. that's O D O O COM.

[Tara Davis Woodhull]

This is an iHeart podcast. Guaranteed Human.