In this episode of the Around The Coin podcast, host Stephen Sargeant sits down with Vugar Usi, CEO of MEXC, to discuss his path from traditional finance and marketing to running a global crypto exchange. Vugar explains what makes MEXC stand out—serving 40M users across 170+ markets with a 99% retail user base, a “list-first” approach with 3,000+ projects, and near-zero fees that he says returned $1.1B to customers last year. They explore retail trends like tokenized real-world assets (stocks, gold, oil) and shorter, sharper market cycles, plus key risks in leverage trading such as liquidation and slippage. Vugar also covers MEXC’s new prediction market, fragmented global regulation, proof-of-reserves publishing, and a $100M Guardian Fund with plans to grow it. The conversation closes on exchanges evolving into finance super apps and marketing’s focus on user attention, retention, and trust.

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