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Alex Goulet
Listen up.
Kyle Fitzgibbons
Focus your attention on me now.
Avery Trufelman
Do not infuriate me and make me repeat myself.
Kyle Fitzgibbons
Do you understand me? Chapter one.
Avery Trufelman
Let me start with the basics. The most basic basics. Khakis, button downs, crisp white T shirts. These are all clothes that one goes to buy at Buck Mason. And so if we think about what is a classic closet and what belongs within it, then. Then our job as a brand is to make the best version of those archetypes. Buck Mason was founded in 2013 and has positioned itself to be a purveyor of classic cool clothes that are so timeless, they almost elude description. And I was in their Los Angeles headquarters with Kyle Fitzgibbons.
Kyle Fitzgibbons
I am chief design and creative officer.
Avery Trufelman
Kyle told me that this brand's whole classic cool vision was inspired by vintage clothes, which makes sense. I mean, clothes. Clothes are considered classic for a reason. Kyle told me they keep a whole stockpile of vintage clothes in storage, but they brought out just a little section to show me. Wait. Oh, you're really not fucking around. I was led into a conference room that was dripping with old clothes. It was in piles on the table. It was dangling from racks. It was hanging from the walls. The actual collection's a lot bigger than this. These clothes are the stuff of Kyle's work. This is what he and the other designers play with and take apart on a daily bas. They're copying elements of these classic old clothes down to the tiny details. Stitch, color, fabric, finish, trim, finish, things like that. Quite literally, they're copying the details. So what we'll do is, like, let's say one of the designers is making this pant. What they'll do is they'll get a magnifying glass, and they'll count the stitches per inch on an out seam or a side seam or a fly and then replicate that. Replicating tiny details is a way of grafting a little character onto a new piece of clothing. And to Kyle, this is about giving a garment a sense of soul feeling like it has a life to it. But almost all of these classic, timeless garments shared a very similar past life. All of these garments that had been collected for me in this conference room were all old military surplus clothes. If you pick things off of this wall, there's almost every archetype for every modern piece of clothing. Like, what are we seeing? I see flight jackets, bomber jackets, 1950s and 60s Automotive car culture jackets, every version of a field jacket, chore jackets. It's all there. Almost all classic menswear is based on 20th century militaria.
Kyle Fitzgibbons
I think the majority, if not all of the industry subconsciously acknowledges how this is the archive.
Avery Trufelman
You either acknowledge the fact that these.
Kyle Fitzgibbons
Spawn from military garments or you don't.
Avery Trufelman
But. But it's happening.
Alex Goulet
It is, Yeah.
Avery Trufelman
I would in fact wager that almost every single garment and accessory I have ever reported on has had some connection to war.
Alex Goulet
I have a few pairs of Korean War era pants that I wear that are super comfortable. They got all the right pockets. Everything's perfectly thought out. I'm like, yeah, there's a reason why Old Navy makes, like, a cheap imitation of these pants.
Avery Trufelman
And clothing's connection to war is not simply a matter of aesthetics. The United States military is involved in a very practical way in the creation of clothing itself. This is something that Alex Goulet realized, somewhat ironically, in his quest to become a more ethical shopper.
Alex Goulet
If clothing is supposed to reflect your values, then what are my values? And where I think I ended up was that if you can buy something close by to you that was made by a neighbor, the level of transparency is the highest.
Avery Trufelman
For the last 10 years, Alex Goulet has only bought clothes that were made in the United States. With as fair labor practices as he.
Alex Goulet
Can find, nothing can be confirmed 100%. But for me, it's worked out really well, and I have a really healthy relationship with the things I wear.
Avery Trufelman
And Alex is determined to help other Americans shop like he does. So can you tell me what this is?
Alex Goulet
This is a book project called Crafted with Pride. It's a directory of made in USA clothing, footwear and accessories.
Avery Trufelman
Crafted with Pride is a really cool resource. It's printed in yellow like a phone book.
Alex Goulet
There's 1,400 companies represented.
Avery Trufelman
Alex and his co author organized this guidebook by product. So you could be like, I need a handbag. And then you could turn to the handbag page and. There are a number of different American purse manufacturers. Granted, there are not many, but there are. Some other products, however, are easier to find in these pages. Like if you want a backpack, you're in luck.
Alex Goulet
Gore Tex jackets, down jackets. This company makes all kayak and rafting gear.
Avery Trufelman
Most of the entries in this guide are from the outdoor industry in all its various forms.
Alex Goulet
Tons of biking gear, a lot of hunting stuff.
Avery Trufelman
Is it because Americans are so hardcore and outdoorsy? Sure. But there's another reason why the outdoor industry still has a viable foothold manufacturing in the United States.
Alex Goulet
Military contractors in the outdoor industry specifically have a pretty long history with working with the military.
Avery Trufelman
If you page through Alex's guide, you'll see a lot of these small American factories also provide to the military.
Alex Goulet
Made in usa. The way it exists right now is in a lot due to military contracts.
Avery Trufelman
Thanks to the 1941 Berry Amendment, all clothes made for the United States military have to be made in the United States. It makes sense, right? It's a matter of national security. We can't have our army clothes made in, say, Vietnam or China because what if, say, we went to war with Vietnam or China? This is one of the last things that have been holding up American clothing manufacturing over the last couple of decades. Almost every other kind of clothing has moved its production overseas. It's not like the reason they're still manufacturing in the US but it sounds like it kind of is the military and Barry compliance.
Alex Goulet
Well, yeah, no, absolutely. The only reason these things are made in the US Is Barry compliance. At this point in time, if you.
Avery Trufelman
Buy something that says made in the usa, its zippers could come from a factory that makes zippers for the military. Its buttons could come from a factory that makes buttons for the military. There's hardly a reason an American factory would make thread without the military. It's just embedded in American garments. So Alex feels very mixed about this.
Alex Goulet
You know, it's sad that some of the more technical, interesting products in here were made for the military. There's definitely companies that have military contracts that we did not include that are like tactical gear that increases kill rates. And you're just like, okay, I don't know if I want that in the book, but, like, the military informs so much of what we do. I mean, the Internet was invented by the military. You know, like, name 30 products. Probably half of them were military inventions.
Avery Trufelman
And the contracts with the Department of Defense have been keeping manufacturers afloat so they can make all their other cool stuff.
Alex Goulet
You benefit from having the military there as your primary customer. And then these other smaller brands are also eating from that same trough. And that's especially true in outdoor industries because they tend to make super technical products.
Avery Trufelman
The military and the outdoor industry are interwoven. The outdoor industry had a huge role in forming how the United States military looks. And the military in turn came to shape the outdoor industry.
Alex Goulet
Military is just a crazy section of the world that, like, I don't think about as much, but same.
Avery Trufelman
I also used to not think about the military. I mean, I thought about it and that I was against it categorically as an institution, but I didn't like, know any veterans or active duty soldiers for most of my life, basically until I started working on this series. And if you're listening to this and you are a soldier or a veteran, I can just feel you rolling your eyes at this classically clueless civilian. I know we live in this moment in history where there's a gaping rift between this country's military and this country's civilians. There's even a term for it like college students take courses on the military civilian divide. And it's gotten to the very practical nightmare where, as I write this, President Trump is ordering Marines and the National Guard into American cities to detain American citizens. We've been pitted against each other, and yet, oddly enough, American soldiers and American civilians have never been more intertwined than we both are now. In our clothing. We all wear the same things. Our styles have completely overlapped. Civilians and soldiers alike now wear performance clothes, waterproof shells, sweat wicking layers often manufactured by the same companies. We all wear outdoor wear, whether or not we're outdoors. And we helped each other get to this place. This season of Articles of Interest is called Gear. What can cheating scandals teach us about the world? Patrick Redford has spent his career writing about rule breakers, and now he's taking it to a podcast called Only if youf Get Caught. Things They'll Cover. Why did the WNBA hand out its largest ever fine to an owner for letting his players fly private? What does the Varsity Blues admissions scandal say about the future of higher education? And what can the Lance Armstrong saga teach us about the anti trans panic? Only if you get caught. From Defector Media and RadioTopia is out October 21st. Wherever you get your podcasts. When I had my very first job, I was like 22 years old. I was a little baby podcaster and I had never, ever been paid before. I didn't know what to do with a salary. I'd never had a 401k. I was like, what do I do with all this? And I was working at a scrappy little company. We didn't have an HR department. We were three people working in the corner of an architecture office. And the thing that got me through it was gusto. We used gusto.com it was so simple to understand. Here's my health benefits. I, ah, here's my tax filing papers. Here are my commuter benefits, here's my 401k all laid out for me. Super duper simple. Gusto is online payroll and benefits software built for small businesses. It's all in one remote, friendly and incredibly easy to use so you can pay, hire onboard and support your team from anywhere. Gusto makes it simple and has options for nearly every budget. Try gusto today@gusto.com articles and get three months free when you run your first payroll. That's three months of free payroll@gusto.com articles one more time gusto.com articles it's that time. It's Macy's big Fall sale. It's the time to stock up on all the essentials and everything you might need for the holiday season. Just get ahead of it. While they have 50% off women's dresses from brands you already know and love like DKNY and Calvin Klein, men's suits are 50 to 75% off and kids dress up clothes are 40 to 60% off. If you're looking to have some really cute family photos this holiday season, just get ready for it now. You'll look so great. Don't let these deals go away. Macy's Big fall sale is October 17th through October 26th. Shop at Macy's.com or in store Store it does not take a fashion journalist to tell you that everybody is wearing outdoor clothes more. Look around you. For years now, leggings have been pants and runners have been dashing by you in increasingly more Cyborgian rainproof shells. Bankers and businessmen have traded blazers for Patagonia vests, and punks have swapped leather for camouflage. And even I, who vowed I would never wear sweatpants ever, have been dressing like Sporty Spice. Why are we all wearing outdoor performance gear? Like, why are we wearing arc' teryx to, like, go to the grocery store and buy eggs?
Rachel S. Gross
I think there are two different reasons, and one that will be a little more palatable for all the listeners to hear is that it works well, right? It's effective in like a day like today. It's raining outside and it's nice to be able to stay warm and dry even if you're just going down the block.
Avery Trufelman
This is Rachel S. Gross.
Rachel S. Gross
I'm a history professor at the University.
Avery Trufelman
Of Colorado, Denver, and she is the author of Shopping all the Way to the how the Outdoor Industry Sold Nature to America.
Rachel S. Gross
The other answer is a much kind of deeper one, and it's a historical question.
Avery Trufelman
Hell yeah, here we go.
Rachel S. Gross
It's about what meanings do people attach to the kinds of clothing that they wear to the brands that they're wearing on their chests? And it is steeped in American lore about recovering the rugged masculinity of the American frontier.
Avery Trufelman
By the way, I know America is a landmass much larger than the United States. I also get annoyed when people in the United States think they are the only Americans. But please have pity on me. The name of my country is so long and no one says usians or United Stadians. And so please know that for my purposes, when I say America, I do mean the United States of America, okay? And so the United States of America. For the purposes of this podcast, America is about to turn 250 years old, just narrowly outliving some rough eye rockfish and bowhead whales. And yet, for fully the last half of our relatively young existence, we have been already overwhelmed with a national sense.
Rachel S. Gross
Of nostalgia, the notion that somehow Americans of the past, the pioneers, were tougher, more virile than their urban effeminated in.
Avery Trufelman
The hearts of American men. For at least 125 years, there's been a gap unfillable in soft, cushy, effete modernity.
Rachel S. Gross
It is only by encountering some kind of tough physical challenge that they can recover some sense of that lost masculinity.
Avery Trufelman
Donald Trump Jr goes on expensive hunting trips to shoot rare sheep and endangered duck. Mark Zuckerberg bow hunts wild boar Outdoor.
Rachel S. Gross
Recreation, going camping, hunting or fishing. When it is pursued as a recreational activity in the 19th century, it is often men looking to perform that form of manhood.
Avery Trufelman
And so what do men wear when they are performing manhood? There was always an insistence that no, it wasn't a costume, it wasn't style. No, men don't care about that kind of stuff. It was about pure practicality.
Rachel S. Gross
And so being anti fashion was one of the most important touchstones of outdoor style from the 19th century or onward.
Avery Trufelman
But yeah, fashion is totally a part of going outside. It always has been. Even just the simple idea that you change your clothes to go do a specific activity.
Rachel S. Gross
I think people have long put on separate costumes to go hike or hunt, and this isn't a particularly American phenomenon. In England, the elite classes also had specialized outfit to do similar activities outside of the city at their lodges.
Avery Trufelman
But American outdoorsmen had a sort of American outdoorsman costume.
Rachel S. Gross
In the United States, though it wasn't English hunting suits that were popular in the 19th century, but rather an odd combination of white people looking at American Indian style and what they thought pioneers would have worn in the US Past.
Avery Trufelman
American outdoorsmen were supposed to dress like Johnny Appleseed and Davy Crockett and Daniel Boone. And what did those guys wear? Fringy, rugged leather buckskin suits.
Rachel S. Gross
And so that means we get a lot of white men wearing buckskin suits because they think it's a combination of the expert lore of Both Native American guides and also the Daniel Boones that they want to imitate as well.
Avery Trufelman
And where did many of these white men get this idea from guidebooks. A writer named William H.H. murray or Adirondack Murray arguably kick started the outdoor recreation industry in 1869 when he published a guidebook called Adventures in the Wilderness or Camp Life in the Adirondacks. This was a guidebook that instructed city dwellers what to do, where to stay, and how to dress the part of the outdoorsman.
Rachel S. Gross
The ethos of the 19th century outdoors was woodcraft, crafting what you need from nature's storehouse in order to survive.
Avery Trufelman
This inspired a raft of new guidebooks, some written by white men hiding behind indigenous pen names, who endorsed the idea of crafting over buying and framed the nature vacation as anti materialistic. True American outdoorsmen, these books said, needed nothing from the namby pamby world of commerce.
Rachel S. Gross
Many guidebooks often told its readers, don't buy anything. If you do, you're essentially showing yourself to be a beginner who doesn't know anything really about what the nature experience is supposed to be. And so a lot of readers took that to heart and thought, I have to craft my own buckskin suit. And that included not just shooting the deer, the buck, but also learning how to brain tan the hide in order to get it soft and pliable and sewing the suit together themselves.
Avery Trufelman
But did, did, did everyone do this?
Rachel S. Gross
Very few people did, including the guidebook authors themselves.
Avery Trufelman
No, the most avid wearers of buckskin suits functionally went shopping.
Rachel S. Gross
They often turned to Native American women who were the recognized experts at sewing buckskin suits.
Avery Trufelman
So they would just buy them.
Rachel S. Gross
They would just buy them.
Avery Trufelman
Shopping is a cornerstone of the American relationship with the outdoors. To this day, when you think about it, it is sort of perversely fascinating that any trip into the outdoors starts with getting kitted up. You have to go shopping. You need all this stuff to do what ought to be the most natural thing, going to sleep outside. And already in the 1860s, America was already imagining how much more self sufficient, how much more rugged men used to be. But come on, since it was a cornerstone of the founding of the United States to completely ignore, if not annihilate, any form of indigenous knowledge about how to actually live in this land and adapt to this climate. White settlers didn't know how to actually dress for this country. And so they bought stuff. They always have. It's foundational. If you go back all the way to the 1700s, to the earliest days before the official founding, of this nation. It was always a thing to shop.
Kyle Fitzgibbons
For gear with the help of the Native Americans making buckskins, because buckskins were being turned into buckskin breeches. And they were the equivalent of blue jeans of the 18th century is how they're often described.
Avery Trufelman
Early English colonizers took a liking to the Indian style buckskin breeches, not only because they were hard wearing and practical, it was also a style thing. The buckskin breeches had this rugged, indigenous look to them. Americans were always dressing up to look more rugged than they were. This was the 1700s version of wearing arc' teryx to go to the grocery store. The buckskin breeches became so popular in the colonies that the trend spread back to England. It got to the point where in the 1750s, Savannah, Georgia was processing 150,000 pounds of buckskin a year.
Kyle Fitzgibbons
We nearly, like, hunted deer to extinction in, like, Georgia and the Carolinas.
Avery Trufelman
This is Joshua Kerner, who I'm just gonna call Kerner.
Kyle Fitzgibbons
A lot of people do say, this is what Kerner says when they reference me in other places.
Avery Trufelman
Kerner is actually an attorney in Richmond, Virginia. His day job has nothing to do with this, but he moonlights as a war reenactor and a deep archival research obsessive. Kerner is, in fact, so well versed in the history of military uniforms and uniform procurement that I've seen actual military historians and archivists defer to him.
Kyle Fitzgibbons
I would feel very okay with being called a citizen researcher if you're wanting to be generous. If you want to call me a World War II nutso, that is also fine.
Avery Trufelman
As an aside, Kerner holds the record for the longest interview I have ever done in my career, clocking in at 14 hours, 10 minutes and 45 seconds.
Kyle Fitzgibbons
I have an interest in it over the entire spans of the US Army's existence.
Avery Trufelman
And so before the United States army even existed, there was this trend for buckskin breaches. And so a lot of deer had to be shot to meet this demand. And so there was a garment that the hunters around the Virginia colony developed to hunt all these deer for this global fashion trend. And the garment that these Virginia hunters wore were was called, simply enough, the hunting shirt.
Kyle Fitzgibbons
The hunting shirt, which is something that comes from the Shenandoah backcountry, and it's.
Avery Trufelman
Decorated with fringe, so it still has this faux indigenous look to it, but it's way cheaper than buckskin.
Kyle Fitzgibbons
It's made out of linen.
Avery Trufelman
A hunting shirt is a big, roomy smock, super simple garment that's easy to make.
Kyle Fitzgibbons
You just have to finish off some Cs, you pull some fringe and you have an easy uniform.
Avery Trufelman
So militias in Virginia start wearing these hunting shirts. It turns out to be a simple way to get uniformity because this shirt is very distinctive and you can just slide it on over anything it does.
Kyle Fitzgibbons
Mean, because the way they're cut means you just wear it over whatever else you have.
Avery Trufelman
And then when these Virginian militias hear that their brothers in the north need help fighting the British, they march up to Massachusetts wearing their hunting shirts. Many now with the words Liberty or death embroidered on the chest. Once the Virginians got to New England, General George Washington himself quickly requested, quote, a number of hunting shirts, not less than 10,000, because he knew that a uniform of some kind would, quote, have a happier tendency to unite the men.
Kyle Fitzgibbons
The hunting shirt gets introduced into the wider army during the siege of Boston in 1775, thanks to the arrival of Washington and the Corps of Riflemen.
Avery Trufelman
So there was this idea that maybe American fighters would all wear hunting shirts. This would be a sort of non uniform uniform. This might be perfect because maybe the United States wouldn't need an official proper uniform because this nation wouldn't have an official proper army. A lot of the founding fathers, especially Thomas Jefferson, looked back to early democracies of antiquity and they were like, look, a standing army usually means trouble.
Kyle Fitzgibbons
Looking back at the classical ideas and the idea that the reason Rome fell and the Roman Republic fell was the standing army.
Avery Trufelman
Military coups are known to happen, but.
Kyle Fitzgibbons
Also standing armies are expensive.
Avery Trufelman
The republic is young and we don't have any money yet.
Kyle Fitzgibbons
So there isn't a lot of money for Congress to play with to give an army.
Avery Trufelman
And paying people to do military service or requiring service in America would be antithetical to the whole project. I mean, demanding service was what kings used to do. But anyway, we don't need an army. We are in fact better than that. Perhaps Washington and Jefferson thought our citizens, white male ones of course, will voluntarily take up arms for the cause of democracy.
Kyle Fitzgibbons
The Founding fathers somewhat fetishize the idea of the citizen soldier as being someone who's going to be superior to a career soldier who fights for money because they're fighting out of patriotism.
Avery Trufelman
This is author and veteran Phil Kley, who has explored the history of service a fair amount.
Kyle Fitzgibbons
And they thought that mercenaries are going to be terrible soldiers, but people who are fighting out of patriotism will fight more valiantly and thus better.
Avery Trufelman
So this was the whole idea behind our militias. These were just supposed to be groups of folks who would Take up arms voluntarily, passionately, at the drop of a hat, who didn't need fancy uniforms or anything. They would just toss on their linen hunting shirts and go off and fight for their friends and countrymen. Just get on your hunting shirt. Let's go.
Kyle Fitzgibbons
And then at the Battle of Brooklyn.
Avery Trufelman
One of the first major battles of.
Kyle Fitzgibbons
The revolution, the Hessian mercenaries were professionals at war and the Americans weren't.
Avery Trufelman
The British had hired German mercenary soldiers, the Hessians, who were ruthless killers for hire.
Kyle Fitzgibbons
At the Battle of Brooklyn, Hessian mercenaries whooped the citizen soldiers pretty badly.
Avery Trufelman
There's this big reconsideration. Maybe we couldn't just rely on militias. Maybe we did need to have an actual regular, professional standing army dressed in something a little bit better than linen smocks. Maybe they should be actual uniforms made of actual sturdy wool. They opted to put soldiers in a British style uniform. What else did they know? Our colonial button down regimental coats looked basically identical to the red coats, but ours were blue.
Kyle Fitzgibbons
We think of army green now, but it used to be army blue was the color of the military. Kerner again, this is like army blue that goes back to the American Revolution.
Avery Trufelman
Indigo was already growing on early plantations in the United States, so the color blue was easily accessible on smoky battlefields where bayonet fighting and shooting happened at close range. Team colors had to be clear because.
Kyle Fitzgibbons
Friendly fire is surprisingly common and is bad.
Avery Trufelman
During the Revolutionary War, US military clothes had a very British influence. And then when the United States of America won its independence, they started searching for their own identity through their military clothes.
Kyle Fitzgibbons
In the 19th century, what would often happen is an officer would go on an exchange trip to somewhere in Europe and he would see some uniform items. And like, I kind of like that.
Avery Trufelman
I mean, they wanted the color to stay blue, but the style was called into question.
Kyle Fitzgibbons
A lot of it is taking inspiration from whoever is seen as the dominant military power at the time.
Avery Trufelman
So we switched to French style uniforms in the 1840s. We wear these jaunty little caps and we look like little nutcracker soldiers. And we are still in that French influence extending into the Civil War, where the Union army is for the first time wearing clothes produced on a mass scale.
Kyle Fitzgibbons
Machine sewing isn't really introduced into the US army system until the Civil War itself. To expedite manufacture.
Avery Trufelman
Throughout the course of the Civil war, you have 2 million northern soldiers. So a lot of uniforms needed to be produced.
Kyle Fitzgibbons
There is a pattern and drafting division.
Avery Trufelman
This is the notorious origins of the sizes small, medium and large. The government contracted with manufacturers like Brooks Brothers to get uniforms made still in blue. But contracting uniforms out ended up being a mess. I'm not trying to throw Brooks Brothers under the bus here specifically, but by and large, the government ended up not being able to trust a lot of.
Kyle Fitzgibbons
These private companies because they want the biggest profit margin. They would get substandard materials. And that wasn't really noticeable until these.
Avery Trufelman
Substandard materials were called shoddy. This is why to this day, we still call busted things shoddy.
Kyle Fitzgibbons
Then you had what was called shoddy then, which would easily fall apart.
Avery Trufelman
And you do not want your pants to rip on the battlefield. It's not a place for a button to come off or a knit to come undone or a thread to pull.
Kyle Fitzgibbons
And there's a lot of these lessons that were learned during the American Civil War and making sure that the government is getting what they're paying for and that the soldiers on the receiving end are getting the. The best uniforms that the government can buy.
Avery Trufelman
This is a trial and error process throughout the Civil War. You finally start having inspectors who would approve military grade garments with a literal stamp of approval right here.
Kyle Fitzgibbons
Inspection stamp. Yep. U.S. inspector.
Avery Trufelman
And these inspectors came from a branch of the US Military known as the Quartermaster Department, which would later become the Quartermaster Corps. This is the division of the military responsible for feeding, sheltering, transporting, and clothing the troops.
Kyle Fitzgibbons
This is not a heavy flannel design.
Avery Trufelman
But it's also unstructured.
Kyle Fitzgibbons
It also unbelievable. Completely unstructured.
Avery Trufelman
Kerner and I were at the Quartermaster Corps Museum in Fort Lee in Virginia. So we were able to look at some of the samples from American uniform history.
Kyle Fitzgibbons
This is a Civil War. This is the sack coat.
Avery Trufelman
This Civil War coat that Kerner and I were looking at was a blue flannel coat with gold tone brass buttons. It almost looked like a blue blazer you'd get at Brooks Brothers. It was really nice. Wow. Here you go.
Kyle Fitzgibbons
And this was made from dyed Indiglo flannel.
Avery Trufelman
And sure enough, there was the quartermaster stamp of approval. Oh, this is a nice. Yeah, nice jacket.
Kyle Fitzgibbons
So while all countries have quartermasters, the Americans take it to a different, different level of an art form.
Avery Trufelman
It was this combination of quality controls that were developed during the Civil War and the ongoing land grab from the ongoing Bloody Indian wars across the American west, which raged on throughout the century.
Kyle Fitzgibbons
Because of our long history, having to supply an army over a vast nation.
Avery Trufelman
I mean, this was the process that I was taught in school was just westward expansion. And yet it really was an ongoing series of Wars. Between 1776 and the early 1900s, there were about 2,500 battles between North American tribes and the United States Army. That's a pretty rough statistic, though. It varies a lot depending on how you define a battle. Like, is it a battle if the US army is just opening fire on a bunch of people? Hard to say. But especially after the Civil War, the indigenous population was all the United States military had to focus on. So they did.
Kyle Fitzgibbons
Outside of the Civil War, largely, the American army is a constabulary force that is doled out across the American west.
Avery Trufelman
In the 1800s, the United States Quartermaster Corps was getting very good at manufacturing a high volume of good quality clothes and then delivering them to far flung forts.
Kyle Fitzgibbons
And under those circumstances where you had to supply these far off garrisons by covered wagon pulled by a horse, it forced a creation and mindset of logistical competence at all levels.
Avery Trufelman
And after the Civil War, the first mass produced factory scale war, this is the first war with excess stuff left.
Kyle Fitzgibbons
Over, which kind of gives rise to the surplus industry.
Avery Trufelman
It's not widespread yet. There aren't a lot of surplus stores, but the few that do exist are super popular. Take for example, a Scottish merchant in New York named Francis Bannerman.
Kyle Fitzgibbons
Bannerman gets his start selling off all the surplus dating back to the Civil War.
Avery Trufelman
Eventually he acquires so much stuff that he buys a private island to store it all.
Kyle Fitzgibbons
Bannerman's Castle is a little bit up the Hudson River. And to give you an idea of how much surplus they had, they were selling these old Civil War rifles for essentially scrap metal.
Avery Trufelman
And so after the Civil War, there's this very interesting period. It felt to a lot of Americans like peacetime. I mean, in the same way that I feel like I live in peacetime, even though I don't, I just live in a bubble. After the Civil War, it was very easy for a lot of Americans to just ignore the Indian wars. They're still raging on and claiming thousands of lives. So just to make this perfectly clear, this was not a period of peace. Arguably, America has never had a period of peace. But to many Americans, this time did feel like a period of peace. After the Civil War, just know that that's not true and it started to look like a period of peace. Kerner has this pet theory that military dress gets more practical and simple in wartime and increasingly ornate and dressy in what feels like peacetime.
Kyle Fitzgibbons
During war, everything has to get simplified and ready for the trenches. And then when you get into peace again, the uniform is more concerned with how it looks on the parade ground.
Avery Trufelman
This period after the Civil War, even though it's not actually peace. This is probably my favorite chapter of the American military uniform. It's bonkers.
Kyle Fitzgibbons
So, yeah, this is enlisted men, 1872. 1871. Look at the super fancy plume on this. On this Prussian inspired helmet, all the gold tassels and hide.
Avery Trufelman
Totally. The American army is now copying the Prussians who have beat the French in the Franco Prussian War. The US Is still wearing their signature army blue, but the style is now so fancy pants.
Kyle Fitzgibbons
We take a lot more Prussian influences and adopt a pickle helmet. Actually, for a while, for both the Marine Corps and the army.
Avery Trufelman
It's that helmet that Otto von Bismarck would become famous for. It looks like it's got this like, butt plug spike sticking out of the top. You would never know that these are Americans. No. And as military uniforms got fancier and fancier and more and more absurd, so did the idea of war in general. East Coast Americans, removed from the ongoing Indian wars in the west, were unaccustomed to going this long without what they would consider an official war. Again, these years after the Civil War were not peaceful. There's a lot of violence happening in the American West. But in the eyes of the American government and many of its people, this feels like a period of peace. And by this logic, an assertive group of activists and legislators were like, maybe this is a part of the ongoing American experiment. We got rid of kings, we abolished slavery, and now maybe war is just another antiquated system that we could get rid of. How American is that? Right? We have this, like, beautiful, idealistic, hypocritical goal that we have yet to achieve. But we seriously tried to do it. There was a movement to make pacifism an American value. After the break. Hello, my fellow suckers. I mean, renters. I know, I know, it sucks. We have to give away a large portion of what we earn every single month, and it goes nowhere and it does nothing for us unless we use bilt. I mean, by now you've probably heard about bilt, where you can earn points on your monthly rent, where it can actually do something for you. If you haven't heard of BILT yet, allow me the pleasure. BILT is revolutionizing how millions of people think about paying rent by rewarding their members with points and exclusive benefits around their neighborhood every single month. By paying your rent through bilt, you earn flexible points that can be redeemed towards flights, hotels, your next rent payment, or even a down payment towards a future home. Earn points on rent and around your neighborhood, wherever you call home by going to joinbuilt.comarticles that's J O I n d. Make sure to use my URL so they know I sent you. It's that time. It's Macy's big Fall sale. It's the time to stock up on all the essentials and everything you might need for the holiday season. Just get ahead of it. While they have 50% off women's dresses from brands you already know and love like DKNY and Calvin Klein, men's suits are 50 to 75% off and kids dress up clothes are 40 to 60% off. If you're looking to have some really cute family photos this holiday season, just get ready for it now. You'll look so great. Don't let these deals go away. Macy's Big fall sale is October 17th through October 26th. Shop at Macy's.com or in store Sometimes a question I get asked is like, who can actually afford fashion? You know, who are these like handbags that cost thousands and thousands of dollars for? The answer is I don't really know. But for the rest of us, there's the RealReal. This is where people actually shop. Fashion mavens, stylists, editors, they'll all tell you it's about scrolling through the RealReal looking for treasures. I am so excited that Articles of Interest is sponsored by the RealReal. I shop at the RealReal because I am a normal person with exquisite taste and I love a good deal on the RealReal. I found this great dress that was on sale for 90 bucks. The price tag was still in it for $600. This is how fashion lovers actually dress. If you need more closet space, start selling and make room for pieces that actually feel like you. The RealReal is the world's largest and most trusted source for authenticated luxury resale. With thousands of new arrivals daily. No one does resale like the RealReal. And this month you can get an extra $100 site credit when you sell for the first time. Go to therealreal.com articles to get your extra hundred dollars. Therealreal.com articles that's therealreal.com articles Although Teddy Roosevelt liked to pass himself off as the ultimate manly hunter, rugged outdoorsman, he was a New York City kid. This is so funny to me that I could just hop on the subway and go to the Theodore Roosevelt birthplace. It's right here. It's in Manhattan. In the 1800s, the Roosevelts were one of the richest families in New York City. There it is. East 20th Street. Theodore Roosevelt Way. Must have passed us a million times. The stately building that is landmarked as the birthplace of Theodore Roosevelt isn't actually the building that Teddy was born in that was once right down the street. This is Teddy's uncle's house, but the floor plan is similar, and all the furniture is authentic.
Kyle Fitzgibbons
All four of the Roosevelt children were not born in this room. They were born in this bed.
Avery Trufelman
However, the Roosevelt birthplace is a national park, and they give free tours a couple times a day. My main takeaway from my tour was that Teddy Roosevelt loved his dad.
Kyle Fitzgibbons
President Roosevelt says in his autobiography that his father was the greatest man he ever knew.
Avery Trufelman
Theodore Roosevelt Sr. Does sound pretty great, even though my tour guide also sounds pretty biased himself.
Kyle Fitzgibbons
Theodore Roosevelt Sr. Was outstanding in the fact that he was atypical of a father and a husband before he went to work. His first obligation was to spend time and show attention and affection to his four children.
Avery Trufelman
I suppose the bare minimum of showing attention to your family was pretty remarkable for his time. Although, to be fair, it does sound like Theodore Roosevelt Sr. Was very nurturing to his four children, including his poor, sickly son, Teddy.
Kyle Fitzgibbons
Our future president is born with severe, severe asthma. And that asthma, it was feared that it would overtake him at any point in time. And Thea is looking at his four children and says, I am so, so proud of your brilliance, and I'm so disappointed that you are pathetic as far as your physical capabilities.
Avery Trufelman
I don't think this is verbatim. I just think this is a tour guide being a little mean.
Kyle Fitzgibbons
Do something about that.
Avery Trufelman
Essentially, the Roosevelt children say, papa has.
Kyle Fitzgibbons
Said we have to build ourselves up. We must lead the strenuous life on.
Avery Trufelman
This becomes a rallying cry for young Roosevelt. He must live the strenuous life. He has to deal with his own asthma because at this point in history, even medical experts are not very good at treating asthma.
Kyle Fitzgibbons
And the treatment protocols say, give the baby a cigar to smoke.
Avery Trufelman
No, they do not.
Kyle Fitzgibbons
I'm not making that up.
Avery Trufelman
But the future 26th President of the United States did find a treatment that worked for him.
Kyle Fitzgibbons
Hot black coffee in combination with physical.
Avery Trufelman
Exercise, allegedly from his early childhood. Teddy Roosevelt is just pounding hot black coffee.
Kyle Fitzgibbons
So much so that when he's President of the United States, he's clocking a minimum of a gallon of hot coffee today.
Alex Goulet
Oh, my God.
Avery Trufelman
Jeez. Coffee in conjunction with physical exercise transformed him.
Kristen Hoganson
And Roosevelt as a child was his sickly child. He had a high, squeaky voice. People ridiculed him.
Avery Trufelman
Kristen Hoganson is a professor of history at The University of Illinois.
Kristen Hoganson
I think that helps explain why he went off to the Dakotas to become a ranchman. Right?
Avery Trufelman
On the COVID of his 1885 book, Hunting Trips of a Ranchman, Teddy Roosevelt was posed like a rugged, anachronistic hunter from the previous century in a buckskin suit.
Kristen Hoganson
He can rehabilitate himself and define himself more as a cowboy, a gunslinger, a hardened frontiers man.
Avery Trufelman
TR was very proud of the fact that he was born frail and weak in the lap of luxury in New York City, but by his own will had vigorously turned himself into a broad chested, strapping young man by training every day and subjecting himself to the strenuous life. Just in time for this era of perceived peace in east coast America.
Kristen Hoganson
So the rise of white collar work, the move from a farm economy, a more a rural economy, to a more urban economy, and more and more middle class men are sitting at desks doing desk jobs instead of strenuous labor.
Avery Trufelman
Oh no, feared Roosevelt, there were fewer and fewer opportunities for men to lead the strenuous life.
Kristen Hoganson
And then, if you remember your high school history, the closing of the frontier in the 1890s. So that led to a lot of anxiety again among the same class of white, wealthier men that they wouldn't have the potential to test their mettle.
Avery Trufelman
And at the very end of that year, December 29, 1890, United States soldiers of the 7th Cavalry murdered hundreds of Lakota men, women and children in South Dakota. This was the Wounded Knee massacre, and it was among the last major battles of the Indian wars. And Roosevelt sees this as a big problem.
Kyle Fitzgibbons
Roosevelt, he's arguing that it was actually violence between Americans and American Indians that was the furnace that fused the new American race.
Avery Trufelman
Phil Kley again, the ongoing Indian wars for Roosevelt had been a source of American identity. It was a way that all kinds of men, rich men, poor men, Irish white or English white or German white or Dutch white, could go west, forget their past, fight side by side and come together as Americans.
Kyle Fitzgibbons
And once the frontier was closed off, you needed to continue that by having wars in other places.
Avery Trufelman
And this was not some kooky personal belief that Roosevelt had. A lot of men agreed with him.
Kristen Hoganson
There were a lot of people involved in politics in the time who were really worried about what it would mean to not have another generation of war tested men overlooking wars, Indian wars in the American West. The sense was that there wasn't another generation of men in the United States who would carry on the martial virtues which were understood as being self sacrificing dedication to the Nation, heroism, valor, physical toughness.
Avery Trufelman
An essay in the upper crust periodical the arena warned, the new danger will be peace rot.
Kristen Hoganson
Peace rot. As if peace were a harmful and.
Avery Trufelman
Terrible thing to be avoided in peacetime. Soldiers were dressed in feathers and pickle helmets just for show. The wealth of the Gilded Age was drawing attention to class differences. Americans were becoming vain and materialistic and effete. Now. Cried the aging veterans of the Civil War. On both sides, they waxed nostalgic about the values that war brought. The camaraderie of being out in the field in the company of other men, away from women. That would do men well these days. Veterans thought especially. They looked around, what with all these uppity new women.
Kristen Hoganson
And so by the new woman, I'm talking about this phenomenon of the 1890s and onward.
Avery Trufelman
The so called new woman did not just stay at home and watch the kids. She was starting to have a life outside the home. She was riding bicycles, she was wearing bloomers. She might even have a college degree or a job.
Kristen Hoganson
Working class women had always had jobs. But what was new is middle class women were more likely to have jobs. And then women were becoming more active in politics.
Avery Trufelman
She might campaign for suffrage, or if she lived in Utah or other western states, she might actually be able to vote already. And this is way before the 19th Amendment. That was in 1920. We're talking about the 1890s.
Kristen Hoganson
And more widely, women were voting in school board and local elections.
Avery Trufelman
Not only did these new women make the men with their desk jobs cling even more tightly to their manhood, the new women brought bold, radical ideas into the political sphere. And this was extra terrifying to men. Their once demure sweet wives had now become opinionated, pants wearing and poised for a full world takeover. And the new women, for their part, didn't deny it. Man is morally in his infancy, the women's rights essayist Sarah grand wrote in the North American Review. In this mismanaged world, it looks as if she should soon be obliged to do their work as well as our own, or nothing will be done.
Kristen Hoganson
A lot of the women activists at the time said, like we as people can make a better world, right?
Avery Trufelman
And this extended period of so called peace they were living in provided a sort of opening for the new woman.
Kristen Hoganson
The valorization of force was often used as a justification for keeping women out of politics.
Avery Trufelman
The repeated refrain was always, no fight, no vote. Sorry ladies, you can't vote. You didn't serve your country because you weren't allowed to. But that was the logic.
Kristen Hoganson
Voting rests on Physical force, it rests on guns. It rests on the capacity to kill.
Avery Trufelman
But here we were, coming on 30 years since the Civil War, and the vast majority of this new generation of office workers had grown up without fighting. So now what? None of them got to vote. The new women pointed out, Aha. This is a flaw in the argument. Maybe war is not as necessary to citizenship as you thought, fellas. And so a lot of women were very excited about a burgeoning movement known as arbitration.
Kristen Hoganson
In the late 19th century, a movement for international arbitration arose in the United States. And one of the goals of the movement was to end war via treaty arrangements.
Avery Trufelman
The arbitration movement argued that we civilization had become sophisticated enough to talk through all our problems in lieu of fighting. Admittedly, some of the new women took this idea to the extreme. Frances Willard, the leader of the Women's Christian Temperance Union, proposed that Harvard and Yale cancel their annual football game and use arbitration instead. But generally speaking, arbitration wasn't some pipe dream. The United States took real steps to act on it.
Kristen Hoganson
And the United States, as a starting point on this, negotiated and signed a treaty with Great Britain in 1897.
Avery Trufelman
This treaty stated that for the next five years, the United States and Great Britain would not fight, but arbitrate all of their disputes. It was signed by the US Secretary of State and a knighted British diplomat. It was supported by President Grover Cleveland, along with many academics and newspapers. And it seemed like this would be the start of an amazing new era of peace.
Kristen Hoganson
And then the treaty went to the Senate for ratification, and the Senate nixed it. So you might wonder, like, why were they so fearful that there might be peace between the United States and Great Britain?
Avery Trufelman
Lawmakers voiced their fear of peace rot.
Kristen Hoganson
Saying, war is healthy to a nation.
Avery Trufelman
And a little bloodletting would be an.
Kristen Hoganson
Admirably good thing about this time for the people of the United States.
Avery Trufelman
They talked about their fears of over decadence, of male degeneracy. Theodore Roosevelt at this point, had returned to New York from the west and started his political ascent.
Kristen Hoganson
And Theodore Roosevelt worried that arbitration would produce, and I'm quoting him, a flabby, timid type of character that would eat away the great fighting features of our race.
Avery Trufelman
Arbitration was, in other words, for pussies.
Kristen Hoganson
And so the movement was seen as a female movement, which is not to say that men were not also supportive of arbitration. But the opponents came to see it as a feminized movement and as a symbol of what was wrong in American politics.
Avery Trufelman
In political cartoons, arbitration was personified as a woman, and arbitrationists as Ugly, sour faced hags wearing preposterously proportioned bloomers.
Kristen Hoganson
And in opposition to it, they would say, we need manhood asserted. And Theodore Roosevelt, who is often the poster child for this, said, I should welcome almost any war, for I think this country needs one.
Avery Trufelman
And this country need only look just off our coast down to the east. And there was a poor little colony struggling for its independence from Spain. And not for the first time, right?
Kristen Hoganson
So the third struggle, major struggle for independence, broke out in Cuba in 1895.
Avery Trufelman
But this time, Americans like Roosevelt were like, we have got to intervene. We have to help Cuba.
Kristen Hoganson
Cuba. The island was often represented as a damsel in distress.
Avery Trufelman
And notoriously, William Randolph Hearst and all of his papers spilled a lot of ink trying to convince the American public to get involved in Cuba. And in the Bowery in Manhattan, a play about a virtuous Cuban maiden rebuffing the advances of a dastardly Spaniard was presented entirely in Yiddish.
Kristen Hoganson
So it fit into a literary genre that was super popular, which was a genre of heroic, chivalrous, nightly men going off and rescuing women.
Avery Trufelman
There were some Americans who were genuinely very upset by the horrid plight of innocent Cuban civilians who were being rounded up and put into concentration camps.
Kristen Hoganson
Horrifying death tolls from that.
Avery Trufelman
And there were Americans who were less concerned about that loss of civilian life. There were financial interests, especially in the sugar business. Many sugar plantations in Cuba were owned by American sugar companies, and they sure wouldn't mind having more control over the island.
Kristen Hoganson
They were vocal in advancing their interests and wanting a US intervention for economic reasons.
Avery Trufelman
But were potential financial G or romantic chivalry or even humanitarian aid enough to justify going to fucking war? Arbitrationists didn't think so. I mean, one critic even pointed out, you know, we have lynchings here in our own country and nobody seems to care about that. Why are we suddenly so riled up about Cuba? And the President? At the time, McKinley had actually witnessed the Civil War. He harbored no romance about how awful battle was, and he refused to listen to the lawmakers who were all but begging him to please, please, please declare war on Spain.
Kristen Hoganson
His opponents on both sides of the aisle were very critical. They kept saying, the United States needs a man in the White House. Theodore Roosevelt famously said that McKinley had the backbone of a chocolate eclair.
Avery Trufelman
But then there was an explosion on an American ship that was docked in Havana.
Kristen Hoganson
It blew up in the middle of the night and 266 men on board.
Avery Trufelman
Died before we even knew what caused the explosion on the Ship like for all we knew at the time, it could have been an accident. There was outrage. The Senate was like, oh, we have got to go to war now.
Kristen Hoganson
To quote one congressman, honor comes first. And if an honorable man were insulted, he would not arbitrate, he would fight back.
Avery Trufelman
McKinley functionally gives in. He punts the decision to declare war to Congress. And of course they declare war. They're really amped on it.
Kristen Hoganson
And then they just rallied around the military. So several members of Congress actually enlisted, others offered to do so.
Avery Trufelman
Hundreds of thousands of American men volunteered to enlist and they ask to be shipped off to liberate Cuba. Even Teddy Roosevelt leaves his job as Assistant Naval Secretary when the war breaks out and he gets in on the action in Cuba. He leads the first volunteer cavalry known as the Rough Riders.
Kyle Fitzgibbons
Teddy Roosevelt, when he went to Cuba with the Rough Riders, he worked out the actual ethnic composition of his unit.
Avery Trufelman
Phil Kley says the Rough Riders were going to go off to Cuba together and they were going to fight side by side and fuse the great American race, just like how Roosevelt thought the Indian wars once had. So among the Rough Riders there were lower class men, middle class men, upper class men and men of a number of different races.
Kyle Fitzgibbons
So they'd have the right number of Anglo Saxons, the right number of American Indians, the right number of Irishmen, and then they'd all go and be fused into one kind of new American race in the cauldron where the heat is provided by war.
Avery Trufelman
So Roosevelt leads this Benetton ad into victory at San Juan Hill. Although he makes it sound like they single handedly liberated Cuba, Theodore Roosevelt would.
Kristen Hoganson
Have you believe that they played a major role because he was a massive self promoter for the rest of his life.
Avery Trufelman
Teddy Roosevelt also went by colonel and completely minimized the help he got from the battalion of black soldiers known as the Buffalo Soldiers who were also there at San Juan Hill.
Kristen Hoganson
I would say the biggest significance of that battle was making Roosevelt into a war hero that helped launch his political career.
Avery Trufelman
Roosevelt wore his wide brimmed cowboy lookin Rough Rider's hat to the 1900 Republican convention and there he was hailed as the heroic fighter and the fightin Republican.
Kristen Hoganson
It led to a new generation of military heroes. It rehabilitated the upper crust, Harvard educated white collar Theodore Roosevelt y type as model men, as people who deserve political leadership and who working class men could relate to more because they had served in the military.
Avery Trufelman
It was there at that 1900 convention where Roosevelt was nominated to be the vice president to McKinley who I guess forgave that whole chocolatey Claire insult.
Kristen Hoganson
McKinley was looking for a military hero to run as his running mate and then selected the war hero self promoter Roosevelt.
Avery Trufelman
And then when McKinley was assassinated in 1901, the Fightin Republican became president and the vibe was like, wasn't that fun boys? See, I told you we needed a war. The Spanish American War, which lasted less than a year with relatively few US Casualties, was called the Splendid Little War. But the part that Roosevelt didn't talk about so readily is that we'd taken it too far. The Splendid Little War had morphed into something else. The United States had been so excited about finally getting into a big war that we'd attacked Spain in as many of their colonies as we could reach.
Kristen Hoganson
The United States ended up annexing Guam and also taking Puerto Rico, which was a Spanish colony proximate to Cuba. And ditto the annexation of the Philippines.
Avery Trufelman
So the US had entered Manila, where extremely long story cut entirely too short. We were suddenly like, oh, we should just take this colony.
Kristen Hoganson
There were a number of American men, including Theodore Roosevelt, who argued that one of the great things about becoming involved in the Philippines is it would build like a masterful class of colonizing men, right? That it would build manhood among us.
Avery Trufelman
Occupiers, which is totally bonkers. Ostensibly, the purpose of this whole war was to liberate the people of Cuba, not to go colonize other people. And at the time, a lot of Americans actually raised this point and pointed out that this is kind of against our stated values of democracy and independence. And yet here we were trying to take over the Philippines.
Kristen Hoganson
The war became a long, horrible, drawn out, bloody guerrilla war. The United States resorted to torture.
Avery Trufelman
We had entered this war to be the great knight, the savior of the damsel in distress Cuba. And we had become the villain, the monstrous torturer of the Philippines.
Kristen Hoganson
Soldiers returning from the Philippines reported on the cruelties that the US army was perpetuating. The war went on from like 1898 to roughly 1902. When Theodore Roosevelt declared it over, the narrative flipped.
Avery Trufelman
It wasn't simply that some bloodletting and a little vigor is good for the boys. This war, it seemed, was no longer the right kind of war anymore.
Kristen Hoganson
Right? It's taking like our fine young men from the farms of Nebraska and turning them into depraved, diseased, alcoholic killers. Right? And so I think that really undercut some of the arguments that war was inherently good for building male character.
Avery Trufelman
That was the bridge into the 20th century. And then it's the 1900s and Teddy Roosevelt is president and the US has announced its entry onto the global stage.
Kristen Hoganson
The most territory the United States has ever had was in 1902.
Avery Trufelman
This is how we set down roots on the other side of the world. This is how we had control of the Philippines for a long time. This is how we reserved Guantanamo Bay. This is how we have Guam and Puerto Rico. This is how we went from the edge of arbitration to the other extreme. We showed world powers that we don't need a lot of provocation to get involved in other countries issues. So it is sort of the roots.
Kristen Hoganson
Of like America, world police, significant roots.
Avery Trufelman
But to bring all this back to close the Spanish American War made a significant change to the American military uniform. You can see the shift in style in Theodore Roosevelt's Rough Rider uniform, which is there on display in the house that is landmarked as his birthplace. But here we are looking at the Ruff Rider hat, jacket, his bandana and his set of gloves that he wore in the Spanish American War. Alyssa Parker, Geisman with the National Park Service met up with me after my tour of Teddy Roosevelt's birthplace to make sure I saw Roosevelt's Rough Rider suit. So the Rough Rider uniform as an officer TR would be responsible for providing and paying for his own uniform. Roosevelt's uniform, made by Brooks Brothers, is constructed of the same khaki colored canvas material that was used for the enlisted men's uniforms. So yes, it's pretty cool that this safari looking suit was made by Brooks Brothers. I love that. But this war, the Spanish American War, is the war where the US military is sheds its signature blue. Instead of copying the jaunty French or the stately Prussians, during our era of colonial ambition, we started to mimic the colonial outfits of the British Empire. Here's Kerner again.
Kyle Fitzgibbons
Khaki has its origins going back to like the British Empire in India as like a summer uniform.
Avery Trufelman
When the Spanish American War first began, American enlisted soldiers arrived to those various Spanish colonies in their blue sack coats, those blue flannel coats with the gold buttons they had worn in the Civil War. And in the heat of Cuba or the sun of the Philippines, they took their jackets off.
Kyle Fitzgibbons
So they buy and get a lot of these khaki cotton uniforms direct from like Singapore and India to issue to officers in the Philippines.
Avery Trufelman
Officers like Teddy Roosevelt got their khakis custom made or fitted for them. And British khaki had a color that looks a lot like what Americans would now call olive green.
Kyle Fitzgibbons
And they're like, man, not only is this more comfortable, we're harder to see.
Avery Trufelman
The battlefield had a new visibility. All the wars before had been very, very smoky.
Kyle Fitzgibbons
And then with the introduction of smokeless powder, you no longer have this occluding smoke on the battlefield, which makes everybody.
Avery Trufelman
Easier to see, so you're a more visible target. And what's worse, the guns are better.
Kyle Fitzgibbons
What ends up happening over the course of the 19th century is the introduction of rifle weapons that are easily reloadable.
Avery Trufelman
Which means the average infantryman is more.
Kyle Fitzgibbons
Dangerous, which necessitates these skirmish tactics where you're getting further and further apart.
Avery Trufelman
After the Spanish American War. In the dawn of the 20th century, America looks at the ways that war is trending. They take stock of their own experiences fighting in other climates, having to go long distances to foreign lands. And In August of 1904, the United States army officially adopts olive green drab. It's just a better color for blending in with the environment. And if we were going to keep fighting exotic new wars in exotic new countries, uniforms should fit specific tactical and climate needs, right? And so the quartermaster reasoned they should take a look at the methods and techniques and tips that were emerging from a new kind of business in America, the outdoor industry. But that's next chapter. Articles of interest is reported, produced, cut and performed by Avery Trufelman, who is me, but I have a lot of guardrails on these things. Alison Barringer listens to my drafts, edits my scripts and makes them make sense. Then I send my drafts to journalist and costume historian Charles McFarlane, who knows a lot about the military. Then I send the scripts to a fact checker, Yasmin Al Syed, who goes through and asks questions like, do bowhead whales live to 250 years old? Then after I add music, which is by Ray Royal with theme songs by Sesame, I see. Send it to Jocelyn Gonzales, an engineer at PRX who mastered and mixed it. And thank you so much to Angel Ellis, an iconic journalist in her own right, who I can't believe listened to this. Thanks as well to Audrey Martavich and the whole team at Radiotopia. I could not make this work without Radiotopia. I also could not make this work without Drew. Helped to see images of Teddy Roosevelt's Rough Rider outfit and just a little bit of Buck Mason's Militaria collection. Go to articlesofinterest.substack.com Radiotopia from PRX.
Episode: Gear: Chapter 1
Host: Avery Trufelman
Date: October 22, 2025
The first chapter of the "Gear" season in Articles of Interest explores the intertwined history of American clothing and the military, unwrapping how militaria shapes what we consider "classic" style, why American manufacturing still survives, and how a national yearning for ruggedness has always been bound up with both war and nostalgia. Trufelman examines not only the chronology of uniforms but also the cultural, gendered, and political narratives sewn into the very seams of American “gear,” making sense of why everyone—civilian and soldier—now dresses in outdoor wear.
On Clothing's Military Roots
On Berry Compliance and Manufacturing
On Shopping for Ruggedness
On Buckskin Pants and Fashion Cycles
On Innovation from War
On Gender, War, and Peace
On the “Strenuous Life” and National Identity
On Modern Gear
Avery Trufelman’s tone is curious, lively, and at times darkly witty—blending cultural critique with storytelling. The episode threads together military history, class, gender, manufacturing, and memory, ultimately revealing that what we wear ("gear") is inseparable from broader American myths of masculinity, conflict, and self-reinvention. This isn’t just a clothing history—it’s a history of power, identity, and the paradox of American "practicality" as performance.
For images and more, visit articlesofinterest.substack.com