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This week I was invited to a student trade show at Northumbria University. I expected a few posters and half-formed ideas. I walked out seeing something much bigger. The problems student entrepreneurs face on day one are the same problems small business owners face ten years later. And the good news is, most of them are avoidable. In this episode I share the real startup lessons that came out of the room, including:

• Why your next sale almost always comes from someone who has already bought from you
• Why early-stage founders waste time and money on £70k app builds
• How tools like Bolt.new, Replit and AI help you build prototypes fast
• Why you need people who challenge your assumptions
• How universities are full of resources most founders never use
• What Lean Startup really means in the real world • Why mentoring can save you from expensive mistakes
• The one trait I saw that almost always predicts who will succeed

There’s a hidden crossover between academia and business that most people miss. When you learn how to use it, you get shortcuts that others never see.