Emma Greed (0:00)

Foreign. Welcome to Aspire with me, Emma Greed. Over the past 20 years, I've built, run, and invested in some incredible businesses. I co founded a multi billion dollar unicorn and helped grow companies worth hundreds and hundreds of millions of dollars. And at the same time, I'm raising four kids right here in Los Angeles and. But trust me, that's a long way from where I started. I grew up in a rough neighborhood in East London, one of four sisters raised by a single mom. I've really come a long way and I've learned a lot. But this. This podcasting thing is brand new territory for me. I've built businesses rooted in purpose, but they weren't always my purpose. It wasn't until I stepped into leadership, mentoring others, guiding teams, I actually realized what really drives me. Helping people find their own path, their own success. That's what drives me. So when I thought about launching this show, two words kept coming up for me. Intention and purpose. That is the heart of Aspire. My intention's really simple. To bring you conversations with some of the most brilliant thought leaders and minds in business to give you insights, tools, and takeaways to build the life you want on your terms. I want every guest to be the mentor in your head. The voice that pushes you, that inspires you, and that reminds you just how powerful you are. But if there's one truth I've learned, even when I had to learn it the hard way, it is this. The road to success starts with yourself. It doesn't matter where you come from, who your mentors are, what's held you back, or what you've done wrong. You. You need a strong belief system that guides everything you do. Because when every step you take starts with you, everything becomes possible, especially when you put in the work. And to borrow from one of my favorite mentors, the mentor I have in my head, Oprah Winfrey. It's one of the only things I know for sure. So today, I want to take some time with you to break down what that really means. To share the real stuff. To get 10 key takeaways that have shaped my journey. Some I wish I'd known sooner. And I'm going to keep it 100% honest. If you've ever tried starting a business, you know it shouldn't be so complicated. That's why I'm all about Northwest registered agent. They make it easy. We're talking your full business identity in just 10 clicks and 10 minutes. Seriously, get more with Northwest. More privacy, more support, and more freedom to run your business your way. For just $39 plus state fees. They'll form your business, create a custom website, and even help you build a local presence no matter where you are. They've been doing this for nearly 30 years. Real business experts, real solutions all in one easy to use account. From formation paperwork to trademark registration to custom domains, it's your one stop shop. 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Whether it's self care or showing appreciation, Symbiotica products are a thoughtful way to invest in well being. Their liposomal vitamin C supports glowing skin and a strong immune system. It's a daily staple for your routine. These products are super easy to use. No peels, just squeeze from the pouch. Symbiotica's high quality formulations really do make wellness feel simple, simple and effective. Go to symbiotica.com aspire to get 20% off plus free shipping. That's CYM B I O T I K A.com aspire for 20% off plus free shipping number one know what you don't know? Let's be honest. How how well do you really know yourself? I'm not just talking about what type of personality you have or what you're good at. I'm asking, do you know what you don't know? What are the things you're not great at? What are the skills that you lack? The areas where you need help? In other words, are you honest with yourself about your weaknesses? We all have them. I'm dyslexic. I find it really hard to read spreadsheets, especially those full of numbers. I have a I have very short attention span. I hate long Meetings. And I really don't like big meetings with more than four or five people. And yet every week I need to sit in collection reviews with 40 or 50 people present from all divisions of the business. I know these things, these weaknesses about myself, and I would never be successful if I haven't figured out a way to combat them. I can tell you right now, one of the biggest breakthroughs I had was when I finally admitted I don't know everything. And the next breakthrough I had was when I stopped pretending to everybody else that I did. As with so many women, I've been stuck in the perfectionist trap, where I felt like I needed to be great at everything and have all the answers. The fear of not being good enough or falling short of expectations can be overwhelming. Perfectionism often arises from this desire to avoid criticism or rejection, which is so real when you're out of your comfort zone, just like I am now, somewhat. But when you're starting something new and when you're pushing yourself, it really comes up over and over again. I've sat in meetings and I've masked what I didn't know. And I thought for a long time that not being particularly strong with numbers or with finance meant that I should actually never be allowed to run a business. Until, that is, until one day I started asking questions. Not just to the people I had directly around me, but actively making calls to anyone I thought that might want to chat and help me work for a problem. I called my agency clients, I called my old colleagues, I spoke to the bosses of friends, I even called competitors. And I started to become someone who would find answers. When I started my first business, I thought I should be able to do it all. I thought being in charge meant having every answer. I micromanaged everything. I thought if I didn't control it, then it would never get done. But you know what? That only created chaos. And the moment I stepped back and trusted the people that I hired, my business exploded. But in reality, what it actually meant was being honest with myself and being crystal clear on what I wasn't good at and what skills I needed to hire for it. Took me a while to get there, but being willing to hire the best people and get out of their way was a breakthrough. Today, if I'm really honest, one of the best parts about my job is finding talent. I love nothing more than bringing the best people from all over the world to work with me. And I lean into what I don't know. I. I don't despair that they might be more knowledgeable that they might have more experience, that they might be more articulate or present better than I do. In fact, it's the absolute opposite, because surrounding myself with the best people makes me look good. And I don't need to go around pretending I can double down on what I do uniquely well and what I bring to the table. The key take out here is that you don't need to be an expert at everything. Just make sure that you create awareness of your weaknesses. Don't fake it. Find people that know better than you do and learn to ask the right questions whenever you have the opportunity and know your strengths. And then hire people that are better than you in areas where you're weak, and then get out of their way and let them work. In other words, know what you don't know and be in relentless pursuit to ask the right questions. Next, number two, leverage what you've got. This is a key strategy that changed the trajectory of my career. Leverage is taking one thing, whether it's an opportunity, a skill, or even a relationship, and using it to springboard into something bigger. Now, listen, I don't know about you, but I've never had a problem with vision. I've always been able to see into the future and know exactly what was coming down the path for me. But I'd be lying if I said that it had all worked out or that I knew exactly how I was going to get there. And that's why I started making plans shortly before my 30th birthday, so I could really chart how I was going to be successful and what I needed to do to get there. I ultimately realized that one of the superpowers I have is the ability to leverage. And what I mean by that is that I've made it a habit to take whatever I've had, whatever the situation was, and use it as a springboard to get me to the next place. So let me give you a couple of real examples. I started my career working in a fashion show production company, which sounds very glamorous, but essentially, I was building the sets for Catwalk shows, which is a completely thankless task. You spend three months developing this beautiful concept alongside a designer and their team. The show goes up and down in seven minutes. And as the event producer, you're backstage, you don't see any of it. Like, not a sausage. And you would be taking down your work to restore the venue back to what it was before you started. Right afterwards, three months of work, just poof, gone. Meanwhile, everybody else is talking to the press or going off to the next show or the next party that you are completely uninvited to. This was my life for over five years. It might well have been the least rewarding job I've ever had in my life. Or was it? Ultimately, I used that job to understand fundamentally how the fashion business worked. Why were people at the fashion shows? Well, they were there to buy the collections and create press stories and reviews to publicize the shows. And every single person that attended those shows was a potential good contact for me. Every client who had a show could be useful to me in some way, shape or form. And so when I eventually left that company, not only did I have a lot of contacts that I could leverage, but I also had a reputation that I could leverage. My reputation at that young age wasn't about doing anything dramatically good or different, but I was known as a really hard worker, as someone that had so much passion for the industry and someone that was clearly going to do whatever it took to get to the next stage in her career. And so I leveraged those things about myself into my next position and ultimately found the client base for my first agency business within those contacts that I'd made. And so the story went on, those contacts became my clients. Those clients gave me bigger and bigger and bigger projects and opportunities. And eventually, when I needed to raise money for my first startup 10 years later, who did I go to? Not a fund or a vc. I didn't know any of those type of people. I went to a client who I had a reputation of delivering excellent work with and a long and trusted working relationship with. And not only was I able to pitch my idea and the potential of an investment, but I also managed to make that person a trusted advisor and someone that would help me throughout the years. The key takeout here is that it's not always easy to see your path forward. And I have so many people that come to me asking about the next step. How do they get from where they are today to where they want to be? And my simple answer is that you have to be excellent at what you're doing right now, where you are today. The single best way to be noticed and to be able to use the leverage that you might have is for people to notice how good you are right now at what you're doing in this moment, and for you to find ways that you can take what you have today and use those things to springboard you to your next move. That's leverage, and it's really something that all of us can access. Number three, always be yourself. Always be yourself. Everyone else is taken. I think it was Oscar Wilde that said that. And I love this quote. Depending on what type of person you are, the idea of being yourself is either something that's so obvious or not even a discussion point, or it's something that you'll really struggle with. I've always felt pretty comfortable in my own skin. Until I was about 17, I was doing a lot of work experience. I go into different PR agencies in London and I would realize very quickly that I wasn't like the other interns. I didn't look like the other interns. I definitely didn't speak like the other interns. And I didn't have the lunch budget of these kids, which really, really annoyed me. They'd all go off to these fancy lunches and I was so pissed about it. For a while, I thought the name of the game was to fit in until it came to being chosen for a specific assignment. And I remember the moment like it was yesterday. Quite rudely, one of the account directors said, I'll use her, and went on to refer to me as the one who sounded like a co. Now, to a lot of American listeners, you won't really understand that, but let me tell you, it is not a term of endearment. But rather than take huge offense, something inside me was so happy at being chosen to work on this specific account, I just let it slide. Once I had a chance to digest the very shitty comment, I reasoned that for me, and in that moment, it was better to stand out, to not change my accent and the way that I was raised to speak. And in that second, and from then on, I've really understood what it means to be unapologetically yourself. What I learned as I got older is that all the things that made me stand out in a room, at work and in business are the things that became huge points of differentiation for me. The fact that I dropped out of college and went straight to work meant that I was younger than most of the people that I was working around. And as a result, people really looked after me. I was like the baby. And for a while that was really good for me because I hadn't been trained in attacking a problem through the lens of business school. I would go straight into figure it out mode. Nowadays we call it test and learn, but back then it was just throw it at a wall and see what sticks. I have tried so many things that haven't worked, but you only need to be right once. And once things worked, I got a reputation for being someone who would make shit happen. Being a black woman in an all white office was a great thing for me because I stood out to clients and everyone was constantly asking me for my opinion, which at the time, I took every opportunity to give, whether I knew what I was speaking about or not. And as I've got older, I've understood that it is all my differences that make me who I am and uniquely able to do what I do, to see things the way I see them, and to operate the way that only I can. The quote, you might as well be you everybody else has taken is a great quote because to me it says that we're all unique, that we can all bring something to the table. And when you really embrace that idea of being who you are, being yourself, understanding yourself, it's not only freeing, but it becomes like a kind of magic. Being me and leaning into being myself has got me to where I am today, and it is far less exhausting than the alternative. So I choose it, and you should choose it for yourself every damn day. Number four, you have to deal with all your old shit. Take it in for a second, because I'm going to get super real here. Every single one of us carries baggage, and let's face it, your past can be a heavy weight to bear. For me, it was childhood trauma, a lot of anger, unresolved emotions. And when you're building something big, whether it's a business, a career, or just your life, those old wounds will catch up to you. At one point in my 20s, I realized that my anger and my unresolved issues were really holding me back. I couldn't keep blaming my childhood or my circumstances for where I was at at that moment. If I wanted to move forward, I had to do the hard work of healing. And that meant sitting down, confronting everything, and being willing to deal with all of that old shit. I've been in and out of therapy since my late teens, and I honestly believe it's been one of the single most rewarding aspects of my life. Two years ago, I did the Hoffman process, which is like an intensive course over nine days where you deal with your childhood trauma. I'm someone who finds it very, very difficult to compartmentalize. It's not like I have a work day and a family part of my day and a podcast part of my day. Everything is everything. It all melds into one thing. And when I'm super pissed off, I can't park it and come into the room a different person for a different project or for a different mood. So the reality is that in order to do all the things I do, I have to deal with the fundamentals and so will you. I am so glad that we're living in a time when there's no stigma around therapy for most people, but when I was much younger, there definitely was. As a busy working mum of four, I also struggle to find the time to work on myself. And sometimes it can definitely feel overindulgent. But making the time to understand why you do what you do and how you come to those decisions enables you to make changes where you really need to. When you identify something in yourself, if you can pinpoint where it comes from, you can work on it. And even when you start to notice things that aren't about you that are happening around you, it's an opportunity to look inwards. I had an amazing therapist that used to say to me, you spot it, you got it. Which I think about all the time when I have my little judgy hat on. I said it at the start of today, but you can't be successful in business unless you're successful in life. So working out all your own shit will allow you to move through your life in a far more successful way than if you choose not to. The key take out here. You cannot outrun your past. You can't keep pushing it aside and expect to move forward. If you want to grow, you have to face your demons head on. It's hard, but it's absolutely necessary. I used to think I needed a full drawer of makeup and at least 20 minutes to look presentable in the morning. But then I tried Merit and now I'm done in five minutes. Merit is a minimalist beauty brand that's made to simplify your routine. It's for people who want to feel put together without spending a ton of time or energy. Their products are clean, vegan and so easy to use, you genuinely can't mess them up even half asleep. Lately I've been reaching for Flush Balm every morning. It gives me the most natural looking flush and it blends like a dream. The minimalist is another go to. It's part foundation, part concealer and it evens out my skin in seconds without feeling heavy. And great skin serum. My skin just looks better and more hydrated every time I use it. Merit has made my mornings feel less rushed and more effortless, which I didn't really think was possible. It's time to simplify your morning. Head to meritbeauty.com and get their signature makeup bag free with your first order. There's this idea out there that being a man means having all the answers, never cracking, always being the strong one, but the reality. That's a heavy burden to carry and no one should have to do it alone. Struggling doesn't mean you're weak. It means you're human. Talking to someone can make a huge difference. Therapy gives you a safe space to say what's really on your mind, to learn how to cope in healthier ways, and to show up better for yourself and the people around you. Even if you've never tried therapy before, it's worth exploring. BetterHelp makes getting started simple. They've got over 35,000 licensed therapists and have already helped more than 5 million people. It's all online, so you can connect on your schedule and you can switch therapists at any time if you want to try someone new. As the largest online therapy provider in the world, BetterHelp can provide access to mental health professionals with a diverse variety of expertise. Talk it out with BetterHelp, our listeners get 10% off their first month at betterhelp.com aspire that's BetterHelpH. E l-p.com aspire number five take responsibility for your life so here's a tough one. How much of what happens in your life are you able to take responsibility for? It's a tough question and one worth thinking about. I feel like I was brought up in quite a blamey culture. Nothing was our fault. Everything was about what the neighbor did, what the government was doing, what, you know, anybody else was doing. Everything happening all around was about what somebody else was doing. But it was never about us. It was never our personal responsibility. I grew up in East London, an impoverished part of inner city London. I went to a really tough school. When I did go to school, that is, and I've always been a little bit frustrated that I didn't have a better education. When I got to the London College of Fashion, I went to school with a lot of girls that had been privately educated and they were a hell of a lot smarter than me. And I was very blaming that I hadn't had a similar education. And I started to say and tell myself that I would never get through this college class. How could I? Everybody else that's here has had a better start and therefore they'll have a better ending. At this point, my mother had moved a couple of hours outside of London and the commute for me to get to college every day was exhausting. But more than that, it felt unfair. These certainly weren't the only reasons, but they amounted to enough of a reason that I dropped out of college after less than a year. I just didn't think it was for me. And I'm not the type of person that wants to come in fourth or fifth or sixth place. So I left. After leaving, it was really hard to get a job, and once again, I was pretty annoyed and ready to point the finger because I just didn't have the type of friends or family that knew anyone to get me into a place that would be useful for work experience, and that would be a great opportunity for me. So I started to look outside myself and blame life and my circumstances once again. Until one day I watched an episode of Oprah, and there she was talking about the power of taking ultimate responsibility for everything. And it changed my life forever. Now, it's really important to say that we all start out in different places in life, and it's absolutely true to say that many, many people start out with an unfair hand and have to work a hell of a lot harder for things that are just a given for someone else. But if you're like me, if you believe in mindset, if you believe that the stories you tell yourself become your reality, then you'll know that the quickest way to change your trajectory is to take responsibility for yourself. Another one of my favorite quotes is that if you don't know what to focus on, focus on yourself. Which is exactly what I did in the moments after watching that fateful Oprah episode. I was focused entirely on what I was in control of. I took responsibility for the time that I woke up in the morning, for the number of letters that I would write to prospective employers. I took responsibility for following up those letters with a phone call in a timely manner. Sometimes I would even hand deliver letters just because I'd been ignored so many times and I wanted to make sure that they were actually receiving the post. I worked seven days a week, and I opened my eyes to everything that could become an opportunity. And when things didn't work out, I told myself that it was my responsibility. And I figured out whatever part I might have to play in the things that didn't go my way. And even if sometimes I thought I was forcing those reasons, there would be some inkling of truth or some small learning that would mean I didn't fall into the same trap next time. My experience has been that when you're in a downward spiral, taking responsibility in the capacity you have is the single best thing that you can do. Now, I'm talking about a particularly early part of my life. But when I think about how that translates to what I do now, I think that it's my responsibility to figure out how to make myself happy. It's my responsibility to work out how to be the best parent to my four kids while I balance my ambition. And when I'm exhausted and I'm frustrated and I feel a sense of overwhelm, I know my responsibility is to correct that and figure out a path forward. No one is coming to save you. No one. This was a hard pill for me to swallow when things went wrong. It was easy to point fingers at other people, at circumstances, at things outside my control. But here's the truth. I am responsible for where I am today. For the good and for the bad. Right? That key takeout part again. Taking responsibility means owning your choices. Every mistake, every failure, it's yours. And the moment I took full responsibility, I started to see real growth. Because when you take ownership, you stop playing the victim and you become empowered. I'm not saying it's easy, but it is, is necessary. For me, for you, and for all of us. And to quote one of my favorite quotes, don't forget the water doesn't get any warmer if you jump in late. Number six. The only thing you can control is you. The truth everyone needs to hear. There's so much you can control, and just as much that you absolutely cannot. As an entrepreneur, here's what I know for sure. You can control your vision, your energy, your standards, how you show up every single day. You can control these things. You can choose your mindset, your team, your boundaries, how you respond when things don't go as planned. But you can't control other people's opinions. You can't control the pace of somebody else's journey or every twist and turn in the market. And trying to control those things, that is what drains your energy. Let me tell you the first four things I think about every day as a matter of practice. These things we all have control over. And I promise you that if you get hold of them, they'll make the biggest differences to your life. The first one. How you speak to yourself. My great friend Diane, Diane von Furstenberg says the most important relationship you'll ever have is the one you have with yourself. So make it a practice to speak to yourself well and with intention. Here's the next one. How you respond to others. Life is short and the world is really small. And I can tell you countless stories of how the same people come back into my life in different ways over and over again. Are you Someone that walks into the room and brings energy? Or do you drain it? Choosing and being deliberate. Looking people in the eye, saying hello, a little smile, acknowledging a small detail or something that you know might be important to someone else, or just taking a little moment for a chat. This is how people experience you. This is the stuff that matters. And when you change the way you relate to others, everything gets better. And you don't have to do much. You'll get it back automatically. The next two things are really simple. How do you wake up and how do you go to bed. How you start your day and what you choose to do before you go to bed is your choice. I'll tell you My life changed with two simple moves in the morning. I've kept a journal since I was 12 years old. In my late teens, it turned into a gratitude journal and I still keep this daily practice. There's no doubt that you've heard about the benefits of practicing gratitude. My simple point of view is that it's something I can't live without doing. Your entire perspective will change when you focus on what's good in your life. I decided to get an alarm clock and plug my phone into charge in a different room. Yes, it's that simple. I refuse to look at an email or at the news before I've spoken to my husband in bed for at least 15 minutes over a coffee or whatever I might do that morning. It might sound a little dramatic. You ask how something so small could actually be life changing. But the ability to think clearly and to feel what I feel instead of letting the news or social media sweep me up has been a total game changer. And then it comes down to what do I do before I go to bed? Before I go to bed, I have the best nightly routine. I check all of my kids and I do a little prayer at their door. On weeknights, we'll read a few pages of whatever book I'm reading, I'll have a cup of herbal tea and I'll take a few deep breaths. Every single day of my life, I am ripping through the day. I go from meeting to meeting to meeting without a breath. I deal with mostly problems and I could go to bed checking emails and making lists wound up for the following day. It's a choice to take the temperature down and reflect and have a moment of gratitude. Making sure my day opens and closes with a sense of purpose gives my life a second simple framework rooted in the things that matter to me and what is more important than that? Number seven. You have got to take risks. If there's one thing you take away from this session today, one thing that you remember, that you write down is this sentence. Risk is a requirement. Playing it safe is the real danger. If you're building anything worth having, whether it's a business, a brand, or just a life that lights you up, there are going to be moments when you are safe, standing on the edge, wondering if the leap is worth it. And I'll tell you right now, it almost always is. I moved to America with two kids under the age of 3 years old. I left my family and everything that was familiar and comfortable in the uk. I had sold my company and with that, all the certainty of my working reality. The place where I knew everything about the space I operated in, only to become an apparel CEO, which I knew very, very little about. I tell you this because I know how scary it is. I know what it is to have real responsibilities and I know what it is to be so bloody comfortable and not really need to take a risk. But for that tiny voice inside of your head that says there is something more out there for me, risk isn't reckless, it's required. It's the bridge between who you are and who you're becoming. Every person you admire has a trail of bold decisions behind them. And yes, some of them didn't work out. I've done a lot of things that didn't work out as planned. But every one of them teaches you something that you couldn't have learned by playing it safe. Too often we're taught to crave certainty, to wait for the plan, the approval, the perfect timing. But I promise you, it's a waste of time. So the question is, how do you get better at risk taking? And the answer is, you start small, you build that muscle, you get used to discomfort and you ask, what's the worst that could happen and what's the best that could happen? If I trust myself, Playing it safe is the most dangerous thing you can do when you've got really big dreams. So today, I challenge you to take one bold step. Send the email, pitch the idea, launch the offer, say the scary thing, ask for what you want. Because every time you choose courage over comfort, you're building the future that you actually, actually want. And that, my dears, is a risk worth taking. Number eight. The work is non negotiable. There is no other way for me to say this than I probably work an unhealthy amount. I sketched out the outline for this show at 11pm on a Friday night. It's all fun and games at my house. I go into my office at least four days a week, usually five. And even if I'm not in the office on a Friday, I'm out and about and I'm taking meetings or I'm at my home all day, but I'm doing work. I work in the evenings and I work on the weekends. I love the work I do, but I work all the time. Now, there have for sure been periods in my career in my 20s and in my 30s where I had an unhealthy relationship to work. Where I lived in London, I would wake myself up in the middle of the night to respond to a lawyer's comments on a celebrity contract. Because given the time difference in la, by the time that I would wake up, they'd be asleep. And inevitably the turnaround time when you're trying to close a deal and keep clients happy, it was just not something that I could bear. Now, while I would never advocate for unhealthy working practices like that, I'd be lying if I said there wasn't a moment in your life and in your career where it made sense to put the pedal to the metal. And for me, that was in my twenties. At this time of my life, I didn't have a mortgage, I didn't have any big responsibilities, no kids. I could apply myself 100% percent to my work. And oh my goodness, did I. I'd also say that there is a huge gap in my own friendship group between those that really applied themselves during their 20s and those that just didn't. Now, this type of work ethic isn't for everybody. And I don't think that you can't be successful if you're not willing to go all out. But there is something to be said for what it takes to be excellent at something and what it takes to really, truly apply yourself. Personally, what I found really helpful is to have a focus with work. And what I mean by that is to have an end goal to be clear about what you're working towards and make sure that your energy is spent wisely. There is a smart way to work really hard. And killing yourself without any big picture in mind will never be satisfying. Now, I know that people are tired of hustle culture and I know that work life balance is important. It's important to prioritize looking after yourself. And as much as I dislike the term self care, I love what it actually means for me and I do take it very seriously. Because in order to be able to really push it, you have to be looking after yourself. But if we're not honest about what hard work is and how much you have to put in, then I would just be lying to you. Most of the work that I've done in my life has not been enjoyable, and I'm so lucky that I find myself in enjoyable work at the age of 42. But I've delivered newspapers, I've made sandwiches, I've worked in countless clothing stores, I've packed more packages than I care to remember. But I did it knowing that it was leading to somewhere. And I do think that there's an element, whether you work in a mail room or you're the most junior person that has the kind of all the relentless busy work to do and still does, like the coffee run, or if you're stuck in a really unfulfilling job that we all have to pay our dues in some way or another on the path to something greater. It's just part of it. And it's in those times of your life that it's important. Important that you bring a level of curiosity and willingness and an ability to look and see the bigger picture and figure out your leverage. Because it's always there if you're willing to look. The key Takeout Remember, don't get disillusioned with the work, but know that it's an essential part of getting to where you want to go. And the quicker you put 100 in, the quicker you'll be able to get something meaningful out. I don't know about you, but I have serious protein goals and finding protein filled snacks is a challenge when you're always on the go like me. Life moves fast. Work, kids, errands, it never stops. And yet somehow you're supposed to eat well in the middle of all that. That's where great tasting Bavarian Meats Little Lan Jaeger Snack Sticks come in. They're naturally fermented, slow smoked for bold flavour, packed with 9 grams of protein per serving and they have zero sugar and zero carbs. It's a snack that keeps up with your day. Whether you're racing between meetings, school drop off or just trying to finish your to do list, take a moment to savor something delicious for you. And did I mention they're portable. Toss a few in your gym bag, your glove box or wherever. Pick up a pack today at your local grocer or stock up at Bavaria Meats meats.com podcast Bavarian meat snack sticks great taste, zero sugar if you're an.