Glucose Goddess Turned Sugar Hacks Into an 8-Figure Business (Jessie Inchauspé)

Summary

Podcast Summary: Aspire with Emma Grede feat. Jessie Inchauspé ("Glucose Goddess")

Episode Title: Glucose Goddess Turned Sugar Hacks Into an 8-Figure Business
Air Date: February 24, 2026
Host: Emma Grede
Guest: Jessie Inchauspé (Glucose Goddess)

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Episode Overview

This episode of Aspire with Emma Grede dives deep into the remarkable journey of Jessie Inchauspé, the widely-followed “Glucose Goddess.” Emma and Jessie discuss how Jessie transformed her personal health experiment into an eight-figure business, turning scientific glucose hacks into digestible content for millions. The conversation covers intuition-led entrepreneurship, the realities of bootstrapping, the challenges of building in the public eye, and the origins and science of her glucose hacks. They also explore how motherhood sharpened Jessie’s focus and her steadfast commitment to product quality and personal freedom.

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Key Discussion Points & Insights

1. From Personal Health Crisis to Global Movement

• Jessie’s story begins at age 19 with a back-breaking accident, leading to years of mental health struggles and ultimately, a passion for biochemistry and self-experimentation with glucose monitoring.
• [06:03] Jessie describes her "origin story," linking blood sugar stability to improved mental health after using a glucose monitor (2018).
• The transformative moment: discovering blood sugar spikes correlated with mental health symptoms, and a drive to share findings with others.

“All of a sudden I was a channel for this thing. I was like, I need to tell the world.” — Jessie [08:02]

2. Science Made Accessible & Instagram Growth Strategy

• Jessie leveraged her strengths—a math and biochem background, product management experience—to simplify and visually present complex data.
• Her signature “famous graphs” made the science instantly understandable. She iterated content based on user feedback and optimized for shareability.
• [09:49] Jessie on her content strategy:

“I wanted to grow this content…to solve a problem. I need Emma on the toilet to see my piece of content.”

• Emphasis on building an audience through daily, shareable, useful content rather than product or monetary focus.
• Growth Timeline: Began Instagram in late 2019, reached 10,000 followers in six months through consistent, targeted effort.

3. Bootstrapping, Intuition, and Business Building

• Jessie turned down early VC investment because it didn’t “feel right,” instead relying on intuition to direct her next moves.
• [14:07] “Intuition. I was laser focused on how do I get this to the most possible people.” — Jessie
• Her first major break came when a literary agent found her on Instagram; the resulting book advance provided runway to build further.
• Jessie is proud of bootstrapping without investors, prioritizing autonomy and adaptability.

4. Turning Science into a Movement: The “Glucose Hacks”

• The “hacks”—practical, science-backed tips for blood sugar stability—became Jessie’s calling card and made her ideas viral.
• [35:02] “I had all this science…how do I make this into something that people are going to understand and are going to connect with? So it was the hacks.”
• Examples:
  • Savory breakfast over a sweet one for mental clarity ([36:05])
  • Veggie starter before dinner to blunt glucose spikes and aid sleep ([38:00])
  • “Put clothing on carbs”: Add fat/protein when eating sweets to reduce spikes ([41:36])
  • No all-or-nothing or shame—use hacks when you can as added tools ([44:16])

5. Founder Mindset: Quality, Setbacks, and Resilience

• Jessie’s ultra-high bar for product quality meant lower margins, but she refuses to compromise.

“I’m obsessed. I wanna make perfect stuff because I believe in them.” — Jessie [26:52]

• She describes the founder’s journey as “violent,” requiring constant resilience and obsession:

“Every day as a founder is a punch in the gut. So if you’re gonna keep going, you have to be obsessed.” [27:12]

• Overcame public speaking fears through repeated exposure (“it's like pushups, Emma”) ([32:03]).

6. Criticism, Trolls, and Industry Pushback

• Jessie has faced online criticism, industry trolling, and even legal threats for speaking out against misleading food marketing and “big pharma.”
• Emotional toll is real, but mission keeps her steady:

“You have to do it…It’s war, baby.” ([29:43], [35:02]) “I cry...then I have to find my center again and remember what I’m doing.” ([30:28])

7. The Science Behind Her Products & PCOS

• Developed “Anti Spike,” a supplement based on extensive research, not industry shortcuts ([58:29]). Flatly refused white-label offers in favor of building authentic, effective products.
• Connection between glucose, insulin, and conditions like PCOS:

“So many women who use my glucose hacks…their insulin comes down, their testosterone comes back to normal, and they ovulate again.” — Jessie [50:50]

8. Motherhood & New Focus

• Jessie shares how motherhood increased her efficiency, hunger, and decisiveness as an entrepreneur ([55:07]).
• “I thought motherhood might make me a bit softer … and it hasn’t. It’s made me more hungry. I don’t have much time and I want to do a lot of stuff.” ([55:07])

9. Freedom, Ownership, and Vision

• Jessie remains the sole owner, deeply values her business freedom, and hasn’t raised outside capital ([61:25]).
• Future investment possible only if it doesn’t impinge on freedom—her core value ([62:58]).
• Jessie prefers “advice networks” over formal mentorship.

10. Looking Forward: Mission & Legacy

• Jessie hopes her work eventually becomes “obsolete”—a world where glucose literacy is as ubiquitous as basic health knowledge ([71:32]).
• She credits unsung scientific researchers as the real heroes in her field ([69:06]).
• Next potential evolution: focus on mental health, with the same accessible, science-first approach ([72:51]).

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Notable Quotes

• On simplifying science:

  “Magic starts here, but it’s all science.” — Jessie [05:15]

• On intuition over business plans:

  "No plan, intuition only. I just needed to hire one person." — Jessie [22:20]

• On product quality:

  “[My supplement] is the best product. I put Reducoes and [other molecules] in the same product…That’s way too expensive. Why would you do that?... Because it’s the best.” ([23:05])

• On resilience:

  “The only way to get better at push ups is to do the push ups. Same thing [with public speaking].” — Jessie [32:04]

• On hacks vs. shame:

  “You can’t fail at the glucose hacks. Even if just one time this week you think about putting clothing on those carbs, that’s better than doing it zero times.” — Jessie [44:16]

• On food and guilt:

  “I never feel guilty about food...If you’re eating it for pleasure, eat it for pleasure. If you’re eating for health, eat it for health. Just be aware.” — Jessie [74:57]

• On legacy:

  “For my work on glucose to become obsolete. I want to be useless. I want Glucose Goddess to be useless because everybody knows this stuff.” — Jessie [71:32]

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Timestamps for Important Segments

| Timestamp | Segment/Topic | |------------|-------------------------------------------------| | 05:15 | Jessie describes “science with a little magic” and her blood sugar tips | | 06:03 | Jessie’s personal health crisis & journey to glucose hacking | | 09:49 | Building the famous graphs & product management approach to content | | 12:14 | Refusing VC money, intuition-led growth | | 14:07 | Committing to content, betting on herself | | 22:20 | Book deal & hiring first employee; “no plan, intuition only” | | 26:52 | Product obsession and founder relentlessness | | 27:53 | Emotional toll, criticism, resilience | | 35:02 | Turning scientific data into “hacks” | | 36:05 | Top glucose hacks: savory breakfast, veggies before dinner, protein | | 41:36 | “Clothing on carbs” hack explained | | 50:50 | PCOS, insulin, and glucose; reproductive health | | 55:07 | Motherhood’s impact on focus, drive | | 62:58 | Core value: business freedom over outside investment| | 69:06 | Unsung heroes: scientific researchers | | 71:32 | Jessie’s ultimate aspiration: making herself obsolete |

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Memorable Moments

• Jessie’s candidness about almost running out of money after quitting her job—saved by a book deal ([14:25]).
• The “violent” nature of personal growth and persistence in business—a recurring motif throughout the episode.
• Her playful (and relatable) view on food and guilt, especially the ode to ice cream:

  “I ate the whole tub because I had to get a chocolate fix. That was my most recent pleasure purchase.” ([75:54])

• The playful banter around “protein trees” and discontinued ice cream flavors ([77:24]).

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Final Takeaways

• Jessie Inchauspé’s success is built on distilling science into actionable, memorable tips—grounded in intuitive business-building and an unyielding focus on quality and mission.
• Her journey is a testament to building without a detailed roadmap: starting with intuition, maintaining integrity, and slowly compounding momentum.
• She empowers listeners to trust their intuition, not compromise their values, and to treat self-care as iterative, not all-or-nothing.
• The episode is rich with practical glucose hacks, founder wisdom, and a vision for democratized wellness, all delivered with Jessie’s trademark warmth, humor, and honesty.

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Transcript

[A]

Today on Aspire, I'm sitting down with Jessie in Chow Spey, better known to millions as the Glucose Goddess. Now, what started as a personal health experiment turned into a global movement. She has three best selling books, millions of followers, and now an eight figure fully bootstrapped business. But what really struck me in this conversation is that Jessie didn't write. She didn't follow her roadmap, she followed her intuition. We talk about what it looks like to build without investors when you are protecting your freedom as a founder, and why she refuses to compromise on quality even if it means lower margins, and how motherhood has made her more focused, not softer. Yes, we get into the glucose hacks, of course, but this episode is really about what she's building and what happens when you decide that something that worked for you could be applicable to others and you get out of your own way and actually make it happen. Here's Jesse's Aspire episode. And darlings, while you're here, don't forget to like and subscribe. Spring isn't here yet, but this is the point in the year when I start thinking about transition. Not a full closet reset, just a little shift. A lighter texture, soft structures, a little more ease. And if you're starting to think the same way, Macy's already has a strong preview of what's coming next, which makes planning ahead simple. Simple. There's that classic coastal energy that always comes back around this time of year. Fresh whites, clean stripes, a little tailored linen, subtle texture. It feels polished but not rigid. Then on the softer side, you're seeing powdery pastels and drape fabrics. Airy layers, pieces that instantly make an outfit feel like spring without trying too hard. And denim? Well, denim always anchors everything. Wide leg and barrel shapes are leading the conversation right now, especially from Good American, of course. Plus the easiest layer you'll wear on repeat, a great denim jacket. The key isn't replacing everything, it's adding one or two pieces that shift the mood of your wardrobe before the weather even changes. Macy's makes it easy to start that transition now, so when spring actually arrives, you're already there. A wave of skincare products featuring the ingredient Blue Tansy has taken over the clean beauty space and for good reason. Known for its naturally vibrant blue hue, Blue Tansy helps minimize, influence, calm, irritation and support stressed, sensitive skin. Primally Pure harnesses the power of this calming botanical across its soothing collection. Formulated with real biocompatible ingredients that work in harmony with the body, not against it. When skin or the nervous system feels overwhelmed, this collection is designed to help simplify and restore balance. Blue Tansy is a potent antioxidant that helps visibly reduce redness, discoloration and dryness, making it especially beneficial for skin prone to irritation or inflammation. The ingredient's soothing properties make it a standout for sensitive skin that reacts quickly. The collection spans both face and body, creating a cohesive head to toe calming ritual. It includes Primally Pure's cult favorite Blue Tansy deodorant, along with the soothing Serum Body Oil and more, each designed to support calm, resilient skin. For those seeking a soothing therapeutic complement to a richer winter skincare routine, Primally Pur Blue Tansy products offer a gentle yet effective solution rooted in clean, intentional formulation. Use Code ASPIRE to get 15 off your primary pure purchase. That's www.p r I m a l l y p u r a dot com and use code ASPIRE at checkout for 15 off your order. Jesse let's start exactly there because I am so excited to have you here today. I am an avid follower of yours, but I am just really, really interested in that. When I see someone like you, who is such an incredible expert, turn their expertise into a business, it just kind of blows my mind and I kind of want to frame this up for people a little bit. You are a bestselling author three times over. I think you've got over 6 million followers on social media, which is absolutely wild because you've built that audience in a relative short space of time. You have a degree in mathematics, a degree in biochemistry. You have a brand. You're building this, you know, like, world of your own. And I am so dying to talk to you about every bit of it and then kind of, you know, like, get all your expertise so I can gobble it all up or not gobble it up. As the, as the case might be

[B]

with the glucose hacks.

[A]

Exactly. For any audience members that might not know you or might not follow you or have the same kind of, you know, fascination with you quite yet, can you just talk a little bit about what it is that you do and where your expertise are, please?

[B]

I help people eat better so they can feel better. That's it if you boil it down. But I do it with a little bit of magic. So one of my tagline for my company, which I don't really use very often, but it's one that I love. It's magic starts here, but it's all science. So I distill complicated science into easy tips like having your veggies before the Rest of your meal, like moving after you eat, like vinegar before your cookie. That help people study their blood sugar levels. And this was the beginning of my adventure, finding these hacks, the science, et cetera. And since then, I've really built it up into a little. A little company. And we do lots more than just

[A]

that now, which is so exciting. Talk to me. Did you actually understand that you were building a company when you started out on this journey?

[B]

Hell, no. No. So the journey was I got interested in blood sugar in the first place because of my own issues. I broke my back when I was 19. This is the origin story. Broke my back in 19. Developed a lot of mental health issues, went to school for biochemistry to try to understand how the heck this machine I was living in was working, worked in genetics, and then out of the sky one day, almost 10 years after my surgery, the universe, seriously, that's how it felt. Presented me a glucose monitor, like, randomly. I was working in Silicon Valley.

[A]

I'm assuming this was before, like, everyone in the gym was wearing glucose monitor.

[B]

This was 2018.

[A]

Okay, yeah, yeah, yeah.

[B]

This was the beginning. And so I had the opportunity to put one on, and I was like, sure, I'll try. And it completely changed my life. I realized that if I could study my blood sugar levels, my mental health was better. And if I had big blood sugar swings during the day, my mental health was worse. At this point, nobody was wearing a glucose monitor. It felt very strange. It felt very alien almost. But I became fascinated by the topic and I looked at all the science. I started healing myself, my own blood sugar. And then I felt like, why doesn't everybody wear a glucose monitor? This is so interesting. This can help so many ailments, from mental health to energy to, of course, diabetes and the things we associate with blood sugar. And so here I was on my couch in San Francisco feeling like, okay, I have this passion that has just bubbled up from inside me. This idea of making glucose mainstream was bubbling inside me, and it was just gripping me, you know, And I couldn't stop thinking about it. And so I started working. I said, okay, how can I immerse myself in this world and how can I make something out of it? But really what I cared about was communicating the science and the information to people.

[A]

And tell me, what was it about this discovery, wearing the glucose monitor that sparked such an interest in you? Like, what were you seeing in those early days that was like, I gotta share this information?

[B]

So I was seeing big blood sugar spikes and big drops in my own data And I was correlating that to my own feelings and symptoms. But, Emma, I could have just said, oh, I should keep this to myself. This is great. I'm learning. I'm fixing my body. I didn't have to go and think. I'm on a mission to share this. And I can't explain it. It feels almost spiritual. I don't know, the idea sort of picked me and I. All of a sudden I was a channel for this thing. I was like, I need to tell the world. That is crazy. And at that point, I didn't have an Instagram account. It was just me by myself.

[A]

And you're working a corporate job at this point?

[B]

Yeah, yeah.

[A]

So you just have a regular job and you're a regular girl going to work with your degree in biochemistry.

[B]

Exactly. And so I thought, I need to share this information. So I have a background in maths, as you said, and I can program a little bit. So I thought, I'm going to write a computer software that takes the data from my glucose monitor, because at the time they were not connected to fancy apps for wellness people. So I took screenshots on this very, like, medical device looking app in my phone. I put it on my computer and I wrote this little program that like digitized the data and turned it into something slightly prettier. And I would make these comparisons. I would make like an orange versus an orange juice and show the blood sugar spike difference and literally send this to my mom and my boyfriend and be like, isn't this cool? And they'd be like, no, it's cool, Jesse.

[A]

Okay, girl.

[B]

Yeah, okay. Super cool. But I kept sharing it and I felt like people were seeing something new. And I felt like this was really the idea that needed to blossom.

[A]

This is part of your famous graphs, right? Cause I feel like still to this day you'll put up like these graphics. And that to me is what really drew me in because I'm super dyslexic and so reading information like that maybe won't go in, but when I saw your page, I was like, oh, damn. Like that. You know, it's like it goes straight in.

[B]

That was my core invention. That was the moment of genius that changed everything. And because I had a background, I was a product manager at 23andMe, the genetics company. I was managing features in an app and a website and I was learning how you make a feature and how you get feedback from the user and you iterate. So I thought, I'm going to approach Instagram posts. Like I would Approach a feature. I am going to iterate and give feedback. How many likes does it get? And then I'm going to tweak it a little bit and do it again and see if this gets more likes and see comments and get user feedback. I didn't just make an Instagram and post whatever I wanted. I was on a mission. I was on a mission. So that Nancy, because let's be honest about who your user is. If you're actually trying to communicate stuff on Instagram, your user is Nancy. She is probably on the toilet scrolling on her Instagram.

[A]

Who, me? I never do that. Or Emma.

[B]

And if you try, I don't know

[A]

if I've been on the toilet recently without scrolling Instagram.

[B]

There you go. So you are my user right now. And I wanted to grow this content. I wanted to make it big. I wanted everybody to know about it. So I thought, okay, what's the problem I need to solve? I need Emma on the toilet to see my piece of content. And how do you grow on Instagram? You get people to share your content to their friend and to their colleague and to your sister and to your mom so that they start following the account. That's how you grow on Instagram. People forget this. They come to me and they say, jesse, how do you grow an Instagram account? I said, you have to make content that's shareable, that people share with their friends and family. And then they come and they follow you.

[A]

You weren't connecting at that point that you want to grow an Instagram account to eventually be able to do all of this other stuff. You're absolutely fascinated by this information. I want to get the information out. And I'm going to use my understanding of the digital landscape to actually put these things together and make something that has some level of virality.

[B]

I had no thought in my mind I should build a business. None of that. And because I was in Silicon Valley, everybody was telling me, that's a great little thing you have. Go raise a million dollars and build a company. So I kind of tried that on for a bit. I was like, okay. Like, I don't know. I went to talk to a few VCs, and they were like, yeah, we'll take 20% of your company for 1 million. I was like, but I don't have a company. I don't have a business. I know nothing. And I kept going back to what my body was telling me, which was, this startup thing is not for you. Like, you're about the content. You're a teacher. That's where I felt my best. That's where I felt like I was thriving. I was excited. It was in teaching, it was in making that content. And I had no clue how I was going to make money from this.

[A]

But you landed in that lane. And I've heard you speak about this before. Like, you made science sexy. Like, it really worked. Like you were just on your own doing something that you felt super passionate about. And the world was responding pretty much.

[B]

I mean, it took a long time.

[A]

But let's talk about that part. How long did it take?

[B]

So long.

[A]

There's no overnight, is there? People are going to be, like, discovering you. And, I mean, you're so popular now. But we're going back, like, you know, many years ago. It took a while.

[B]

I did this thing that I recommend every person launching a business or trying a new idea do. I wrote a little diary. And every week or every month, I would put a little entry. And as I was walking into your office today to record, I looked back on my diary, and it was August 2019. I'm starting this Instagram, I have 50 followers. September 2019, I have 100 followers. December, I have 500 followers. And it's just like, it's so slow. But I kept coming back to how do I make shareable, useful content? Because I believed that was what was most important. I didn't think about products. I didn't think about rois. I didn't think about margins. I didn't think about raising money. I didn't think about anything. I was just obsessed with the content. And after six months, I had gone to 10,000 followers with a lot of daily work.

[A]

Talk to me about that daily work. Like, what did that actually look like? Because I feel like, you know, when you're working a job and people are, you know, for. For you, at that time, it was really a side hustle. So what did the side hustle consist of? Like, how much time were you putting in?

[B]

I made a pact with myself. I said, I'm going to work on this one hour a day for six months, okay? No matter the outcome. Because every day I had a reason to quit. When you have 50 followers and you get home from work and you're like, okay, I'm going to test an apple juice on my glucose monitor and turn it into graph and post it on Instagram and get 12 likes and 0 comments, it's rough, it's rough, it's rough.

[A]

So what gave you the confidence at that point that you were onto something and that you could afford To. To, like, bet on yourself.

[B]

Intuition.

[A]

With intuition.

[B]

I was laser focused on how do I get this to the most possible people. Biggest number of people. And after six months, I was at 10,000 followers. So I quit my job with no plan, and I just kept going. I kept growing the Instagram. I even tried.

[A]

How could you afford to do that?

[B]

I had $40,000 in savings.

[A]

So you seriously took a bet on yourself? You know, I'm going to take this 40,000, and when I get to the end of that, you'd have had to figure out a way to make money.

[B]

And six months later, I had no more money and I had no business. And I was like, I'm gonna quit. And then the universe once again was like, mm, mm. Girl, you're on a mission here. You know what happened? The person who is now my literary agent saw my Instagram and told me, I think you should write a book. And she signed me for a book. I was like, I'm gonna write this book. So I locked myself in my apartment for two years and I wrote the book. And that's when everything started. That book was really the break. And that book allowed me to keep going. And then the money from that book, I reinvested and started hiring one person to help me and then another person, and I bootstrapped everything. And today I have an eight figure business.

[A]

I mean, it's pretty incredible. Talk to me a little bit about your family. I feel like I read somewhere that your mother, like, outlawed soda in your house because there was some kind of Diet Coke addiction or, like, did you grow up with, like, an understanding of nutrition, food, what it does to you? Like, you know, it's just so interesting to me that this has become so much your lane, and you're so, like, focused. There's such a singularity to what you do. I mean, you're the glucose goddess. Like, this is all the work kind of comes back to this theme and idea. But was that in your childhood somewhere?

[B]

So, childhood? No. My mom had forbidden us from having Coca Cola at home because she was addicted. She had a serious addiction to Diet Coke. Really? Yeah, probably. I mean, like, yes. She had, like three or four days every single day of her life. But I grew up eating Nutella crepes and lots of sugar at home, so that wasn't a thing. But when I was a teenager, my mom remarried to my stepdad, and my stepdad's brother was a doctor called David, and he had written a book about how you use nutrition to help in cancer remission. And so from him I learned a lot. I learned about sugar, I learned about blood glucose levels and what that meant. I learned about omega 3s, about the fish, about meats, about what are carbs. And so he really shaped my early understanding. But at that point I was 14, I didn't think I would do anything with glucose. I just was sort of remotely interested in my family got a bit healthier. But the passion didn't come from there. The passion really came from the glucose monitored experience when I was in my early 20s.

[A]

And so the for you to go into mathematics and then have this degree in biochemistry, you were obviously naturally very academic and very gifted as a student and you wanted to do well. I'm so interested that you just decided to go in those directions because they're traditionally such male dominated fields. And I'm interested, like what you would say to young women now that are exploring that type of career for themselves.

[B]

Listen, I believe there's nothing better than being a female in a scientific or male dominated field. It's so cool to be one of the only women in that class where you're learning about, you know, I don't know, algebra and it's a lot of men and then there's the three girls sitting together and you just feel like you have to find your power and you're the underdog. And it's very exciting and very, very interesting and very motivating. And the reason I went into mathematics, I didn't like math. I just didn't know what to do with my life. And so my stepdad again gave me a very good piece of advice. He said, if you don't know what to do, do the hardest thing you can. That's gold. Especially for studies. I think this is very applicable because,

[A]

because it's almost counterintuitive thinking because if I hadn't had a clue of what I wanted to do, I'd have leaned into the thing that I was really good at and that would have been easiest for me.

[B]

Exactly. But the problem is if I had done a degree in, I don't know, history, you know, age 19, discovering a passion for health after breaking my back, I could have never gone into biochemistry. So that math degree kept all of my doors open. And having done that math degree gave me quite a lot of power later on in my career. Because when you're a young woman and you look like I do and you're like cute like, ha ha, and you say you have a degree in mathematics, all of a sudden. Yeah, all of a sudden people change how they Perceive you. Because I've often been underestimated in my life. Often. Often. Because I, you know, I'm friendly, I come off as nice and non threatening, whatever. And so I've been underestimated. Even today. A lot of people think I'm just an influencer. They don't realize what I've built, which

[A]

is wild and so insulting given how.

[B]

But you can't control them.

[A]

No, you can't. I mean, listen, this is other part of you, you know, I, I swear that I found you through looking at outfits of yours because you're always like, she's in a whole Miu Miu, get up, you've got an amazing shoe. And maybe I was just like looking at the outfit and then kind of tuned in and started listening and saw a graph that drew me.

[B]

Well, that's exactly what I wanted to accomplish. Emma, Joke down, babe. Exactly. The reason I wear all these looks is because I believe that what you wear tells a story and draws people in and makes you less threatening. So I want the outfits and the universe to be fun and colorful and friendly. So you come in and then I talk to you about blood sugar levels. Something really unsexy and kind of boring. But here you are. Because I was wearing a fun outfit and now you're watching my video and I can teach you how to feel better.

[A]

Yeah, I mean that 100% worked for me.

[B]

Amazing.

[A]

Definitely worked for me. But I feel like it's really interesting because you've spoken about this publicly, that you are a biochemist and you're not an influencer. Why is that so important to you to be so forthright about that?

[B]

Because it's the truth. I don't influence by sharing my personal life. I'm not influencing, I'm sharing science. That's what I'm here for. For me, influencer is more personal. I think. When I'm a biochemist, I'm a teacher. You know, it's not about me, it's about the content I'm teaching. I'm offering interesting, helpful information. I'm not influencing by sharing my personal life. It's very different to me.

[A]

It's very different. I agree with you and I think, yeah, every time I watch you, I feel like I learn something. And this through line of everything that you've done in your career is. You know, your books are so unbelievably brilliant because they break down these really complicated subjects in ways that are not just teachable, but it's like you can take that stuff into your life and I wonder when you did that first book, like, what was your aim right then? Like, what were you trying to. To do?

[B]

I think I have a lot of empathy for people going through difficulty with their health. And I really feel like I can connect and I understand what people need and how to meet them where they are. So what I was trying to do is I was trying to make a book that was going to become a solution for people, a guide. I understand who this person is that I'm talking to that I'm writing for. I really deeply do. I think maybe because I struggled so much and I know what it feels like when you are just. Just feels like everything is so dark. It's so dark, you're lost, you don't know where to go. And those are the people that I make my content for. And when I was writing my book, I was trying to make it both informative, but also full of heart and love. And I put a lot of stories in there, my personal anecdotes. And I try to, you know, not use mechanics such as guilt or fear mongering. And I just, I wanted to make something that felt really cozy and helpful, like a warm blanket, helping you get from zero to one with your health.

[A]

So talk to me about that first moment when you started to feel like, what I'm doing is working. You've got the book deal. You write this book. It actually does become a bestseller. And as somebody that has, you know, the kind of education that you do, you've then got this platform that's starting to become a thing, and you're getting noticed. You've got the book that's starting to blow up. Did you have a plan at that point? Is this the point that you went, all right, I'm gonna start to build something?

[B]

No plan, intuition only. I just felt like, okay, it's too much for me to do all the research I'm doing, plus all the posts, plus try to manage the interviews coming in. So I just needed to hire one person. And I was like, okay, I have this much money in my bank account. And when I signed my books, I didn't take the money personally. I thought, I'm going to form an LLC because let's see what happens. So the book advances, went to the llc. I hired one person. It was just one step after another. And people kept trying to give me advice. You know, investors and people with big companies do this, do that. Do you really want to be a CEO? It's not a good idea, or this is not a business, blah, blah. I just quieted everything and did what my heart and my intuition told me to do.

[A]

What did you have to learn about money that science didn't prepare you for?

[B]

Oof. That money is energy. When I got the book advance, I was getting stored energy and it was my responsibility to decide how I was going to spend that energy. And I wanted to keep going further because even though I didn't have a plan for a business, I wanted this message to become so well known that everybody knew about the glucose hacks. The money was energy and I was trying to really, really use it as sporadically and smartly as possible. Again, it's a very different situation. If raise money, you can go faster, bigger. I had to make every decision very carefully. And we're talking, you know, I was dealing with like tens of thousands of dollars, not millions of dollars. So every decision, every person, I learned everything just by doing it and by trying and by failing every single day. And even today, you know, when I launched my first product, Anti Spike, my supplement, that was really intuition. I felt like people wanted something that was going to help them with their glucose spikes. But I didn't have a business plan. So I just looked at the best science and I put the best molecules together and I made a really expensive product with really bad margins, but really bad margins. And everybody in the supplement industry was like, wait, what did you do? I was like, oh, yeah, I put Reducoes and in the same product. They're like, that's way too expensive. Why would you do that? I said, well, because it's the best. They're like, yeah, but it's not a good business. I don't care. I don't care. I'm making the best product. So. So I just went for it.

[A]

Is there a belief system there? Because I always believe you make a great product, the customer's gonna come, like, you can figure the things out afterwards.

[B]

Yes, I believe that as well. Yeah, I believe that as well. I'm not cynical. I think that people want the best products and no shortcuts will ever pay off. So if I had taken shortcuts, maybe the business would be bigger today. But I'm proud of every single thing that I've made. And I followed my intuition for ultra high quality decisions at every turn. Ultra high quality.

[A]

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[B]

I'm obsessive. I wanna make perfect stuff because I believe in them.

[A]

It's so interesting because I feel like great founders are always a little bit obsessive. They're as obsessed with the product as they are with the packaging, as they are with the overall output and the messaging.

[B]

And you have to.

[A]

I think you have to.

[B]

Every day as a founder is a punch in the gut. So if you're gonna keep going, you have to be obsessed. You have to keep getting back up. But it's not centered. The text is not centered. That's how I feel most days. But you have to. And I think that's driven me. And I had opportunities to quit every turn, but this sort of spirit, I kept coming back to it. I felt like I was on a mission.

[A]

Talk to me about those opportunities to quit because I think that what we see is this, like, ascent, right? That you've kind of gone on a tear and you've had this, like, tremendous acceleration in this part of your life and career. What have been some of the setbacks? What are the things that behind the Scenes we wouldn't have seen or heard about.

[B]

Well, because I don't have a structure. I didn't have a structure. In place of a big company and investors in a roadmap and quarterly results. My business was just being fueled by my energy and my motivation. So the weeks where I didn't feel very motivated because everybody on the Internet was trying to take me down, I felt like the business was slowing down. So I've always had this push and pull every single day, every single week. I don't have a big support system in terms of the company. It's just me driving it with my passion. So the opportunities to quit, I mean, man, just being on social media, you want to quit every single day. It's rough.

[A]

How have you learned to deal with the trolls, the haters, the nonstop opinions? Writing your shit, writing your comment feed?

[B]

At the beginning, I was taking a lot of good criticism and feedback because I didn't really understand what I was doing. Like, I needed feedback from my users again. So people are like, I hate it when you say this. Don't say this. You know, if you're talking about somebody who's diabetic, don't say, say she's diabetic. Say she has diabetes. I had to learn all these things that I didn't know. I didn't know a lot of stuff. Or type 1 diabetics. You know, people with type 1 diabetes saying, oh, wearing this glucose monitor is offensive. Like, don't do that. This is our glucose monitor. It's not cool. We don't feel good about it. I had to learn a lot, and the criticism taught me a lot. But today I've heard it all, so it doesn't really touch me anymore.

[A]

Is there any part of you that shied away from some? Because I feel like you've been out there and you've openly criticized oatmeal granola drugs like Ozempic as an example. Have you ever been nervous when it comes to, like, challenging, like, these big food companies and big pharma?

[B]

Yeah, for sure. I mean, those are huge mammoths. Absolutely. Yeah, absolutely. With a lot of money, with way more money than I will ever have

[A]

and big teams of lawyers.

[B]

Yeah. But this is what I have to do. Like, if I didn't want to make anybody upset or ruffle any feathers, I would not be able to do what I do. My entire job is telling you they're manipulating you with the marketing. This food is not as healthy as you think. This drug is not solving the issue. It's masking the symptom. I have to go up against it. So, yeah, of course it's a little bit scary, but you got to go. It's war, baby.

[A]

It's war. Yeah, But I love that that's your attitude, because I speak to so many female founders, and it can be very intimidating when you cross a line, knowing it or not, and there's, you know, a legal letter that lands on your door or something that kind of threatens you. How have you dealt with those things? Because I know they've kind of hit you.

[B]

Mm. I cry. Get a good cry in, you know, Love a good cry.

[A]

I love a good cry. I'll cry sometimes when I'm not sad. You know, just to, like.

[B]

Just for fun.

[A]

Yeah, just to cry. Not in the camera or anything. I hate that shit. But it's like, I love a cry. So health.

[B]

And then I have to find my center again and remember what I'm doing and remember the mission and what I'm here for, because those things can knock me off course so hard. And then you're like, wait, why am I doing this? Like, is everything I'm doing wrong? And I just have to keep coming back to myself. And over the years, the muscle has grown stronger, so now I can come back much faster. I don't have a secret, like, magic solution for this. It's tough.

[A]

Yeah, but isn't that just the point that I think so many people want to understand? Like, how do you get more resilient? Well, you get more resilient.

[B]

You have to do it. You have to do it. Okay, story. Story time. First time I gave a public, public speech was at 23andMe. I was an intern. I had just joined. Two months into the internship, I have to present in front of four people. Four people. I prepare my presentation, and I get into the room and I turn the slide on, and there's four colleagues of mine from my team, and I just totally black out. I could not get a word out. I'm like. And my other colleague had to take over my presentation. I just collapsed. Panic attack. Totally in front of four people. Today you can put me in front of 100,000 people. I'm not scared. Why? Because I kept going back to that horrible thing. It's like, push ups, Emma.

[A]

Oh, yeah.

[B]

The only way to get better at push ups is to do the push ups. Same thing. I wanted to get better. It was so hard. But I think about maybe four years in, then I wasn't scared anymore. But it took four years of a lot of public speaking and Learning the presentation by heart, every sentence. This is where my academic brain worked and was helpful. I learned my presentations word for word, and one hour presentation word for word, the whole thing. Memorized everything. Because I was so terrified of going in front of these people and talking about glucose. I learned everything, every single word. And I rehearsed it in my flat and I would film myself everything, because that was the only way to get through the anxiety and the nerves. And today I don't have to do that anymore.

[A]

And you don't have any anxiety or nerves anymore?

[B]

Nothing. I love it now. I love it. I'm like, give me a big audience. I got this. And, you know, I get on stage and like, hey, guys. Hey, how's it going?

[A]

You know, hey, she's a pound.

[B]

Exactly. But at the beginning, I was very faking it.

[A]

Yeah. Faking it. I'm a sweater, so I will. I don't ever look like I'm sweat. I mean, I'm always shiny, but it's like, I will sweat, sweat through that entire clothing outfit and everyone come off the stage, and people were like, you.

[B]

That was great.

[A]

And I'm like, oh, my God. Like, get me a towel. Like, I'm just like, but are you scared?

[B]

No, not at all. Did you just sweat?

[A]

No, I just. That's just what? That's my reaction. I just sweat out. But it's like, again, I could go in front of a huge audience, but it certainly wasn't always like that. I just practiced and practiced and practiced. And unlike you, sadly, I don't have that academic brain. But I'm really good at freestyling it. So I would just have, like, the one lines of, like, each paragraph, and I go there, and then I can just like, figure the rest out.

[B]

Oh, yeah, Yeah.

[A]

I only need the headlines. I'm like a headline. I have the bullets, and I can do the 20 bullets, and then I'll just, like, fill in the gaps.

[B]

Well, I wish I could do that. That would have saved me a lot of violence.

[A]

No way. It's better because, you know, every now and again, you'd be like, off with the back.

[B]

But it's violent. It's a violent process to get better at stuff.

[A]

First of all.

[B]

Better.

[A]

I love the way you frame things. It's violent.

[B]

It's violent.

[A]

It's violent against yourself.

[B]

Yes.

[A]

Like, you have to go against everything that's natural to you.

[B]

You have to face all the resistance

[A]

and you have to sweat your way through it, in my case. But it is. It's violent.

[B]

You have to kind of enjoy the process a little bit.

[A]

Yes. And I feel like. I mean, I've spoken about this so much, but it's like I look for the fear now because I know once I get on the other side of the things that scare me, there's such good stuff there, and it's really, really hard. But then when you're on the other side, you're like, I did it. I just took me three years, but I did it. I want to talk about hacks, but there's these hacks. Like, there's such a huge buzzword, and you have these glucose hacks you've kind of got and you've owned. I want to really understand, like, why was it important for you to frame them that way?

[B]

Because I think I'm very good at marketing.

[A]

Yeah, because it's really central to your work. Right.

[B]

And marketing is not a dirty word here. Marketing is how do you turn something into something people want and people understand. So I had all this science. I had these hundreds of scientific papers, and I felt like, how do I make this into something that people are going to understand and are going to connect with? So it was the hacks, but they didn't just drop out of thin air. It was actually when I was writing my first book that I thought about this concept of turning all this data I had amassed into these hacks, And I thought, 10 is a great number. So I put together 10 hacks, and it just worked out. It was amazing. I have a brain that understands how people change their behavior and how I can get through and cut through the noise and give them tools they can actually use and remember. So the hacks are the core of my work, and throughout all of my career, it's always been about hacks. Easy stuff you can remember. Because I'm obsessed with behavior change, and it really shows. I love it.

[A]

It really shows. I love it. What do you think are the top hacks that work for you in your life right now?

[B]

Having a savory breakfast, never having anything sweet first thing in the morning.

[A]

Oh, they don't like that in America. No.

[B]

This is the most difficult hack, Emma. This is the hardest hack with the biggest payoff.

[A]

It's the hardest hack with the biggest payoff. So, like, when we talk sweet. All right, let's just, like, talk about sweet a little bit, you know, because fruit is sweet.

[B]

Fruit is okay.

[A]

Is that a no, too?

[B]

Fruit is okay.

[A]

Okay.

[B]

It's okay as a side dish.

[A]

Not optimal.

[B]

It's okay for taste, for enjoyment, for pleasure, as I say. Your savory breakfast needs to be built around protein. You need to start the breakfast with protein. Maybe it's eggs, maybe it's a Greek yogurt, maybe it's protein powder. Maybe it's nuts. Maybe it's leftover salmon from last night. Protein.

[A]

If you want to make me have dinner for breakfast.

[B]

Yes, Emma, do you want a sharp brain? Yes. Do you want to feel like eagle focused energy all day?

[A]

Absolutely.

[B]

Then you got to have a savory breakfast, girl. And then if you want something sweet, have it at the end of the breakfast.

[A]

Okay.

[B]

Just try it. Because the payoff for your mental clarity is so humongous. It's like walking through a mirror and going to another world. It is literally a different world. Sweet breakfast or savory breakfast. Why? Because the sweet breakfast creates a big glucose spike in your body that leads to inflammation that can lead to brain fog. And it kickstarts a rollercoaster of crashes all day. And you spike and two hours later you crash as your blood sugar comes down and you're tired and you want more sugar and you're exhausted and the brain fog and the fatigue and then you go back up with more sweets and back down. I think single handedly having a savory breakfast has helped me with my career more than any advice I ever got. Wow. 100%. All right.

[A]

What's the second most important thing that we need to know?

[B]

The second one. Oh, that's tough because they're all competing. Okay. I would say having a veggie starter before dinner. So typically people have dinner and dinner is going to be the biggest meal of the day. That's the meal where you're coming home and you have more time and you're eating a lot. Now, the problem is if you have a big spike at dinner, your deep sleep during the night is going to be messed up. So you're going to wake up and feel less restless. So how do you counteract this? You start your dinner with a veggie starter, meaning a plate of vegetables. It can be anything. Broccoli, it can be salad. It can be tomatoes, carrots. Whatever your favorite vegetable is, you can have it raw, cooked, broiled, baked, anything you like. Grilled. The vegetables contain fiber. And if you have fiber at the beginning of your dinner, it's going to create this protective mesh in your intestines. Fibers are superwoman. We love her. At the beginning of your meal creates this mesh. Whatever you eat afterwards will go more slowly into your digestive system and into your bloodstream.

[A]

So it's not that you're trying to trick me into eating less of whatever the rest is on my plate. It's about this.

[B]

I want you to eat more seal. I want you to eat more with the protective fiber in place. Oh, Lord.

[A]

All right, so I'm gonna have a savoury breakfast. I'm then gonna eat veggies before my dinner. What's the other thing? Because I want, like, tell me more. Boss girl diet. You know, I want the one that's gonna give me maximum energy, that's not gonna let me crash, that's gonna keep my brain, like, on fire. You know, it's like, that's. That's the diet that I want.

[B]

Then in that case, you're gonna be snacking throughout the day, probably. Oh, good.

[A]

I do.

[B]

Yeah.

[A]

But I'm a really good.

[B]

What do you snack on?

[A]

Okay, so here's my thing. I love nuts.

[B]

Yes. Perfect.

[A]

Okay, stop there.

[B]

It's perfect.

[A]

I'm an almond girl.

[B]

Perfect. 10 out of 10.

[A]

Thank you very much.

[B]

Perfect. The perfect snack.

[A]

And I do bone broth.

[B]

Yeah. Very good bone broth.

[A]

I don't really have a sweet tooth, except I do like a very, very good chocolate. But for that to happen on a weekday, I have to be extremely pissed off. I'm very regimented with my diet, and I just don't really leave much choice there because my way of controlling things is to not have choices. I just eat what I'm given.

[B]

Yeah.

[A]

And I.

[B]

And it works for me.

[A]

Yeah.

[B]

And you're. You're a boss girl.

[A]

Well, you know, we try to be, but I'm like, you know, I like a sandwich as much as the next person. And so if I'm given the choice, I'm gonna say, I want a sandwich. If somebody just is like, this is what your lunch is today. And it just is in front of me. It's like I'm eating protein and veggies.

[B]

I think one tip that I would give is that throughout the day, you might be tempted for sugar, for chocolate, for donut, for those little dried mango stuff we had on the table before. Then I was like, no, no, no. Anything sweet throughout the day, it can sort of help you go through work because you feel like it gives you a little energy boost to eat something sweet. Actually, the sweetness is giving you dopamine, which is the pleasure molecule in your brain, but it's not giving you energy because it's probably creating a spike, which then leads to a crash. So what do you do? You do what's called put clothing on your Carbs. So anytime you eat carbs, example donut, example chocolate, you put some clothing on that. So almonds are an excellent piece of clothing to put on your carbs because they contain protein and fat. And so as they mix with the sugar in your stomach, they're going to slow down the glucose spike of the sugar. So you can still have the donut, the chocolate you like. If you add some clothing to it, it's going to affect your brain, your energy, your performance, and your cravings less.

[A]

So this is what I love about your advice, because I feel like it's is realistic. Like, I'm not never gonna have a donut. A donut is delicious. But there's a way to have a donut.

[B]

It's all about the way to have the stuff that you love with less impact on your body. And there's so much we can do. A donut first thing in the morning for breakfast is 100% different from the donut you have after your dinner where you had a veggie starter. Completely different impact.

[A]

So you're happy for me to have the donut later?

[B]

Yes.

[A]

But that feels so counterintuitive. That feels like a donut at night. It's just gonna, like sit there and, you know, not do the right thing for me.

[B]

If you have a veggie for that dinner, you're gonna have a smaller glucose spike from the donuts. If you have the donut for breakfast on an empty stomach, first thing you're kicking off an entire day of glucose rollercoaster and then you feel like crap. And so you can't do the stuff that you wanna do because you feel horrible in your own body.

[A]

So what do you do if you don't wanna walk around with a glucose monitor?

[B]

Like.

[A]

Cause I look at those people with the glucose monitor and I'm not those

[B]

people with the glucose monitor.

[A]

That's what I think. I'm like, oh, so I'm not dating you. I'm out of the dating game, thankfully. But you know, to me, I'm like, like, no. Like, really? Are we doing, like, are we doing that?

[B]

I think we are.

[A]

Are we?

[B]

At least for two weeks.

[A]

She's like, yes, I think you are. We are.

[B]

Do it for two weeks once.

[A]

Why? Because you're like, do it for two weeks and learn about yourself.

[B]

Exactly.

[A]

Okay.

[B]

You don't have to wear it all the time. Okay. Just do it once. Learn about yourself. See if your glucose levels are steady, see what spikes you, what doesn't, and then you're good. If you don't want to wear one at all. Intuit into your own body. When do you feel tired? When do you have cravings? This, these are the two main signs you're having a glucose crash after a big sp. Okay? It's the fatigue and the cravings. Keep a little diary or just feel into it. And I promise you, if you switch from a sweet breakfast to a savory breakfast, those things will be much, much, much better instantly.

[A]

Yeah, I mean, listen, I really have become obsessed with my health over the last few years. There's something about moving to LA that'll do that to an English girl. But I also think about my health as an investment. When you have four kids and you have businesses, like, there is no choice for me. And the reason that, that I started to follow you and I started to become so interested in this is because I know the difference. Like, I feel it so intrinsically in my skin, in the energy levels. But I feel like we're all looking for a clear out of the information. And I think what I love about what you do is that it's really understandable and it's really science based, but there's no clutter there. Cause there's so much information out there. And what I want are like, as you say, it's like the 10 things that I need to do. The things that are realistic and they

[B]

work for everybody and they're not a diet. I see the hacks as like little fairy godmothers that you have in your pocket that you use whenever you can, whenever you want. You can't fail at the glucose hacks. It's about using them as much as possible. Whenever they call you, whenever they're easy to do. And even if just one time this week you think about, okay, I'm going to put clothing on those carbs, even just one time, that's better than doing it zero times. Yeah, you can't fit. See what I mean? You can't fail. These are just principles like, brush your teeth and wear sunscreen. If you don't brush your teeth one night, you're not going to wake up the next morning and be like, oh, damn, I forgot to brush my teeth last night. I can never brush my teeth again. I failed at brushing my teeth. No, but just brush your teeth that day. Same thing with the hacks.

[A]

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[B]

I discovered more resilience because my brain felt weak. I was struggling with mental health with Mood swings. I felt. I felt fragile. I felt fragile in my body and in my brain. And so I wasn't taking many risks. I wasn't doing things that scared me because I just didn't have the resources because I was concerned that I was going to feel anxious or depressed or I had this very intense mental health condition called depersonalization, which is when you feel like a stranger in your own body. It's horrible. And I was able to.

[A]

Where did that stem from?

[B]

My back accident. I think it started developing about six months after the accident. And when I look back, I think it was probably some sort of PTSD from being scared of dying and not having the tools to process the fear. And so I would feel like a stranger in my own body. It was horrible. It was just so scary. And so my brain was broken and the glucose spikes were making it worse. And it took me almost a decade to figure it out. And so when I studied my blood sugar, then I got a bit of resilience back and I could start building my health back up. It was not all about glucose. Glucose was the first step. It gave me a little bit of strength that I needed to then go after the stuff I wanted to do. So what I tell people is, is if you could feel better than you currently do, then try the glucose hacks. Because most of us have glucose spikes and we don't know it, and the symptoms we feel on a daily basis, like, maybe it's acne, maybe it's pcos, maybe it's fatigue, maybe it's feeling addicted to sugar. These are all messages from your body. Symptoms are not something to suppress. Symptoms are some things to. Something to look into. They're messages. Your body's speaking to you. And often your body's like, can you please. So with keeping your blood sugar levels steady, because this is not helping.

[A]

I've heard you speak a lot about the links between fertility and glucose and your glucose levels. Is there. I mean, I'm assuming because it's you. There's a lot of science behind that.

[B]

Yeah, absolutely. So one of the most common reasons for infertility today in females is polycystic ovary syndrome, pcos. And in many cases, PCOS is actually a symptom of having high glucose levels and you're in your body.

[A]

Why is it really?

[B]

Yeah. Because high glucose increases this hormone called insulin in the body. And insulin is there just trying to manage glucose levels and get those glucose levels back down. But they also impact female hormones and they increase testosterone in a female body. And so PCOS is often a consequence of having too much testosterone because of too much insulin, because of too many glucose spikes. So that's why. Yeah. So many women who use my glucose hacks, all of a sudden, their insulin comes down, their testosterone comes back to normal, and they ovulate again.

[A]

That's insane.

[B]

Yeah.

[A]

That's so crazy. I had no idea. I mean, is that, like, a widely known thing?

[B]

I think it's getting more widely known. And scientists believe that about 70% of PCOS cases are due to you, to this glucose testosterone.

[A]

It's like a. Like an amalgamation of symptoms. Right. It's like. It's not a thing like a disease. Like, it's like a lot of different things that play out.

[B]

Yes.

[A]

And. And we diagnose it.

[B]

And in 70% of the cases, PCOS also is happening with high insulin levels and is due to that. So PCOS is, as you said, it's an umbrella term for symptoms that all stem from a hormonal imbalance.

[A]

Yes.

[B]

And again, in 70% of cases, that hormonal imbalance is linked to high, high insulin. So you got to get the insulin down so the hormones get back into their normal ranges. And to get the insulin levels down, you get the glucose down. So you got to understand the few steps. So it's not super easy, because sometimes you might know about the insulin, and so you might take a medication to get insulin down, but you're not fixing the root cause.

[A]

Yeah.

[B]

Or, for example, you might go on the birth control pill to manage pcos, but the pill is not fixing the issue. It's sort of masking the symptoms for a little while. And then you get off the pill and you want to have a baby, but you're not ovulating anymore. And so you realize, oh, that pill didn't fix anything.

[A]

No. So you've actually got to go down and fix this root cause.

[B]

And listen, this is not always the case that fixing glucose fixes pcos, but in many, many cases, in the majority of cases, it does.

[A]

That is crazy. I mean, you've just had your own little baby.

[B]

Yeah.

[A]

Eight months old, a little boy. So sweet. I think for so many of us, having a baby is a time in our life where everything changes. Your eating habits, the time that you have, the, you know, how much you focus on yourself. What was the experience like for you and what kind of came out of it in terms of, you know, you having, like, this new health experience and life on the other side of having a baby?

[B]

I can't believe I had a baby like What. What just happened? You know, like, I made this.

[A]

I still feel like that 12 years after the first one.

[B]

I'm.

[A]

Are you guys mine?

[B]

Well, I mean, I think I'm still in process with it. It's hard to say.

[A]

I found, first of all, eight months in is basically a newborn. Basically when my kid was 5, I was saying I just had a baby.

[B]

Like, it's.

[A]

Yeah, eight months is like a newborn child. Yes.

[B]

I found it to be much harder than I thought it was going to be. I thought writing a book was hard, but this just changed everything. And it's just so much love and so much focus, and now my heart lives outside my body in him. That's how it feels. Feels. And I've also had to manage my company and finish writing my book postpartum, which was hardcore. I don't know. It's focused me a lot. It's focused me so. I had so much time before. I didn't realize how much time I had. I was like, what was I doing from like 6pm to 11pm every night? Like, what? I was just chilling. What are you talking about? What are you talking about?

[A]

About?

[B]

So it's made me much more focused and it's made me happier also. And I always had before, I think, this sort of 10% of my emotional state at all times, which was a kind of 10% of maybe longing or a little bit sad, you know, I'm French, you know, melancholic. Like, oh, should I do something different? Like, is my life not great? Blah, blah, blah. And that's just gone. Yeah. Searching, searching. And I feel like that's gone. I don't have that sort of. Of mild chronic depression anymore because I have purpose, you know, and it's. It's not. It's not the same thing as purpose with a company because the purpose of the company comes and goes every day. And again, it's hard with him. It's just. It's so clear. It's clarified everything. It's made everything much harder. But everything's so much clearer.

[A]

Yeah. And also I feel like there's something to be said of, like, you know, you have a mission and a purpose for your company, but now there's, like, a reason to be doing all of that stuff. It, like, somehow crystallizes everything. Crystallizes everything. How has it changed for you? Because obviously you are running a company with a lot of different pieces and verticals to it. How have you been able to, you know, come into mothering and still be this entrepreneurial? What does that look like for you,

[B]

I just do it. I don't know. I don't have a magic solution. It's just hard. Hard. I just work more, longer hours. I'm more efficient. I delegate more. I do more on my phone. I'm better at multitasking. And I thought motherhood might make me a bit softer in terms of my business. I thought maybe it's going to slow me down. And it hasn't. It's made me more hungry. I don't know why. I can't explain it. I just realized I don't have much time.

[A]

Yeah.

[B]

And I want to do a lot of stuff. Stuff. And I had a lot of people to serve. So I just gotta be better. More laser focused. I make decisions faster. I'm rearranging my team much quicker than I would have in the past. You know. I don't let things linger for more than a couple days. I'm like, I gotta change this. I don't have time. I don't have time.

[A]

Yeah. So everything feels so much more finite when you have kids. Right?

[B]

Yeah.

[A]

You're like this 45 minutes. Better be used wisely. Exactly. These.

[B]

These 12 minutes before he wakes up from the nap. You betcha. I'm gonna. I'm gonna do this. Yeah. And I think I'm more eff. And I think I'm actually delivering more today than I did before I was a mom.

[A]

Isn't that incredible?

[B]

It's incredible.

[A]

It's absolutely focus.

[B]

Do you feel the same?

[A]

A million percent. I always talk about this moment that the first child I had. I remember sitting in the hospital bed and feeling this surge of like, I gotta get back to the office. You know? It's like, I gotta get back to work. Because somehow there was a reason for doing all the things that was beyond it, just being about me. And I also think it's such an incredible example for your kid to see you so as they get older, so passionate about something and to care so much about something. I think that's like, for me all it boils down to. I don't really like what my kids do, you know, and what they become. I don't care. But I want them to care about something as much as I care about what I do. And that's all that I can hope for them.

[B]

Which is amazing.

[A]

The best thing in the world. And they're seeing it. I mean, they're watching you. So talk to me about the product that you've just launched. Because I feel like the product kind of came out of like one of your big, probably most famous hacks, right?

[B]

Absolutely. So one of the most famous hacks was have vinegar before eating something sweet. Because vinegar contains an incredible molecule called acetic acid. We love her. Which slows down digestion just a little bit. And as a result, when you eat carbs, they arrive more slowly into your bloodstream. They turn to glucose more slowly. But people kept telling me, vinegar is disgusting. I had like, I need to drink vinegar and water. What are you talking about? About. It's gross. I was like, oh, no, it's okay. You'll get used to it. And people kept saying, can I take, like, a supplement instead? And there was nothing that really was a good alternative. Like a vinegar supplement was not delivering the same molecules as the vinegar itself, not the same quantity and quality. So I got into research. I looked for two years through all the scientific studies, and I found these incredible molecules, plant molecules that I had never heard about before, for mulberry leaf being the main one, and then a molecule that comes from lemons. And I called up the suppliers and I was like, you have incredible clinical trials showing that these molecules reduce glucose spikes because they interact with the enzymes in your belly. And I was like, I want to put them in a product and give it to people and call it Anti Spike. And so I just did it. I knew nothing about the supplement world. I didn't partner with a company.

[A]

I was just going to say something.

[B]

I want to be very clear here. I built the whole thing myself, myself, all internally, manufacturing, logistics, sourcing, everything.

[A]

Crazy lady. Crazy lady. Because I'm sure you'd had offers on. Offers on offers like, put your name on this product. We're developing something. You can take some equity. You decide to.

[B]

I got an offer from scratch. Six months before I launched Anti Spike, I got an offer for $300,000 to put my name on a supplement and just sell it as my own. And I didn't take that.

[A]

Didn't fancy that.

[B]

No. I felt. I felt like if I did that, that would be the last thing I ever did because it would just collapse everything. I would not believe in what I was doing anymore. I would just sell out. And it never wanted to do that. So I built it all internally and then I told my team, oh, and by the way, we're going to launch in the U.S. canada, all of Europe at the same time.

[A]

Did you go out and raise money? What did you.

[B]

Nope, all bootstrapped. So I took all the money we had in the bank to buy the inventory for Anti Spike. And I took a Bet I had no. I had no market research. Research. I had no idea how much people were willing to pay for it. It was all intuition. I just did. I was like, it's going to cost $59. That's literally. That's what I did.

[A]

No, you did not.

[B]

I promise. And I had no understanding of how this supplement world worked at all. I was like, okay, well, you know, the raw materials are very expensive, but if I sell it $59, like, I can make this much money on each bottle. That makes sense. And I'm going to launch in the world because my entire community is all across the world. And so it was me and my little mighty team of four people, and we just took it all. Really? Yeah.

[A]

How is it doing?

[B]

It's doing great. It's doing great.

[A]

That's crazy.

[B]

Because it's the best product on the market for glucose bites.

[A]

Let's talk about this a bit, because I love this idea that, like, you've got this fantastic business because there's also, like, a cost of entry, right? Because you have a reputation, you sell a lot of books. So it's not like you're just coming at this and being like, oh, let me just, like, figure it out. Because it might not touch anything else. This is core to the principles of Are things that you talk about. I buy something from you, it needs to work. It needs to also not impede on the rest of the businesses. So you must have felt so much conviction, but, like, taking all your money and going, okay, I'm just gonna go. That's like. That's crazy.

[B]

I know. And I listen, I just did it. I just felt like it was the right thing to do and it should

[A]

have probably the right thing to do. Like, when you look at it, when did you launch?

[B]

We launched two and a half years ago.

[A]

Two and a half years ago.

[B]

And we had all these problems because the production was delayed. And so I was doing pre orders and I told people it's ready in a month. Actually was ready in four months. And it was just so stressful. It was just awful, awful, awful. And now. So in terms of my business, so the books are a big source of revenue, the supplement as well. I also do speaking, but not so much. It's not core. I'm not like a speaker. I do this like three, four times a year. And I'm launching another product. I'm launching what I believe to be the best protein powder in the entire universe.

[A]

And how are you thinking about ownership of these things? Jesse, what does this look like for You.

[B]

What do you mean?

[A]

Like, do you own it?

[B]

Do I own one?

[A]

Like the brand and the glucose goddess is yours, the product is yours, or do you take investment and you take partners?

[B]

I have no investments, no partners. I've bootstrapped everything from that first $60,000 advance in the first book. Never took an investor. Yeah.

[A]

That's so wonderful. Thank you.

[B]

Thank you.

[A]

Do you see a time, and this is very dependent on your vision. Do you see a time where that you're like, there's a time for investment and it just isn't now? Or what's the plan?

[B]

Probably, probably if I do something with more capex, I don't know, like, you know, I could open maybe a restaurant chain or something like that, and I would not just have enough cash to do it myself. So in that case, maybe. But I love my freedom. And, you know, at the beginning I was telling you, people were like, raise money, a million dollars into a tech company. And every time I went to a VC to be like, I have this idea for glucose spikes. I have no idea what I'm building. But do you want it in invest? They were like, yeah, we'll take 20%. And I just felt in my body the constriction. You're going to own 20% of this, but it's mine. I don't want to give it away because it's not just a business. It's my life. It's my. It's my purpose. So I'm so glad that I was able to stay free. I wanted that freedom. And today we don't even have offices. We're all remote. I don't have meetings. I hate meetings. We have one weekly meeting. That's it. And then I just call people and I'm on WhatsApp all day. I do not want meetings. I do not want anybody taking any freedom from me that's so important. So that's one of my core values, freedom. So I don't know if I would want investors. Maybe I would if it doesn't feel like I'm giving my freedom away. So maybe the right partner.

[A]

I think that you have such unbelievable clarity around what you're optimizing for. At the end of the day, if you're optimizing for freedom, then you're building the absolute right structure for you to have the ultimate amount of freedom.

[B]

But I think one day it'll make sense. Like if I keep going and if I. If I really keep going to my ultimate vision, I think I will need an investment at some point.

[A]

Well, when Your freedom starts to get restricted.

[B]

Right, Exactly.

[A]

When you got it takes over, and you're like, I'm feeling so free anymore. Exactly.

[B]

So I might be.

[A]

You might need to take certain paths.

[B]

I might be close to that point.

[A]

Yeah, we'll see. Listen. And when it comes, it comes. But I think that what's so impressive about you is that you have core principles. You're like, I am optimizing for this thing. This is what's important to me right now. In the beginning, that was about democratizing this message and this or this information that you had. And now it's about being able to do things on your own term as a mother. Yeah. And that is so clear. It's like this quality, the freedom, being able to take what it is that you've learned and gift it to the world. And I feel like you're doing all of those things on your own terms. Who's helping you? Like, who advises you? Is there anyone that you've been able to lean on? And I've heard you say a couple of times in this conversation, you know, people have tried to give you money or tried to come into your business. Is there anyone that you rely on?

[B]

Absolutely. It's people I meet throughout my career. It's, you know, I think you're amazing. I hope I can call you one day, be like, emma, can you give me advice about this?

[A]

You can call me anytime.

[B]

It's people that I've met throughout interviews, throughout podcasts, at conferences, and I just call them, and I'm like, hey, I'm having this problem. Can you help me out? And it's that community. I don't have, like, a mentor. I have a network of incredibly smart people who sometimes are okay giving me 15 minutes of their time. And that's the biggest gifts I can have.

[A]

First of all, that's amazing, because I feel like we have this obsession right now of finding mentors. I never had a mentor either. And often people will come to me and say, hey, could you be my mentor? And I'm like, just use this 15 minutes. And it's that we've got to ask me a question, because I don't have time to be your mentor. But we're in front of each other right now, and I think it's fantastic advice that to use whatever you've got in front of you to use that 10 minutes that you have backstage with someone at a conference or you meet somebody on the street or you're lucky enough to be introduced to somebody, it's like, use whatever is at your disposal to get the information that you need and figure it out.

[B]

Absolutely.

[A]

Have a crack. You did the first thing. Parts of it worked, parts of it didn't. As you move into this second venture, you're doing things a little bit differently. It's your own learned and lived experience.

[B]

Completely.

[A]

Completely.

[B]

And I was alone at the beginning. I didn't know anybody in the space. I didn't know any other entrepreneurs or people making content on the Internet. And so I grabbed information and advice wherever I could find it. I just grabbed it. I didn't have the big structure in place of like, this is going to be the business and I have this board of advisors and these mentors and now I'm ready to go. Bah. No, no, no. I don't know. No, it was the other way around.

[A]

I have a feeling that when you're ready for it, there'll be a big long queue out the door of people just being like, this shit is the real deal and we can improve these margins.

[B]

I'll call you Emma.

[A]

Just let me know, girl. They don't call me 80% for nothing.

[B]

Totally, totally. And you know I'll feel it maybe one day. But for now, it's working and I'm happy.

[A]

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[B]

Oh, that's such a beautiful question. You know, who are the real heroes? The people who do the scientific studies that nobody knows.

[A]

The ones we don't know their names.

[B]

In my latest book, in my acknowledgments, the first sentence is thank you to all the researchers who've done these studies because they're the real reason this work exists. I'm just a translator of their amazing work. I'm not in the lab doing the studies. They are hundreds, thousands of researchers and scientists across the world. World. They're the real heroes. I'm just here making it useful for people and translating the complicated scientific jargon into something that we can actually use. But without them, I'm nothing. Without them, any scientific creator online is nothing. So shout out to all the people in the labs doing the work. Right, because they're the ones that are finding the answers.

[A]

No, and I love that you say that, because these are the unsung heroes. And when we think about what's happening, I'm not gonna go off on a political tangent here, but when you think about what' happening to research budgets and in the biggest universities in the land, you know, that is the type of work that is under threat and we don't hear about it or speak about it nearly enough but as you quite rightly say, nothing that you do and you communicate so beautifully would be possible without that foundational work, without the work of these unsung heroes that are doing, you know, the most important and work to bring humanity and, you know, take us forward.

[B]

And these are a long. This is long work. Like many of these studies take decades.

[A]

Totally. It's not seasonal like what I do.

[B]

No, they're there working on the same thing for 10, 15 years.

[A]

Oh, yeah, it's tough.

[B]

It's rough. I was working in a lab doing my master's degree in biochemistry. I was like, I just don't.

[A]

Don't you love just throwing that into conversation? I was, you know, working in Atlanta doing my master's degree in biochemistry. I wish I could say that shit. I might just say that one day. Just like, try it on, try it on.

[B]

And I realized this is not for me. Like, I got to be. I got to be talking to people and making daily content that I can iterate on. I don't have the patience. I don't have that kind of brain.

[A]

You have a different kind of.

[B]

I have a different kind of brain.

[A]

An equally brilliant kind of brain.

[B]

You got to know our specialties.

[A]

Damn right. Yes, we do. I mean, you want, you know, information around glucose and glucose habits to be as common as any other health information, and I feel like you're really doing that.

[B]

What.

[A]

What's the ultimate goal for you?

[B]

I think for my work on glucose to become obsolete. So I want to be useless. I want glucose goddess to be useless because everybody knows this stuff. That's the goal of that original idea about glucose and then personal goal. Just want to be happy and use my talents and have a bit of fun and feel like I'm being stretched and I'm doing violent things and improving, moving. I want that. But for the glucose idea, you know, I kind of. I'm very spiritual, and I kind of

[A]

feel like, you need a T shirt. We need, like, doing violent things. Totally as that little. I love that. It's so good.

[B]

But I had a sort of a quote unquote conversation with the glucose idea recently, because I was asking her, like, spiritually, like, did I do a good job? Like, do you feel like the work is done? And she was like, yeah, yep, you're pretty much there. So I made all this content. I made the books. I read the book books. The hacks are out there. They're spreading because they work. So people tell their friends and their families, and they become. Now everybody knows about the veggies. First thing, for example. Or. Well, everybody. Way more people than at the beginning or the savory breakfast, the clothes on carbs, et cetera. So I feel like I've done a pretty good job. And so now I think I'm going to use my same talents to evolve Glucose Goddess into another direction. And maybe. Maybe she's not going to talk about mental health, which is such a big topic for me.

[A]

Maybe that's what comes next after glucose.

[B]

So maybe. Yeah. Because Glucose Goddess. What does this brand and company do? We make science accessible. And nutrition was the first topic. Yeah. But now what's the evolution? Where can we go from here?

[A]

Yeah. And I feel like so much of your work and what you've done has been a springboard from actually things that happened in your life that came from real adversity.

[B]

Right. And your best customer is the person you once want. Were. So I was thinking I would love to do something for very specific audience. People in their early 20s who've had spine surgery. Seriously. Because I felt lost.

[A]

I love specificity. There's nothing better than a real niche audience.

[B]

So maybe that's what I'm going to do next. Goddess. I don't know. I'm just saying this. We'll see what happens.

[A]

What's your, like, broad aspiration? Like, if we were to fast forward 30, 40 years, what would you want to say?

[B]

What would I want to say? Where would I want to be? Yeah. I want to be still writing books. I love the violent process of writing a book. It's very violent. I still want to do the same thing, I think. And I don't know.

[A]

How lovely is that?

[B]

Yeah. I don't know, Emma. I don't have. I'm just following my intuition and where the energy flows. I don't know. I don't know where I'm gonna be. I don't know. I'm not locked in. I'm free. So who knows? Maybe I'm gonna be like an expert parachutist. I don't know.

[A]

Because I'm wearing a top that equally violent.

[B]

So I honestly don't know. But I love what I do. I feel so fortunate that I built this beautiful company and this mission. So I just want to keep going and see where it takes me and keep having a relationship with this work, because it is a relationship. But I don't know. We shall see.

[A]

We shall say we shall see. Girl, we'll be watching. Exactly. We'll be watching. I mean, congratulations. I'm so impressed with you. And I think it's so nice when you meet someone that you're like, you know, watching and following and then not fucking disappointed. You're so lovely.

[B]

Thank you. Thank you, Emma.

[A]

Okay, now all we need to do is a few rapid fire things. All right, let's do it. What's something you ate recently with zero guilt?

[B]

I never feel guilty about food.

[A]

That's freedom right there.

[B]

And I don't think you. You should. Because if you're eating it for pleasure, eat it for pleasure. If you're eating it for health, eat it for health. Just be aware of what you're doing.

[A]

That's about as French an answer as anyone could ever get, let me tell you. I think there's just some countries in Europe that have ways of like, answering things. Like France is one of them. Italians have the same, actually. Sweet. Like my husband will say, it'll be whatever it is. What kind of fucking answer is that? Like, don't ever say that to me again.

[B]

No, but listen, to answer your question, very French. Even though it. Everything without guilt. The most recent thing, I've eaten entirely for pleasure. So I'm in LA right now, obviously, because we're in la, but you know Van Leeuwen's, the ice cream place?

[A]

Oh, yeah, It's a good one.

[B]

I love them. I love Van Leeuwen. So I got. So they. They're out of my favorite one, which is the chocolate fudge brownie. And I'm so pissed off. And I go on Uber Eats every day. I'm like, is the fudge brownie back?

[A]

And it's still not back.

[B]

And it's been three weeks. So I got the cookies and cream tub and I ate the whole tub because I had to find. Get a chocolate fix. That was my most recent pleasure purchase.

[A]

That's your vibe. So chocolate fudge ice cream sit with

[B]

chocolate sprinkles on top and like chocolate brownie. Okay, Haagen Dazs, if you're listening, treble chocolate. Okay, Emma. Haagen Dazs used to have this flavor called Chocolate midnight cookies, first of all. And they discontinued it.

[A]

I love that flavor. Thank you. Why does that always happen? Thank you.

[B]

Why do you.

[A]

Discreet things.

[B]

Listen. Business idea.

[A]

Yeah, let's go. Come on. Okay.

[B]

Reviving. Reviving discontinued ice cream flavors.

[A]

Oh, please. And can we also do foundation shades? Because I swear to God, if we could do ice cream and foundation, I'd be really happy.

[B]

That's perfect.

[A]

Let's go. We'll be the discontinued company.

[B]

I love it.

[A]

Just a whole bunch of shit that's been Discontinued. And we can go out on social and ask people, like, what was discontinued and what can we bring back, Emma? It's a business, babe.

[B]

Girl.

[A]

Billions of dollars.

[B]

Insurance. Insurance.

[A]

Done. It'll be called Greedy Glucose.

[B]

Oh, nice.

[A]

Greedy Goddess.

[B]

Greedy Goddess.

[A]

Greedy Goddess. Yes, that's. That's the name of the company. So you heard it here first.

[B]

That was such a good flavor, ma'. Am.

[A]

It was a good flavor. If you were stranded on. Sorry, I didn't see this question. This is a good one. If you were stranded on an island, what foods would you hope grew there?

[B]

Spaghetti. No, actually, an ice cream. Okay, an ice cream. Spaghetti. Eggs. Because let's be serious for a second. Eggs are an amazing superfood, Emma. They contain protein, healthy fats, choline for your brain. They're proper. So actually, if I was stranded, I would hope some sort of animal food would grow there, which would mean I could survive, because if there was only bananas, I would not survive very long, because you need protein to survive. So I would hope there was a protein tree somewhere.

[A]

A protein tree?

[B]

Yeah.

[A]

Just a couple of random chickens running around. Describe being a mom in three ways.

[B]

Ooh, Happiness. Hardcore. Diapers.

[A]

I'm gonna fucking diapers. What is a book that changed your life?

[B]

Seeing is forgetting the name of the thing one sees, which is a biography of an artist called Robert Irwin. And I didn't understand art before, and that book made me understand art. Very niche. Amazing book. Beautiful. So this guy was obsessed with making art that didn't need any of the normal props that art uses. So, like, a frame. And then he was like, how can I make art without a frame? And then he thought, a wall. How can I make art without a wall? Light is. Can I make presence as art? So he stripped everything away. It was incredible. I'll send you the book. Such a good book.

[A]

I love it when people come up with a book that I've never even heard of. Yeah, it's a very good book because I read them. I stack them up.

[B]

You do?

[A]

But most people come out with, like, very similar books. But that's a great.

[B]

It's a great book. And he's so obsessive. Like, he would spend years figuring out what exact type of screw to put in the back of the canvas so that the canvas was so perfectly flat that it almost merged with the wall.

[A]

Obsessed.

[B]

So cool.

[A]

Obsessed. All right, last question for you. What is something thing that you aspire to when you were starting out that you no longer aspire to?

[B]

I think I aspired to pleasing everybody or making everybody like what I was doing because I'm a good girl. I'm a recovered good girl. So at the beginning of the glucose I was like, I'm going to make something really great and everybody's going to love it and we're all going to be a happy family. And today I don't aspire to that and anymore. I aspire to serving the people that are ready for this information. And if you're not ready, it's okay.

[A]

That's like a mic drop right there. Amazing. So good. If you're loving this podcast, be sure to click Follow on your favorite listening platform. While you're there, give us a review and a five star rating and share an episode you loved with a friend. We'll be so grateful. Aspire with Emma Greed is presented by Audacy. I'm your host emma Greed, Ashley McShan, Derek Brown and me. Our executive producers from Audacy, Leah Rees Dennis, Asha Saludja, Lauren Legrasso Producer KK Sublime Stephen Key is our senior producer. Sound design and engineering by Bill Schultz Angela Peluso is our booker. Original music by Charles Black Video production by Evan Cox, Kirk Courtney, Andrew Steele and Carlos Delgado Social media by Olivia Homan, Katherine Bale Special thanks to Brittany Smith, Sydney Ford, My teams at the lead company and wme Maura Curran, Josephina Francis, Hilary Schuff, Eric Donnelly, Kate Hutchinson, Rose, Tim Meekol, Sean Cherry and Lauren Vieira. If you have questions for me, you can DM me at Aspire with Emma Greed. Greed is spelled G R E D E. That's Aspire A S P I R E with Emma Greed. Or you can submit a question to me on my website. Emagreed me. This episode is brought to you by Progressive. Most of you aren't just listening right now. You're driving, cleaning, and even exercising. But what if you could be saving money by switching to Progress? Drivers who save by switching save nearly $750 on average and auto customers qualify for an average of 7 discounts. Multitask right now quote [e-mail] Progressive Casualty Insurance Company and affiliates national average 12 month savings of $744 by new customers surveyed who saved with Progressive between June 2022 and May 2023. Potential savings will vary. Discounts not available in all states and situations.