Her Next Money Move: Cardi B is Tired of Making Everyone Else Rich

Summary

Aspire with Emma Grede
Episode: Her Next Money Move: Cardi B is Tired of Making Everyone Else Rich
Date: March 31, 2026
Host: Emma Grede
Guest: Cardi B

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Episode Overview

In this highly anticipated episode, Emma Grede sits down with Cardi B — rapper, entrepreneur, and now a mother of four — for a candid and energetic conversation about her evolving identity, her approach to work and business, and her newest venture: the Grow Good haircare brand. The discussion traces Cardi's journey from her beginnings in the Bronx to global superstardom, unpacking her approach to ambition, money, family, self-belief, and legacy-building. Cardi pulls back the curtain on the lessons of brand deals, the realities of ownership, the vulnerabilities behind her public persona, and her relentless drive to "make every follower a dollar."

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Key Discussion Points & Insights

1. Identity and Transformation

Who is Cardi B Today?

• Cardi feels she's entered a new phase: “Right now, I feel like I’m a totally new person… I’m a grownup for real... it’s so much.” (03:54)
• The shift from being “a kid” to feeling the full weight and responsibility of adulthood — balancing work, a growing business empire, and being a mother of four.

Learning to Let Go and Adapt

• On evolving family dynamics: “It’s so weird, right? Because it’s like, oh, it’s just three to four [children]. But it’s like, no, the dynamic has changed so much in my home.” (03:54)
• On feeling overwhelmed: “I get like overwhelmed… I just be like, you know what? It’s all gonna work out. Everything has worked out.” (05:15)

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2. Roots, Ambition & Self-Belief

Origin of Ambition

• Cardi’s drive rooted in her childhood poverty: “I really hated being poor because I love clothes so much. … I know I do not belong in an apartment in the Bronx.” (06:28)
• The desire to make her mother proud and surpass family expectations — “I just want more. Like, I can’t help it. … I just fucking hate being poor.” (07:53)

Shifting Motivations

• Now focused on legacy: “I want to leave a legacy for my kids. … I feel like I’m making everybody super, super rich and I need to make me super, super rich.” (08:24)

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3. Betting on Herself Early

Self-Investment & Hustle

• “I was investing in my music career. I was investing in my studio time. I was investing in my own clothes. … Everything, I had to invest in me.” (10:07)
• On being underestimated from Day 1: “People think that when you start off in a reality show and when you’re really funny like me, it’s really hard to convince people that you’re being serious.” (11:33)

Focus and Sacrifice

• “Like, sometimes I wanted to buy a chain, I wanted to buy a nice Chanel bag. … But it’s like, this first.” (12:50)

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4. Music, Brand-Building & Rebirth

Proving the Doubters Wrong

• “My first album did great… But people kept saying, ‘Can she do it again?’ And I did it again.” (13:24)
• “Now I have this insane confidence now, because it’s like, I did it again. I showed the eye again.” (13:43)

Personal Rebirth

• “Last year, a new person was reborn. … I don’t know if it was the divorce or… something just woke me up.” (15:09)
• Sense of urgency: “Now is the moment before I go men crazy, before I get too comfortable... I have to do it now. This is the year.” (16:57)

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5. Business Evolution: From Brand Deals to Ownership

What She Learned from Partnerships

• “There are just not ambitious as I am, and they don’t really understand marketing. … You cannot only use me for advertising.” (18:54)
• Weekly check-ins and hands-on involvement are crucial: “I want to talk to my partners every freaking week. I want to nearly feel like I’m laying in bed with you.” (19:16)

Equity Matters

• “Even when they say they’re giving you equity, make sure you guys are not doing ghost equities... I feel like I made so many people rich.” (20:20)
• Importance of seeing the real numbers every day: “If those numbers are not coming to your phone every single day… you’re going to get burned.” (20:55)

Transition to Founder’s Role

• “We deserve to be somewhere else. We deserve to be bigger than this. … I’m tired of waiting on managers... We gotta put pep in our step.” (22:08)
• Finding the right partners: “Are you passionate? Do you understand how I want these things done?” (23:53)

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6. The Business of Cardi: The Launch of Grow Good

Choosing Haircare

• Authenticity behind the decision: “I was really passionate to getting my hair healthy again… I was doing my own hair masks.” (25:39)
• Rejecting the garlic mask: “My cousin… made like this mask with garlic. … My hair, every single time I sweat, smelled like garlic for one year.” (25:53)

How She Works With Partners (Revolve)

• “We are partners in everything. They are involved with everything — every testing, every conversation.” (28:24)
• On brand-building: “A good name will sell a product.” (29:35)

Product Line & Quality Obsession

• Launching shampoo, conditioner, hair mask, and shine: “…and boy, it sounds so easy, but… I’m so tired of talking about it because everything is such a big deal.” (30:25)
• Refusing to release anything subpar: “If there’s not a certain type of shine, I don’t want it. Go do it again. … I want people to be online talking about this shit is life changing.” (31:29)

On Competition

• “It’s not even about competition. It’s about what’s gonna have your hair growing. … I want people to be like, yo, her shit is really fucking good.” (32:30)

Learning from Previous Business Ventures

• On Whip Shots: “Whip Shots is getting a whole revamp... I only have a little tiny percent of that company.” (34:15)
• Key lesson: “You learned to take more equity, basically.” (34:58)

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7. Money, Spending, & Respect

Meaning of Money Now

• “Money is gonna always be important. But sometimes money does not make you respectable… So many people got money, but so many people don’t got that respect. And I love that respect.” (39:53)

Financial Habits and Lessons

• “Money comes and goes so fast. … If I could learn something new every time about taxes, that’s what I want to learn.” (44:27)
• On spending: “It was like a year I was like, why am I spending a million dollars on transportation a year? … Keep up with every single account that you have.” (44:52)
• Setting boundaries: “You are taking advantage too much. You gotta go.” (45:34)
• On cutting back luxury: “I don’t care to get on a nice, good Delta first class. … I’d rather spend the money on the strip club than spend it on a fucking jet.” (47:01)

Investing and Wealth Building

• Invests in property and small businesses: “Sometimes I don’t even have to invest. People just want to give me… little equities and stuff.” (50:43)
• “Just don’t give me no ghost equity and don’t give me none of that. … I want the real deal.” (51:05)

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8. Parenting, Privilege, and Passing on Values

Kids and Privilege

• Cardi’s children are growing up very differently: “My daughter, she doesn’t really care much for brands. She just cares about things that look cute.” (51:37)
• “I wonder if they understand that… y’all are so freaking privileged.” (52:08)

Balancing Privilege with Values

• “My kids don’t gotta earn nothing. … They really get whatever they want. Is that a good thing or a terrible thing? I don’t know.” (54:50)
• Busy schedules: “Five days a week, they get tutoring. … If you got the money for it, invest on these kids.” (58:31)
• Teaching discipline: “I don’t play about your fucking classes.” (58:23)

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9. Routine, Discipline, and Urgency

Creative Schedule

• Night owl: “I wake up around 10 in the morning… I’m in the studio, honey. … We’ll be up till 5, 6am on a regular night.” (63:51)
• Operating with urgency: “Even if I think about it at 2am, I’m waking people up.” (64:50)

Advice About Work

• “You have to work every single day. Even when you fall out of love with it. … Prayer with no movement is just noise.” (65:09, 67:51)

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10. Confidence, Self-Belief & Legacy

• “Just work until you don’t [feel underestimated]. … Whatever you do, just do it. … If you keep going for it… prayer with no movement is just noise. … You gotta get out there.” (67:51)
• “I want to be good at everything. … A good, respectable legacy. I want everything. I want the kids, I want the great personal life, I want the business — I want everything. Why can’t I just have it all?” (69:59)

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Notable Quotes & Memorable Moments

• “I just fucking hate being poor.” (07:53) – Cardi B
• “I feel like I’m making everybody super, super rich and I need to make me super, super rich.” (08:24) – Cardi B
• “Don’t waste the moment, don’t waste the time. … Sometimes that one time, that’d be your moment, girl.” (17:01) – Cardi B
• “Not everybody with money are good partners… Please choose good partners.” (37:33) – Cardi B
• “Money comes and goes so fast.” (44:27) – Cardi B
• “I want to take it to the max… I want it to be everywhere.” (35:56) – Cardi B
• Superpower to be underestimated: “It’s a superpower.” (72:46) – Cardi B
• “Make every follower a fucking dollar.” (71:00) – Cardi B
• “Prayer with no movement is just noise.” (67:51) – Cardi B
• “My superpower is just me being myself.” (76:07) – Cardi B

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Important Timestamps

• Cardi on evolving identity and new phase: 03:54
• On being motivated by poverty: 06:28
• Early investments in herself: 10:07
• Overcoming being underestimated: 13:24
• Business lessons from brand deals: 18:54
• Shift from partnerships to ownership: 22:08
• Working with Revolve, building Grow Good: 28:24
• Obsession with good product: 31:29
• Money and meaning: 39:53
• Financial lessons about taxes: 44:27
• On investing: 50:43
• Parenting and privilege: 51:32
• On her daily routine (night owl/creativity): 63:51
• Work ethic and urgency: 65:09
• Advice for underestimated women: 67:51
• Closing thoughts — legacy and ambition: 69:59

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Takeaway Lessons

• Invest relentlessly in yourself, even when no one else does.
• Insist on ownership and real equity — don’t just be a face.
• Choose business partners as carefully as you pick friends or family — passion, marketing savvy, and honesty matter.
• Never stop learning, adapting, and demanding more from yourself and your work.
• Don’t apologize for wanting it all — ambition and legacy go hand in hand.
• Teach your children discipline and expose them to opportunity, even if you can’t recreate your own upbringing.
• Respect is just as meaningful as money — and sometimes more so.
• If you want change, “prayer with no movement is just noise.”

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Emma Grede and Cardi B together deliver a powerful, practical, deeply motivating masterclass in self-possession, business, and the art of never settling. This episode is a must-listen for anyone building a legacy — and refusing to make anyone else rich at their own expense.

Transcript

[A]

Okay, my darlings, don't say I don't give you anything because today we have a real one. It's the one and only Cardi B. Oh my goodness, how I have waited for this girl to sit in this chair. I cannot even tell you. We're going to talk all about her brand new brand grow good which I'm really interested in. She gives us all the tea. We also speak about becoming a mother of four. We talk about the money. You know, I went in. I just am so excited for you to listen to this episode. Here we go Cardi B. And don't forget to like and subscribe. You might not be able to drop everything and book a ticket to Italy, but you can go to the theater on April 10th. For you, me and Tuscany. Will Packer, the guy that produced Girls Trip, brings us a brand new rom com with all the ingredients of your favor. Favorite classics, heart, huge laughs and sizzling chemistry set in the enchanting vineyards of Tuscany. Yumi in Tuscany is the escape we've all been waiting for. The movie stars Halle Bailey and Rege Jean Page and it's the perfect crowd pleasing film for date night or for a night out with the girls. Get lost in the Source with you, me and Tuscany only in theaters April 10th. Let's be honest, finding supplements you actually trust really can feel like a lot. There's so much out there and it's not always clear what you're really getting. That's why I try to be intentional about what I add into my routine. And Symbiotica is one I like because the focus is simple, clean, science backed ingredients that your body can actually absorb. One that stands out to me is their nad. It supports cellular energy and overall vitality, which for me just translates to feeling more steady day to day. I also like how easy it is to take. Everything comes in these single use pouches so that you can take it straight or mix it into whatever you're drinking. No pills, no extra steps. And that's really the point. It's not about adding more to your routine. It's about choosing things that actually support how you want to feel. Go to symbiotica.com aspire to get 20% off plus free shipping. That's C Y M B I O t I k a.com aspire for 20% off plus free shipping. The Start with Yourself tour kicks off on April 15th in New York City. Tickets are on sale [e-mail]. Cardi B I am so excited to have you here.

[B]

Thank you.

[A]

Honestly I'm dying. And I have to tell you, I've been watching and reading interviews with you nonstop. And before everyone interviews you, they say the same thing. They say, oh, my God, Cardi, you've been on my dream list. You've been on my wish list. And I was like, I can't start like that. But then I wouldn't be being true to myself. I have to tell you right from the get go, from the beginning of starting this, we were like, we want Cardi.

[B]

And I'm here. You are here.

[A]

You are here. And it is so amazing to have you and to have you just sitting here in the flesh. I've got so many questions that I want to ask you. And I know because you're you. You're gonna answer all of them.

[B]

I'm gonna answer all of them.

[A]

You're gonna answer. I just know it. You're gonna answer all of them. And she's gonna be speaking in a British accent by the end of the.

[B]

It's getting there, but I don't wanna do it. But it's like, ugh.

[A]

I know it's. I know it's gonna come out. I actually. I will be disappointed if it does it. So listen, I feel like you are. And you mean so many things to so many people. You, you're an icon. You're a mother of four kids, you are a businesswoman and a trailblazer. But I really wanna ask you at this season of your life, at this moment of your life, who are you and how do you define yourself right now?

[B]

Right now, I feel like I'm a totally new person. Yes. Like, I feel like my life have changed so much in a span of a year because it's just like, okay, not only do I got four kids, so even like my. It's so insane. Like, it's like your house dynamic changes from three to four. And it's so weird, right? Because it's like, oh, it's just three to four. But it's like, no, the dynamic has changed so much in my home. I'm balancing my work and I'm balancing like, oh, how am I gonna do so many things that I wanna do without giving attention to all the little in my life, like my family, my career. And I just feel like it's like I'm a grownup now. Like, I feel like I am a grownup for real. I always be like, I'm just a kid. I'm just a kid. But I'm not. I'm not. I'm a grownup. And it's like, ugh, it's so much.

[A]

I love that Cardi B is a grown up. I mean, you really are. You've got so much going on. I wonder how you're even thinking about it. When you start and you look at your life and the four kids and everything that you've got going on. You feel overwhelmed by it. Like, how do you actually just look at everything and think about how you're going to, like, attack the next few years of your life?

[B]

I get like overwhelmed when I think about it and I write it down and then I just be like, you know what? It's all gonna work out. Everything has worked out. Cause last year while I was pregnant, I'm like, okay, how am I gonna put out an album while I'm pregnant? And there's so much promo to do, there's so much pictures to take, there's so much performances to do. And I was like, I'm gonna do it. And I did it. So now that 2026, that I have a tour coming up, I'm negotiating my European tour and I got these businesses coming up. It's like, you know what? Stop thinking too much. Just take it day by day. Just do a little bit of something and you'll be okay. And it's like, you know what? I am going to be okay.

[A]

Of course you're going to be okay. I got it. But before we get into the business of Cardi B, because this is what we're here to talk about. We're here to talk about you as a business, I want you to kind of go back to the beginning. Because I think if one thing comes through about you over and over again, is this sort of level of ambition that has always been there. So I want to understand, like, what part of you as a kid, as a little girl, still exists there today?

[B]

Oh, that's such a good question. Because I feel like when I was a little girl, I really hated being poor because I love clothes so much. I love clothes so much. And I used to look up to Dat's so Raven so much, but it's like the reason why I can't dress like her and have certain things is because I was poor. And I just always hated that. Like I said, I know I do not belong in an apartment in the Bronx. Like, I always knew that. I know that this cannot be my ending, but I don't really enjoy school. I enjoy history, but it's like, I know that that is not my calling, like being a history teacher. It was just not my Calling. And then my mom, I always wanted to make her proud. And she always used to like, brag about, like, look at your cousins. They're in Syracuse University. One of them is this and that. She's graduating now. Like, what are you girls are doing? What are you girls are doing? And it's like, I have to do something. I have to own some type of business. I have to do one thing to make my mom proud. And not only did I surpass that, but it's like, I just. I just want more. Like, I. I can't help it. Like, I just know that it's like, I'm not done here. And that's what just makes me. I just hated being poor. Like, I just fucking hate being poor.

[A]

I swear to God, there's nothing that you could say that could resonate with me more. Like, I hated being poor so much. And, you know, I think now we talk so much about purpose in business and wanting to do something that kind of, you know, like, it's like deep seated and deep rooted. But everything that I wanted to do from the beginning was because I just didn't want to be poor.

[B]

Yes.

[A]

So I guess, like, when you think about where the drive and ambition comes from now, because you ain't poor, like, what is driving you and motivating you at this point in your career?

[B]

I want to leave, like, a legacy for, like, my kids. Like, I want to leave a legacy for my kids. And it's not even really about power. I just really feel like it's like sometimes I be thinking like, it's like, this is not fair. I feel like I'm making everybody super, super rich and I need to be super. I need to make me super, super rich. I feel like I'm helping out everybody and I'm getting the short end of the stakes. So it's like I have to find what makes me happy because I don't want to be an owner or, I mean, I would, but it's like, I would and I could and I can't. I don't want to sell something that is like, I'm not really knowledgeable in and I don't really care much. And it's like, you know what? I'm going to make a business about things that I really like, about things that I really put my time in. And no, I'm not gonna make somebody else rich off of it. I'm gonna make myself rich off of it. I like clothes. I made my hair healthy again myself. So it's like, oh, my God, I'm going to be my own owner of the own shit that I like, and that's what I'm going to do.

[A]

Well, I feel like you've been on this journey to be such a founder and an entrepreneur for a long time. Right. But before we go back, because when you. What I find so impressive is before all of the fame, you were an entrepreneur because you were someone that invested in yourself. It wasn't like you were plucked from obscurity, from, you know, by a record label. It's like you were working to make yourself seen. You were investing your own money. Will you talk a little bit about that? Because I feel like for so many people and for so many women, like, taking a bet on themselves is a very, very difficult step to take. But you've been doing that for the longest time.

[B]

Yes. My first manager, he was, like, connected with people that are. That are popular. He used to produce music, but he didn't have money. But I was making money, so I was investing in my music career. I was investing in my studio time. I was investing in my own clothes. It was never managers. It was never a label that cut me a check. Like, is that all here? If you want to get into fashion, here's a check for you. And you could invest in fashion and go to fashion shows and everything. Everything. I had to invest in me. It was never like, I had a manager and he believed in me and he invested so much money. He was doing the work, but I was investing every single dollar that I made every single night, hosting these clubs, promoting T shirts, promoting other people's business to my music career. And it paid off.

[A]

I mean, it really paid off. I want to know if you had a vision for yourself. Like, I always talk about having a very clear vision for what it was that I want to do, but some people are not like that. They just know they need to get out of their situation. Did you have a big plan? Were you like, I'm going to take this $15,000 and put it here because I know that's going to get me there. And then I've got this big grand plan. Like, what did that look like then? I'm trying to, again, for people that have, like, a dream and they know that they're in the wrong place. Like, I just want to understand, like, how you did it.

[B]

Even, like, with my first music video, I was just like, I have to put out this music. Like, I have to turn my personality. And I got to put it in the music, and I got to put it in the music video. Even with that, I was like, I had to pay like some influencers that they were like, really funny at the time. I had to pay them and I was just like kind of upset. Like, it's like, damn, I'm gonna have $2,000 left when I'm finished with this. But it's like I was saying myself, like, it's like, if I get a million views on YouTube, I can make about $30,000 with this music video. And people would take me more serious as an artist because some people think, some people think that when you start off in a reality show and when you're really funny like me, it's really hard to convince people that you're being serious. It's like, yeah, yeah, you wanna do music. And it's like, no, I really want to do music. Like, I went to so many different labels and they was just like, uh, oh, this person tried to. This person, a reality show tried to do music. It didn't work out. So I'm not really sure. We want to see what it looked like after the TV show airs out. And we want to see how does that go for you? And it's like, you know what, fine, I don't need your money. I just invest it on myself.

[A]

Yeah, I'll just do it myself.

[B]

I just do it on myself. Like, even like the money that I was getting for love and hip hop, I was investing it all in my music. And like sometimes I really. I wanted to buy a, I wanted to buy a chain, I wanted to buy a nice Chanel bag. I wanted that. But it's like this first. Like this first. And I was so committed and it

[A]

happened for me, I mean, it just shows a lot of focus and a lot of self belief for you at that point in your career to decide, like, that's what I'm going to do. I guess what you're describing is that you were massively underestimated. Do you still feel like you're underestimated?

[B]

I feel like I'm, I'm underestimated. But I feel like the second album changed a lot of, a lot of that for real. Like, it's like my first album did great and I have gotten Grammys and everything. But people kept like saying like, can she do it again? And I. And I did it again.

[A]

Did you know you could do it again?

[B]

Yes, because I believe in the music. I think people don't understand this. Right? Like, it's like I get so much money for a show. I get millions of dollars for a show. Right. But in Order to make a show, you just got to put on music. If I could, I could do a song in two days, like. Cause I could put out so many songs. Not that great quality. It doesn't matter what the quality is. They're going to pay me for a show. But I want it to be fucking good. I want it to be great. And that's what happened with my second album. And it's like, everything was great. And it's like, okay, so now I have this insane confidence now because it's like, I did it again. I showed the eye again.

[A]

You really have shown everyone. And I think there's been so much chatter about the gap that you've taken, but when. And I mean, from a music point of view, right? The gap between albums. But what I see is somebody that has been consistently building a brand in all of those years because your business outside of just pure music has exploded in those years. And I'd love you to talk about, like, you know, because I feel like again, you're so multidimensional as a talent, there's so much to you and in the world of Cardi, not to mention that, you know, you've got this unbelievable, beautiful young family that you're raising. And so what's this last few years of your life felt like?

[B]

Every year is different. Every year is different.

[A]

That's true. Every year is a bit different for you.

[B]

It's a bit different. But I feel like last year a new person, like, was like, reborn.

[A]

Really?

[B]

Yeah. I don't know if it was like, the divorce or. I don't know if something just woke me up. And I feel like I'm definitely a new person. And I don't even know how to explain it. It's really weird to explain because I just feel like it's like I have to do things for myself now for real. And I gotta take things serious for real. Cause is like, now or never, like, a lot of artists or like, celebrities that, like, have, like, really big major businesses that are successful, they didn't build their brand on the second or third year of being big celebrities. Like, they build their brand when they're like seven to eight to 10 years in the business. And I feel like right now is the perfect time. And so many things are changing now. Like nowadays, these kids, they're doing. They're watching streamers. I don't even know almost nobody. No streamer name or nothing. I don't even know what six, seven means. They don't know nothing. It's like, you gotta take Advantage of the moment now. And I feel like now is the moment before I go men crazy, before I get too comfortable, before I be like, oh, my back hurt or before anything. I have to do it now. Like, this is the year. I'm 33 years old, I'm in my Jesus year, I'm in my Orisha year. And it's like, this is the year. It's like God is telling me, like, it's like it's going to be now or never. Take advantage of it. It's like Jesus is telling me it.

[A]

It feels like there's some like, urgency. Where does that come from?

[B]

Because it is the time. Even like, even when I went to Saudi Arabia, right? Like I went to Saudi Arabia and I know I'm famous and everything, but it's like I went to the mall and everybody was just coming to me. And that's what I.

[A]

You didn't expect that?

[B]

I didn't expect that because I thought that the country was so strict. I was thinking like, it's like, damn, do people even look at my videos? Do people even think? And it's like, wow, yeah, I'm really a big deal. So many people know me. I have to take advantage of this moment now. Like, I know that I'm famous, but it's like, it's even crazier when you go to, to a different country and you'll be like, damn, I'm really, really famous. These people really, really know me. And it's like, I have to take advantage of this moment now. That's another thing. People procrastinate too much. Don't waste the moment, don't waste the time. You might not get the opportunity again. Sometimes that one time, I mean, you could do it next year, you could do it the next year after. But it's like that it be that one time that it'd be like, this is your moment, girl.

[A]

And that was when you should have done it.

[B]

Then that's when you should have done it. Don't lose that shit. It's right now. Right now.

[A]

Right now I really want to switch into the business of being cardi b. And you said that this feels like your moment.

[B]

Yeah.

[A]

You spent like a very, very long time doing a myriad of different types of deals. Like you've had a lot of different brand partners. So I really want to understand some of the lessons that you've learned from doing those partnerships and putting yourself out there and then obviously transitioning into this new era of equity and ownership for yourself, which I love. Obviously we're going to talk a lot about it.

[B]

Well, you want me to tell you about a lot of.

[A]

I want you to. I want to. I want to know the lessons. I want to know what you learned, what you liked, what you didn't like about that. That period of your life.

[B]

Well, there has been, like, brand deals and then also partnerships. That is like, I feel like there are just not ambitious as I am, and they don't really understand marketing. And that pisses me off because I am a big marketing person. And it's like, sometimes, like, a lot of these brands and a lot of these companies, they only rely on you to push the product.

[A]

Oh, yeah.

[B]

And it's like, I understand that, like, I have a lot of followers, but it's like, you need other people to push the product. You need other commercials. You need other ways and other tools to push the product, not just me talking about it. And I really, really hate that. Like, it's like they will invest $500,000 on a photo shoot when it's like, don't. We don't have to do all of that. Put that on advertising. You cannot only use me for advertising. Like, that is very, very important. That's one thing that I learned that it's like, you have to partner with somebody that, like, is seeing your vision. Like, it's like, hey, I'm trying to make this amount of money. Are you with it or not? You are. Okay, well, listen, this is what we have to do. And sometimes some companies, like I said, I want to talk to my partners every freaking week. You do me or patience? Yes, I want to talk every week. I want to nearly feel like I'm laying in bed with you.

[A]

That's a dream partner to me.

[B]

Like, it's like, this is what I want. And it's like, it don't matter how annoying it is. It's like there's a number and we have to meet that quota. And also, what I say about business partners, even sometimes when they say that, like, is, oh, we're giving you equity, make sure you guys are not doing ghost equities and stuff like that. That it just feels like, hold on. This don't make no sense. I feel like the equity that they give me is not. Is not worth. And the timing and the wording, it's like, it's not worth all the work that I do for your company. Like, it's just not you being burned, Cardi. I feel like I've been burned. I feel like I've been burned. And even when I haven't been burned. It's just like, you never know when you're getting burned if you're not seeing the numbers every single day. If those numbers are not coming to your phone every single day, like you're accounting them, you're going to get burned. I need to see the numbers every day. I don't want to hear like, oh, no, you got to see those numbers you're hands on. It has to be hands on. It has to be. Has to be. I feel like I made so many people rich. And then they tell other people that they did so good. But when we get on these type of number calls, they'd be like, well, we didn't meet this, this, and that. And it's like, yeah, no, you're lying. Because one thing about it, I asked all my social media platforms, like, it was like, hey, give me the insights. And it's like, yeah, don't play. You know, I know.

[A]

You know?

[B]

Yeah.

[A]

And so you're in a different season now because you are out of that moment of purely being a partner to brands because you've already. You've launched your own brand. You're about to launch your second brand that you've taken equity in. And I really want to talk to you about this because those are big business decisions to be making when it's your business, when you're taking the reins for something. So talk to me a little bit about that transition into that phase of your life. Like, what made you take a leap?

[B]

It was like around 20, 24, and like, I just called patience. And it's like, yo, we are wasting time. Like, we deserve to be somewhere else. We deserve to be bigger than this. Like, is that we have so much big dreams, and I know that we could do it. Like, it's like, I have the ideas and she have the brains. Like, she have the talk, and I just have the ideas and I have the ways of how can we make it happen? Like, I'm tired of waiting on managers. I'm tired of waiting on this. Like, it's like we practically grew my brand together from the beginning. And it's like there's nobody else that is going to be as passionate for what I want like her. And it's like, yo, we gotta put pep in our step. You go find these people that are gonna help us do our brands, and we're going to ride this shit to the end. And that's exactly what she did. And we're here now with them. It doesn't even feel like a partnership. It just feels like it's like friendships and cousins and stuff like that. There's so many people that want to invest and want to get, like, in, like, you know, in deals with us. But it's like, yeah, but are you passionate and are you understanding how I want these things done? And it's like, they are. They have fulfilled everything that I want. And it's like, it's time to put everything we work for in the engine.

[A]

So this was really. This is something that you came up with. You were like, okay, I'm ready now to go and start my own brand. And it was about you going out and finding the right partner. So this is like your idea, you and your team going out and saying, okay, who's the right partner for us?

[B]

Yes. And that's the thing too. Like, it's like, all this time that I've been cardi b, I've been burned so much that now we do know what we're looking in partners.

[A]

And what are you looking for? Like, when you think about what's happened in the past, what for you were the primary things that you knew you needed when you went out and looked for a partner.

[B]

I want people that understand good product, and I want people that understand how important it is. Marketing. Because if I be like, hey, buy this mug. Buy this mug and this water. Like, they're gonna buy it the first time, all the time because of just my name. Like. Cause I. Well, we love Cardi. I'm gonna support her. But if it's not good, you're not going to buy it the second time. You want people to buy it the second time. So we have worked so hard for these products to be amazing, great. So many things that we have done. Like, it's like, I don't even wanna. I don't even care about hair anymore. It's like, I'm gonna sell over it because I feel like that's what we do. We eat and breathe it. And it's like they understand the importance of a good product, and they also understand the point of marketing. And they don't wanna be comfortable. I don't wanna be. Don't get comfortable with the first hundred millions. Let's take it there. We can take it there.

[A]

All right, so let's talk about this brand of yours because it is so exciting. And I feel like for such a long time, like, you were known around this idea of hair care, right? It's like you were on your social media. It was part of your identity. Like, people really looked at you and were like, wow, like, what's she doing? What's she using? So was that the first category that you wanted to go? Was that something that you came up with together?

[B]

Well, I always wanted, like, to do things for hair because I know that, like, I'm good at it. Like, I'm really passionate. I'm really. I was really passionate to getting my hair healthy again. And I was doing. I was doing my hair mask myself. Oh, my God. Let me tell you something. Like, around 20, 22, my cousin, he put like this. He made, like, this mask with garlic. I kid you not, my hair, every single time that I sweat smelled like garlic for one year straight. It was so disgusting.

[A]

That's commitment.

[B]

Yes. And I was like, one thing I would never do is put garlic again on my hair. I'm gonna stick to what I like on my head. So it's something that was like, I really like this, and I really like fashion. So that's something else that I'm getting in.

[A]

As someone who spends a lot of time talking into a microphone, I've learned that old adage is absolutely true. It isn't just what you say, it's how you say it. To truly make an impact, you need to set an example, take the lead, and adapt to whatever comes your way. And when you're that driven, you need to drive something equally determined. The Range Rover Sport. The Range Rover Sport is designed to make an impact, blending pure power, poise, and performance. The design is distinctly British, with the capability to take on roads anywhere. Free from unnecessary details, the Range Rover Sport lets its raw power and agility shine, delivering a truly instinctive drive. Its assertive stance hits an equally refined performance. This is true modern luxury. The latest innovations provide new levels of quality, comfort and control. You'll feel it with the cabin air purification system and active noise cancellation. And when the roads get challenging, terrain response tune fine tunes the vehicle with seven different terrain modes. This force is powerful inside and out, created with a choice of engines, including plug in hybrid with an estimated range of 53 miles. Like you, the Range Rover Sport was designed to lead. It combines that dynamic sporting personality with elegance and agility in a way that truly sets it apart. Explore Range Rover sport@range rover.com US that's range rover.com USSport the Start with Yourself tour kicks off on April 15th in New York City. Tickets are on sale [e-mail]. So talk to me about how you're thinking about your brand world. So you have, what have you done? You've done a deal with Revolve, where Like, all of your rights are with them or just, like, specific categories. What does it look like?

[B]

Specific categories, but, like, we are partners completely in everything. Like, we are partners in everything. And it's like they are involved with everything. Like, every testing that we do, every conversation, like, it's like, they are super hands on. Like, and if I say I don't like something, they take it very seriously. Like, okay, they're changing it. All right, we're changing it. Fine, we're gonna change it.

[A]

And how have you set up the company? Like, what do you do? What do they do? What does it look like we do?

[B]

Everything from smells to testing to. Okay. Like, it's like, I'm gonna test it. This person gonna test it. To having conversations with labs in Korea. Like, that's one thing that I don't know about. It's like, oh, wow. But they have the connections. We be on the phone with them every single time. And it's just like, it's a lot that people don't. It's more than just making a mask in your home. It's like, every little detail. Like, it's like, I can't even believe that sometimes, like, the way that your product is colored or is named is even a big deal. You cannot just name your product, a certain type of name. And it's like, no, a good name

[A]

will sell a product.

[B]

I'm telling you, a good name will sell a product.

[A]

Oh, my God. A good name will sell a product. I remember in the beginning of Good American, we had these shorts and they didn't sell. And I changed the name to Bottom the Bombshell. And that short still to this day, is, like, one of the best selling things we ever had. Because just people like the name.

[B]

That was just it.

[A]

So you got to, like, really have that. Those things. And I feel like what you're so good at is the chat. Like, I can't think of somebody who is, like, better at talking about products and describing things. Like, you would be such a dream, amazing partner to somebody, like, to do that stuff. I bet you could come up with a million things. But I want to talk to you. So let's go back to the brand. The brand's called Grow Good. Yeah, Grow Good. I love that. I can just imagine what's gonna happen. Talking of good names, I can imagine what's gonna happen to my hair. So what does the product line look like?

[B]

I'm launching shampoo, I'm launching conditioner, a hair mask, and I'm also launching a shine. Oh, yes. Like a Shine that you could, like, put before you blow dry your hair and after. And boy, it sounds so easy. But it's like, oh, my gosh, I'm so tired of talking about it. I'm so tired of talking about it. Because everything, everything is such a big deal. I'm even from the name. Like, it's like, it's such a big deal. Everything.

[A]

Because you got to live with that.

[B]

Yeah, like, you have to live with that. Like, if I go to a beauty supply, one name, how would I like a product? Like, how. What makes me want to buy a product? It's just all those little things. It's just like from putting. From putting like the conditioners and it's like I'm putting my own hair. I put my own hair at risk. Testing these products. There's no way hair.

[A]

She's like, it's better be good.

[B]

Like, it's like, woo, woo.

[A]

Jesus.

[B]

I put my own hair on the line.

[A]

And what's it like? Testing the calling in love.

[B]

It was good. The first testing, I was like, the product is not thick enough. And it's like, let me tell y' all something. I have thick fucking hair. If I take off two months without me washing my hair in these braids and the conditioner don't go. Don't penetrate in. I don't fucking want it.

[A]

No, forget it.

[B]

I don't want it. If there's not a certain type of shine, I don't want it. Go do it again. Let's do it again. We are trying to. We are trying to sell not only just fucking hair product, we trying to fucking say some shit about. I want people to be online talking about this shit is life changing. Yes. Look at these fucking reviews. We need these type of reviews. The only way we're going to get these reviews, if the shit is fucking

[A]

good, that's the only way you're gonna get the reviews. Because I'm telling you, that is one saturated category. Did you ever sit there and think, okay, you know, you've got Tracy with Pattern. You've got Beyonce with Sacred, you've got Ree with, you know, Fenty. Did you ever sit and think, wow, there is a lot of competition? And especially like in celebrity hair care,

[B]

it's not even about competition. It's about what's gonna have your hair growing. I use Sacred and it's like, it's very fucking good. It's very fucking good. And that's what I want. And I'm saying it with confidence. So I want people to be like, yo, her shit is really fucking good. I like this shit. I don't want nobody to complain. I don't want nobody to complain. And I feel like people know me. People have seen my hair transition. Yeah, people have seen it. Like, people have seen it. And I've been doing my hair on live since, like, 2016. Like, I remember when I. When I did, like, live on Instagram. I'm not sure if it was. Yeah, it was 2017, and I was doing rollers, and that is the first time I told him. Like, I was like, yo, I boil onions, and I use the water on my hair, and it really don't smell like onions.

[A]

Where did you get this from? Like, who's boiling onions?

[B]

It's Dominican recipes. It's the Dominican. The Dominican recipes. Like, it's like the Dominicans. That's what they do.

[A]

I need to understand this. So you're boiling onions, and then the water that comes from the onions. This is going on the hair.

[B]

You wash it. You wash it. You just wash your hair with it. So it's like, make sure you have a big, fat pot. And I'm telling you, it works. And it does not smell like onions. It don't. It really, really don't.

[A]

So we don't have the garlic problem?

[B]

No, the garlic. Don't fuck with it.

[A]

Okay? Garlic. We're not doing onions. We're doing just to get it. Just to get it straight.

[B]

Yes. Garlic. Oh, my God. Even when you sweat, it smells like, I don't know, like a Italian restaurant.

[A]

No. None of us need that. So talk to me about the lessons that you've learned. Cause you have another brand, Whip Shots. Was there anything that you'd learned from that partnership and that business that you've taken on over into your new venture?

[B]

Oh, absolutely. I learned a lot. Ooh, honey, I learned a lot.

[A]

Oh, come on, let's go.

[B]

Whip Shots is getting a whole revamp. Is it? Yes. The cans are gonna look completely different. I guess they fired their own marketing team. But that's the thing, though. I'm not in charge of the marketing. Like, now Pat, she represents the brand. So a lot of things have changed. But it's like, I had to get somebody directly from my team because I only have a little tiny percent of that company. Like, I'm not really the sole owner of that company.

[A]

You have a slither of equity, and then you have some decisions. But it's not like this new thing,

[B]

which is yours, which is mine. So I learned a lot from.

[A]

So you learned to take more equity, basically.

[B]

Yes, yes. But it's like, oh, I learned a lot from it right now. They're gonna do a revamp on it, and it's like, okay.

[A]

Do you still believe in that business?

[B]

I do believe in it because a lot of people do buy it. Like, they do really good. There was sometimes I'm like, oh, y' all make. We making money over here. But I want it bigger. Yeah, I want something bigger.

[A]

But it seems to me like what you want is more decision making. Like, you want to be more in the driving seat of these businesses.

[B]

I want something that is, like, people are ringing off the calls, like. Cause I believe in this company. I want, like, investors to be like, I want to put millions and this. And, like, I just want, like, massive success. Massive success. Massive success.

[A]

What does that even look like to you nowadays? Like, when you sit down with everything that you've built, with the albums, with the Grammys, with the money, like, what does massive success look like to Cardi B today?

[B]

I want my product to be in every single store. I want it to be on every single beauty supply. I want to be. I want to be able to go to Target. I want to be able to go to Ulta. I want to be able to go to Sephora. I want to be able to go to all these stores and be like, oh, that's my shit. That's me. That's really, really me. Like, not just on some stores. I want it to be everywhere.

[A]

And why? Like, what in you. Is it about the money? Is it about the validation? Is it about. Are you trying to prove something? Like, what? Why?

[B]

I don't know. It's just a high. I need that.

[A]

You need that.

[B]

I need. I need that.

[A]

Does that drive you? Does that.

[B]

It's driving me. Like, I need that. I want to take it to the max. Like, I just. I want it. I want it big. I don't want just a couple. Well, I don't want, like, Just like, oh, but it did good. I want it to be, like, number one. Number one. This is her shit. Like, she did that. She. She did it. I need to do it. I need to do it.

[A]

I'm interested, like, who you admire. Like, who is. Who do you aspire to?

[B]

Shit. You.

[A]

But it's true, Cardi, babe.

[B]

But it's true. Like, you made that happen. Like, it's like you really, like, brought a lot of those companies up, and it's like, you just gotta really put your work in it. You gotta live and breathe it, too.

[A]

You gotta live and breathe it.

[B]

You Gotta live and breathe it. Like, it's like, all right, changes have to happen. And not just like, oh, I don't want to. I don't want to promote today. I don't want to do it today. You have to do it every single fucking day.

[A]

You got to do it every day.

[B]

Yeah. And that's another thing. Oh, my God, please, y', all, if you ever want to build something, please choose good partners. Like, not everybody with money are good partners, I'm telling y'.

[A]

All. Oh, say that again.

[B]

Not everybody with money are good partners. Like Risa. She's very, very hick. She's very, very, very, very hip. And Adam, she's solid. Yes. And Adam, my publicist for the brand and my personal publicist, he's very hip, too. Like, they see everything. They see how business starts from here. They see how things are being built. They see what makes people not like something. They see how things spread around. Like, they see everything.

[A]

And they have a track record.

[B]

Yes, they have a track record.

[A]

I don't want to be anyone's first. Do you know what I mean? I feel like in your. You've got your pick of being able to do so many things. You want partners with a proven track record that can take your superpower and, like, light a fire under it. You don't wanna be experimenting with anyone.

[B]

Yeah.

[A]

Okay, Cardi, now here's where I'm just relying on you a little bit. Now, this is a podcast where we like to talk about business. And if we like to talk about business, we like to talk about money. But I will tell you, I have a lot of amazing women on this podcast. Famous women and rich women and women that weren't rich, that made themselves rich, and now they're billionaires. And no one wants to talk about money. They make me take it out. They don't want to talk about it. So can we please just talk about money for a second? Oh, well, she's like, maybe, bitch. I don't know.

[B]

Well, we gotta talk about money, girl.

[A]

Well, this is what I want. Because again, you said that, first of all, you hated being poor, so it's been a big driver. You clearly have massive ambition. You're not just sitting here going, yeah, I want to put this little haircare brand out and hope that it does well. You're looking for global world domination. You want to go everywhere in the world, and you want to see your product. And I've read a lot about what you've been doing in the last seven years, how you're thinking about Growing your business and growing your brand. You've been very open. So I want to understand, like, you know, what did money mean to you, like, early on in your career and what does it mean now? Like, how important is the money?

[B]

I mean, money is gonna always be important. But sometimes money does not make you respectable, though. All the time. Like, it's like, there's a lot of people, they got money, and it's like, I still don't respect you. I feel like you're lame. But money equals also sometimes, like, the respect. I feel like at this point, I feel like I touch money so much. And of course, like, who don't want to be super rich, who don't want to be able to afford everything, but it's just like, it's the. That respect that, that congrats that you get, like, randomly at the airport, at the store like that congratulations, everything. So many people got. Got money, but so many people don't got that respect. And it's like, I love that respect. Like, I want that. I want that type of like, damn, she did that. Of course, money. I ain't the one too lie to you and be like, money is not ever about the money. I love the money. But money also just gives you that respect, too. Like, it's like there's so many. I ain't gonna name them Chad, but it's like there's so many people that it's just like they're so powerful because of the money, but it's like, they're not. You're a terrible person. Money equals that respect that you kind of want. And that's just the truth of it. Like, it's just the truth of it. But I'm not really right now doing it for, like, the only. Just the money. Like, I really want that power. I want that respect. It's very, very important to me. Like, I want to show y', all. And I feel like I could do it. I don't know. It's something about libras. We want it all.

[A]

We want it all.

[B]

We want it all.

[A]

We want it all. But that's why we have four kids. You want a libra, too?

[B]

You see face. It's something about them libras.

[A]

It's all about the libras. Because we got, like, do you know what we've got? Like, the balance. We understand. We can go hard, we can go soft. It's like, very.

[B]

Yes. You know, I always say this about libras. Like, it's like, we don't really like to brag about it. We let it. We let it be shown that, like, it's our work.

[A]

Yeah, we show it through our work.

[B]

Yeah, we show it.

[A]

Yeah. And we just keep going. It's like we're extremely, unbelievably determined. Libras. This episode is in partnership with Airbnb. With the FIFA World cup coming to Los Angeles, it's amazing to think about how many people will be traveling from around the world to experience it in person. Moments like that are when cities really come alive, and it also means a lot of visitors are looking for places to stay while they're in town. For people who live in a host city, it might be a great time to consider hosting your home on Airbnb while you're away. It's a way to welcome travelers into your city, and it could also mean a little extra income while they're there, enjoying everything the moment has to offer. If you've ever thought about hosting, this summer is a great time as we welcome FIFA World cup fans. Your home might be worth more than you think. Find out how [e-mail] host starting a business sounds exciting until you realize how many pieces you actually need to put in place. It's not just forming an llc. It's your address, your website, your email, your operating agreement, the things that make your business feel real. That's where today's sponsor, Northwest Registered Agent, comes in. They help you build a complete business identity from day one, not just file the paperwork and disappear. Now, they've been doing this for nearly 30 years. And when you form with Northwest, you're not juggling vendors. You get a registered agent service, a business address to keep your home address private, a domain website, professional email, phone number, and access to thousands of free guides and lawyer drafted documents. Everything is handled in house. No upsells, no selling your data. If you're serious about building something that stands on its own, start with the right foundation. Don't pay hundreds or thousands of dollars for what you can get from Northwest for free. Visit northwestregisteredagent.com aspirefree and start using free resources to build something amazing. Get more with Northwest registered [e-mail] aspirefree. Talk to me about lessons and things that you've learned. Like with money, is there something that you wish you had known earlier about money?

[B]

Them taxes? It's like, oh my gosh, if I could learn something new every time about taxes. Like, it's like, that's what I want to, like, learn. And then I like, ooh, money Comes and goes so fast.

[A]

It goes so fast. Well, listen, I wanted to ask you about that because I think you revealed last year you were spending like, $3 million a month or something like that on your outgoings, on keeping Cardi b and the family going. Was that true?

[B]

Yes. Like, it's like, so many. It's just. Well, not. Not 3 million. It will be like a month. That is like, wow, I spent so much money. But then some months are, like, lower than others. It was like a year that I was like, why am I spending a million dollars on transportation a year? Like, driving transportation? Not. Not planes or nothing. Like, just driving transportation. And that's just because it's like, sometimes, like, you don't even be having talks with your accountant every. Every week to just be like, oh, whatever. Like, it's like, I could see what I got going on in my credit card, but there's just so many little accounts that you have that it's like, I'm not always keeping up with it. Keep up with every single account that you have.

[A]

Are you doing that now?

[B]

Yes. Yes. And I'm. Yes. And I'm not feeling bad for people anymore. Like, it's like, hey, listen, you are taking advantage too much. You gotta go. You gotta get fired, baby. Yes. Sorry.

[A]

Yes. Listen. Okay, let's just get this straight. There will always be an element, I think, when one person in a family or in a group makes it, there's a bit of responsibility to the others. Like, we know this. We know how it works. I call it family tax. It's just like a piece of, you know, what you need, but there are limits to it. And you have to have boundaries.

[B]

Yes.

[A]

It's just that simple.

[B]

Set boundaries. I already. I feel like I already set boundaries with my family already. But it's like, even some people that I just employ that are not my family, like, sometimes, like, people that I employ, sometimes I become really cool with, or I really like them. And it's like, you know what? We getting too comfortable and you overcharging me. You gotta go.

[A]

You gotta.

[B]

You gotta go. You ain't got no mercy on me, bitch.

[A]

So, Cardi, how has your spending changed? And, like, as your priorities have shifted,

[B]

my spending changed, like, throughout, like, the years and stuff like that. Like, when was it? Like, around 2020. I was like, what the f. Oh, Jesus Christ. Like, it's like, one thing about it, I do not. I do not care to get on a nice, good Delta first class. I don't care. I don't give a fuck. I ain't like, it's.

[A]

They're like, cody, Cody, Cody.

[B]

Like, it's like one thing I hate is spending money. I'd rather spend the money on the strip club than spend it on a fucking jet. That's one thing that I do not like.

[A]

I cannot agree with you more. And let me tell you, my team hate it. Because my team say to me constantly, they're like, why aren't we like yens, why don't we take a plane? And I say, because we don't need to, Derek, because it's just get on the plane with everybody else and be safe in a nice beach, big fat plane like the rest of the people. Sorry, I just had to let Derek know that one because I don't think it's a good idea to spend all your money on private plane. It's just like, it's so good for the environment.

[B]

Oh, well, you know what I'm saying? But I just, I just sometimes like when I, when I see like the spending on it, I'd be like, that was just so fucking stupid. I mean, sometimes I do take jets, but it's like I really have to like. You really, I really like, like have to. It have to make sense. It was being times that like I would just be like, I just want to take a jet because like I don't want like to go through security, security and shit like that. And it's like, why. Why are you spending $35,000 to go to fucking. Well around 20, 20, 20. Why are you spending $35,000 to Go to New York, to LA? Just because you don't think now it's not that now it's probably like, like 60, 60. Like yeah, it doubled. The jet price is doubled, honey. That's something that I have to. I definitely cut back on.

[A]

What's the most ridiculous thing that you've spent money on?

[B]

It's a list girl. Oh, jewelry.

[A]

Jewelry.

[B]

Because it's like jury styles like change every two, three years. And it's just like why did I bought. I was. Why did I born so crazy? And then it's like when you buy jewelry, it's just always super high. It's always like 250 on a chain. And it's like, wow, this chain is so fucking ugly. Why did. And I'm not even lying, like, I swear to God, like, it's like, it's not like, like sometimes like with a bag, it's like, okay, it's like a little 30,000. It's like when you buy Jury From a jeweler. You just. It's like, if I'm gonna buy jewelry, I'm gonna go all out. Like, that's one thing about me. Like, once I get obsessed with something, I buy so much at one time, and then I'd be like, no, it's so ugly.

[A]

So no more ugly jewelry for you.

[B]

No more ugly jewelry. And then it's like, make sure you buy timeless Hermes bags, because I got so much of them. And it's like.

[A]

But at least you can sell them.

[B]

But they're not as, like, for example, like, the 35s. The 35s, right? Like, the value I feel like, in 35s went down so much. It did, yes.

[A]

Oh, I love a 35. Cause my laptop fits in a 35.

[B]

Yeah, but, like, now, like, the 25s and the 20s are, like, in style,

[A]

so it's like, yeah, see, I'm a worker bitch. I need to put my. My laptop in and my files in and my makeup bag. So I like a 35 or even a 40.

[B]

But. But. But it's like a rule now. Like, it's like. It's like, so many rules on, like, on wearing it. Like, I. Like, I have, like, a concept, right? Like, a concept is like, it's like, don't. Don't bring a 35 for dinner. Like, it's like. It's like a daytime bag. Like, it's like.

[A]

By the way, that's that I agree with. Like, don't bring a 35 to dinner.

[B]

Yeah, but 35 is to work. Yeah, but, like, around 2020, you were

[A]

bringing the 35 out.

[B]

They were bringing the 35s out. Like, it was, like, a thing. And it's like, why did. I did this? Like, I want to call the police on myself.

[A]

No, you should have. I'll call the police on you. Can't take a 35 out.

[B]

Yeah, like, it's like. It's certain things, and it's like the value. The values of certain things just go ups and downs and ups and downs. And it's like, oh, my gosh. Like, I spent so much fucking money on.

[A]

Do you invest?

[B]

Huh?

[A]

Do you invest?

[B]

I do invest.

[A]

Because I feel like you've got, like, a bunch of houses. Like, what do you invest in?

[B]

In property. Property. Or little. Or a little. Little. Little business that are opening up. But sometimes I don't even have to invest. People just want to give me. People just want to give me, like, little equities and stuff. And it's like, okay, I'll take it.

[A]

Yes, please.

[B]

I'LL take it. I ain't got nothing to lose. I ain't losing. Like, it's like, it. Like, I'll promote your shit. Like, whatever. Just don't give me no ghost equity and don't give me none of that.

[A]

You want the real deal?

[B]

I want the real deal.

[A]

You want the real deal? Fair enough.

[B]

The real deal. I promote your little shit. Like, it's like, stuff like that.

[A]

Let's talk about your kids. Because I want to understand a little bit more about what you're teaching them, what your values are. And especially, like, even when you talk about not getting on private flights all the time, how are you shaping their reality around money? Because they're growing up in a very, very different way than you did.

[B]

Oh, them kids get spoiled.

[A]

Cool stairs.

[B]

I think I'm gonna start learning about how do they really see money and how do they see things when they're probably like 12 or 10 or something like that? Because my daughter, she doesn't really care much for brands. She just care about things that look cute. You know what I'm saying? That's all she cares about. It's like, as long as they look cute, it's like, it's fine. You know what I'm saying? But I wonder if they understand that. It's like. Like, y' all are so freaking privileged.

[A]

No, I guess they don't. Because I feel like, listen, when you grew up more similar to how we grew up, right? In the hood, you have to grow up really fast. And so I understood money, because I didn't have a choice. Cause the lights would go off. And so you're like, oh, we didn't pay for something. Cause the lights are not on. So you're forced into understanding. I guess you don't need to have those conversations with your kids. That's not their reality. And you can't burden them with something that's not. Not their life, that's not their lifestyle.

[B]

Yeah. And it's like, I feel like, oh, are they ever gonna understand it? Like. Because, like, for example, like, my daughter, she goes to the. The hood, I guess, all the time. Like, my. My great grandma, she still live in the hood. Like, my dad, he's still. He's still. Like, he still lives in the Bronx. He wants to be there. Like, it's like he. He likes it there. Like, it's like, I don't care, but I just don't think that my daughter will understand. Like, it's like, hey, do you know that people. Lights go off if you don't Pay it. Like, they don't understand what it really feels like when that type of shit type of pressure is on them. I don't know.

[A]

I mean, I just feel like they'll get older and they notice things. My kids would always come back from England and say to me, mom, how comes everyone has such a tiny house and such a big tv? And I'd be like, that's just how you do it. That's how we grew up. We had a tiny house and you had a giant tv. And that's just. That was the most important thing. But they didn't understand that that had anything to do with money for them. That was just a certain way of living. Yeah, but I guess your kids will get older. They'll. They'll start to notice things. I'm sure.

[B]

I wonder that. Like, even, like, I had a conversation, like my baby daddy, and he was just saying, like, it's like, my son gonna have to earn things. If you want a toy, if you want this, you're gonna have to earn things. And I was just thinking to myself, like, damn, my kids don't gotta earn nothing.

[A]

They don't?

[B]

No, they just.

[A]

But they're so little. They don't have no chores, no nothing like that. Do you make them do anything?

[B]

And it's so crazy. They don't have a chores? No, because I have my cleaning people come like, five times a week. I swear to God. Like, it's like they just come five times a week. Like, it's like, wow. Matter of fact, I'm gonna have to get into my daughter into cleaning that habit, because at the end of the day, one day you're gonna be a woman. So it's like, you're gonna have to know how to clean. Like, you're gonna have to learn how to mop.

[A]

Yeah.

[B]

Yes.

[A]

Didn't you know how to do everything when you were that. Like, I knew how to do everything.

[B]

Everything. I didn't know how to learn how to do things when I was like six or seven. Like, it's like, like. And there's a. I feel like there's a technique way to mop.

[A]

Of course there is. And you got to put your back into it.

[B]

Yes. Like, it's like. It's like a.

[A]

You gotta be aggressive.

[B]

Yes. And it's like, it's. You have to. In one space. You gotta do it like three times. But it's like, wow, they don't even have to earn nothing. Like, oh, my God, they really get whatever they want. Is that a good thing or a Terrible thing. I don't know.

[A]

Listen, there's no judgment. I feel like with my kids, I have a kind of infatuation with making some connection. But they're much older than your kids. And so for me, it's like I've always tried to make some connection between what they have. Like, they know I leave the house every day. And, you know, whenever they've been like, I don't want you to go or work, I'm like, well, I have to.

[B]

Oh, yeah, because it's Y and Z, right?

[A]

It's like, mommy has to go. And I try to make a connection between, you know, I make them make their bed. I don't need them to make their bed. And it gets remade by a housekeeper after. But I'm like, you need to learn some sense of discipline and some sense of, like, that you don't just get to get up and do whatever you want to do all day. Like there's a trade off in life. And I feel like the earlier they learn that, the easier it is. Because I don't want, you know, spoiled rich kids from la. Yeah, you know, I'd rather die.

[B]

But one thing for sure is like, I keep these motherfuckers busy. And one thing about it, I be telling my mom or my dad, don't even fucking try it. Because sometimes it's like, oh, but they're tired. Like, they just came for school. They was just in school all the way to three o' clock. And it's like, you want them to go to tutoring and then you want piano class. And it's like, stop. Yes, let them. Because guess what? That one hour that they're doing in tutoring, it's gonna be one hour that they have on the iPad. So stop. That's okay. They're gonna sleep later. But I don't do that for them to earn something. It's just like. It's like I just want them to be good at different type of things. Cause I'm not good at a lot of things. I don't even know how to fucking swim. I don't know how to swim. I don't.

[A]

No, I just learned how to swim. There's still time for you, girl. I'm 43.

[B]

No, wait, you're 43?

[A]

Yes, I'm 43. It took me two years. Oh, my God. I learned with the twins. With my twins, who were 2 years old doing swimming lessons, they would do one lesson. One for Lake, one for Raffy, one for Mummy.

[B]

Yes, Two years. So that's what I'm saying, like, it's like, I just want them to be good, a little bit of everything so you can have, like, little. Little options. Like, it's like, even me, like, I feel like I don't have no rhythm.

[A]

For real?

[B]

Yes. I don't really have, like, a natural rhythm when it comes to dancing. I want my daughter to have a natural rhythm.

[A]

Well, stop. Stop one second. What do you mean you don't have any rhythm?

[B]

Like, I'm really bad.

[A]

You can't even fucking be. You don't have rhythm.

[B]

I'm badass.

[A]

Do people say that and I've missed it?

[B]

Yes. Yes. No. Yes. Yes. Well, my team says that. My team knows it. Like, for example, it's like, I'm 33 years old, and now I'm about to start taking salsa classes. Because when I was little, I used to be like, no, I don't wanna dance salsa now.

[A]

You wish.

[B]

And now I wish. And it's like, that's why everything that I'm not good at, I want to install that on my kids.

[A]

But I think that that is teaching your kids, like, a sense of discipline, a sense of, like, you get this, you give this, you get that. Like, that is the early foundational stuff of, like, teaching your kids good. Like, you know, good practices. Like, it hasn't gotta be about money, but it's gotta be about, like, value to stuff, you know? Like, it makes sense for them to come home from school and to put their energy and spend their time wisely. You are teaching them great things about growing up and becoming a proper person.

[B]

Yeah, Like, I'm strict in that. I just don't do it. So it's like, okay, if you really do good in this class, I'm gonna give you this. Or like, oh, if you want a toy, you gotta earn it. I haven't done that. But it's like, yeah, I don't play about your fucking classes.

[A]

So they ain't getting out of classes if they just, like, whining, mom, I'm tired.

[B]

I don't wanna hear it.

[A]

I don't wanna do it. And what are they doing? They're doing piano. They're doing tutoring.

[B]

They're doing piano, they're doing tutoring, they're doing dance. My son is doing baseball and soccer. Five days a week, they get tutoring. As soon as Blossom turned two years old, you going, and tutoring. I'm not playing none of that shit.

[A]

Two years old, she's going, yeah.

[B]

Like, my son, he just turned four and he's already reading it's like, I'm not playing with this shit. It's like, if you got the money for it, invest on these kids. When are y' all gonna clean my ass and gonna take care of me?

[A]

One of them has got to listen, Libra, I think you need to book some swim lessons and join in with the kids.

[B]

Oh, my God.

[A]

You can do it.

[B]

That's the bad thing about New. It's like swimming class is like two months.

[A]

Do you know what? That's true. I've got the excuse that I'm in LA and the sun's shining still when I get home from work. So you can be in a warm pool and just do it, but you can do it.

[B]

Yeah. Even with my daughter, Culture, it's like she be wanting to do things, and then she'll be like, I don't like it anymore. And it's like, I told her, do that shit again, and you're gonna have a problem with me. Because it's like, you wanted a ballerina class. I put you in ballerina class. You don't like, and you complaining about it. Now you. I want to be back in gymnastic class again. Now you. Now you. You whining and complaining. Keep whining and fucking complaining.

[A]

Are you strict to them?

[B]

Yeah, I'm. I don't whoop them, but I be like, I. I sure. I'll sure tell you about yourself. Like, why. Why not complain again? I think they just scared of my voice. They scared of my voice.

[A]

You have a scary voice. I'm like, oh, my God.

[B]

Because they seem like you have a mum voice. Yeah. Like, it's like they friendly. Like they think I'm. I don't know, they think I'm like their friend until I be like, one, if I count to five.

[A]

Such a mom thing to do. Like, just that one count. Like, literally one count.

[B]

They don't even let it get to five.

[A]

No, no.

[B]

If I count to five, it's a problem. Get up.

[A]

She's the disciplinarian. Are you that disciplined with yourself?

[B]

No,

[A]

you're not.

[B]

No, I'm not. Until I get those moments that it's like. Like, oh, my gosh, I gotta get my shit together. I wake up early and could start calling everybody.

[A]

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[B]

A regular day goes to me, I wake up around 10 in the morning.

[A]

Shut the fuck up. No, you don't. You wake up at 10.

[B]

Yeah, but.

[A]

Are you a night owl?

[B]

A really big night owl? Oh, I'm an artist.

[A]

Oh, sorry. I'm just chatting to you like you're just a mom of four. Of course you're up in the studio doing this.

[B]

I'm in the studio, honey.

[A]

Sorry, I forgot. I forgot what we were doing here.

[B]

Especially because my engineer, he's a big night owl. We'll be up to 5, 6am on a regular night. On a regular night tinkering in the studio. And I go to sleep in the couch and then I just wake up.

[A]

No.

[B]

And as soon as I wake up, any idea anything that I have going on? We need to get. We need to get.

[A]

You wrote it down.

[B]

I don't even be writing it down. I just call because I might just forget.

[A]

What I get every time you speak is that there is an urgency and a deliberateness in everything you do. Like nothing is an accident.

[B]

And even if I think about it at 2am, I'm waking people up. I'mma wake you up. Like, hey, you know what I just thought about? I thought about this, this, this and that.

[A]

No.

[B]

Yeah. Call them tomorrow.

[A]

Cardi, what do you think people get wrong about what it takes to change their life? Lives.

[B]

There is. It's really work. You have to work every single day. You have to work every single day. I don't care. I don't know what your job is consist of. You have to do it every single day. You have to put all of it, even in a single day, Even when you fall out of love with it. You just need to know that it's like this is a responsibility for your whole entire life. It's like you might have a passion with something, but when you do it so much, or sometimes when I feel like it becomes so much pressure, like it makes you feel like it's like, damn, do I even love this? But it's like, well, you know what? You gotta pick something.

[A]

You gotta pick something.

[B]

You gotta pick something. You have to pick something and you have to stick with that because for the rest of your life, you're gonna have to fucking pay some bills. Mm.

[A]

For the rest of your life.

[B]

For the rest of your life till you die.

[A]

What do you want other women to learn from how you're living and how you've lived?

[B]

Start making excuses. Figure it out. Stop making excuses because nobody give a fuck about your excuse. No, I'm telling you, no matter how much people be like, it's okay. Nobody give a fuck that you got kids. They don't give a fuck. Nobody cares that you. You. Your boyfriend is going. Nobody. Nobody cares. Nobody cares about your personal life. Everybody. Nobody cares, Stab. Like, nobody cares. You gotta do it. You gotta stand up. You gotta wake up. You gotta do it yourself. Nobody. And find somebody that is just as passionate for your dream as you are. Because not a lot of people are.

[A]

Yes, it's such an important thing, like, who you choose to be around. And that's what I love what you said earlier about your team. That they're as ambitious for you as you are for yourself. That they want the best for you. And that's what you have to do. You have to surround yourself with people that want the best for you. Your partner, your team, everyone. Your friends. You can't have friends that are jealous of you.

[B]

Yeah. Oh, no, I don't have that.

[A]

Of course you don't, babe.

[B]

I think I have, like, the best friend records in the world. You do.

[A]

Lucky you.

[B]

And no, I'm really, really lucky because I be hearing other people's friend stories and I be like, ooh, Jesus, Drama.

[A]

Well, that must mean that you're a good friend.

[B]

I am a good friend. But, like, they're the ones that will shake me up. Be like, bitch, listen. I'll be like, well. And they'll be like, you know what? Whatever. We just gonna be there for you. I don't got none of my friends. Kiss my ass. They be cursing me out. I'm scared of them.

[A]

Thank God. You're so lucky to have friends like that. You never, ever want friends that tell you what you wanna hear. Tell me if somebody's listening right now, a woman specifically, that feels underestimated. What would you tell her from your own experience?

[B]

Just work until you don't. And it's. I'm a real sensitive person. My feelings get hurt very easy. But it's like, fuck it, I have to do it. Just do it. Just do it. Whatever you do, just do it. Just write down your plans and then try to execute them slowly but surely. If you push for it, if you keep going for it, if you get on your motherfucking feet. I mean, like, prayer with no movement is just noise. And I say that shit all the time. It's just noise. You pray to God so much time, you're gonna give you the faith, but it's like, girl, you gotta get out there. And me as a person that I'm like, I don't really like Asking people for too much. I feel like we don't. Libras don't really like to ask people for stuff like that. We don't really do. It's like, try it. Just try it a little bit. Just be a little bit more confident and like, oh, well, it's okay. Just. Just ask for it.

[A]

What kind of woman are you still becoming?

[B]

I don't even know. I feel like I'm. I'm learning myself. I do not know. I mean, like, just. Just like I said, like last year, I'm like, yo, who am I? What am I? I'm starting life all over again. I feel like I'm 16 and I'm starting over again, and I'm just trying to, like, figure it out.

[A]

Why do you say you're starting over again?

[B]

I don't know. Like, that whole divorce transition, that whole not having a partner, that whole, like, not learning, like, having advice or, like, not. It's just getting to meet people, getting to, like, talk people about my fears, everything. It's like so many people just know me to be like this confident, strong woman. But it's like, I'm also very, very sensitive. And it's like everything was just making me so sensitive. And I just kept crying every single day. And I just. I don't know, like, it's like, it was just weird. Like, I just feel like I was reborn again.

[A]

I want to understand, like, what are your ambitions now? Like, what do you want more than anything in the world? What's the goal of this part of your life? What does Cardi B aspire to become?

[B]

I want to be good at everything. I want to be like, damn, she's a good performer. She's a good rapper, She's a good businesswoman, She's a good mother. Like, I want to be good at everything. Like, I want to be somebody that is, like. It's like, oh, damn. She's really good at everything that she does. Like, everything. Everything that she does. I got my album out the way. That was a lot of pressure on me, and I did really great. So I just want everything to just be like, Cardi B. Is there a good legacy? A good, respectable legacy? Like, it's like, I just want. I want that. I want that. And I want everything. Like, I want everything. I want the kids, I want the great personal life. I want the business. I want everything. Like, I just want to have it all. Why can't I just have it all?

[A]

You deserve it. You can. You will.

[B]

Yes. Like, I want all.

[A]

It's coming. It's all happening.

[B]

I want every fucking thing. I want everything. And I want to reach my maximum goal. Like, it's like, reach it. What are you guys doing with your fucking followers? Do something with your followers. Make every follower a fucking dollar. Do it. We did not have these opportunities. Oh, my God. If I had this opportunity when I was 10 years old, oh, my God, I will be selling fucking lemonade on Instagram. Seriously, use this shit.

[A]

We need a T shirt. Make every follower a dollar.

[B]

Yeah. Yes.

[A]

Yes to that. All right, we're gonna move to rapid fire Cardi. What's something that people assume about you that's totally false?

[B]

I like that people just probably think that I'm, like, dumb or airhead or stuff like that. I don't know. Is it because of my accent? But it's like. It's, like, the best thing ever, I think it's like I have, like, this. This look. Like, it's like, yeah. And it's like I'm taking notes. Notes. I'm learning. I'm putting plans together in my head. You talking to me, And I'm taking my notes and I'm learning everything. I know so much about everything. Like, it's like, when I want to learn something, I study it all night, all day. When I want it, I have to have it. And I will learn it. I'll study it. I study who's great at it. And I think this is why I'm so, like, successful successful, because that's what I do. I don't. Don't ever think that somebody is like. And a lot of people, like, for example, like, Kim Kardashian, people always talk about her accent. Like, they're just so Valley Girls and everything. But it's like, that bitch is very smart. And that's the thing that people be like, oh, shit. How the fuck they got it, how they did it? It's like, yeah, because we always.

[A]

It's a superpower to be underestimated.

[B]

It's a superpower.

[A]

Just be sitting there plotting, as you

[B]

say, taking your little notes, Taking my notes, learning.

[A]

What are you still learning to say no to?

[B]

It's not saying no, but I feel like there's a lot of people that I gotta fire that I haven't fired yet because I have, like, attachment issues, and I have, like, a lot of love for people. So it's not really, like, not saying no, but it's like, letting people go that it's like, you're not benefiting me at all, and I have to let you go or or, like, you're making too much money off me, and I have to let you go. So it's like a no thing, but it's like, I have to let certain people go. And I said that I was gonna do it this year, and I have to do it. I feel really bad, but it's like, I have to, like. It's like, y' all have to fucking go.

[A]

Y' all be. No, no. You can't be, like, a people pleaser and a leader. You gotta let them go.

[B]

That's the thing. I really am a people pleaser.

[A]

No, don't do that. I can teach you that. That. I'll give you the narrative. What is something that fans can really look forward to with Grow Good.

[B]

That is gonna help your hair grow good. I swear to God. I swear to God. Like, let me tell y' all something. Not only have this shit been getting tested in laboratories and all that shit. Fuck that. This shit been tested on me. I put my own shit in the motherfucking line.

[A]

I love that.

[B]

And I will.

[A]

If that's not an endorsement, I don't know what.

[B]

And I have, like, this wig remover, this wig removal that we, like, been when we first started working on. I was like, yeah, I don't like it. I do. I am not afraid to be like, I don't fucking like it. Trust me.

[A]

I swear. So what'd you do with it?

[B]

We redid it again, and we keep remaking it again, and I compare it with. All right, so, like, I will take off my wig using alcohol and makeup wipes. It's like, okay, what helps my hair? What makes me take off my wig faster? Like, I'm not playing with this shit. Because motherfuckers gotta buy the second time.

[A]

You gotta be a 100% yes.

[B]

That is so important. People are gonna always support you the first time because they're. Well, it's Cardi. I love her.

[A]

Yeah.

[B]

No one buy it again.

[A]

No one comes back a second time if the product ain't. What song best captures this, like, chapter of your life?

[B]

Hello, it's me. Ah, I'm back. Whenever you're saying I'm back, that's why I feel like I'm back.

[A]

What is a book that's changed your life?

[B]

Ooh, the Coldest Winter ever. That book changed my. And I still go by it. I still go by it. Especially, like, the last. Like, the last page. Oh, my God. You gotta read the coldest bit. The Coldest winter ever. Like, she give you some, like, some type of confidence, like, it's like the way that she be talking. When you read that book, you feel like. You feel like you heard. Like, it's like, yeah, I got the baddest pussy in the motherfucking Brooklyn bitch. I'm the baddest bitch. The bitch used to talk like she was the baddest bitch. You haven't read the Coldest Winter.

[A]

First of all, I've never read it. I've never heard of it. I will buy it the minute I leave this room.

[B]

You have to read the Coldest Winter ever. I mean, I read that book when I was 13 years old. I would never forget it.

[A]

Do you ever think about yourself as having a superpower? Do you know what your superpower is?

[B]

My superpower is just being me and myself. Because me and my sister, like, our whole life, I can't even tell you. Like, it's like people always used to tell me or used to tell her, like, it's like, you're going to be famous. Like, even my grandma, like, my grandma got so many grandkids, but she used to tell me, like, it's like, you're going to be somebody one day. I even had, like, teachers, like, crying to me like, I wasn't the best student. I was, like, actually the worst student. And then it was like, you're so special. You know that? And you know when people be like, oh, my teachers used to hate me. None of my teachers used to hate me. No matter how bad I was. Like, they always used to be like, you're so special. They was just always used to tell me, like, cause I'm gonna be somebody. But I used to be like, what? Cause I used to go to a school for, like, for music. But then when I got to that school, I was like, wow, I'm really not the best singer. I'm actually the worst singer in this fucking whole goddamn fucking school. What is my fucking talent? You know what I'm saying? I even used to do songs and stuff like that. I used to write songs. And then it's like. Then you walk in the hallway and there's some bitch singing a great song that she's writing. I'm like, what is my talent? Like, what is the light of me? I think, like, my superpower is just me being myself. Like, it's just me.

[A]

Your superpower, from sitting with you for a couple of hours, is your authenticity. I meet a lot of people. I don't know that I ever met somebody who is so unashamedly, unabashedly themselves. And that says a lot in this day and age, no one is just them. No apologies, no nothing. Just this is me. You're not like anyone else I've ever met.

[B]

Yeah, that's what my man said. He said that I was like, yeah,

[A]

I told me to say that.

[B]

He said like.

[A]

Like.

[B]

Cause I never met him. I didn't know.

[A]

Last question is where can we buy the products?

[B]

Cardi the product is available first week of April on Growgood here.

[A]

That's where we'll be. If you're loving this podcast, be sure to click Follow on your favorite listening platform. While you're there, give us a review and a five star rating and share an episode you loved with a friend. You'll be so grateful. Especially Inspire with Emma Greed is presented by Audacy. I'm your host, emma greed, Ashley McShan, Derrick Brown and me. Our executive producers from Audacy, Leah Rees, Dennis, Asha Saludja, Lauren Legrasso, Producer KK Sublime. Stephen Key is our senior producer. Sound design and engineering by Bill Schultz. Angela Peluso is our booker. Original music by Charles Black Video production by Evan Cox, Kirk Courtney, Andrew Steele and Carlos Delgado Social media by Olivia Homan, Katherine Bale Special thanks to Brittany Smith, Sydney Ford, my teams at the lead company and wme Maura Curran, Josephina Francis, Hilary Schuff, Eric Donnelly, Kate Hutchinson, Rose, Tim Meikol, Sean Cherry and Lauren Vieira. If you have questions for me, you could DM me at Aspirewise with Emma Greed. Greed is spelled G R E D e. That's Aspire A S P I R e with Emma Greed. Or you can submit a question to me on my website Emma Greed me. So before we wrap, a quick reminder that Start with yourself is available for pre order and tickets for the live shows are available now. Starting April 15th, we're coming to New York, Los Angeles, San Francisco, Chicago, D.C. boston, Atlanta and London. Visit immigrants greed.com for tickets and full tour details. I cannot wait.