← Aspire with Emma Grede
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Today, we're continuing the Career Goals Guide, a series I created to give you the practical, real world tools to navigate every stage of your career. Now, this series matters to me because I meet so many of you who are capable, ambitious, and doing the work. But no one really teaches us how to navigate the moments that actually shape our trajectory. And one of these moments is the pivot, or reinvention. For so many of us, there is a point in your career when actually something just shifts. You can be successful, you can be respected. You can be doing everything right and still feel like the role that you're in no longer fits that feeling. It isn't failure. It also isn't restlessness. It's actually growth. But growth requires a strategy, and most of us aren't taught how to handle that moment strateg strategically. So today we are going to talk about how to pivot without you having to start over. And that is the important part. My friends, in this episode, I want you to walk away with a clear strategic framework for how to think this all through and what you should consider before making any big change in your work life. We're going to talk about reinvention in real life. Not the romantic version. This is just not the show for that, but the real deal. Because pivoting is never about burning your whole life down, and it certainly isn't about reacting emotionally. And so many of us do that as a default. It's a leadership decision, pure and simple. It requires clarity, positioning, strategy, and really importantly, timing. So we're going to talk about all of that. And even more importantly, it requires the ability to carry everything that you've built into what comes next so that you don't start over. You're actually going to build forward. And I have a lot of experience in that area, taking what it is that you've learned in one job and moving it into the next thing. And that's what I want to say to you guys. You might not be able to see how relevant what you're doing right now will be to your future, but trust me, you can shape your career that way. I started in event production. I moved that skill into sponsorship and finding the money for these events. I then moved that into doing deals for celebrities. I built an agency around that. And each time I got closer and closer to what it was that I wanted to do. There was nothing in my resume that said, this is a person that gets to start a business. But I did it. I took the things I knew. I took what it was that I saw as an opportunity, and I just put it together to make it happen. I used everything that I'd learned to get me to a place that I wanted to be. And I promise you that you can do exactly that too. The Start With Yourself tour kicks off on April 15th in New York City. Tickets are on sale now@emagree.com we often talk about career pivots. Like they're these big dramatic moments. Like you're going to wake up one morning, quit your job, and suddenly everything falls into place and your life is going to make sense. When in actual fact, that just is never, ever how it works. Most reinventions aren't sudden at all. And if you're anything like me, they've been sitting in your mind for a long time before you speak them out loud or before anybody else gets to hear about them. It starts off as like a niggling feeling that whatever you're doing right now isn't bringing you as much joy as it should, or that the role you're in doesn't match where you're at in your head or the level that you're playing at. Like, those are the thoughts and the feelings that happen. You know that reinvention is on the horizon. So here's the first thing I want to tell you. So many of you need to hear this wanting more, wanting something bigger, something more exciting, something that you might not be entirely qualified for. That doesn't mean you're ungrateful. It just means that you've grown. And here's the but when you grow, you have to take responsibility for your decisions and make moves, usually before you're ready to make them. And if your decisions, if for most of us, I think it's the case, if they affect more than just you, just you gotta think about if they affect your family, your partner, your children, then I'm here to tell you that while the process might look a little different, responsibility doesn't cancel out growth. It just means that your next move has to be really intentional and not impulsive. Now, there's a time, I can tell you myself, when I faced a really big decision that would have a huge impact on my family. And it was moving from London to America. I had this amazing thing happen to me. My business had taken off and so everything signaled move to America. Be where the business is at. Go and put your heart and soul into this thing that is taking all of the energy out of the room. And yet I had a newborn, a three month old, a two and a half year old, and a husband with his own life and his own business and everything happening in London. At that moment, I knew that I needed to make the move. But it wouldn't be without consequences to the rest of my life, family. What it took was thoughtful planning. I wasn't able to take this incredible business and move straight away. I had to sell my house. I had to figure out schools for my kids. And all of that kept me from making a move that I thought should be so immediate. But the reason I've been able to be successful is because I didn't just throw caution to the wind and say, let's go, we've got to, you know, live in a rental and see what happened. I planned. I was thoughtful about it. I set myself up for success. I set the family up for success. And I came when the timing was right for all of us. I think today that we all know the ideas that careers are supposed to be linear doesn't quite stack up. The idea that you choose one path, one industry, one type of job, that's completely outdated. And the data actually backs that up. The average person will change careers five to seven times in their lifetime. Not just jobs, but actual careers. And check this. If you look at LinkedIn, the peak age for major career transitions, I bet you can't guess it isn't in your 20s. It's actually between 30 and 45. So way later than most of us would actually think. So if you're sitting there and you're thinking, oh, my goodness, like, is it too late? Have I missed my moment? The answer is no. You're likely right on time. That doesn't mean you should wait any longer, but it's a sign that you're probably ready. Now, being ready emotionally doesn't mean that you automatically are ready logistically. And that's where the strategy part comes in. So in today's episode, we're talking about career pivots and reinvention. Not the romantic version, but the real kind. We're going to talk about how it actually happens, why it's uncomfortable, and how you can pivot and reinvent your life and your career strategically instead of emotionally. Because reinvention is actually a leadership skill, what you want to do, and I actually talk about this a lot in my book Start With Yourself, which comes out this April, is you want to learn to turn down the voices in your head that are telling you that you're not capable. And you wanna turn up your ability to understand that emotions like fear, they will control all of your decision making if you allow them to. Now, that distinction between emotional reaction and strategic movement. That is what separates a healthy thought out reinvention from a really messy one. And the important thing to know is that it's pretty normal to outgrow your career. And it usually happens because something went right, not because something went wrong. Your perspective has changed, your standards went, your skills have expanded, but your job description has just stayed what it was. Now, I have dug into all of the research for this episode and Gallup reports that 60% of workers feel emotionally detached from their jobs. Not necessarily burnt out, but detached. So this tells me that so many of us are feeling misalignment. I looked at a survey the other day that said McKinsey found that 70% of professionals believe their roles don't fully use their strengths. Think about that for a second. Most people aren't actually failing at work. They're underutilized. And when that gap grows ever bigger between what you're capable of and what you're being asked to do, your mind and your body will notice it way before the rest of you catches up. You start feeling irritated, you start feeling bored, you start feeling resentful. And if ignored long enough, that resentment, well, that will turn into stagnation. What I've learned in my career over and over again, and I tell you this because it's firsthand knowledge, is that you have to treat those moments as a signal and not a problem. They're signals that the person and the version of you that is working in the role that you're in today isn't the same person that is carrying out that role. And that's okay, because growth is supposed to change you. The only thing you can't do is live with it and not embrace the much needed change. Signals are there to guide you, not to shame you. So let's talk about the myths that keep people really stuck. Another subject that I cover in my book, and honestly, I cannot wait for you guys to have it in your hands. Because so much of this book is centered around the idea of old thoughts, things that we carry around with us because we have all of these stories that keep even the best of us, the smartest of us, even the most capable of us, they keep it totally frozen. Now, one of those old faults is that you should stay in your lane. That if you pivot, if you choose another lane, you'll have to start all over again from the beginning. And I am here to tell you that no, you do not. Reinvention isn't erasing all of your past. It's quite the opposite. It's actually standing on all of the stuff that you've done and repositioning it. And repositioning is very, very different from restarting now. Harvard Business Review research shows that the most successful career pivots aren't radical jumps. Actually, they're like adjacent moves. And I know this from my own history because what I've done is repeatedly and throughout my career, like, stack all of my skills. I don't throw them. I take everything that I know and all of the things that I've learned and I just put them on top of each other ahead of wherever I'm going. I've leveraged what I've learned and what I've created in one place into my next opportunity. And you can do exactly the same thing, too. Now, the second old thought is that I'm too late. And so many of us have this. Let me tell you. The average age of successful founders is over 40. Most successful founders are over 40. Just take that in for one second. You're not too late at all. Experience compounds and your confidence grows as you get older. And when you start to recognize patterns in your life and in your career that really matter, you're actually more informed to make better decisions on your own behalf. So it's actually true what they say. It really is never too late. And timing is not about youth. It's actually about your readiness, Experience. A membership that backs what you're building with American Express Business platinum unlock over $3,500 in business and travel value annually with statement credits on select purchases from brands like Dell, Hilton and Adobe and other benefits. American Express Business Platinum. There's nothing like it. Based on total potential value of statement credits on select purchases and other benefits, enrollments required monthly and other limits and terms apply. Learn more@americanexpress.com Business Platinum. Now, the third thing that is a complete myth is that somebody else is going to come and tell you when you're ready and rescue you or magically create your dream situation. And let me tell you, they never, ever do. No one is coming to tap you on the shoulder and say, hey, this is a great time to step into your next chapter. It just doesn't happen like that. No one is looking out for you in the way that you need to look after yourself. But on the flip side, here's the good news. No one's actually keeping score the way you think they are either. And honestly, the only real risk is to stay somewhere that you've already outgrown. So the question becomes, how? How do you pivot strategically and this is where I really want to slow things down. Because a pivot that's done from an emotional place will just create like chaos in your life. Whereas a strategic pivot is going to actually create momentum for you to be successful. Strategy gives you stability while you grow into that next opportunity. So here is a little framework that I like to think about. We're going to call it the pivot audit for the sake of this episode. But before we even get into it, I want you to remember this. A pivot audit is not about pressure. It's a process that's going to provide some clarity before you make a life changing decision. Now, the first thing you must ask yourself and understand are your skills. What do people already come to you for? What are you known for? What problems do you uniquely solve without even trying? What rooms do you walk into and immediately add value? Now, again, we all tell ourselves stories, we just spoke about that. We all have a narrative about ourselves to ourselves. So this takes real honesty and some distance. What I like to do myself here is speak to my friends, those that I can really trust, and even colleagues, and ask them about my strengths. How did they see me and see if that aligns with what I think that my strengths actually are. Now another thing, and I know some of you might be thinking, with AI on the rise and so many questions about what job skills will actually be needed in the future, we all have question marks about where our value truly lies. But let me tell you, leadership, judgment, execution, those things don't expire. But you have to be honest about your true skill set. And then what I want you to do is write it all down, make sure you have the map and you really, truly understand your true skills. The second thing that you have to think about is your energy. It's actually really important ahead of any career pivot, that you pay attention to what gives you momentum and energy versus what drains you. All the research shows that if you have energy, alignment in your role, your job, what it is that you go and do every day, your performance will actually increase by up to 30%. Now that is just crazy. Imagine just by being infused by what you do, you will naturally be better at it and have increased performance. So carefully consider if what you're thinking about next really is aligned with what energizes you. Because starting anything new is, is never a walk in the park. So you've gotta love it and you've got to want to work at it. The third thing that I want you to do, and the third thing I want you to consider is the market reality, because that isn't something that we're in control of. What does the market actually need? Where does demand already exist? And what I want is for you to be really honest with yourself. I'm all for change, but if you have a passion, without a match to market awareness, it's just a hobby. And hobbies don't pay deals. We're not building fantasies, not going to go and, you know, be a designer for a French fashion house anytime soon. I have an awareness of where my talent taps out, and you need to have that if you want to pivot successfully. And finally, you have to consider your responsibilities, not just what you want, but who else is impacted by your decision. If your pivot is going to affect your children, your partner, your family, or your financial stability, then it has to be designed really thoughtfully. Responsibility doesn't cancel ambition, but it really ought to refine it. It changes the timing, it changes the sequencing, and it requires conversation before you move. So before you make any move, ask yourself three things. What must remain stable? What can be tested safely, and who needs to be part of the decision before I actually take it? And when you go through this pivot audit and you've considered your skills, your energy, the market reality, and your responsibilities, you can make a judgment about what is next with some authority. Now, here's the part no one talks about. When you're considering a pivot, you enter what I call the messy middle. Your old identity no longer fits, but the new one isn't fully formed. And that space is so bloody uncomfortable. And I can tell you firsthand, because I've been there. I've been in a great job with great prospects that I've just grown bored of where I felt like there was no future for me. And I've known exactly what it was that I wanted to do next, but not really how I would get it off the ground and not really how it was going to start. And that messy middle, it's not just uncomfortable, it's unsettling. And for so many of us, hesitation isn't about your confidence. When other people depend on you, that risk feels really, really personal. But risk doesn't only live in a potential change, it actually also lives in staying where you're at. And that I knew for myself that was a feeling, that I thought, if I just remain in this place, it's going to get. Get really messy in the middle. I'm going to start doing something that will ultimately be damaging. So remaining in a role that you've outgrown actually can cost you happiness, income, and so much momentum over time. And this is why I believe in the idea of de risked reinvention. That means building optionality before you leap. And I have firsthand experience of this. Something you can do is testing your ideas while you're still employed. Have a side hustle. I did a whole show about it, and you've got to learn from it as long as you can while you're still employed. And a lot of people look at that and they think, how on earth will I do that? But if you want something different, you're going to have to do something different. And it might mean that what you actually need to do is take your evenings, take your weekends, and figure out how you can squeeze something else in. That means that this side hustle could potentially become something that becomes your real and your main hustle. Now, the next thing you can do is think about expanding your network before you need it. Get close to what it is that you want to do and the people that do it way ahead of time. That is about you finding the network that is actually going to help you move into your next space. You can think about increasing skill leverage before you change titles. Go out of your way to get those relevant skills lined up by taking courses. And just like learning, learning everything you can about the space that you want to be in. Read the relevant books, go down that YouTube rabbit hole, but do it in a way that feels purposeful. Do it in a way that it almost feels like a job. And if you're not going to take the side hustle, make the learning the side hustle. Make the idea that you are taking everything that it is you want to do next, and you're treating that like a job. So you're really going to learn a lot about it. Reinvention doesn't have to mean instability at all. You're going to be questioning yourself so much more than you. You're going to feel a lack of confidence. And the idea that your income might fluctuate doesn't help that at all. But what I want you to understand, though, is that you can't rush through this part and you cannot stay stuck either. Rest assured, the goal isn't speed, it's direction. You have to take some time and make sure that you pick up on everything that you're learning about yourself at this moment. Now. Now, the great thing is that I've seen reinvention take on so many different forms. Over my career, I went from the idea that I should be a fashion designer to realizing that sadly, that actually wasn't my talent whatsoever. I did a lot of jobs that felt meaningless until I landed in a place that I just happened to be good at. Now think about that for a moment. I didn't wake up one day and think, I wanna be an event producer. I just thought that that being an event producer and being in proximity to fashion clients and an industry that I really admired, I thought that that would get me closer to where it was that I actually wanted to be. So this idea of stepping stones really, really does work. And sometimes just being good at something is enough to get you noticed again. I wasn't in the exact right spot. I wasn't doing exactly what I needed to do, but I put my heart and soul into it and it was enough to get me into the rooms that I wanted to be in. Now really paid off. And in the years that followed, I was able to get closer and closer to my dream role. But it didn't happen overnight. The point that I'm trying to make here is that every pivot I've ever made never replaced the last chapter. It actually just multiplied it. Nothing is actually wasted because all of your skills are transferable. You're never starting from zero, even when it feels unfamiliar. So I want to leave you with a few questions. What part of your career feels complete? What skills are you under using? And what would you change if you stopped waiting to be chosen? You don't need to blow up your life to reinvent yourself. You need some clarity, you need a lot of courage and you need consistency. And that's the honest part. You're never gonna get to switch and do the new thing unless you treat it as a real job and you're consistent with isn't about becoming somebody new. It's about finally working at the level that you're capable of. Now. If this episode resonated, it's not a coincidence that is your signal. Stay tuned for more episodes of the Career Girls Guide. We're gonna cover so many subjects that will mean so much to you guys and please make sure that you like and subscribe. Thanks for joining me on the Aspire Podcast. For more strategies on how to build the life life of your dreams, be sure to subscribe to our YouTube channel. If you're loving this podcast, be sure to click follow on your favorite listening platform. While you're there, give us a review and a five star rating and share an episode you loved with a friend. We'll be so grateful. Aspire with Emma Greed is presented by Audacy I'm your host Emma greed Executive producer Ashley mcshann, Derek Brown and me our executive producer Producers from audacy Leah Reese, Dennis, Asha Saludja, Lauren Legrasso producer KK Sublime Stephen Key is our senior producer Sound design and engineering by Bill Schultz Angela Peluso is our booker. Original music by Charles Black Video production by Evan Cox, Kirk Courtney, Andrew Steele and Carlos Delgado Social media by Olivia Homan, Katherine Bale Special special thanks to Brittany Smith, Sydney Ford my teams at the lead company and wme Maura Curran, Josephina Francis, Hilary schuff, Eric Donnelly, Kate hutchinson, rose, Tim meekol, Sean Cherry and Lauren Vieira. If you have questions for me you can dm me at aspire with Emma greed. Greed is spelled g r e d e that's aspire a s p I r a with Emma grade or you can submit a question question to me on my website emagreed me.