How to Create What People Actually Want with Erin and Sara Foster

Summary

Podcast Summary: Aspire with Emma Grede

Episode: How to Create What People Actually Want with Erin and Sara Foster
Date: August 4, 2026
Host: Emma Grede
Guests: Erin Foster, Sarah Foster

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Overview

This episode of Aspire with Emma Grede dives deep into the unexpected and sometimes circuitous journey to success with sisters Erin and Sarah Foster—creators of the hit Netflix show "Nobody Wants This," co-founders of the fashion brand Favorite Daughter, and partners in several business ventures. Emma, herself a celebrated entrepreneur, draws out raw insights on partnership, ambition, privilege, failure, authenticity, and the gritty, non-linear path of building businesses and lives that genuinely resonate with people.

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Key Themes & Discussion Points

1. The Myth of Overnight Success (03:24–06:42)

• Long Game, Not Lightning Strike: Erin and Sarah discuss how what looks like sudden success is actually built from years of persistent effort, pivots, and learning from failure.
  • Erin Foster (04:20): "A lot of our career choices have been really directed by failure... So many things ended up working kind of all at the same time. But a lot of it is due to being on a path... and then saying yes to something adjacent..."
• Seeds Planted in Unglamorous Soil: Favorite Daughter began with an unpaid T-shirt collab before morphing into a $150 million+ brand.
  • Sarah Foster (06:42): "There would be no Favorite Daughter if we didn't do this little T shirt collab... for no money."

2. Permission & Ambition—Women’s Experiences (03:41–06:04)

• Non-Permission Seekers: Emma highlights that many women wait for permission, but the Fosters never did.
• Redirection After Failure: Erin’s failed acting career led to writing, and later, acting (on their own terms).
  • Erin Foster (05:37): "A lot of times, the universe will end up giving you the thing that you used to want, but in the way that... you're meant to have it."

3. Building an Authentic Brand (08:01–09:07)

• Normalcy as Strength: Their relatability and “normalness” resonate with customers weary of exclusive, intimidating fashion branding.
  • Erin Foster (08:27): "We are intimidated by the fashion world, and most women are intimidated by the fashion world, so we chose to connect with those women, not the fashion girls."

4. Business Evolution & Unplanned Strategy (09:07–12:15)

• From Bumble to Venture Fund: Their creative director role at Bumble was a career turning point; none was "mapped out."
• Organic Growth: Success is a result of following intuition and seizing adjacent opportunities—no master plan.
  • Sarah Foster (11:07): "None of this has been planned... We've never intentionally mapped out all these categories..."

5. Partnership Dynamics & Division of Labor (19:31–20:45, 43:22–44:49)

• Complementary Roles: Erin as writer/producer; Sarah as connector/marketer. First major collaboration was "Barely Famous" (2015).
• Divide & Conquer: They split duties based on strengths, contributing to their multi-faceted operation.
  • Sarah Foster (43:23): "A lot of dividing and conquering..."

6. Privilege, Nepotism & Hard Work (13:20–18:13, 62:22–64:14)

• Open Dialogue about Privilege: They acknowledge advantages (access, exposure), but emphasize relentless self-generation and zero direct funding from family.
• Facing the Nepo Baby Narrative: Both discuss how their backgrounds shaped them, but hard work and individual grit define their real achievements.
  • Erin Foster (17:31): "The privilege comes from...we're not new here. We know how to operate in a room full of overpowering men..."

7. Money Mindsets: Scarcity vs. Abundance (12:15–13:20, 58:00–60:53)

• Differing Views: Sarah admits to scarcity fears and intense drive for financial security; Erin leans abundant and content.
  • Sarah Foster (12:22): "I have a scarcity mindset. Specifically when it comes to money."
• Women's Relationship with Money: Discussion about self-worth, asking for pay, and the persistent gendered discomfort around financial ambition.
  • Erin Foster (59:16): "What women don't know about money that men do is that you deserve to have it."

8. Handling Criticism, Authenticity, and Community (38:41–41:21; 72:23–73:36)

• Public Scrutiny & Authenticity: Sarah regularly faces backlash for her outspoken views but prefers authenticity over palatability.
  • Sarah Foster (39:10): "It's cool to care. I do care. I don't want people to not like me..."
• Community Over Credentials: Both value relationships and personal connection above pure credentials, advising others to lean into community-building and support.

9. Integration of Work, Family, and Balance (79:00–84:37)

• Redefining Success: Erin aspires to true work-life balance—thriving professionally without sacrificing marriage or motherhood.
• Setting Boundaries & Leading by Example: Creating working conditions that enable proper personal time (e.g., writers’ room from 10–3 only).
  • Erin Foster (80:07): "I'm not going to get on that call because I want to... it's bath time."

10. Tangible Business Lessons & Entrepreneurial Realities (49:56–54:12, 74:00–76:30)

• True Joint Venture: Their 50/50 joint venture lets them focus on their strengths; they stress the importance of constant involvement and care in every business detail.
• Role of Technology: Sarah discusses building an entire business plan for a new wellness launch using AI and ChatGPT, democratizing entrepreneurship.
• Acquisition as a Goal: There’s no shame in building for an exit; Favorite Daughter is profitable, providing real financial returns.
  • Sarah Foster (53:59): "I think it's okay to say, yeah, it would be fantastic one day [to be bought]."

11. Personal Resilience Through Struggle (27:15–32:53)

• IVF Journey: Erin’s 20 rounds of IVF coincided with her creative peak; she discusses shifting perspective and not allowing hardship to define or embitter her.
  • Erin Foster (31:46): "There's a thing you want, yes, you might never get it. Are you gonna let that stop you from having a good life?"

12. Manifestation & Specificity (86:21–89:51)

• Practicing Gratitude for the Unseen: Sarah journals and thanks the universe for blessings both present and future, advocating for specific requests.
  • Sarah Foster (86:21): "I thank the universe every day for things that I don't have yet... and I'll be specific as to what you were just saying. Really specific."

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Notable Quotes & Memorable Moments

• On Failure as an Engine:
  • Erin (04:20): "A lot of our career choices have been really directed by failure..."
• On Not Seeking Permission:
  • Emma (03:41): "The thing about you two is that you've never been looking for permission."
• On Authenticity in Business:
  • Emma (08:01): "That's your genius, right? You turn up and you kind of look how every girl would be happy to look..."
• On Privilege & Staying Grounded:
  • Erin (17:31): "The privilege actually comes from areas... people don't even call out. The privilege comes from, we're not new here."
• On Money and Women:
  • Erin (59:16): "What women don't know about money that men do is that you deserve to have it."
  • Emma (62:17): "When you don't talk about money... the money avoids you... the minute you start speaking about it, the minute you're forthright... you attract it to you."
• On Jealousy and Growth:
  • Sarah (65:16): "Follow your envy... endear yourself to that person... the universe does not reward that mentality."
• On Work-Life Balance:
  • Erin (80:07): "I'm not going to get on that call because I want to... it's bath time."
• On Role Models:
  • Sarah (86:34): "She's a fantastic mom and aunt. Josie’s like, I think I want Erin to be my mom and that's okay. I'm happy with that."

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Key Timestamps

• 03:24 – Erin & Sarah join; Emma sets up the myth of overnight success
• 04:20 – Erin on failure redirecting them
• 06:42 – Sarah on unglamorous origins of Favorite Daughter
• 08:01 – Authenticity as strategy
• 09:07 – Sarah on career pivots from Bumble role
• 13:20 – Discussion of privilege, ambition, and resilience
• 17:31 – Erin on the reality of privilege
• 19:31 – Their professional partnership beginnings
• 27:15 – Erin’s IVF journey interwoven with creative work
• 31:46 – On shifting perspective amid hardship
• 39:32 – Sarah on handling backlash for her opinions
• 43:22–44:49 – Division of labor and how the brand got its name
• 49:56–54:12 – Structure of Favorite Daughter JV, business realities
• 58:00–60:53 – Money, scarcity and abundance, gendered behavior
• 72:23–73:36 – Authenticity in a social media era
• 79:00–84:37 – Aspiring to real balance, boundaries in work/life
• 86:21–89:51 – Manifestation, journaling, and favorite books

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Final Reflections

• Personal & Professional Integration: Erin and Sarah’s journey exemplifies how authenticity, resilience in the face of rejection, and a willingness to learn from failure can create profound personal and commercial success.
• Business Takeaways: Relatability is an asset. There’s power in partnership and division of labor. Building for an exit—as women or anyone—shouldn’t be taboo.
• Cultural Contribution: Their honesty about privilege, setbacks, and anxieties offers invaluable reassurance and guidance for listeners navigating their own winding paths.

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For more on manifesting your dreams, navigating privilege, and becoming audacious about value—listen to the full episode or follow the Fosters’ continued adventures in business, creativity, and family.

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Listen on Audacy or wherever you get your podcasts.

Transcript

[Sarah Foster]

Foreign.

[Emma Grede]

And Sarah Foster are having what looks like one of those overnight success moments. Their favorite daughter, a growing fashion brand they have nobody wants this, a hit show on Netflix. They have a podcast, a venture fund, a production company, and this whole ecosystem that suddenly feels like it's working everywhere at once. But what I loved about this conversation is how honest they are about what came the years when the phone just wasn't ringing, the jobs that didn't work, the things they said yes to before there was a clear plan, and the failures that quietly became the foundation. We talk about their partnership, money, privilege, ambition, ivf, building a brand people actually believe in, and why women need to get much more comfortable with saying what they want and what they deserve to be paid. They are funny, sharp, deeply honest, and proof that sometimes the thing that looks late is actually arriving right on. Here's Erin and Sarah Foster. If you've ever worked in sales or run a team that does, this stat will hit a nerve. Sales teams spend about 50% of their time on admin work, entering data, chasing updates, logging activity instead of selling, building relationships and closing deals. If the tool you're using is creating more work than it removes, something has gone fundamentally wrong. That is where today's sponsor pipedrive comes in. A simple, intelligent CRM tool loved by growing sales teams. Pipedrive was built from the ground up to strip away manual work. Smart automations that handle the repetitive stuff like follow up reminders, deal updates and activity login. You can customize the automations to fit your own sales process and the AI features, analyze your pipeline, flag store deals and surface what needs your attention so your team isn't going looking for it. Switch to a CRM built by Salespeople for salespeople and join the over 100,000 companies already using Pipedrive. My link gets you an exclusive 30 days free instead of the usual 14 day trial. No credit card or payment needed. Just head to pipedrive.com aspire to get started. That's pipedrive.com aspire and you can be up and running in just minutes. I get a little wistful this time of year when the days start getting shorter, but summer isn't quite over and I'm making the most of the last stretch. The best way I know how to hold onto it is to let what I'm wearing do some of the work. Macy's late Summer Edit is a great starting point. There's a trick I've been noticing everywhere lately, using swimwear as the base of a full outfit instead of an afterfall, you just Start with a good suit. Pair it with a breezy cover up, a little textured bag, and some simple sandals, so the whole thing feels intentional. The Mediterranean inspired tones this season, warm terracotta, golden amber, deep sea blues. They're really what carry the mood. A patio dinner starts to feel like something on the Riviera. And a proper fragrance keeps that summer feeling going through the evening. You don't need to leave home to keep the summer mindset. Macy's has the styles, the colors, and the beauty essentials to help you soak up the rest of the season. Head over to Macy's or shop online today. Erin and Sarah Foster, welcome to Aspire.

[Erin Foster]

Thank you.

[Emma Grede]

I'm very happy to have the two of you here. It feels like a really fricking long time coming.

[Erin Foster]

I know, right?

[Sarah Foster]

I know.

[Emma Grede]

It really does. I have so many things that I want to talk to you about, but I just. I feel like I've been surrounded by you guys ever since I first moved to la.

[Erin Foster]

Like, just a good thing or a bad thing?

[Emma Grede]

Well, you know, it depends on the day if I'm totally honest. But I do feel, and this is the thing that I'm most excited to talk about, that there has just been this groundswell of success for the two of you in very recent years, despite you having been around and having done so much. And that's what I really want to talk about, because I feel like specifically with my audience, there will be so many women that are sitting there in their late 30s, in their early 40s, that have ambition, that have drive, that have work ethic, and yet they still are looking for permission. And I think the thing about you two is that you've never been looking for permission. And I really want to understand where that comes from.

[Erin Foster]

I mean, I would say that, that a lot of our career choices have been really directed by failure, because when something wasn't working, we had to figure out something else to do. And then so many things ended up working kind of all at the same time. But a lot of it is due to being on a path, and that path having a lot, a lot of blocks and feeling really frustrated and feeling like that path is no longer available. So then saying yes to something that is adjacent that maybe we would have said no to if we were operating out of fear, but it worked. And it always redirects you back to where you need to be. So, like, I think about, I was trying to be an actress in my 20s, and I was pretty bad at it, honestly, because I was going out for. I Don't know, all these dramatic roles and I just like, wasn't in my body and I didn't really know who I was. And I was trying to be really edgy and I'm just not really that edgy of a person. And I gave up acting. I mean, sorry, acting gave up me. My career wasn't happening. And so I think I gave up both of us. Yeah. But out of that failure, I think

[Emma Grede]

I was a trial.

[Erin Foster]

Out of that failure, I redirected and thought, well, I actually want to try being a writer. So then I was like, okay, I'm a behind the scenes person. I'm a writer.

[Sarah Foster]

Right.

[Erin Foster]

And then just this last year or this year, I guest starring in our show, Nobody wants this as an actress. And I was. I had that moment of feeling like when you walk away from something wholly, completely accepting it and really diving into something else and hoping that that thing works. A lot of times the universe will end up giving you the thing that you used to want, but in the way that you're gonna expect or the way you're meant to have it.

[Emma Grede]

There's so much, like, when I wait, like, I think it's really important to like, to it all out, right? Because you have this incredible brand in favorite daughter. It's $150 million brand. And you know, or going in that direction. You have a hit show that has been nominated for countless awards, not just like once, but like for multiple seasons. You have the venture fund, you have the podcast, you have a production company. You have so much happening. But, like, forgive me for saying, I feel like almost none of this was happening. I don't know, like, half the time that I've known you guys, like, it all seems to have kind of come to the fore kind of seemingly around the same time. So what is like, what' the through line.

[Sarah Foster]

I think the ecosystem was starting, but all of the things that we have, the seed was planted in a really unglamorous way. There would be no Favorite Daughter if we didn't do this little T shirt collab with this little brand that nobody had ever heard of for no money. We didn't even have a lawyer. Look at the contract.

[Emma Grede]

First of all, I've got to talk to you about that.

[Sarah Foster]

I know.

[Emma Grede]

What are you talking about?

[Sarah Foster]

No, ladies, if you're listening, never do that. Darren and I, we always say we're the cautionary tale.

[Emma Grede]

Like, don't be really didn't have a lawyer in that deal. You just thought like, you know, gut instinct. You were like, we need to do this we're not doing.

[Erin Foster]

And by the way, not that anyone tried to screw us over because we didn't have a contract or anything like that. It was just taking that deal that we were doing and then launching it into its own brand for Favorite Daughter. We just obviously weren't planning for that,

[Emma Grede]

because for context, what happened is you did a deal with another brand, and then you used the parent company to do a JV to launch your own brand.

[Sarah Foster]

Well, it wasn't the parent company. Somebody from Centric Brands saw the T shirt collab and thought, there's something to these two. That's a brand. And I remember looking at Erin being like, no, it's not. That's like, why would anyone. We don't have a fashion background. We're not considered stylish. Nobody thinks of us as fashion girls. We don't go to fashion shows. We're not even invited to fashion shows. Why would anybody want a brand from us? Okay, so that's your for daughter, which

[Erin Foster]

we still kind of aren't.

[Sarah Foster]

Which we still really aren't.

[Emma Grede]

But in that is your genius, right? Because, like, I feel like with you two, you turn up and you kind of look how every girl would be happy to look and kind of any girl. And I mean that in the most flattering way, because in that, the enormity of this brand, it's like, as you guys say, it's like nobody wants to spend a thousand bucks on jeans, but everyone's happy to spend a couple of hundred dollars if they make your ass look the best it's ever looked.

[Sarah Foster]

Totally.

[Emma Grede]

In your whole life. Totally. And so that's what you guys have capitalized on, your normalness.

[Erin Foster]

I'm not wearing $3,000 pants. I'm just never going to do that unless someone gifts them to me. And then I still. It's like a bottle of wine. I, like, won't know when I'm supposed to wear them. I think that we're being ourselves, you know, like, we. We are intimidated by the fashion world, and. And most women are intimidated by the fashion world, so we chose to connect with those women, not the fashion girls,

[Emma Grede]

which I think is so smart of you. And such an amazing business decision with the hit show. That is just so amazing, by the way. And I think congratulations to the two of you. I'm wondering how much that's opened up for you. Like, what do the deals and the opportunities look like post the success of that show?

[Sarah Foster]

I mean, I think we've had two kind of monumental moments in our career. So Far, I don't know if you would agree that have opened us up to new things. And the first one, I would say was when we took the creative director job at Bumble. That completely put us into a new category. A new world in different rooms. We did something with you and Jens.

[Emma Grede]

I remember that.

[Sarah Foster]

For Frame, we went to hospital together. Yes. Yes. So that put us into a world where we started getting deal flow. People started coming to us saying, we're watching you move the needle for this company. Do you think you can come try to move the needle for us? So there was that. I think that put us into a different light. And then obviously, with nobody wants this. That is like, completely put us into a different light. Our production company. Aaron is a writer. Me is a producer. Aaron is a producer. But again, we've been trying to get shows made for over 15 years, which is crazy. So it's not like Erin just one day was like, ooh, maybe I could write. And started typing something, and it was a hit. She's had failure after failure after failure. We had a TV show that we thought was gonna be the next Curb youb Enthusiasm. It got canceled after two seasons.

[Erin Foster]

So, like, yeah, that's what I was gonna say also is like, when we were in Aspen with you, that was when we were.

[Sarah Foster]

This was 2017.

[Erin Foster]

Yeah, 2017. And we were creative directors at Bumble. At Bumble. And that is the only reason why we have a venture fund today. So for where you're sitting or where most people are sitting and saying this kind of almost felt like it came out of nowhere. But in 2017, when we were trying to figure out how to help Bumble be relevant, more versatile, more relev. Relevant. Whatever it was at the time, us working with them was what ushered us into, you know, now guest starring on Shark Tank and investing in brands like, that brought us into the tech space or the investment space at all, because it was the first time we ever had equity in a company.

[Emma Grede]

And was that planful for you? Or did you realize something incredible is happening and actually our influence can go into. Outside the entertainment industry.

[Sarah Foster]

None of this has been planned. And I think that this is. I think it's tough because I think it's natural to look at other people and go, I want that. I want to be Emma Greed. I want to be the Fosters. I want to be this. I want to be that. It doesn't work like that. It just doesn't work like that. Nothing that we have done has been us sitting there going, ooh, what can we Do. Okay, we're going to need a brand. We're going to need a perfume, we're going to need a podcast. We're going to need this. We've never been intent. We've been intentional in other ways with our integrity and authenticity, but we have never intentionally mapped out all these categories that let's try to do disrupt, let's try to do never.

[Emma Grede]

And what about now? Do you do that now? Now, given the trajectory and what you know is possible and what you're capable of, is there a plan for now, for the next five years?

[Sarah Foster]

I mean, I know my plan, but

[Erin Foster]

I mean, now we have at least something tangible to look at where you can say, I want this show to have certain number of seasons or I want our brand to be worth this amount of money or be in this many categories. So I would say we probably have more of a plan today than we used to, where we were sort of aimlessly grabbing on to whatever worked. But I. Sarah thinks more tangibly like that than I do.

[Sarah Foster]

It's hard to say no to things right now because I always. Aaron has an abundance mindset. I don't have an abundance mindset.

[Emma Grede]

You have a scarcity mindset. Specifically when it comes to money.

[Sarah Foster]

Everything. Everything. I'm the oldest of three. I knew when the child support check was late because I was the oldest, I paid attention. Like, I have a different relationship to money and abundance than Aaron does. So I, for me, have this mindset of I have to say yes to this deal or I have to say yes to this because it's gonna away and I'm never going to have it again. So I'm really trying now in life to water the seeds that we have planted. Enough is enough. At some point you have to go. And maybe you guys disagree. Enough is enough. If you.

[Erin Foster]

I mean, I agree because I'm always sort of happy with where I am and I don't feel like I need for more. If this was the peak, it's an amazing peak. But I feel like you have to be in a place where you love your life, whether you've gotten all the things that you wanted or you haven't gotten them yet. And I loved my life before I got all these things.

[Emma Grede]

And that within itself, though, is a point of view that. And let's just be honest about this, right? Because we know each other and we're friendly. It's like you also, like, you grew up in a way where you're not wanting for something. You guys are ambitious because that is what is within you not. Because there was a need. I feel like my ambition comes from a place of not understanding survival. It's survival. But it was also like, if I didn't do, then I wouldn't eat. Like, it was just like, you're on your own and you have no choice. And I think that, no, we could

[Erin Foster]

be complete, you know, low life losers with no job. And we're not gonna live on the street.

[Emma Grede]

No, you'll be all right.

[Erin Foster]

For sure.

[Emma Grede]

You'll be all right. But I think sometimes that mentality of maybe feeling like I don't need to hustle and enough is enough comes from this place of, do you know what? I've always been all right and I'm always gonna be all right.

[Sarah Foster]

Yeah, I mean, I think, yes, we've always been all right. At the end of the day, if we, you know, couldn't pay our rent, to Aaron's point, we wouldn't be on the street. But we spent many, many, many years with the phone not ringing. Yes, we spent many, many years where I was doing catalogs for J.C. penney, modeling bras for $1,000 for the entire weekend or whatever it was because we did. Yes, of course. We grew up with a father who was very privileged, who came from nothing.

[Erin Foster]

He worked very hard to get to where he was. He grew up poor, and he was one of seven kids. And he was the only boy, six sisters. His dad died when he was young. He was providing for his family at a really young age. He did not raise us like my princesses. We've never been called a princess in our lives. We didn't have the dad that was coddling us and making sure that we always felt taken care of financially. He instead kind of created resilience in us. And he always looked at us and said, let me be very clear. I'm rich, you're not rich. I worked very hard for this. If you want this lifestyle, then you should go get it by working your asses off. And he had very high expectations for our work ethic and was very hard on us in a way that today I'm really grateful for, because he did create this sense of, like, if I want a life that I love, then I have to create it for myself. We always wanted to become less dependent on him at the earliest age possible so that we could feel good about ourselves. You know, I think that there's a lot of, like, when you're not living up to your potential and you're not living your life based on your own merit, it feels very bad. And what is challenging, I think, for us with this, like, visible parent in the world is that everything that we create and earn on our own today continues to be credited to being a Nepo baby. And it's something that if you fight it, it just kind of gets worse. So you have to let it go. But it is hard when you are a very, very hard working person, that you are giving up time with your children, your marriage, your friends, free time. You are so devoted and dedicated to doing something to its fullest extent in a way that you is responsible. And you'll always sort of have that label, no doubt.

[Emma Grede]

But I also think that when you credibly have an actual talent, right, which for you, you are an excellent comedic writer, that is also very, very difficult to have that constantly thrown at you that you've got to where you've got because of something else. Cause at the end of the day, you're only as good as the work that you're putting out there. Like, no one can write for you. Your dad can't put you. You can get some introductions, but at the end of the day, you gotta come up with the gifts.

[Sarah Foster]

Your dad can also give you like a profitable fashion brand. People think like, oh, he must just be sitting there on Shopify. Sales, sales, sales.

[Emma Grede]

Absolutely not.

[Sarah Foster]

We've never had family put $1 into any ven that we have ever done. All that being said, though, we have to pause because there's two parts of the coin on one part of the coin. Yes, your dad cannot nominate you for an Emmy for Best Comedy of the Year. Right. But then Aaron always says this. Aaron's like, at the end of the day, when you grow up in the privilege that we grew up, you are exposed to room and you are exposed to people treating you a certain way. And that is invaluable.

[Erin Foster]

The privilege actually comes from areas that people don't even call out. The privilege comes from, we're not new here. We know how to operate in a room full of overpowering men that want to take advantage of you or manipulate you. We grew up in that. We were sitting at tables with successful CEOs of companies. We got advice from those people. We've been exposed to success. Yes. That feels different than being dropped in LA and having to wait tables and not knowing anybody. It does make a difference. It makes you more savvy and it makes you more confident. You know, we don't feel like someone's gonna fuck with us. So we didn't have that, you know, like batting eyelashes sort of damsel in distress thing. And that is a privilege to have

[Emma Grede]

that 1 million percent. And more to the point, people knew you, right? Because I feel like, you know, I actually came here having been pretty bloody successful in England, but nobody gave a shit. You turn up in Beverly Hills, they're like, so, yeah, yeah, what's that shit that you did over there?

[Sarah Foster]

Yeah, they're marketing agency.

[Emma Grede]

Nobody cares. Like, nobody cares. And so, actually, I feel like, listen, and we can sit here and talk about, you know, privilege and being a Nepo baby. The fact is. And it's very clear. Cause otherwise, I really would have zero interest in speaking to you, too. You've been unbelievably successful, and everyone starts somewhere. And I think that what you have to. What I think is sometimes missed with the two of you is just how much you have maneuvered, like, just how much you've been smart with where you started, what you have, how you've come into rooms, how you've come into situations, how you've leveraged it. And that is the value that I think anyone sitting at home can really learn from and understand. Because when I kind of think about you guys and I think about all the things you've done, you were actually going in very different directions. Like, you were out here modeling and acting. You were writing. And actually, it's the coming together of the two of you and the partnership that you've created that's actually brought out the very best in, I think, both of you. What do you think the sign was that you needed to, like, come back and work as a partnership? Where did that come from?

[Sarah Foster]

Well, you started it with Barely Famous. I'll never forget. I was, like, living my life in Florida, you know, with Tommy. I had. Valentina was like a toddler, and I was, like, on a bad TV show. But it was a steady situation. And she called me and she was like, I have an idea for a TV show. We're gonna write it, we're gonna star in it, and this is what it is. And I remember being like, what are you talking about? Like, I'm gonna stay on my bad TV show you're writing. And that sort of changed everything. That was 2015. And so we had this show, and it became this sort of cult classic. It seemed like everybody in the industry saw it, but it was the lowest rated show, I think, on all of television. So nobody else actually watched it. But that was sort of the first.

[Erin Foster]

Yeah, we'd never worked together before that.

[Sarah Foster]

We'd never worked.

[Erin Foster]

And I had my first professional TV writing Job on a staff, and I got fired.

[Sarah Foster]

And Orion Murphy show.

[Erin Foster]

Yeah, he didn't fire me. And why were you fired? I think just wasn't a good fit, I guess.

[Sarah Foster]

Well, she got fired the last day of production.

[Erin Foster]

Yeah, I got fired the last day. It wasn't. It wasn't fun, but it was more

[Sarah Foster]

just like, don't come to the after party.

[Emma Grede]

You were down here.

[Erin Foster]

It was one of those moments where you think. Think it's a low, and it ends up being, like, just such a blessing because it really woke me up. And there are sort of different paths you can take as a writer where you can have a really great, successful career writing other people's shows, and it's a great living. But I really realized on that job that I. That wasn't really what I wanted to do. I wasn't enjoying the process of writing someone else's joke structure or someone else's story. I really had my own story that I wanted to tell. And so getting fired did sort of shake things up. It was like my biggest fear realized, oh, my God, what if I'm a bad writer? What if I'm bad at doing this? And then I just sort of took this opportunity to try to develop something of my own. And the chances of getting something like that sold is like, nothing. But I didn't know that at the time because I was so new at it. I had tried to sell one show. It didn't sell.

[Emma Grede]

How old are you at this point? Point?

[Erin Foster]

I'm 30 at this.

[Emma Grede]

Okay, so you're young, right? Exactly.

[Erin Foster]

Well, it depends on how you look at it. Right.

[Emma Grede]

I mean, I feel like it's young to go out and be shopping your own show.

[Erin Foster]

It is. But also, I think it's a good reminder for women who are 30, because 30 is such a scary age. I was 29, turning 30. It's such a scary age where you think that you have to have everything already figured out. And 30s, when I was just starting to understand what my superpower was, that

[Emma Grede]

what am I even good at?

[Erin Foster]

Exactly.

[Sarah Foster]

We also have more grace for the this age now because we had podcasts like this and like ours, where we're telling young women, guys, 30 is you're a child. But 10 years ago, we didn't.

[Erin Foster]

13 years ago.

[Sarah Foster]

Okay, 13. 13 years ago. I just don't think women were armed in the same way with the information that they are armed today.

[Emma Grede]

And I still think even so today I. I speak to so many kids that are just fresh out of college and they feel like they're supposed to just walk into the job of their dreams and the thing that they are supposed to be doing. And I'm like, dude, it's a journey. Do you know how it's like, don't

[Erin Foster]

you think it's like, it's the fear and it's the flailing bit that really gets you to where you need to go. You have to suffer a little bit. You have to be lost. And if you don't have confused and

[Emma Grede]

scared, you're not gonna go anywhere. No, you need all of that. But I also think what happens, like, in the culture and in the media at large, there are just so few people telling the truth. Like, so few people actually say, I was fired. It sucked. I did all of this dog's work and it didn't work out. And I started this business. And like, people are just not entirely honest. Right.

[Sarah Foster]

They give you a little bit of self awareness.

[Erin Foster]

Yeah.

[Emma Grede]

And they'll give you a little like authentic sprinkling, but they won't really, really tell you. And I think that that is, again, one of the reasons that you guys have such popularity and such a community around you. Because you do tell the truth. And people are drawn to people that they believe are just not sugarcoating things that are just gonna, like, give them the information and not gatekeep and say, this is what it looked like.

[Erin Foster]

And that's really what barely famous was for us, which is why it was such a big ju. We had been spending our teen years and our 20s going, you know, no, we're not trying to be famous. We're not trying to be famous. We're not just trying to be these la vapid reality stars. Like, that's not who we are. And so then we made this comedy about two girls who are these vapid reality stars trying to become famous. We took the thing that we were so scared people were thinking of us, and then we just decided to be in on the joke. And that's when everything shifted for us.

[Emma Grede]

Everything. Because all of the sudden I feel like you were seen as like you were in on it. Like it wasn't happening to you. You were like, we're gonna take this and we're gonna create from it.

[Sarah Foster]

I think when you have low self esteem, which I really suffer from low self esteem. Erin does not, which I think is amazing. I think you're so afraid for people to think that thing about you that you think about yourself.

[Erin Foster]

When Sarah says she has bad self esteem or low self esteem, and I don't, it's. It's it's not that we don't have the same initial instinct of, like, a negative voice around something about ourselves. It's that I hear the negative voice and then I push past it, where Sarah will let that negative voice control what she decides to do. Yeah, I don't. I hear like, ooh, I think that's like a bad picture of me. And then the second voice is like, I'm not gonna live like that. Put it out.

[Emma Grede]

I feel exactly the same. It's not like I don't have the bad days, it's just that I am resolute that that is not gonna be the thing that stops me.

[Erin Foster]

Exactly.

[Emma Grede]

It's like, I've got to go. When we started developing the cotton range at Skims, we could have just made one great cotton fabric and called it a day. Most brands do, but cotton behaves differently depending on how it's woven and what you're wearing it for. And treating it as one category just leaves way too much on the table. And that's why at Skims, we built four. We have everyday cotton. It's the most structured, designed for intimates. Cotton jersey that's just softer for more relaxed everyday pieces. And cotton rib, it has a closer, more sculpting fit. And then you've got lightweight cotton, which is built for warmer months. The piece I've been reaching for as we head back into the back half of the summer is the cotton jersey T shirt. It's soft, it holds its shape and it works with almost everything, whether that's under a blazer or for something more polished with denim for the weekend. It's one of those pieces where the fabric does most of the work. That's what I appreciate about the cotton range. The same fabric cut for whatever moment you're in. Shop everyday cotton and all of my favourite bras and [e-mail] and after you place your order, be sure to let them know that we sent you. Select podcast in the survey and make sure you select our show in the dropdown menu that follows.

[Sarah Foster]

Hey there, it's Jill Schlesinger.

[Emma Grede]

I'm launching a new show. It's called Money Moves and your money is going to move. We're going to help you make better financial decisions. We're going to call out the B.S. you're finding all over social media. We're going to give you actionable guidance

[Sarah Foster]

to make your financial life clearer, less stressful.

[Emma Grede]

We're going to answer your financial questions and take the mystery out of your financial life.

[Sarah Foster]

Follow and listen to money Moves with

[Emma Grede]

Jill Schlesinger, wherever you get your podcasts. Something that I have wanted to talk to you about for the longest time, because I know that you went through talking about pushing three things. You went through 20 rounds of IVF, and you did all of that while you were creating. Nobody wants this, which arguably is like the biggest, most successful, brilliant thing that you've done. And I just wanted to understand how were you able to do those two things and hold those two things?

[Erin Foster]

Well, it was going on over the course of like seven years. So it wasn't. You know, it was sort of. It's. It sort of just became a part of my life, you know? Cause you think I'm gonna get pregnant. I'm gonna try to get pregnant. I had frozen my eggs like three times before I even met my husband. Just. Cause I was almost 36 when I met him, and I only got a couple eggs each time. But I thought, like, you know, it's not the insurance policy that most women think it is. Now there's a little more awareness around it, but the likelihood of that egg working is just very low. If you have 10 eggs frozen, they're sort of just like empty little vessels and you have no idea what's inside them, how good they are, or what's gonna take. It was a shocking number of cycles that I went through. And I guess, to answer your question, there was a point where it was like my whole life was wrapped up in getting pregnant. And I was so sick of thinking about it and sick of talking about it, and it was hard for the people around me because there's not really anything you can say that will help. I started telling everyone, like, please don't ask me questions when I go to the doctor. Like, there's only really one update to give you, which is, I'm pregnant or I'm not, and I promise I'll tell you if I'm pregnant. But until then, I can't say, like, it grew 3 cm or the eggs are whatever.

[Sarah Foster]

No, what she went through is. You're downplaying it. It was. It was gnarly.

[Erin Foster]

It was gnarly. Gnarly. It was bad.

[Emma Grede]

I mean, I had no idea that you were going through. You know, I'm not one of your closest friends. I had no idea that you were going through that. And so from an outsider's perspective, it was kind of unimaginable that as you were having all this success, you also had this, like, hardship. And then I remember actually just reading your caption because I was like, oh, my God. Like, she's had the baby. And I read that caption and I was. Was like, just stuck in my seat because I was like, wow, 20 rounds and what that takes. Like, it really is extraordinary.

[Erin Foster]

It did really, really shift my perspective in my life because there was this thing that I wanted more than anything. And I've wanted to be a mom since I was like a teenager. Like, I've always wanted that very clear. When Sarah had her daughter Valentina, and I was what, like, 26 or 27? Sarah was never the mom that was like, into, you know, kids birthday parties and stuff. So I'm like, I'm taking her to the kids birthday parties. I had a car seat in my car when I was single in my 20s.

[Sarah Foster]

Like, I'm like, you got music on stage.

[Emma Grede]

Okay.

[Sarah Foster]

And by the way, that's when our relationship actually really changed when I had kids because we were like, well, we can't. She can't be mad at me for that long because she wants to see the kids. And, you know, I'll keep the kids from her if she's a bitch to me. Yeah, she's a bitch to me. I'm like, well, you're not gonna see that.

[Erin Foster]

You're not gonna see the kids. But the point is, is that there was this thing that I so deeply wanted and the universe wasn't giving it to me. Every single round was worse than the one before. I mean, there are times I woke up from anesthesia and they're like, there actually wasn't any eggs in there at all. And I'm like, sorry. I was doing medicine for a month and there's nothing in there. Like, it was real lows, right? There were no highs. There was all lows.

[Sarah Foster]

Never once. Never once. As all of her friends around her pregnancy after pregnancy, she always was happy. I think I even said to her once, I was like, wait a minute, is that hard for you that your friend is now complaining that she's pregnant with number four? And it was unexpected. And she's like, no, I'm happy for them.

[Emma Grede]

Oh, I don't know how you did that.

[Sarah Foster]

You showed up to every baby shower with a smile on your face. You never were like, poor me, ever. And I think that's why the universe ended up giving you that thing.

[Erin Foster]

I don't think that that person's pregnancy is stopping me from getting pregnant. So they're not connected, right? I really was just focused on what journey is. Why is this not happening for me? It definitely sent me down a non toxic journey. I stopped wearing nail polish. I stopped eating certain foods. I started drinking certain foods. I started. I did every method. You know, the problem with trying to get pregnant is that every method tells you that the other method is wrong. So one person's like, you, if you aren't drinking the pregnancy smoothie, you can't get pregnant. The other person's like, if you eat cold foods, you're never going to get pregnant. So now I can't have the smoothie. So you're doing so many things, and everything makes you feel like you're doing something to stop you from getting pregnant, Whether it be the food you're eating, the things you're putting around your body, or that you are thinking about it too much. All of it is your fault.

[Sarah Foster]

Didn't you love when people are like, just don't think about it?

[Emma Grede]

Yeah.

[Erin Foster]

It's a really mean thing. Please don't say that to people.

[Sarah Foster]

Ladies never say that.

[Emma Grede]

What do you think going through that? And I don't want to spend too long on this because I know it's a very sensitive subject too. But I'm just interested to understand what going through something like that does to you in terms of your perspective, how you think about your life, your business, the importance of everything that you're doing. Was there a big shift for you?

[Erin Foster]

Yeah, I mean, there was a point where I thought, okay, I might never have the thing that I want. Am I gonna let it ruin my life? Like, I have to be able to be happy without this thing. I have good people in my life. I'm. I'm. I have a amazing husband. I'm in a happy marriage. I have a great family. Like, I love my nieces and nephews. I don't get to decide. Right. It's not up to me. So if it never happens, I'm gonna be miserable forever. Like, I didn't want that to be my fate. So I do think that you can apply this to many situations in your life, which is, yes, there's a thing you want, yes, you might never get it. Are you gonna let that stop you from having a good life? I do think that we decide what's enough, and we decide if our life is good or not. Like, you can decide you're the luckiest person on the fucking planet, and so can the person next to you like you. Decide. I believed when I was living in a tiny rental house and couldn't get pregnant that I really did have the best life. And now I'm living in my dream home with my child, my husband and yes, I do think that I have a perfect life, but I also felt that way 10 years ago.

[Sarah Foster]

Abundance mindset.

[Erin Foster]

I feel really lucky to be here.

[Emma Grede]

There she is. And you old scarcity over there.

[Sarah Foster]

Yeah.

[Erin Foster]

And look at Sarah just struggling.

[Emma Grede]

I got nothing for me.

[Erin Foster]

So sad.

[Emma Grede]

I want to switch up a gear because I think one of the things that you guys have is, like, such a clear, like, brand point of view. It's very clear who you are and what you stand for.

[Erin Foster]

That's basic bitch.

[Emma Grede]

You said that, not me. Absolutely not.

[Erin Foster]

No.

[Emma Grede]

But I think, like, as a person that comes from, like, a marketing point of view and someone who is very planned about everything, by the way, it would, like, if you two were my clients, I would find it so easy to, like, map out. Here's what I think you should be doing, and here's where you guys are going to be successful.

[Sarah Foster]

Will you help us?

[Emma Grede]

Anytime, babe. Anytime. Just let me. But I wonder, like, when, like, at what point did you guys really start to trust the thing that people seeing you.

[Sarah Foster]

I still don't. I still, like, think to myself, I'm like, what are we doing?

[Emma Grede]

Well, people really respond to the fact that you two are yourselves.

[Sarah Foster]

Yeah.

[Emma Grede]

Right. I think that's what you have. Like, I feel like it's very believable. Like, I don't look at you guys and favorite Jordan and be like, they're

[Erin Foster]

not wearing that, but we're both head to toe.

[Emma Grede]

No, but I believe it and I know it to be true. But it's like, I feel like the stuff that. The thing that you do really, really well is being yourselves. And so I wonder, is there some at some point where you were just like, we're just gonna fucking lean into that?

[Sarah Foster]

I mean, it's pretty freeing when you. And it's like, we didn't invent this. Everybody knows what's the thing you would try if you weren't afraid to fail. Right. Like, we all know that. But I really do think once you realize that nobody is thinking about you or watching you the way that you think they are, once you stop and. And go, no one actually is watching. Just go do your thing. Go be you. Go try.

[Erin Foster]

I have an amendment to that, though. Even if they are watching, who cares?

[Sarah Foster]

Okay.

[Emma Grede]

Yeah, yeah.

[Erin Foster]

Because sometimes people are. Sometimes people want you to fail. Right? Sometimes people are applauding the thing that didn't work. So it's like, okay, so what's the worst thing that happens? We fail. Everyone sees that we failed. It goes up in flames. Okay, then what? Like, am I gonna die.

[Emma Grede]

I agree with both of you entirely. And it's something that I wrote about so much in my book because. Because the fear that holds us back is like so. It's stifling. It's so stifling. But once you get to that point where you're like, oh, you know what? I failed. Everybody saw. And guess what? I'm still fucking fine. And I still have it in me to go again. Like, that shit is freeing. What it does is it actually builds confidence. It builds the ability for you to understand, like, that shit's not gonna kill me.

[Erin Foster]

Yeah, it builds confidence.

[Emma Grede]

It really does. Because you don't wake up confident. You actually learn confidence through going through shit and it being just fine.

[Sarah Foster]

And it' not just work related.

[Erin Foster]

I mean, it's being rejected by, by love, right? It's, it's having someone look at you and go like, I don't find you attractive. It's someone looking at you and I know that's ever happened to you. I'm like, it's someone going, it's someone going, like, I don't want to be with you, right? I don't want to be. You do whatever responding. It reminds you of your humanity. It's like, oh, okay, you didn't have the same experience that I had. You don't feel the same way that I feel. You don't want the same thing that I want. It's like, like it creates this new version of yourself that I do believe is the same thing you're using when you have to push through discomfort in

[Emma Grede]

your career a hundred percent. But how do you get to. And how have you two got to the point where you've been able to control those emotions and understand that about yourself?

[Erin Foster]

I don't think we do.

[Sarah Foster]

No, I don't think we do.

[Erin Foster]

I don't think we do control it.

[Emma Grede]

You don't.

[Sarah Foster]

But I'll tell you this, we're lucky to have each other. I always tell my girls, I'm like, guys, I don't want you to go to college because the thing you're going to major in is going to be. Be the thing that you end up doing. I want you to go to college because I want you to meet your people. I want you to meet your future co founders. I want you to meet your future future co founders. I love them.

[Emma Grede]

Can I tell you, I knew you were going to pull her on that literally.

[Erin Foster]

But I say, but that's, I'm not

[Sarah Foster]

just saying I want you to college,

[Erin Foster]

not to learn what your degree Is in. But so you can start a business with somebody.

[Sarah Foster]

Well, to just meet your people, whatever. That is your lifelong story.

[Erin Foster]

No, I know what you mean.

[Sarah Foster]

The people you're going to start a business with, the person that's going to hire you, like, you need to go meet your community. Because I think we are all sitting here now knowing without our community, we're nothing.

[Erin Foster]

That's it.

[Sarah Foster]

So I tell my girls, that's why

[Erin Foster]

you go to college.

[Sarah Foster]

Like, I don't know, maybe that's bad advice, guys.

[Emma Grede]

That's bad advice.

[Sarah Foster]

I also tell them to use AI when they're doing their homework. So Erin goes, sarah, that is. You cannot. I was telling my 15 year old,

[Erin Foster]

I was like, girl, go.

[Emma Grede]

You did not tell us to go on chat.

[Sarah Foster]

She couldn't figure this thing out. I go, girl, go on chat. And is that terrible parenting?

[Emma Grede]

No, it's not terrible parenting. My point of view is that like I'm from my. Myself concerned about my level of thinking. So it's like I don't do anything first on chat. Like, I'm gonna think it through, I'm gonna come up with my own shit and I'm gonna use chat to make the thing better.

[Sarah Foster]

You wanna preserve my kids? Your brain cells?

[Emma Grede]

I wanna preserve my brain cells and I wanna preserve my ability to come up with new shit. Totally agree. It's not an idea machine, it's just a betterment machine. So I'm like, you know what? I'm gonna come up with some good shit and you, Gray and Lola need to come up with good shit. And then you can use AI to check and to make it better and to tighten it up and to Sarah's doing it. You know what? It was there. I won't judge you on mother.

[Erin Foster]

And because you.

[Sarah Foster]

I don't care if you do judge me. And I don't care if you judge me. I really don't care. I said this on the podcast. I was like, I know I'll be judged for this. I know people are gonna have a thing to say that's gonna make me look like a bad parent.

[Emma Grede]

That's okay. I'm interested in that because I do feel like the. Well, especially you, Sarah, basically. You've like, you say shit all the time, right? And people come back at you and they're like, oh my God, I can't believe she said this. I can't believe she expressed this view. And I remember a specific conversation with you because our kids go to the same school and so we have these things every now and again. Where you'll text me and be like, what do you think about this?

[Sarah Foster]

And I'll be like, I don't know.

[Emma Grede]

What do you think about it? But you're not one who holds back. Like, what happens when you face that backlash, when you get the opinion on your opinion? Like, how do you deal with that?

[Sarah Foster]

Look, I'm not gonna lie. I think for a bit, I was like, I don't care. Nothing affects me. It's cool to care. You know, I think for a long time, I thought it was really cool to not care. It's not cool to not care. It's cool to care. I do care. I don't want people to not like me. For sure, I don't.

[Emma Grede]

But I.

[Sarah Foster]

It is very hard for me to not say how I feel. I just got to stay my course. And the second that I start shaping my brand, my Persona, my whatever to fix it, you're not going to make anyone happy. I can say one thing, and then I'm going to have 10 people go, yes, girl, yes. And then I'll have 20 people be like, she's the worst. I just can't think about it.

[Emma Grede]

You ask her, do you say, hey, should I post this thing? Should I say this thing?

[Sarah Foster]

I mean, listen, because we are so enmeshed, because we are so entwined, and things are bigger than us. Do you know what I mean? We don't need Netflix coming for us. We don't need. There have been a few things where

[Erin Foster]

I feel like, hey, Sarah, can you take that down, please?

[Emma Grede]

Can you just simmer down, girl?

[Sarah Foster]

Yeah.

[Erin Foster]

No, you send things out.

[Emma Grede]

You're like, that's my livelihood, too.

[Sarah Foster]

Yeah. So I've written her saying, like, I gotta say. I gotta say, blah, blah, blah. Maybe it's not the best time. Let's let the Emmy nominations come out and then I'll post. But for the most part, we really do let each other.

[Erin Foster]

I usually just say, like, if you can just get the grammar correct, then I'm good with you posting whatever you want. Just spell that shit from my look,

[Sarah Foster]

I think I don't connect to people who are so focused on being liked by everybody. That doesn't connect me to you. It might work for everyone else in this room, but for me, it doesn't make me connect. I'm not gonna look at that person and go, you know what?

[Erin Foster]

I trust you.

[Sarah Foster]

I wanna buy what you're telling me to buy. I wanna go do that thing you're telling me to go do. If you stand for nothing, it's just not for me.

[Emma Grede]

Do you think about it in the context that, though, of your brand? Like, is that part of the authenticity that you're gonna say what you think and have those moments of less popularity?

[Sarah Foster]

Oh, yeah. I mean, I think because we're outspoken on certain things, we've lost podcast listeners, we've lost favorite daughter customers, and that's okay.

[Emma Grede]

Have you won anything?

[Sarah Foster]

Have we won anything from it?

[Emma Grede]

Does anything come from?

[Sarah Foster]

I think so. That's a good point. Yeah. I mean, listen, people stop me on the street all the time and they go, I just wanted to say thank you so much for saying that thing that I think, but I'm too afraid to say. Yeah, that happens to me a lot. And yeah, I mean, I have a

[Erin Foster]

lot of Jewish people come up to me and just appreciate support. That's unpopular and it means a lot to them.

[Sarah Foster]

Aaron's a Jewish woman and she's, you know, converted.

[Erin Foster]

Jewish woman, converted.

[Sarah Foster]

Yeah.

[Emma Grede]

No, I understand that. I mean, I think that when you say something that chimes deeply with people, I have been speaking nonstop in the last, like, few months. And if somebody else feels like, do you know what, they're a three hour mom too, then they will come up to you and they will say, hey, I can't believe, like you said that thing. And that really made me feel seen and it made me feel validated. And I never thought about even moderately saying something for the controversy. And that's really what I'm trying to ask, like, do you get to the point where you're like, you know what? I'm gonna say that thing? Because actually it's gonna increase sales. That's gonna get me visibility. That's like, I wonder if that ever happens.

[Sarah Foster]

I'm not that way or not calculated.

[Emma Grede]

I don't think there's anything wrong with

[Erin Foster]

it, by the way.

[Emma Grede]

And I think a lot of people,

[Sarah Foster]

maybe I should be, by the way,

[Emma Grede]

but I'm asking, like, seriously, I should probably be more.

[Erin Foster]

There's not a lot of strategy going on.

[Sarah Foster]

Yeah, I'll do it. But look, people are addicted to being mad right now. And I think that there's a lot of bad things happening in the world. We all know this, right? I think everyone is on high, high, high vibration and not always in a good way. And people are addicted to being mad. I'll catch myself sometimes going down because the algorithm is too smart. It knows when it's getting us very powerful. It's so powerful. So I'll sit there and I'll scroll and by the end of it, I'M furious. I want to go fight someone. I'm like, I am. So I get it. And I'm somebody who's even keel. I'm pretty.

[Erin Foster]

Hmm.

[Sarah Foster]

I'm just saying I'm not like a psychopath, you know? So I can see myself, how I can get. I can see what it does to everyone else who has a smartphone, who has access to all of these apps.

[Erin Foster]

But, no, I think we're just living our lives as honestly as possible. And however it affects, you know, the bottom line is how it affects it. But it's. It's not something that we.

[Emma Grede]

It's less strategic than that, I'd say.

[Erin Foster]

There's no strategy.

[Emma Grede]

There's no strategy.

[Erin Foster]

Yeah.

[Emma Grede]

So let's talk about the things that have strategy. Because you have a lot of success. How do you think? Because, again, you do lots of things that are very different. Do you divide and conquer? I wanna understand, like, the crux of your partnership and how you think about the brand versus the fund versus the podcast versus the writing and the show. What does that look like?

[Erin Foster]

A lot of dividing and conquering.

[Sarah Foster]

A lot of dividing and conquering. I was just saying the other day, the way that the name Favorite Daughter came about is so indicative of our partnership.

[Emma Grede]

Right. It's just.

[Sarah Foster]

So here's how it happened. So, like, 15 years ago, we needed to come up with an LLC for some paperwork with our sisters, right? And Erin didn't even tell anybody. She just went to go sign the papers. This was not an LLC anyone will ever see or know about or anything. And she was like, oh, Favorite Daughter, Right? I don't even think I just named

[Erin Foster]

it Favorite Daughter because you just needed

[Sarah Foster]

a name you could have named.

[Erin Foster]

Well, no. Every. You know, our dad would joke with us that each one of us was the favorite when the others weren't around. Everybody's family does that.

[Sarah Foster]

A joke. You could have named Perfect Carpet. You know, no one would have ever known a little more clever than that. So when it came to the T shirt collaboration, we were putting 15 different captions sayings on T shirts and sweatshirts. Like, there was. There were a million. And I said, oh, wait, remember when you did that thing? Whatever. That's. That's cute. Should we do Favorite Daughter on one of the T shirts? And Aaron goes, no.

[Erin Foster]

I was like, that's stupid.

[Sarah Foster]

Yeah.

[Erin Foster]

I was like, it's too cutesy. It's like. Like little girl. Like, I don't know. It's like, for kids or something.

[Sarah Foster]

We have our edgy queen over here.

[Emma Grede]

So funny. Edgy Queen.

[Sarah Foster]

I know the edgy queen was like, I want it to be like death.

[Emma Grede]

Yeah, exactly.

[Sarah Foster]

I'm gonna die with my cats. You know, life is miserable metal, you know, Metallica. And I was like, I think it's. I think we should do it. And she was like, no.

[Erin Foster]

And I was just like, okay, put a little heart on it. And I was like, go to go to town, girl.

[Sarah Foster]

One of 15.

[Emma Grede]

How many of those T shirts?

[Sarah Foster]

$2 million.

[Emma Grede]

That is actually fucking insane of the T shirt. That's insane. Along comes the opportunity to actually create a brand. Tell me you got a lawyer at that point.

[Sarah Foster]

We got a lawyer, we got a lawyer. But very smart people that we trust very much said this should be a licensing play. A, this should be a licensing play or B, go raise your own money. Don't give away 50% of the company in a joint venture off the hundred

[Erin Foster]

percent of the people we asked who are in the know told us not to do this, do not do this partnership.

[Emma Grede]

They didn't come to me centric.

[Erin Foster]

They said, do not do a 5050 joy inventor.

[Emma Grede]

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[Sarah Foster]

Absolutely.

[Erin Foster]

Because what could be better?

[Emma Grede]

Know what? You don't fucking know.

[Erin Foster]

Exactly.

[Emma Grede]

Right. It's like you guys knew what you were good at and you could have your partner, I'm assuming, doing all the shit.

[Sarah Foster]

Correct. We're not going.

[Erin Foster]

Right.

[Emma Grede]

We're not doing supply chain back office infrastructure belongs to your partner and you guys make the creative decisions.

[Erin Foster]

We do what we know how to do and they do what they know how to do.

[Sarah Foster]

We are not in Portugal or Turkey or sourcing new things, moving factories when all the tariffs are happening. We're in the.

[Emma Grede]

Well, by the way, you and I were texting about tariffs. Yes. Not like you're.

[Sarah Foster]

No.

[Emma Grede]

Completely out of the.

[Sarah Foster]

No, no, no.

[Erin Foster]

We're in the weeds, removed from it. It means the people that we are partnered with have taught us how to function on that side of the business. The business wouldn't exist without this partnership.

[Emma Grede]

Has it been a good partnership for you?

[Sarah Foster]

Incredible. Incredible.

[Emma Grede]

Talk to me about the business. Like, where is the business now? How is it doing?

[Sarah Foster]

Incredible. I mean, look, we're going to be five and a half years old pretty soon.

[Emma Grede]

That went quick, didn't it?

[Sarah Foster]

Yeah, it feels like it really did. We're going super hard in growth this year. We want to open more stores. We were always told for so long, don't open stores. We were told for so long. D2C D2C own your customer. Do not, like, have other partners.

[Emma Grede]

You have to have almost an equal mix.

[Sarah Foster]

You love it for visibility, you have to have it.

[Emma Grede]

How is free marketing today?

[Sarah Foster]

I would love to say that it's 70, 30, but it's 60, 40. I would say 60, 40 plus 60

[Emma Grede]

C to C. 60 40, yes. But honestly, I think if I'm really honest and I look at the businesses that I'm involved with, the more mature, the more it evens out. It starts over here where you're 90% D2C and over time, it kind of flans. And that's just the way of the world. And I think if you look at all of those incredible D2C brands that maybe we were envisaging when we started Everlane Warby, like, you know, like all of those companies, it's just like it isn't what we thought it was going to be.

[Sarah Foster]

And I think the brands that are winning right now, it's like their distribution. You need the distribution.

[Erin Foster]

You know, it's important to say that we didn't start this business and then walk away. We don't let any single piece of this business get away from us.

[Emma Grede]

So tell me what it's like. We don't do that working with a partner like this. What's the reality of your business relationship? What have you given up? What have you won?

[Erin Foster]

Like, we haven't had to give up anything. I mean, the truth is they want to make happen what is important to us and then they teach us what is not possible and what's possible. So we understand the margins, we understand the bottom line, we understand how to make things profitable. But they understand what our wants and needs are. So we don't ever, ever take our eyes off something. So if we say, like, we really don't like the idea of that fabric content or we really don't like the way that that looks, or we really don't like how that fits or we don't want to go into that category too fast. Then they slow down or they speed up, then they switch things around. Like, they come to us and say

[Sarah Foster]

we do tips on everything.

[Emma Grede]

They say we need to make a baby driving strategy.

[Sarah Foster]

Both.

[Emma Grede]

It's a true JV partnership, really.

[Sarah Foster]

I talk to our CMO five times a day.

[Emma Grede]

Amazing.

[Erin Foster]

I don't.

[Sarah Foster]

No. But this is the divide and conquering. So here is the beauty of our partnership is we would not have as many favorite daughter customers if we didn't have. Nobody wants this. So. And there would be nobody. Like Erin and I sold nobody Wants this under a little small production deal that we had at Disney five years ago. It's important to know everyone passed on Nobody Wants this. We pitched eight things, and they were

[Emma Grede]

like, it was called shiksa.

[Sarah Foster]

It wasn't even called Nobody Wants this. And she was gonna star in it.

[Erin Foster]

So it's like, rip. It all worked out.

[Emma Grede]

It all worked out. No, but I think what's really interesting is it was so clear to me how that the vehicle of the show was gonna have this, like, positive effect on the business.

[Erin Foster]

I think there's a misconception around how much Favorite Daughter is in Nobody wants this. There is very little Favorite Daughter in the show.

[Sarah Foster]

I mean, there's enough there'.

[Emma Grede]

I think what happened is you two, as business women were elevated through the show, and all of a sudden it was like, oh, what else are they doing? Oh, Favorite Daughter. And so I just. I don't look at, like, product placement. No, I just say that because you were credible.

[Erin Foster]

Sometimes it's written about that we're smart because we put Favorite Daughter in. Nobody Wants Us. And the truth is, I was really careful. And that's why I feel like the need to say it is that, you know, there could be a conflict of interest there that I was really mindful of, which is that there is a cost of costume director on the show. She decides, you know, what she thinks all the characters should be wearing. Of course, I make the final decision about what I like. But every single time that I'm sent five look options for every character, for every scene, which I do look at and I do choose, I know if there's favorite daughter in one of the five, absolutely 100% of the time, I choose the one that I think that they look best in. And nine times out of 10, that isn't favorite Daughter. Just be. Because that's how it goes. And it doesn't make a difference to me. I always want what's best for the show. So there's no, like, agenda of pushing things together if they don't naturally fit.

[Emma Grede]

I think that's clear.

[Sarah Foster]

Yeah. Okay.

[Emma Grede]

It feels really clear. What is the ambition for the brand? Like, I know you say you don't have big strategic plans, but, like, is there something that you guys are specifically working towards? Are you working towards an exit? Are you working to just growth? Are you just trying to take money out of the company every year so you can have a nice.

[Sarah Foster]

I mean, look, we want to often, I think we want to have 10 stores. The goal is 10 stores in the next, you know, 18 months. Like, we want to go quickly and

[Erin Foster]

we think in categories, too. Handbags are coming out.

[Sarah Foster]

Launching handbags, we launched shoes.

[Erin Foster]

We have. We have other categories that we're working on that we try to roll out slowly and responsibly because sort of to your question of when does it get away from us, the answer hopefully is never. Because then it won't feel as congruent as it does today. You know, the reason why the brand feels like us is because we have our hand in everything. And if we let it get from us and somebody else is making those decisions, I do think that that's when things start to feel like they are making cheaper decisions and that things don't feel as authentic anymore. We don't want it to get away from us, so we really want to keep it in our control as long as possible so that it feels authentic.

[Sarah Foster]

I also feel like there's some judgment when. And maybe it's just with women, I don't know, but there's judgment around. Yeah, I'd love to be acquired. Like, there's nothing wrong with being like, I'd love a windfall. I would love favorite daughter to get acquired one day. That is my main source of income, so I see. That's my main source of income. Ye. I mean, we have obviously other channels, but favorite daughter, that is my main source of income.

[Emma Grede]

So favorite daughter is profitable and actually paying you guys?

[Sarah Foster]

Yes, yes, it is.

[Erin Foster]

It has been for like three years

[Sarah Foster]

and it has been. We've been profitable for a while. But, you know, I. I think it's okay to say, yeah, it would be fantastic one day.

[Emma Grede]

Why would it not be okay? What the fuck is the point otherwise? Like, I don't even know.

[Sarah Foster]

I feel like we vilify founders, I guess. Look, we did not. What are you doing?

[Emma Grede]

Like, what? The love of making money?

[Sarah Foster]

Yeah, this isn't charity.

[Emma Grede]

Button up shirts.

[Sarah Foster]

Guess what?

[Emma Grede]

I'm not like, no disresp to anything because I make like blue jeans and button up shirts too. But you're not.

[Sarah Foster]

Do you know what I mean?

[Emma Grede]

You're not Christian Dior. You're not doing it for the art form. You're going to build a company. It's going to be really profitable. Hopefully you'll have an exit and you'll have a windfall. Like, are there wise ones?

[Erin Foster]

No, of course we want. We would.

[Sarah Foster]

We do a lot of charity in our life. This is not charity.

[Emma Grede]

That's not.

[Erin Foster]

We would love for a favorite daughter to be bought, but I don't think we would Want to leave the business? No.

[Sarah Foster]

Hypothetically, if somebody came and said, here's X amount of dollars, we want to buy favorite daughter and we don't need you, I would be, like, really pretty bummed.

[Erin Foster]

You know, I'd be so sad.

[Emma Grede]

I'd be sitting here with a bigger baby. Yeah.

[Erin Foster]

I mean, if it's a billion dollars,

[Emma Grede]

I could get over it. I mean, it really depends. You can feel sad. I could get over it. And then you can be like, oh, I'm happier. Feel.

[Sarah Foster]

I was aimless for a lot of my life. I was purposeless for a lot of my life. Favorite daughter gives me real purpose. And it feels great to get out of bed with the excitement of. What can we do today? What can we do today to gain one more customer? What can we do today to endear ourselves to the customer that we already have that hasn't shopped for a while? I will call our CMO and I will. I know the name of our top 20 customers. I know their names. I know their occupations. I know where they live. I will call her. I will say, has so and so shopped. When was the last time she shopped? Okay, you know what? When is her birthday? I want to send her a gift from me and Erin. Send it to her.

[Emma Grede]

Damn right.

[Sarah Foster]

I. I do this all the time. So I think if I didn't have that.

[Erin Foster]

Sarah and I got into some disagreement about something where she's like, this thing isn't good. And I was like, no, I think that's good. She goes, oh, really? Well, our number three shopper hasn't shopped in seven months. And she used to buy every single cut of those jeans, and she hasn't bought them. And I was like, okay. I was like, you need a drink.

[Emma Grede]

I'm honestly gonna guide you to the truth. It's your top customers. Like, when they stop, like, the shit. I literally have seen. Seen things go in decline. I also, I always look at the staff. Cause I'm like, when your staff stop buying. Like, when I see staff, like, purchasing go from one number to this number, I'm like, oh, I'm about to have a shit season.

[Erin Foster]

That's a really good barometer.

[Emma Grede]

It is. It's the number one thing. Because if. Cause it's not getting a discount. They didn't buy a discount.

[Erin Foster]

They don't want it.

[Emma Grede]

Oh, shit. Then it really is not good. Then you know you've got a dad of a season. So let's talk about the money. Because you're doing the most. You're doing a Lot of things. Things like where are you making money? You said? Yes, you're making money in favorite Daughter. Like podcast in. Okay, podcast.

[Sarah Foster]

I mean, look, everything we do is generating profit, right? Because like finally. But for so many years it did not so podcast production company, Favorite daughter brand deals. But our brand deals. We are now a more careful with

[Erin Foster]

it used to be.

[Emma Grede]

Are you 5050 in everything.

[Sarah Foster]

Well, production company, we're 50 50. But as a writer, she's got different income.

[Erin Foster]

Podcast 50 50. If nobody wants this is different. Cause I have writing fees.

[Sarah Foster]

Of course. And by the way, as she should. Do you know what I mean? Like, it's crazy. Being a writer is awful. But everything else is 50 50. But we do other things. She's on the board of the ewg. I'm the face of Bobbi Brown Cosmetic. Like, like we do so different deal

[Emma Grede]

over there with copy ground. That money's going to. You're sitting on a board and you're being, you know, remunerated for that. That's going to you. Everything else is 50 50.

[Sarah Foster]

But then I'm on the phone with Greg Grenfear going, Erin should be the face of counter beauty products like you should. She's the perfect face for you.

[Emma Grede]

She's out here pitching you. Don't you love.

[Erin Foster]

Yeah.

[Sarah Foster]

What's good for Aaron is good for me and what's good for me is good for Aaron.

[Erin Foster]

But Sarah's more motivated by money than I am.

[Emma Grede]

No shit.

[Erin Foster]

Yeah.

[Sarah Foster]

Well, Aaron has husband.

[Emma Grede]

Aaron is in a no longer have a house.

[Sarah Foster]

Aaron is in a dual income household. I am in a different financial situation.

[Emma Grede]

I also have the feeling that she

[Sarah Foster]

makes more money as a writer.

[Emma Grede]

No doubt. But I also have the feeling that you are just more motivated by money regardless.

[Erin Foster]

Yeah, I think that's.

[Emma Grede]

And I think it takes one to no one.

[Sarah Foster]

So I'm just saying I think because of my scarcity mindset, I always feel like I'm gonna have nothing.

[Emma Grede]

Fair enough. I mean, you guys meet because I

[Erin Foster]

wasn't different before I was married. To be clear. Yeah, no, she wasn't.

[Emma Grede]

That's what I mean. I think I get that from you guys. Just as the default who. Who you are.

[Sarah Foster]

By the way, I forced her.

[Emma Grede]

Nobody wants this.

[Erin Foster]

I was like, bitch, typey, typey.

[Sarah Foster]

What are you doing?

[Emma Grede]

She said, get off of it, girl. Literally, where are the pages?

[Erin Foster]

Once I got married, I did sort of think like, honestly, I'm.

[Emma Grede]

I'm good.

[Erin Foster]

I literally like I'm kind of good to just chill.

[Sarah Foster]

I was like, aaron, Disney is paying Us, we are in an overall deal at Disney. That means they pay us to generate content. We have no content.

[Erin Foster]

I was like, write a show. I feel like Britney Spears sometimes. She's just making me work.

[Emma Grede]

I want to understand what you think that women get consistently wrong about money, that perhaps men don't. Oh, God.

[Erin Foster]

I think that what women don't know about money that men do is that you deserve to have it.

[Emma Grede]

Actual, factual facts.

[Erin Foster]

Yeah, I think there's a lot of, like, apologizing around, wanting to get paid for something and there shouldn't be.

[Emma Grede]

Yeah.

[Erin Foster]

Like you were saying, like, it's okay to want your business to succeed. It's okay to want to make money off of something that doesn't charge for.

[Emma Grede]

It's okay. Okay to be paid and enumerated for yourself.

[Erin Foster]

Men are very comfortable asking for what they think that they're worth.

[Emma Grede]

And what do you think the reason for that is?

[Erin Foster]

I think it's taught at a really young age. I mean, we're all responsible now with daughters and sons to teach us, to teach our kids something different.

[Sarah Foster]

Don't you also feel like, you know the joke? Like, all the big deals are done on the golf course. All my male friends who are in finance or investors or private equity or whatever, they all bring each other in on all the deals. If there's an spv, if there's an allocation into, like, a Friends and family ipo, they bring all their friends, all their male friends. I don't know.

[Erin Foster]

I don't have. We, like, close the door behind us.

[Sarah Foster]

I don't have that many women. There's also a scarcity mindset where we feel like there's only one availability. Right. There's only one.

[Emma Grede]

And listen, for so long, that has been the truth. Yes. And so I understand why women feel like that, but I actually think that it just takes a shift in behavior.

[Erin Foster]

I'm getting all this credit for being healthy around my money mindset, but it just made me think that when nobody wants us hit big and then I was offered a bigger overall deal, my first thought was, I don't want my friends to find out how much money I just made.

[Sarah Foster]

It's not that easy. I was like, well, I'm gonna tell them.

[Emma Grede]

This bitch is gonna tell them anyway. You might as well take it.

[Sarah Foster]

Don't worry.

[Erin Foster]

But it's not that I didn't think someone would be happy for me, anything like that. It just felt like, I don't know. It's easy to be happy for your friend when they're down or when they're struggling or they just came up. But if they really come into it, money, I don't know, maybe it shifts how people interact with you or how they feel towards you. And, and I didn't, I didn't want any like negativity around it. And so I kind of wanted it to be under the radar.

[Emma Grede]

Facts.

[Sarah Foster]

It's true. You didn't tell anybody? People were like, what did she just make?

[Erin Foster]

I was like, don't ask her. Okay.

[Emma Grede]

So funny because I tell everybody.

[Erin Foster]

Really?

[Sarah Foster]

Yes.

[Emma Grede]

You have to remember, like I come from, like I come from a place where money was spoken about with ease. Right. Like when you don't come from a lot, it's almost the opposite. You're like telling everybody you have all the time, even when you don't have it. So I have an ease of speaking about money. But what happens when you don't talk about money? When you avoid the subject of money, the money avoids you. And so what I realized is the minute you start speaking about it, the minute you're forthright with what you want, the minute you say the fucking number like it attracts it to you. And I don't mean in some woo woo way. I mean you asked for something, you were clear about it and it's like a self fulfilling prophecy. But you gotta say it like you literally have to say, oh, I made X. And by the way, the next time you go and speak to X, Y and Z studio, like you need to ask for that and you should probably use this lawyer to do it. And by the way, I paid them X to do my deal.

[Erin Foster]

I love that you do that.

[Emma Grede]

Yeah, you don't gape. That's really gatekeeper y person.

[Erin Foster]

You know, when you say that the way you grew up is a part of the reason I think when you grow up, I know when you grow up the way that we did, there is a lot of resentment around you being the girl that has money or access to things or a nicer car, a nice or house. And so at least my instinct was always like sort of hide it a little bit because I want them to like me.

[Sarah Foster]

I do think that there's like a thing though where people feel like people that and you're gonna deal the deal with this with your kids and I'll deal with it with mine. And you where it's almost like, well you don't deserve it because you were raised in priv so you don't deserve it. I do think that we have dealt with a lot of people feeling that we don't deserve the success we have because of the privilege that we grew up in without people even having a fucking clue.

[Emma Grede]

How do you on how we grew?

[Sarah Foster]

We grew up very different than people assume we grew up.

[Emma Grede]

But how does that make you, like, genuinely now as you sit here with the success that you've had, knowing the work that you put in. And I know you, I know that you both work extremely hard because I've never seen you not working, not chasing something. And so what, like, how do you actually feel about that now? Like, are you at the point where you're like, I don't give a shit or are you still somewhat hiding and somewhat apologizing?

[Sarah Foster]

Yeah, I mean, it's hard to not compare yourself to other people. We're human. And it is hard, hard to not look at other people going, why don't they get.

[Erin Foster]

Why is there no stigma around that? I do feel like there are a lot of people in this industry who are doing a tenth of what we're doing and never get called out for having a famous parent. And that is weird to us. We catch more strays than other people. And I don't know why, because we're doing a lot.

[Sarah Foster]

I think people act like our dad is like Brad Pitt or something. Our dad is like a behind the scenes musician who is wildly talented and works for everything he has. But I guess there's a part of us that feels like we have had to be sort of elite in everything we've done to be taken seriously.

[Erin Foster]

We're not in music, it's not like we're following. But I ask myself a lot often, you know, what is that? And in some ways I think our resistance to it attracts it, you know, the fact that it bothers us only draws it closer. And that's something that just like we have to figure out.

[Sarah Foster]

I was thinking about it the other day, I was like, like even at 16, right, when most 16 year olds would want to like be on TV, right? Like there was our, our dad and his. They had a reality show. And Even at like 16 years old, we were like, we don't want to be on a reality show.

[Emma Grede]

You're like, that's not.

[Sarah Foster]

Let's do it different. By the way, being on reality tv, that is amazing for so many people. Like that is. There's no shade on that by the way we look back and we're like,

[Erin Foster]

we probably should have done that reality. We just thought that people wouldn't take us seriously if we went down that path. And now reality stars are taken really seriously. And we're called someone's daughter, and it sucks.

[Emma Grede]

What do you actually want someone to know who had a different start to you guys about us? What do you say? Well, I. It's a twofold question, actually. What do you want?

[Sarah Foster]

I know what you're saying about you,

[Emma Grede]

but also, what would you say to a woman that actually feels resentful?

[Erin Foster]

Absolutely.

[Sarah Foster]

Listening to this, going, oh, cute clothing company. You know, my dad. I don't have a dad that can buy me a clothing company. Yeah, I mean, look, I. I think that relationships are more important than we talk about. I think that. And Aaron always says this. Again, I don't think you came up with it, but, like, follow your envy, right?

[Erin Foster]

No, I did not come up with it.

[Sarah Foster]

No, I know. I'm saying you did one.

[Emma Grede]

Doyle, it's such. You might be right.

[Sarah Foster]

A good one.

[Emma Grede]

Because you have to follow your jealousy. For sure.

[Sarah Foster]

You have to follow it. I spent a lot of time looking at what other people were doing, feeling jealous, or looking at other people being like, well, why don't I have that? Or, why can't I make it in acting? Or, why can't I? And it does nothing but just block it. Your blessings, the universe does not reward that mentality. So I do think that to the person listening, I think that person that you might be jealous of or that person that is doing way better than you at the office or better than you at the company, endear yourself to that person. I think find that person and say, I want to learn from you. You can't replace showing up and wanting to connect with other people. Like, that's irreplaceable. I don't want to hire the Wharton graduate who comes and sits in front of me and has no personality. No, I'm not interested. I'm not interested in that. I'm interested in being around the person who sits there and might say, I'm not the most qualified for this. I know you're gonna meet other people that are gonna be way better for this, but I'm gonna tell you why I'm of value, and that's the person that I'm, like, way more endeared to. So I think if you were listening. I think everything is at our disposal now. We have to have social media.

[Erin Foster]

We have YouTube.

[Sarah Foster]

We have TikTok. We have all these things. I get way less views than some, like, random mom that does. Has no connections, whose dad isn't in the music business. She's crushing way harder than I am on TikTok.

[Erin Foster]

Like, I. I don't know. I also think that to that person who might feel that way, I think it's a natural instinct to put ourselves in the inferior position and somebody else in the dominant power position position. Right. Like you girls are sitting here and you have all this and I have nothing. Or I want those things and you don't deserve it, or I don't want you to have it because it's taking it away from me. Or I deserve it and I can only call it back to the thing we were talking about earlier where I couldn't get pregnant for seven years and there was everyone else around me is getting pregnant. Your success is not my failure. And I never felt like a victim. And because of that, I don't sit here today and define myself by my worst experience. I'm not melodramatic about it because I don't want my story to be 20 rounds of IVF. That's just one thing that happened. But also all these amazing, beautiful things have happened in my life. And I think that we all get stuck really leaning on the story that victimizes ourselves and decide that that's who I am. So I think the person who's listening to that might be putting themselves lower than us. And it's easy to feel resentful, but like, you should not look at yourself. That.

[Emma Grede]

Something worth appreciating about right now is how much has changed for anyone thinking about starting a business now. Twenty years ago, launching something meant physical infrastructure, large upfront capital, and figuring out most of the operational side without much guidance. Now, today, the entire path has been rebuilt. You can start from anywhere, almost any budget, with tools that used to only exist inside large, larger companies. Shopify is one of the biggest reasons that that's true. It's the platform that we run Good American on and the one I trust anytime that I'm building something new. Now, what I appreciate is that it doesn't just give you a store. It gives you a whole operating system. Your storefront, your customer data, your inventory, your payments all in one place. Now, that kind of consolidation used to be a real barrier to entry, and it just is. The AI tool Sidekick is the piece that I point new founders to first. It handles the operational work that usually slows people down so you can stay focused on the parts of the business that only you can do. Take advantage of the fact that this is the easiest time to start your business in history. Head on over to shopify.com aspire and do something that millions of people wish they could have done. Something I've always believed in is that the biggest changes in life don't actually come from grand decisions. They come from the small ones, the ones you make every day. What you eat, how you move, how you spend the first hour of your morning. Those tiny choices compound into who you become over time. That's been the case for me with my businesses and with my own life. And when I look at any of it, the big results were really the sum of 100 small, boring decisions made consistently showing up and not skipping the obvious thing because it didn't feel exciting. The same. The same is true for the food that I'm reaching for between meetings or during a busy stretch. The way I think about it is simple. The healthier choice has to be easier than the unhealthy one. Otherwise it just doesn't happen. If I'm in a hurry and I have to hunt for something good, I'm reaching for whatever is closest. So I try to set up the environment around me so the good choice is the convenient one. Most people aren't going to fix their nutrition by doing a comparison lifestyle overhaul. The change that actually sticks is the small easy swap, the one thing that you're ready to do every day replaced with something better. And that is where Stars and Honey comes in. The founders started Stars and Honey after tasting basically every protein bar on the market and realizing that consumers were still settling. Some bars had decent macros, but the flavor wasn't there. Others tasted great but the ingredient list wasn't holding up, so the so they went and built the bar they wish existed themselves. Stars and Honey makes protein bars with thoughtfully sourced whole ingredients. The flavor holds up without the chalky protein powder aftertaste that you get from a lot of bars. The ingredient list holds up too. They're free from sugar, alcohols, gluten and seed oils. Each bar has 15 grams of protein and only 4 grams of sugar, so you don't have to choose between nutrition and flavour. They're also easy to digest, which matters when you're moving for a busy day and you don't want to feel weighted down right before a meeting or a workout. That's the kind of swap that compounds not a dramatic overhaul, not a new lifestyle, a better version of something that you are going to do anyway. Now trying Stars and Honey is easier and more convenient than ever. Stars and Honey protein bars are now available at Target stores nationwide. Pick up a website box during your next Target shopping visit. When and this is like something I think about when I think of you two all the time. Like when honesty and authenticity. Like is your brand and so defining of the way you do business and the way that you've found success and the way that you show up every day. Like, is there a difference between, like, just being honest and being who you are? And the idea of, like, having to perform that to say, consistent with what it is that you're doing and how you're becoming successful.

[Sarah Foster]

So interesting. I feel like we're at this sort of inflection point with the brand and with the podcast and with everything because things are changing so fast. Discoverability is changing. How are. You know, it's like, I think we wrestle all the time because we don't have, like a social media team. Aaron's not on TikTok. I have like four followers on TikTok. I post like once a year. Like, I think that we struggle or I know I struggle with this. Of like, wait a minute. We need to be out there more and we need to be more highly produced and we need to be more professional and we need to have more of a social presence. But it's not authentic to me.

[Emma Grede]

But that's it. So much about the certainty of like and the clarity of who you are. Right. That this, you know, you started this conversation by saying that you had a lot of insecurity. That's actually the opposite of that. That's like a self possession that you have. That's like really clear about what you shouldn't be doing.

[Sarah Foster]

No, but I wrestle. I do wrestle. And then I go back to, okay, but if I start doing TikToks, people are gonna see right through that. I mean, I post on TikTok occasionally, but if I start doing this thing that I think people want from us, then I think, I don't know that it would resonate. I don't know that it would do what I'm hoping it would do.

[Emma Grede]

Yeah. I also think because there's just a cost to anything that doesn't feel right.

[Erin Foster]

It's like incongruent.

[Sarah Foster]

No, I'm launching like this thing sort of Q1 next year. And I looked into what it was like, you know, I was gonna.

[Emma Grede]

I'm so glad brought that up. I kind of got the feeling, are you launching some kind of like, what did I do?

[Sarah Foster]

Like a one skew, like a wellness.

[Emma Grede]

Vitamin. Wellness situation. Yeah. I love that, by the way.

[Sarah Foster]

That was not born out of me being like, I need to be the founder of another company. This was born out of. It's the thing that I do every single morning. It's the thing that didn't exist. I was on my way to the airport, literally googling all the ingredients that I take in one thinking, like, I'm just gonna buy it because I need it, because it's missing from my life and it didn't exist. And I called my business partner Phil, and I go, but I think I need to spin this up.

[Erin Foster]

Like, what would it cost?

[Sarah Foster]

Like, how much we can invest? My fund can invest. Your fund can invest. I think we need X amount of dollars. I think we could do this for like a million and a half dollars. Like, what do we want to hire somebody who's like a crazy P and L monster that can run the crap out of a P and L? Do we need a mass marketer? Like, what do we need? Need? You can do so much with AI now. I mean, you can create an entire business plan, an entire team on AI. I mean, we created the entire. Just like on.

[Erin Foster]

Yeah, but I think it's good for you to say that because that's accessible to so many people. Right.

[Sarah Foster]

I did the entire thing on chat. The entire thing.

[Emma Grede]

And when you're launching, when Q1 and you raised 1.5. 1.5.

[Sarah Foster]

Yeah, yeah.

[Emma Grede]

Can't do that on chat.

[Sarah Foster]

You can't. And look, it could be nothing or

[Erin Foster]

it could be something. No, but I mean, you make it look like a real brand. I mean, Sarah said this thing to me. I'm like, who made this? And it's like, chatgpt.

[Sarah Foster]

No, I did. I did everything.

[Emma Grede]

I mean, I have no doubt.

[Erin Foster]

I do think that there's branding and all that.

[Emma Grede]

Yeah. But there's something so amazing about the fact that that is. Was just not possible. Yeah, right. Because at the end of the day, you could have done that whole thing on ChatGPT. I'm sure you could. You know, you guys are used to starting things at such a level now. I'm sure you don't need 1.5 million. You could launch it in a different way, in a different, you know, landscape, whatever it might.

[Sarah Foster]

And look, I need to hire a great CEO, and a great CEO costs

[Emma Grede]

money because you're at a level now where whatever you do, there is an expectation around it. You know what I mean? It's going to have visibility. You have big ambitions for it. There's so many different ways to start a business. And I think that really trying to utilize, like, what is out there now and what's the uniqueness of the time that we're living in and what does that enable you to do is the surefire way everyone's going to be able to.

[Sarah Foster]

And how do you find your customer? I was thinking the other night, I was like, I'm not on TikTok. This business is going to fail. Was like, I don't, I don't. So I have so many insecurities still. Or you know, of course, even around doing this, I, I'm still going like, oh God, how embarrassing if I make

[Erin Foster]

it a big thing.

[Sarah Foster]

And then like, you know, everyone has all these high expectations like, oh, you have a following, so it's going to do. It doesn't work like that.

[Emma Grede]

It doesn't work.

[Sarah Foster]

That is not. Those days are long over. Let's attach a celebrity. I'm not referring to myself as a celebrity, but. And then all of a sudden you have a brand. No, no, no, no, no. Doesn't work anymore.

[Emma Grede]

So what even gives you. And I give this question to both of you. What even are you thinking about as next for yourself? Like what are you aspiring to specifically for this brand but also like more broadly in your life and your career now?

[Sarah Foster]

Everything. I mean, I would say we're really excited about the. We have a bunch of shows, other shows in development that as it Destination

[Erin Foster]

Wedding was announced when we bought Destination

[Sarah Foster]

Wedding, they also bought two of our other projects.

[Erin Foster]

So I'm writing another show on the break right now.

[Sarah Foster]

We've optioned a couple books. We've optioned a few books that have been bought.

[Emma Grede]

I heard you optioned Tinks's book. Right.

[Sarah Foster]

And then we optioned another novel that's kind of like a sexy, sexy hour long mystery.

[Erin Foster]

Really sexy mystery, which we have a

[Sarah Foster]

fantastic writer who is writing it. Yeah, look, I think Favorite Daughter is so exciting. Obviously. I think you don't want to wait too long if you want to be acquired. Right. Like I think a lot of brands find themselves in that situation where you've waited too long.

[Emma Grede]

No man's Land. You're out.

[Sarah Foster]

You're out. Right. If you get too big, people aren't.

[Erin Foster]

They're like, what are we going to do?

[Sarah Foster]

Exactly. So I think, I mean it's not

[Emma Grede]

a lot of bias even when you don't get big. Right?

[Erin Foster]

Right.

[Emma Grede]

It's a fucking tough space. It isn't what it was 10 years ago. Let's just be.

[Sarah Foster]

No, no, no.

[Erin Foster]

To be clear, the audience should know that Sarah asked Emma if she was willing to buy Favorite Daughter before you

[Sarah Foster]

said Emma Venmo me. She said no.

[Erin Foster]

Talk to she.

[Emma Grede]

And they seem to be buying things right now.

[Erin Foster]

No thank you, Shein.

[Emma Grede]

Well, I read would that would that be out of your ethics.

[Erin Foster]

It's not even in the conversation.

[Sarah Foster]

This would be a problem if she Everlane.

[Erin Foster]

I'm really disappointed in Everlane. It's really sad.

[Sarah Foster]

Oh, shots fired. Why take the money.

[Emma Grede]

Oh, I love this. Go on. Have to go.

[Erin Foster]

Do not take that money.

[Emma Grede]

You will not take that money.

[Sarah Foster]

You don't know what the circumstances of those are. Who knows?

[Erin Foster]

I know I wouldn't take that money. I would not take anybody doing that kind of fast fashion. No. It's making the world a worse place. I could not participate in that. Wow.

[Sarah Foster]

We're gonna have a problem.

[Emma Grede]

I have a meeting with the cell split.

[Erin Foster]

And that was the last time they ever.

[Emma Grede]

They were seen together. She had split the sisters. I absolutely love it.

[Sarah Foster]

It was.

[Emma Grede]

What are you aspiring to?

[Erin Foster]

I just really aspire to, like, balancing it all. I'm really, really in my, like, mom and wife era, and I really love the compost.

[Sarah Foster]

That's what she wants to do. Yeah.

[Erin Foster]

I want to, like, just make sourdough bread from scratch. I think success, like, real, real success is having a really strong home life and a really strong professional life and them working well together. I want to put my daughter to bed at night. I want to give her a bath and. And I want to make my husband dinner and, like, meet his friends and go on work trips with him and him come to events for me and us. Be proud of each other. And I want, like, I want to have the full scope. I don't want to have a life that is so skewed in one area that everything else suffers. I really don't. No.

[Sarah Foster]

I love that Erin's like, I want to be a trad wife. She loves it. But that's.

[Emma Grede]

But that's not also what she's saying. Because you're saying that you actually want a big professional life, but you place an enormous amount of value on your family. I think that I would mirror that exactly. I'm just interested how you're doing that and what it actually looks like right now. Like, are you figuring that out?

[Erin Foster]

What it really looks like is that I'm really honest with the people that I work with.

[Emma Grede]

That.

[Erin Foster]

That's a huge priority to me. And I don't want to feel embarrassed to say, guys, I'm not going to get on that call because I want to. It's bath time. Or worse than that or better than that, depending on how you look at it. If I. I get a text for work or a call at 8 o' clock at night and I'm in bed with my husband and we're watching Love Island. Then I'm gonna say to them, guys, I'm in bed with my husband watching Love island and we can do this tomorrow morning at 9am because that's important to me. I wanna laugh with my husband and eat frozen yogurt in bed and, like, watch TV together and talk about bad reality shows. And, like, that's how I connect.

[Emma Grede]

And are you in the position right now with everything that you have going on and all the ambition and all the opportunity that everything is bringing you, that you can say no to that call at 8 o' clock in bed

[Sarah Foster]

at 43 after all of these years? Like, it's important, I think, for the audience to know that your life has never been like that. So because of your grit and conviction and hard work, you are now finally. Because I just don't want people to think that that. Because that is not the mindset you should have.

[Emma Grede]

Because 10 years ago you perhaps say, that wasn't your choice.

[Erin Foster]

Yeah, I mean, I would have loved to have had that, of course. But no, I couldn't do that. I mean, I remember when I was writing pilots in my 30s and I would be writing all day, back and forth, back and forth. Then I'd be like, okay, I'm gonna go to a yoga class, you know, like, try to protect my peace. And I remember one specific time I, like, roll out my yoga mat and I got a call that was like, the studio needs the new pages. And I was like, okay, I'll do it in the morning. And they were like, roll up your little thing and get back in the car and go home. You're gonna do it tonight. And I was like, oh, right, I work for you. You don't work for me. Like, I'm on your time, your timeframe, not my own. And so, yeah, it is a privilege to be able to have a balance. But I also think that we live in a culture where it's like, how little sleep you get and how, you know, you're at the office till midnight. And I just don't want to be.

[Emma Grede]

That's deeply unfashionable. Now, like, I see that, that is

[Erin Foster]

our writers room runs from 10 to three. And that's something that actually Jenny Connor taught me, which I'm really grateful for because she said, you do not need to have a writer's room that goes longer than 10 to 3. Nothing is getting solved at 6 o' clock at night where everyone's sick of being with each other and they want to be at Home. And so having a happy work environment where you respect each other's time and you put in like a condensed amount of time where you'. Focused. No one's leaving for the doctor's appointments, no one's going and taking phone calls. No one's like checking Instagram because you're locked in when you're in time.

[Emma Grede]

Yeah.

[Erin Foster]

And so I'm into being productive in spurts of time, but like letting yourself have a life.

[Sarah Foster]

That's how that Bill Ackman school, you know, the Alpha school. Have you heard about that?

[Emma Grede]

Yes, I have.

[Sarah Foster]

That is their sort of philosophy is you go super hard for three hours, three hours of undivided, locked in attention, and then you're off.

[Emma Grede]

I also think as female founders and executives and leaders and all of the rest of it, you have to create the conditions that you want to like, grow. Right. It's like it's down to you to say, this rider's room is 10 till 3. Because I want to create the conditions not just for myself, but for every other rider to be able to leave if they're a parent and go and do bath and bedtime. And I think that the minute you do that, you allow those conditions to permeate through the company, through the writer's room for whatever it is that you're doing.

[Sarah Foster]

But not everybody plays that. You guys. No, of course not every.

[Erin Foster]

But it is a balance.

[Emma Grede]

There is a point at which that becomes your reality. But it's also a choice, right? Because it's like I could be in my office every day till 10 o'.

[Erin Foster]

Clock.

[Emma Grede]

Like, it's just a choice, but it's also, it's.

[Sarah Foster]

You work for yourself. You work for yourself so you can create.

[Erin Foster]

You sacrifice a lot to be able to have these choices. I wasn't with my daughter on her second birthday. I had to be in New York for the show. I didn't have a choice. Nobody cared that it's my daughter's birthday. That's where I have to be. And that's the sacrifice I make so that I can also say I want to be at bath time. There are a lot of things that I have to miss. There's a lot of times that she's crying and I'm walking out the door because I have to start a meeting.

[Emma Grede]

But that's a really important part. And I think that's the bit to share because that you, you make choices. But it doesn't mean that every choice you make fits and suits your agenda. I leave the office every fucking day at five but still, there are times when I don't get to do what it is I want to do.

[Sarah Foster]

Were you leaving the office at five, ten years ago? No. Are you fucking. You were there probably till midnight.

[Emma Grede]

No. No. Absolutely not. Absolutely not.

[Erin Foster]

So it's a give and take. It's like we have these all consuming careers we have. We sacrifice a lot to do that and then in return we're able to set some parameters so that we can live peacefully.

[Emma Grede]

And that's what you aspire to?

[Erin Foster]

Yes.

[Sarah Foster]

You're living your dream. Like you are now living your dream a lot. I mean, she was working at Free People as a shopkeeper right before you got the Ryan Murphy job at 28 years old. Like it's not. She was literally working at the Brentwood Free People where all of her friends and peers would come in at 28 years old. So I just think people look at us and I just don't think they see the full picture of how are

[Emma Grede]

you living the life that you always wanted to the pair of you?

[Erin Foster]

I definitely am.

[Sarah Foster]

I didn't see myself being forced to. 45, two kids, a. I really just didn't ever think I'd be successful. I think like when you're an actress and a model, putting yourself in a place to just be treated like such shit, you know what I mean? The rejection should be studied. Like what it does to you, what it does to your mental state, what it does to your self esteem, what it does to all of it should be studied. It's so toxic and I think it's. And by the way, no one forced me to do it. Let's be clear, this isn't like, poor me, I chose. Nobody asked me to do it. You know, in fact, they were like, we actually don't want you to do it. Yeah, we have no work for you. But I think I never imagined that we would have the career, the career that we have. I did not. I've never been the most spiritual, but I am now. I thank the universe every day for things that I don't have yet. And I've been doing that for two years. And it's like, I'll be driving or I'll wake up and I'll thank the universe for. And I'll be specific as to what you were just saying. Really specific. And it's amazing how the universe rewards that, you know, closed mouths don't get fed. So I just, I ask for things that I don't even think are possible.

[Emma Grede]

Oh, I love that. All right, on that note, I'm Going to move to some rapid fire for you too. Okay. All right. In one word, what is your sister's biggest strength?

[Erin Foster]

Her work ethic.

[Emma Grede]

Sarah.

[Sarah Foster]

Her writing. Wait, professionally, right?

[Emma Grede]

What have you on.

[Sarah Foster]

Yeah, well, she's a. She's a fantastic mom and aunt. So if we're going to like go that, like, truly. I think Josie, my. You know, Josie, I think Josie's like, I think I want Aaron to be my mom and that's okay. I'm happy with that.

[Emma Grede]

I'm happy with that. That is.

[Sarah Foster]

She's very maternal. She's very maternal.

[Emma Grede]

What is your most recent hot take?

[Sarah Foster]

Oh, Jesus.

[Emma Grede]

Oh, God.

[Erin Foster]

I don't think all of Sarah's takes are hot.

[Emma Grede]

I don't.

[Erin Foster]

I don't know.

[Emma Grede]

Is that.

[Sarah Foster]

Is it appropriate?

[Erin Foster]

Yes, it's a hot take.

[Sarah Foster]

God, what I so many. Every day of my life is a hot tank.

[Erin Foster]

Literally.

[Sarah Foster]

I said recently mentioned wear Birkenstocks. That was a real hot take.

[Emma Grede]

Oh.

[Erin Foster]

Oh, God.

[Sarah Foster]

Does Jens wear a Birkenstock?

[Emma Grede]

No, Jens doesn't have the feet for a Birkenstock. I'm not like, you know, he's not a Birkenstock and croc man. He's a Euro guy, you know?

[Erin Foster]

Yeah, yeah, yeah. Like a loafer.

[Emma Grede]

Sensible guys.

[Sarah Foster]

If you want to know the hot takes, listen to our podcast.

[Emma Grede]

Listen. There you go. Plug. Plug it in.

[Sarah Foster]

Ditch Emma's podcast. She's got a enough listeners.

[Emma Grede]

She ditched the. Move on over. Yeah, move on. Move on over to hear Sarah talks the most podcast.

[Erin Foster]

Emma's doing great.

[Emma Grede]

All right, we need you. What is a brand you wish you'd invested in but you missed?

[Sarah Foster]

Okay, I know mine, I think.

[Erin Foster]

Oh, there's a. There's a new water company called Lunin that I wish we'd invested in. We still can. And also Chamberlain Coffee. We passed. Oh, Emma.

[Emma Grede]

I just had her on and I

[Erin Foster]

think that I wish it would because they're opening a lot of stores, doing well.

[Sarah Foster]

I met the shop my founders early. I met the Alexa von Tobel, brought them, introduced us and the valuation was already so out of this world. But I still wish it would have been great to just be in their world. It's so directly connected to what we do. We utilize shop my at favorite daughter

[Emma Grede]

so much, so much.

[Sarah Foster]

And I spoke to them so early and I just sort of felt like I always try as an investor to not get enticed by sexy cap tables and buy. I tried for so long. It was like, well, let's just write a chance. Even though the valuation is totally Outside of our mandate and it may be right.

[Erin Foster]

So you're really bad at rapid fire.

[Sarah Foster]

Oh, sorry.

[Emma Grede]

No, no, no. I'm really bad at rapid fire too.

[Sarah Foster]

I don't know, I just.

[Emma Grede]

You should have been in Shop Mai.

[Sarah Foster]

I know, and I could have been. And I wish I was. I mean, I wish we were.

[Emma Grede]

Can you tell us anything about season three of Nobody Wants this, Everyone Dies?

[Erin Foster]

I'm in it.

[Emma Grede]

I love that you're in it.

[Sarah Foster]

Yeah.

[Emma Grede]

That's kind of my day.

[Erin Foster]

Yeah.

[Sarah Foster]

That's nice. No, and she's really good. It's at you. She should act more. Yeah, she is really good.

[Erin Foster]

I play like a crazy girl named Nicole.

[Sarah Foster]

So she's not really acting. Yeah, she's playing herself.

[Emma Grede]

Is there a book that changed your life?

[Sarah Foster]

Ooh, I don't know that this one changed my life, but there's a book called Write It down, make it Happen, and it taught me how valuable and powerful pen to paper is. Your notes app is fine, but it is not doing what pen to paper does and that you can truly create the life you want hand to paper. I have, literally, with specificity, I have been the architect of where I am now. I never thought it was possible. I didn't think it would actually come true. But looking back at some of the old journals and the things that I prayed for and the things that I was too afraid to write because they seemed too far fetched, I wrote. But I would say that book taught me how to manifest.

[Emma Grede]

I love that.

[Sarah Foster]

Yeah.

[Erin Foster]

As a writer, I would say a lot of. A lot of books that. You have your answer. Thank you.

[Emma Grede]

Sorry.

[Erin Foster]

Jesus, Sarah. As a writer, there's a lot of books that have changed my life because they're like. It's storytelling, you know, so the Fountainhead for sure changed my life because I was.

[Sarah Foster]

I couldn't get through that.

[Erin Foster]

Holy shit.

[Emma Grede]

It was.

[Erin Foster]

How do you write a story like this? All Ken Faultless, Ken Follett books. Like, it got me so wrapped up in. In like historical fiction, which made me like, want to be a writer. Honestly, this is so silly, but Memoirs of a Geisha, when I was like in like 10th grade, I was like, wait, I love this story. Like, all these stories made me like the Prophet. These are books that just made me go, like, could I ever make somebody feel something like this? Like, could I ever tell a story this time?

[Emma Grede]

The Prophet Cahill Gibran. The Prophet, Yeah.

[Erin Foster]

Like, no, obviously my writing is nothing like that. But it was so.

[Emma Grede]

No, but that's so interesting that, that, that's informed the fact that you wanted

[Erin Foster]

to be a storyteller very much because you're. Because he was giving you life. He is giving you life lessons in the form of a story. So it's like very subtle the way that you.

[Emma Grede]

But also in such a poetic way that that's like really interesting.

[Erin Foster]

Exactly.

[Sarah Foster]

We're so different. I'm like, have you read Ray Dalio's book on.

[Erin Foster]

Oh, my God, it was so different.

[Emma Grede]

One of my favorite books is one of my favorites.

[Sarah Foster]

Aaron's literally like, who's Ray Dalio?

[Emma Grede]

No, but I love that. By the way, Principles with Ray Dalio and Khil Gabran. There you go.

[Sarah Foster]

There you get me, right?

[Emma Grede]

There you go. I'm like the little bridge.

[Erin Foster]

There you go. Okay, you know what? We'll have lunch too fucking else.

[Emma Grede]

You're not invited now. Yeah, you absolutely are. I love the pair of you.

[Sarah Foster]

Thank you.

[Emma Grede]

Beyond.

[Sarah Foster]

Thanks for having us.

[Emma Grede]

You two are just fabulous. If you're loving this podcast, be sure to click follow on your favorite listening platform. While you're there, give us a review and a five star rating and share an episode you love podcast with a friend who'd be so grateful. Aspire with Emma Greed is presented by Audacy. I'm your host, Emma Greed. Our executive producers are Ashley McShann, Derrick Brown and me. Executive producers from Audacy are Asha Salouja and Leah Rees Dennis producer, KK Sublime. Stephen Key is our senior producer. Sound design and engineering by Bill Schultz. Angela Peluso is our booker. Original music by Charles Black. Video production by Phil Sweetek and Carlos Delgado. Social media by Olivia Homan, Katherine Bale. Special thanks to Brittany Smith, Sydney Ford. My teams at the lead company and wme, Josephina Francis, Hilary Schuff, Eric Donnelly, Kate Hutchinson, Rose, Tim Meekol, Evan Cox, Kirk Courtney, Andrew Steele, Sean Cherry and Lauren Vieira. If you have questions, questions for me, you can DM me at Aspire with Emma Greed. Greed is spelled G R E D E. That's Aspire. A S P I R E with Emma Greed. Or you can submit a question to me on my website. Emma Greed Me.

[Erin Foster]

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