The Power of Personal Branding with Paris Hilton

Summary

Aspire with Emma Grede

Episode: "The Power of Personal Branding with Paris Hilton"

Host: Emma Grede
Guest: Paris Hilton
Release Date: October 14, 2025

---

Overview

In this engaging and candid episode, Emma Grede sits down with Paris Hilton—iconic entrepreneur, media mogul, and self-made global brand—for a deep-dive into the art and power of personal branding. Paris opens up about deliberately building her persona, translating fame into financial empire, lessons from reinvention, the importance of authenticity and kindness, and her evolution into advocacy and motherhood.

Listeners gain practical, heartfelt wisdom about sustaining a decades-long career in the public eye, the mechanics of building business from personal brand, and balancing success with vulnerability and personal life.

---

Key Discussion Points & Insights

1. Origins of the Paris Hilton Brand

• Authenticity as Foundation:
  • Paris shares that her brand emerged organically from her personal passions and interests, beginning with her first fragrance launch 20 years ago.
  • "[My brand] has all been very authentic. Just everything's happened very naturally...I just started really just building product lines and brands and things that really resonated with my brand, things that I love and what I was passionate for." — Paris Hilton [03:14]
• The 'Pink Thread':
  • Emma and Paris discuss the unmistakable consistency—"the pink thread"—woven through all Paris’ projects, from sparkling aesthetics to the joyful 'affordable luxury' ethos.
  • "My brand is all about pink and sparkle and fun and affordable luxury as well…just creating products for my fans at an affordable price." — Paris [03:56]
• Playing the Character:
  • Early on, Paris adopted a 'character' as a protective shield, which later became central to her brand.
  • "I think it was almost like a shield to protect myself...I wanted to build this kind of Barbie doll fantasy life…all of a sudden, I get [cast in] The Simple Life, and the producers tell me to play into the character even more." — Paris [06:15]

2. Pioneering the Influencer and Creator Economy

• Paris describes herself as ahead of her time, embracing many hallmarks of the modern creator economy before it had a name.
  • "They just called it 'famous for being famous.' But now that's an entire job that people do." — Paris [07:07]
• She addresses the shift from being underestimated to finally earning business credibility and respect.

3. From Club Appearances to Empire

• Monetizing Fame:
  • Paris recounts her transition from club appearances to building product lines, with business acumen underpinning the glitz.
  • "Behind the scenes, I was having meetings and creating and releasing my fragrances...Even though I was having fun going out, I always had my business as well." — Paris [09:22]
• Business Infrastructure:
  • Early support from her manager and father, and eventually building 1111 Media, now with 30 employees across film, audio, metaverse, product lines, and more.
  • "We do everything from television, audio, film, building products and IP...It's just been mind blowing what we've accomplished." — Paris [10:38]

4. Consistency, Kindness & Resilience

• Emma remarks on Paris’ unwavering professionalism, kindness, and humility over the years, even as global attention soared.
  • "I believe in karma. I believe that you get what you give out...you've always been unbelievably consistent with your brand and unbelievably consistent as a person." — Emma [16:17]
• Paris affirms, "That's just who I am...I can't imagine being any other way." [16:40]

5. Motivations & Manifestation

• Dreams and Drives:
  • Despite financial success, Paris stays motivated by love for creation, family inspiration, and the joy of making her parents proud.
  • "I love what I do. Success is something that really drives me...I love to create things that are beautiful." — Paris [18:19]
• Reinvention & Intuition:
  • Paris follows instincts for when to pivot; every dream she's manifested has come true.
  • "Anytime I've had a dream, it always comes true." — Paris [19:31]
  • "Every 11:11 in the morning and night, I always make a wish and all of them have come true." — Paris [19:39]

6. Risk-Taking & Owning Her Story

• The decision to do "The Simple Life" was met with skepticism from family, but Paris trusted her gut.
  • "My mom…was like, Paris, I don't think it's a good idea. And of course, I didn't listen…And it was so amazing." — Paris [21:03]
• The documentary "This is Paris" enabled her to reclaim her narrative and connect deeply with fans.
  • "It was the first time I kind of showed who I really was behind the character...It's just been so liberating and…so healing as well." — Paris [22:18, 23:49]

7. Turning Pain into Purpose: Advocacy

• Advocacy for children in care has become her most meaningful work, changing 13 state laws and passing federal legislation to protect children.
  • "To make true impact. Like, I've already changed 13 state laws and passed one federal bill...That has just been incredible to...really turn my pain into a purpose." — Paris [25:45]

8. Building a Team and Navigating Trust

• Advice: Vet your team with care, do background checks, and ensure they reflect your values.
  • "Do your research on people, do background checks...you want to make sure it's people who are kind...because not everyone is a good person." — Paris [28:22]

9. Family Legacy: Paris vs. ‘Hilton’

• Paris is deliberate about being seen as Paris, not just a Hilton, and builds her own empire.
  • "I always wanted to be known as Paris, not Hilton." — Paris [29:29]
• Lessons from her grandfather: power of brand, hospitality, kindness, philanthropy, and family values.
  • "[He said,] 'Paris, you work harder than any CEO I know...I used to be known as Baron Hilton, and now I'm known as Paris Hilton's grandpa.'" — Paris [29:29]

10. Expanding the Empire: Hotels, Music, Beauty

• Paris launches her own hotel group, describing it as "iconic and fun and very me."
• Fragrance empire: On her 30th perfume, with the same long-term partners for 20 years.
  • "As a little girl, I had a dream of having one perfume. So the fact that I have 30 now is just insane." — Paris [35:02]
• Paris is hands-on with her skincare line, obsessively iterating formulas for real results.
  • "Some of [the skincare formulas] I went back like 18 times…wanted the consistency, the feel…results to see that these are actually science backed results." — Paris [38:58]
  • "I want a skincare line I could use and now the whole world could use it." [39:21]

11. Beauty and Longevity Regimen

• An intricate routine involving red light therapy, neurotris, facials, hyperbaric chamber, and more, all managed while multitasking with work.
  • "I take care of my skin like an Olympic athlete...my facialist, I see her three times a week...with all of the different devices and machines." — Paris [39:35-40:24]
• Preventative, data-driven approach to beauty; keen to biohacking and longevity trends.

12. Motherhood and Work-Life Balance

• Becoming a mom shifted her priorities—she now says no to more events, avoids FOMO, and cherishes time with her kids.
  • "With being a mom, I've learned that they'll say no because before I did not say no." — Paris [43:14]
  • "Unless it's something that's really important or I'm getting paid a lot to be there, I would rather be home chilling in my sweatsuit and just with my kids." [45:00]
• Invents the term "sliving mom" (slay + live your best life).
  • "A mom that's slays and lives her best life." — Paris [45:38]

13. Marriage, Love, and Business Partnership

• Her husband Carter Reum is supportive, secure, and a major inspiration.
  • "He really is always like in the front row at my concerts, like, jumping...he always makes me so happy and feel so safe." — Paris [51:19]
• Carter helps guide Paris' investments and inspired her to explore new business ventures.
  • "He knows everything about everything and tech...I'm constantly just learning so much about investing." — Paris [54:26]

14. Building 1111 Media: The Dream Factory

• Centralizing everything under 1111 Media allowed Paris to realize her multi-hyphenate ambitions.
  • "If I didn't have my own company like this, I don't think it would be possible because...agencies are not really certified to handle something like me." — Paris [55:40]

---

Notable Quotes & Memorable Moments

• On Authenticity:
  • "The secret is just always staying true to myself." — Paris [03:56]
• On Changing Perceptions:
  • "I was definitely underestimated...But I think now I've proven myself." — Paris [05:29]
• On Manifestation:
  • "Every 11:11 in the morning and night, I always make a wish and all of them have come true." — Paris [19:39]
• On Advocacy:
  • "To be the voice for so many who don't have a voice and to make true impact...turn my pain into a purpose." — Paris [25:45]
• On Parenting:
  • "I'm a sliving mom...a mom that's slays and lives her best life." — Paris [45:38]

---

Important Timestamps

• Personal Branding & Consistency – [03:14] to [04:49]
• Creator Economy & Early Monetization – [07:00] to [09:41]
• Building a Business & Team – [09:57] to [11:14]
• Kindness, Professionalism, and Reputation – [16:17] to [16:55]
• Motivation & Manifestation – [18:19] to [20:11]
• The Simple Life: Risk & Reinvention – [21:03] to [22:49]
• Documentary & Advocacy – [22:18] to [26:44]
• Family Legacy & Brand Building – [29:10] to [30:49]
• Beauty, Skincare, and Wellness – [37:00] to [42:47]
• Motherhood & Balance – [43:07] to [46:44]
• Marriage & Investing – [51:19] to [55:34]
• Biggest Business Lesson & 1111 Media – [55:40] to [56:46]

---

Rapid Fire Highlights [59:11–62:39]

• First thing in the morning: Red light bed and cryo machine [59:15]
• Last thing before bed: Bubble bath with husband, then cartoons [59:27]
• First fragrance: "Joy," like her mom and grandma [60:04]
• Favorite Simple Life memory: Mermaid tail episode [60:17]
• Book that changed her life: The Secret [61:04]
• Favorite beauty hack: Ice water for depuffing [61:12]
• Parenting mantra: "If you sliv, you live." [61:35]
• What matters now vs. then: Now values time over others’ opinions [62:15]

---

Actionable Wisdom & Strategic Takeaways

• Authenticity, joy, and consistency are at the heart of sustainable personal branding.
• Protect your energy and keenly vet your team—truly know who's around you.
• Reinvention and intuition are vital: pivot when your gut tells you.
• Don’t let the world define your narrative—own your story.
• Transformation and growth come from serving others and turning pain into purpose.
• Unapologetically pursue innovation—even if it means being "ahead of your time."
• Maintain boundaries for your wellbeing and for those you love—especially as a parent.

---

Final Thoughts

This episode is a must-listen for anyone interested in long-game personal branding, creative entrepreneurship, and resilience. Paris Hilton’s journey—rooted in authenticity, re-invention, and service—shows how a carefully nurtured persona, combined with true business savvy and heart, can build not just a brand, but a transcendent, positive legacy.

---

Paris Hilton’s parting advice to her younger self:
"You're going to go through a lot in life and sometimes it's going to be difficult, but one day you're going to use your voice and make a difference for so many people. Always be kind to yourself. Don't be afraid to show people the real you." [58:49]

Transcript

[A]

When you think of the word Paris, you think of the city and the woman. That's the power of personal branding. Behind the Glitter and the Pink is a visionary building one of the most powerful personal brands of our time. Get ready to learn how she did it and how you can too. Today, Paris is a CEO, a mother, a best selling author and a cultural icon. In this conversation, Paris gets into everything from her takeaways on making your personal brand, your business, motherhood and her beauty routine. Let's just say if you saw her spa the way I did, you'd never look at facials the same way. Introducing the new Eggo Protein Waffles. The same great Eggo taste people know and love. Now, with 20% of your daily protein in every serving, protein never tasted this good. These waffles deliver an excellent source of complete protein with 10 grams per serving and are made with wholesome ingredients fresh from the griddle. Perfect as part of a complete breakfast. Eggo Protein Waffles pair easily with fresh fruit, almond butter or whatever is already in the kitchen. They offer a delicious way to start the day with irresistible taste families are looking for. When something tastes this good and delivers this much protein, no one can say no. Head to your local grocery store to fuel your morning with Eggo protein waffles and pancakes available at retailers nationwide this season. Don't just refresh your wardrobe, refresh your home too. Macy's Fall Fashion Guide is your one stop shop for bringing all the best fall trends into your space, curated by their experts. One of the big looks right now is country florals. Chic rustic charm with timeless floral prints. Think throw pillows, linens and bedding that add instant warmth. They have beautiful matching kitchen sets and a ton of other options that can totally transform a room. Another trend is plush throws, plaids and textured decor that can make your space feel collected and cosy. And I have to say I'm obsessed with their kitchenware. All their appliances and bakeware are as pretty as they are useful. To finish it off, tinted glass is having a moment. Macy's has gorgeous pieces with coloured glassware, vases and candle holders that make any table feel special. Shop@macy's.com or in store. Paris, I'm so happy to have you here today.

[B]

Me too. So good to see you.

[A]

It's so good. I mean, it's always good to see you. You know I've wanted to have you on this podcast since the beginning of us starting. You were one of the very first people I texted to say please, will you come On. And of course, you said yes. We just had to fit into your crazy schedule because you do so much.

[B]

I know my schedule is insane now.

[A]

Your schedule's insane. But that's because you're doing so many incredible things. And really, I brought you here today because I don't think there's anyone better to talk to about the power of personal branding. I wanted to ask you, how purposeful are you when it comes to building your brand? Like, has it always been a plan? And I really want to understand your approach when it comes to personal branding.

[B]

For me, it's just all been very authentic. Just everything's happened very naturally. It all started when I launched my first fragrance 20 years ago. From there, I just started really just building product lines and brands and things that really resonated with my brand, things that I love and what I was passionate for. Just leaning into my brand and having fun with my character and. Yeah, just building products off of everything that I do.

[A]

I mean, because there is just such a. I'm not going to say a red thread. It's like a pink thread for everything that you do. When you think about the consistency that you had, do you think there's, like, a secret to that consistency?

[B]

The secret is just always staying true to myself. My brand is all about pink and sparkle and fun and affordable luxury as well. I really love that I'm able to travel the world. I get to see so many beautiful things and be inspired by them and then create those products for my fans at an affordable price.

[A]

Do you think that the, like, the irreverence of it, the fact that it is pink and sparkly and so happy that you can't help but smile when you see something that you've created? Like, do you think that's part of your popularity? That in a time when you know everything's so dark that actually you're a ray of light?

[B]

I do believe that. I feel that, you know, there is so much darkness. I've been through a lot of darkness in my life, that I feel like I've always been the light. And that's something that I always aspire to be.

[A]

What's the secret to living as both an incredibly successful person and a very powerful brand?

[B]

The difference is really owning your power and your narrative and your story, rather than letting other people define you and always being kind and leading with kindness and wanting to spread joy and happiness through everything that I do.

[A]

I wonder if you think that you actually get credit for being a woman that has been able to monetize herself not just as an idea, but as a true talent, like a multifaceted talent in very. Like, in so many categories. Do you reckon that you get the credit you deserve?

[B]

I do now. I think for a long time, I was definitely underestimated. And there's just a lot of misconceptions about me. I think coming from my last name and from people getting to know me through the simple life, they didn't understand the businesswoman behind all that. But I think now I've proven myself, and people can see that, because I.

[A]

Guess for a while, you almost played into those misconceptions. There's part of the blonde, glittery, pinky thing that you played up as part of your character. But I have heard you speak a lot about that character and. And how you very purposefully, like, created a Persona for yourself. Will you talk about that a little bit?

[B]

Well, I've always been a very naturally shy person, so I think.

[A]

Which I think people find surprising.

[B]

Yeah, they definitely will find that surprising. But when I played the character, I think it was almost like a shield to protect myself. And going through so much as a teenager, I also just kind of wanted to build this kind of Barbie doll fantasy life. And then all of a sudden, I get the simple life, and the producers tell me to play into the character even more. And this was the first reality show, so I really had no idea what I was getting myself into. And I didn't know I'd have to continue on the character season after season.

[A]

Oh, exactly. I can do this for a few episodes, and you're okay years later.

[B]

So then just the whole world assumed that's who I was. And then it's like, this is working, and, you know, basically built a whole brand around this character.

[A]

Do you. I always think about you as, like, Queen of the Creators, like, Queen of the influencers. Do you think about yourself like that?

[B]

I feel that I was always very ahead of my time. I was doing all the things that people are doing today. Before there was even a word for it, they just called it famous for being famous. But now that's, like, an entire job that people do. So I think it's. It makes me happy to have been ahead of my time, as I feel like I always.

[A]

Yeah, I mean, I feel like you were the first creator, and we've seen the creator economy, like, completely blossom. Is there someone that you think right now that you love that you're like, this person's getting it really right?

[B]

I think there's so many amazing women right now that are really following Their dreams and their passions and killing it. Just like our girls, Kim, Chloe, all them. So many people, I think, really are just leaning into their brands and really utilizing social media and all the technology today and creating products behind those as well.

[A]

At what point did you realize? Because I remember in the early days, like, you were one of the first people getting paid for club appearances, right? You were going to Vegas. You were getting a gazillion dollars, it seemed like at the time. And, you know, just for you turning up, for you being there on the night, at what did you realize, wait a minute. This is more than like a gig to gig thing. I'm gonna create products, I'm gonna create an empire.

[B]

Yeah. This all started even before I was 21. I had my fake ID and my first appearance in Vegas was for the Palms Hotel. They wanted me to do the opening and had me wear this bustier that had like a million dollars of casino chips on it.

[A]

Classy.

[B]

Yes.

[A]

Were your family okay with you representing another hotel group?

[B]

It was a lot of money, so I didn't really ask anybody. I just did it. But that was like my first time doing something like that. And I was like, wow, this could actually be a huge business. Because every week then they started calling me to just do other appearances and club appearances there. And that's when I just started knowing that I could really get paid to party. I was like, this is so much fun.

[A]

And at that point, it was like, get paid to party. But were you sitting down and saying, okay, there's a strategic plan here, or were you having as much fun as it looked like you were having?

[B]

I was having so much fun, but also behind the scenes, I was having meetings and creating and releasing my fragrances. And then I got into doing my clothing brand and handbags and shoes and sunglasses and different products. Even though I was having fun going out, I always had my business as well.

[A]

And for you, like, I'm just trying to understand from a business infrastructure point of view. Like in the early days, what did that look like? Who did you have around you? Who helped you make decisions? And I'm just trying to understand, like, from the early days to now, like, how has that changed?

[B]

I had my manager and then my dad. I would always ask him for advice as well. Yeah, Very small team back then, and.

[A]

A team that you could count on sometimes.

[B]

Sometimes I, you know, went through a lot of different agents and managers because in Hollywood, it's just. It's really hard to trust people and know their intentions. And I'm so happy now that I have an incredible team that is like family to me.

[A]

Yeah, you're really lucky.

[B]

Yes.

[A]

And so what does it take to keep the Paris Hilton business running?

[B]

Well, I have my media company called 1111 Media and I'm the CEO and I have 30 people on the team.

[A]

Amazing.

[B]

And we do everything from television, audio, film, building products and ip. We're doing things in the metaverse as well. Music licensing and building brands, doing content. So yeah, we do it all.

[A]

It's amazing.

[B]

It's really incredible. I have amazing people who are running every different division, who are experts in all those different areas. It's just been mind blowing what we've accomplished. So since I founded it in 2020, it's just so exciting. It's like I just feel so grateful every single day.

[A]

Well, I feel like you just have so you have so much going on at the moment. Give me an idea of what a day, a typical day in your life looks like.

[B]

There's never really a typical day. Every day it's something new and fun and interesting. Usually I could be in the studio recording my album or I'm on a plane traveling to a different country, doing concerts, doing appearances in my design meetings for all my product lines, photo shoots, interviews.

[A]

Is there anything that you ever outsource? You're like, that's not my strength or that's not where I need to spend my time.

[B]

I'm asked to speak on panels all the time.

[A]

I bet.

[B]

Podcasts, going to different tech conferences. And I can't go to all of these. I'll go to some of the ones that I can fit in my schedule.

[A]

Thank you for coming here.

[B]

Yes. Had to come for you. I love you. So certain things, I'll just send someone else on my team to go so they could represent the company and me. But I can't make it to everything.

[A]

This season. Don't just refresh your wardrobe, refresh your home too. Macy's fall Fashion guide is your one stop shop for bringing all the best fall trends into your space. Curated by their experts. One of the big looks right now is country florals. Chic rustic charm with timeless floral prints. Think throw pillows, linens and bedding that add instant warmth. They have beautiful matching kitchen sets and a ton of other options that can totally transform a room. Another trend is plush throws, plaids, and textured decor that can make your space feel collected and cozy. And I have to say, I'm obsessed with their kitchenware. All their appliances and bakeware are as pretty as they are useful to finish it off Tinted glass is having a moment. Macy's has gorgeous pieces with colored glassware, vases and candle holders that make any table feel special. Shop@macy's.com or in store. Running a business is more than just providing services. It's about creating an experience that keeps clients coming back. The problem Too often, business owners are stuck juggling multiple tools for bookings, for payments and marketing. But that's where Boulevard comes in. Boulevard is the fastest growing client experience platform built specifically for appointment based self care businesses like salons, spas, barbershops and med spas. It's not just software. It's a smarter, simpler, more personal way to manage your entire business in one place. With Boulevard's AI powered tools, your business gets a powerful behind the scenes partner. Smart scheduling, personalized marketing and seamless client support that leads to more bookings, higher ticket values and happier clients. From reminders and payments to client profiles and a 24.7ai chatbot backed by expert support, Boulevard elevates every interaction. That's why more than 5,000 top beauty and wellness brands choose Boulevard to grow their businesses and why they stay. Visit joinblbd.com to learn more about Boulevard and book a demo to see if it's right for your business. And for a limited time, Boulevard is offering new customers 20% off your first year subscription. That's J-O-I N B L V D.com to learn more, JoinBoulevard.com I think it's incredible to look at the evolution of you. I was trying to figure out when I met you. I met you back in my celebrity talent wrangling broke a bitch days. I don't know what else to call it, but that's what I did. I put talent onto campaigns. And I remember everyone was so excited to have Paris in Paris. It was such a big deal. There were a gajillion people at the airport. It was, you know, in those days when something was happening in a place and it felt like the whole world was converging. And my job was to make sure that you got from the airport to the set safely. And I did not do that job very well because of the like, I don't know, 50 mopeds that were following us, which was so insane. But I do remember how professional you were. You'd been out the night before, you had an early start, you were early, which I thought, wow, that's like so incredible. Cause not everybody's early. But you also kind of, you know, you were having a lot of fun, but you were There doing. And you were super nice to every single person there. And at that time, I was. I mean, beyond Junior. Junior's like, no, I was like a non person on the set. And you were so kind and so lovely to me, and for whatever reason, you gave me your number, and I was like, oh, this is fun. I've got your number. But, you know, over the years, I'd kind of texted you and said things, and you were always so incredibly kind. And I feel like it's a really underrated thing in business more generally, because I really believe in. I believe in karma. I believe that you get what you give out. And I really, honestly believe that an enormous part of your success is how you've carried yourself through so many things, so many big global moments, Highs, lows, ups and downs. But you've always been unbelievably consistent with your brand and unbelievably consistent as a person. And I wonder if. I just wonder where you got that from and how you've managed to stay that way in spite of, like, everything that you could be an asshole.

[B]

That's just who I am. I'm just a kind person. I've always just believed in making everyone feel special and being sweet to everyone, and it's just who I am at my core. I just. I can't imagine being any other way.

[A]

Do you still have millions of animals? I remember there being a lot of animals in that. I'm not a very animally loving girl. And I remember there being lots of furry things at the Ritz.

[B]

Yes. I have my four dogs. They're so cute.

[A]

Four dogs. I love four dogs. I feel like when, you know, again, talking about consistency, when people walk into your home, you know, it is extremely you. It is pink. The art is pink. You know, the entire spa is pink. The way that you. You know, it's like the cars, the whole thing. It's like a Barbie fantasy world. Do you ever wake up and go, like, oh, my God, like, I'm sick of all this pink. I wish I. You know, I wish I lived at Kim's house or, you know, I wish the things. I wish the palette was more bland.

[B]

I love it.

[A]

You do?

[B]

It just makes me happy. I feel like as a little girl, I had all of these dreams, and this is, like, what I pictured in my life. It's like this fantasy world that I just can live in, and it's like my bubble and my special place that, like, just makes me so happy just to see all the pink and all the fun things and Just when my friends and people come over, they're like, oh, my God, this is so parasized.

[A]

I'm like, yes, it's really true. Parasized is exactly the thing. It's so you. But tell me, you know, when you talk about the dream, what is the motivation? Because at this point, like, you don't need the money. I'm imagining you're good. What actually motivates you to do what you do?

[B]

I love what I do. Success is something that really drives me. I love creating things that are beautiful. I just. I don't know, I just. I love to work hard. I think it was just something that was instilled in me since I was a little girl for my family, and I love to make my parents proud. I just always had big dreams since I was a little girl, and now I've exceeded all those dreams, and it just. I feel just so grateful that I get to do what I love, music, beauty, fashion, and just have the best time. Because I feel like you only live once, so you should make the most out of it.

[A]

Yeah, it's really true. I mean, you do do so many things. And I'm interested to understand when you know it's time to pivot because you feel like you're, you know, in as much as you stay consistent with your brand, you're also like the mother of reinvention. So when do you know that it's time to, like, switch it up?

[B]

I just instinctively know. I just. I want to do this now. Oh, I want to start DJing now. I want to now release another album and kind of just whatever I feel in the moment, I do. And I feel like anytime I've had a dream, it always comes true.

[A]

Really?

[B]

Yes.

[A]

Do you believe in manifestation?

[B]

Yes.

[A]

Do you like, do you do that purposefully? Like, do you have some kind of ritual or something like that?

[B]

I just like every 11, 11 in the morning and night, I always make a wish and all of them have come true. And I was saying to my husband the other night, I was like, he's like, 11, 11. I was like, trying to think. I'm like, I don't even know what to wish for anymore. I feel like all of my wishes have come true.

[A]

Oh, my God, that's amazing.

[B]

So it's. I feel like I manifested all of this ever since I was a little girl. I would make like mood boards and kind of just write down what I wanted to be when I was a grown up, and all of it came true.

[A]

That's. I mean, that's Insane. So how do you keep going if it's all come true? Like, what gets you out of bed? Like, what are the things that you're like? This is now a goal for me.

[B]

I love my fans so much. We have such a close relationship, and they're my little Hiltons, and they're all around the world, and I love seeing them, making them smile. I love that now with my music, I can connect with them on an even deeper level. And I just feel like I was put on this planet to just be the sparkle and the fun and make people happy and just be myself.

[A]

Talk to me about risk. Everyone who's successful has taken an element of risk. How do you feel? Is there anything that everyone was telling you? This is crazy, but you knew that.

[B]

It would work with a simple life. And remember when I got that call and they wanted my sister and I to do it? And I asked Nikki, and she was like, hell, no, I'm not doing a reality show. Like, you're crazy. Don't do it. And my mom, as well, was like, paris, like, I don't think it's a good idea. And of course, I didn't listen. The night after it aired, my mom called me and just like, you know what? I'm never wrong about anything, but I was wrong about that. You and Nicole are hilarious. It is so amazing. I'm so proud of you. So I was happy that I went with my instincts, that I knew it was the right thing to do.

[A]

No doubt. And she's followed you now onto reality tv. Thank you very much. Kathy Hilton. Do you watch?

[B]

Yes. She's so funny.

[A]

She's. First of all, she's the best. She's so unbelievably funny. But again, someone who's very true to herself, you just feel like, Kathy Hilton's gonna be Kathy Hilton. No matter what happens on that show, she's just gonna. She's gonna roll up and say whatever she wants.

[B]

She's the real og.

[A]

Yeah, she really is. When did you decide. Talking, like, of being yourself, when did you decide to almost stop letting the world define you and really own the narrative of your life and your character?

[B]

I think through my documentary, this is Paris, that was the first time that I kind of showed who I really was behind the character and told people the reason why. And people got to know me on an even deeper level and see that I am a human and that I've been through a lot in my life. And I think that nobody obviously knew that before, so they didn't know and just that there was so much more to me than the world knew.

[A]

Yeah, I think that that really came through. And in a way, I think that, to me, it was one of those real moments of sort of, like, everyone had to, like, shut up. Like, in a way, you know, it's like, a very defining thing. What has it been like since you aired that documentary? Like, have you noticed a big difference in the way people treat you or respond to you?

[B]

Definitely just through my documentary, and then next with my memoir and really telling my whole story. And it's just been incredible, just connecting with so many people who come up to me on the street, just saying, thank you for your book. Like, it changed my life, and I went through the same things as you did, and it made me feel less alone. And how many parents have told me, thank you for telling your story. It's healed my family. It's just been amazing. Like, the power in telling your truth and your story, having people just know who I am rather than the character that they thought that they knew.

[A]

How hard was it for you?

[B]

Very hard. Just, you know, when you're so used to hiding who you are almost. Because I think as a teenager, just going and being sent to these schools and just going through so much that was so painful, and then, you know, developing a character almost as, like, this armor or shield, and then the whole world thinking that and just being so misunderstood. So then to finally just show who I am, it's just been so liberating and just so healing as well.

[A]

What was the decision that led you.

[B]

There in the documentary? The original premise for it was never supposed to be about that. It was just supposed. I just felt so underestimated for so long, and I accomplished so much. And, you know, no matter what I did, people just looked at me as, like, oh, the party girl. Or, you know, simple life, dumb blonde. And I was just sick of that. So I just wanted to show who I was and my businesses and everything that I'd accomplished. And then the director and I became very close, and then I just started telling her the real story. It's just been, like, this whole process. And also with the world shutting down during 2020, it was the first time that I could have time to actually, like, sit in one place and reflect on my life. Because before that, you know, for two decades, I was on the road, traveling over 250 days out of the year. There was never time to actually, like, sit and, like, think about everything in my life. To have that time was very amazing. Just to be able to get to.

[A]

Know myself, it was like a gift, and I feel like it was a gift to so many people because you. You opened up a big conversation that had been swept under the carpet that so many people weren't able to speak about. How's the advocacy that that's come out of that and what you're doing right now, how has that shaped you as a businesswoman?

[B]

It's been the most meaningful work of my life. I've done a lot that I'm proud of. But my advocacy work and making a difference for so many children around the world has been so empowering and just to be the voice for so many who don't have a voice and to make true impact. Like, I've already changed 13 state laws and passed one federal bill and be passing two more bills in California by this fall to protect children. And that has just been incredible to be able to do that and really turn my pain into a purpose and make a difference in millions of children's lives.

[A]

Did you ever imagine that you would be changing laws, like, in a million years?

[B]

No.

[A]

No.

[B]

Like watching Legally Blonde, I was like, oh, that's amazing.

[A]

But she's cute. Yeah.

[B]

I never thought I would be, like, doing that. It's really incredible. It just really shows the true power of your truth.

[A]

Yeah. And what happens when, you know, you are, to your credit, when you're so honest, when you're so consistent? I think that that comes back to you. You know, like, it's like you get the things in life that you deserve so much. And to me, it's, like, so clear that you were supposed to have that moment with that director, even if you didn't set out to do it in that way. Like, not just to be, you know, therapeutic for yourself and to give yourself that ease, that burden, but also for so many other people. And, you know, I was reading. I don't know, I found myself in a Reddit whole thread thing, like, lots of people talking about you, and it's really true. You have opened up a conversation that people just weren't having. You've enabled so many people to talk about the pain of going through similar situations to you did. So I take my hat off to you. I think that's incredible. On top of all the insane businesses and the success and your incredible career in entertainment and media, that's just stuff that's legacy stuff, you know, that stuff that you'll be thinking about and people will be thinking about forever and ever, given all of your experience around managers, agents, publicists, teams for the people that are listening to this that aspire to the type of career that you've had, that are thinking about personal branding, creators, influencers, whoever they are. What advice would you give people as they start to build out who gets to work around them?

[B]

My advice is to do your research on people, do background checks, to know that whoever is around you and whoever is on your team represents you. So you want to make sure that it's people who are kind to others and who have good intentions and people who don't want to just use you. And just to really know, it could be easy to be tricked. So I think it's important just to kind of figure out a way to really find out who the people are around you, because not everyone is a good person.

[A]

No, they really are not. Yeah, they really, really are not. I wonder, do you think about, given that your name's Paris Hilton, do you think about your family legacy, the Hilton legacy?

[B]

Do I think about it? Yeah.

[A]

Is that something that's on your. I mean, I wonder if you sit there, you know, I don't know if you're expecting to, like, inherit a gajillion dollars at one point, but, you know, I think a lot of people who have a name like that, it's a wait for them every day. Is that the same for you, or are you so in your own businesses that it's not even a factor?

[B]

For me, I always wanted to be known as Paris, not Hilton. So that's something that's always been, like, a driving force as well for me. I wanted to do my own thing and build my own empire on my own. And my grandfather and I were so close, and he was my business mentor and someone I looked up to so much. I remember we were having dinner one night, and he's like, paris, you work harder than any CEO I know. I'm so proud of you. He's like, and it's so funny. I used to be known as Baron Hilton, and now I'm known as Paris Hilton's grandpa, no doubt. And we were laughing about that, and that made me feel really happy because he's someone I looked up to my entire life.

[A]

What did he teach you?

[B]

Just seeing what they both did, My great grandfather, my grandpa, literally building this entire hotel empire from the ground up was always so inspirational to me. So just teaching me, like, the power of a brand. And in my case, it was like a personal brand. Yeah. A person. And just the importance of, like, hospitality and being kind to everyone and the importance of giving back and philanthropy and family values. Just being a close family.

[A]

I'm always talking to people about starting a side hustle to make some extra cash. My view is that you have to start with what you have, exactly where you are already. And it got me thinking. What about your own home? When you're away, your home doesn't just have to sit there. A lot of people are putting their space to work while they travel by hosting on Airbnb. It's a simple, flexible way to earn a little bit of extra income without a big time commitment. Even just a few nights can help offset travel costs. Meals, or maybe even a nice dinner while you're gone. It's a practical option that doesn't require much, just making your place available while you're away and letting someone else enjoy it. And because you're in control of your schedule, it really can work around your life, not the other way around. If you've got a trip coming up, whether it's work related or just a weekend away, it might be worth looking into. Your home could be more valuable than you think. Check it out at airbnb.com forward/host. Today's segment is brought to you by Bumble, the Go to Dating app for finding love. You all know that I'm a big believer in building things that last in business, in family, but as especially in relationships. And the truth is, dating can feel totally overwhelming. That's why I've noticed so many of my friends and people in my circle turning to Bumble. They've been listening to their community and making changes that actually build trust. Bumble is now photo and phone verified so you know you're actually talking to someone real. And with optional ID verification, you've got the added reassurance that their photos and their age are real too. So no catfish here. I keep hearing the same perspective. Bumble just feels more intentional now. Profiles highlight the things that you have in common right away so it's easier to see if someone aligns with what actually matters to you. And I love that they've added the Dating Advice hub in the app. It's like having a dating expert in your pocket. It's a reminder that dating doesn't have to feel overwhelming. You can take your time, you can laugh at yourself and focus on what feels right for you. So if you've been thinking about the idea of finding love, maybe, just maybe, this is your sign. Bumble's making dating safer, more intentional, and honestly, so much more fun. And isn't that the whole point? Start your love story on Bumble. I read that you announced to your own hotels that you're going to open. And I'm just like, oh, my goodness. Like to do that in your name, in the shadow of what your family have built. What are you going to do with this hotel group that you're opening?

[B]

I'm so excited just to follow in my family's footsteps and create just these incredible spaces. I've traveled all around the world, stayed at the most incredible hotels. So I really know what I wanna do.

[A]

And what are you giving us? What's it gonna be? What are you gonna do in hospitality that nobody is doing? Like, what is it gonna feel like?

[B]

It's just gonna feel iconic and fun and very me. So I can't wait.

[A]

And what else are you working on? I mean, I looked and there's just the most unbelievable list of things that you're doing. And, you know, it's interesting because I thought I did a lot, but I don't even know where to start. You have an album coming out.

[B]

Yes.

[A]

Which is like epic and amazing. You have the Hotels launching. I feel like you might be on your 175th fragrance by this point. But which is. And I say that not, not in a mocking way. Everybody's fragrance gets canceled after number three. Number four. And you are still going in a celebrity fragrance landscape that is all but died. Except from you. Like, I just think that that's incredible. What are you most excited about when you look at. Not what even. What are you most excited about? I am so interested in, like, how you think about all of these things together. Like, what are the commonalities and how do you make a decision about what you're going to do?

[B]

Well, with my fragrances, I always want something that's reflecting my life at that time. And I just released my 30th perfume.

[A]

It's crazy.

[B]

Thank you.

[A]

Isn't it crazy?

[B]

It's so great.

[A]

It's amazing.

[B]

As a little girl, I had a dream of having one perfume. So the fact that I have 30 now is just insane.

[A]

It's insane. What do you like? Surely you don't have them all out. Are you over the first few?

[B]

No, I love all of them.

[A]

You do? I knew that you would say that.

[B]

But this one I'm obsessed with. It's called Iconic and it's just the scent is so beautiful and it just uplifts your mood. The bottle is gorgeous. And now we're working on number 31 right now.

[A]

Is that a long term partnership, Paris? Has that been the same partners, like the whole way through? That's pretty.

[B]

For 20 years now.

[A]

That's pretty epic. No.

[B]

Yes.

[A]

I mean, again, you don't see commercial business relationships in Hollywood that stand the test of time, not 20 years. That's wild.

[B]

Yes.

[A]

And again, I think that's testament to you as a. As a business partner. Right. You do what you say you're going to do. You turn up, you go above and beyond for whatever you've committed to, and it's really, truly impressive.

[B]

Thank you. I love just creating everything from the scent to the bottle to the campaign. And then one of my favorite parts is just going on all the appearances all around the world.

[A]

You like that part? Most famous people hate that fucking part.

[B]

I love it. Do you just. I literally, like, cry sometimes. Just talking to people and hearing their stories, they give me letters and cards, and just the words they say to me just reminds me of the reason that this is why I do what I do. So that just. It makes me so happy. And now with my skincare line, I.

[A]

Was just gonna ask you about that. It was so epic. Thank you for the gifting. That was, like, one of the most insane. I feel like everyone's given up on the epic gifting boxes and yours came and I was like, yeah, she's still going with the over the top, insane. Like, every single product on the planet. Why did you decide to go into beauty with it being such a, like, oversaturated market, so difficult to be competitive? What was the thought there?

[B]

I've always been obsessed with skincare my entire life. I just. I love it so much, and I really wanted to build it from the ground up. All the formulas, the packaging, just the entire thing. And working at the laboratory and coming up with formulas that have real results. And it's just been incredible just seeing these women, we've had clinical testing and just to see the difference in their skin and how much confidence it's brought them. And now just seeing online all of the people who are using it and just how much it's changed their skin. So it just makes me happy to be able to bring that to people so they can feel their most confident and most empowered. And I just. I love skincare. You know how it is.

[A]

I mean, I do know how it is, because first of all, you have the most un. Believable skin on the planet. You really, really do. And I'm always obsessing over. I'm like, what are you using? Who are you seeing? What are you doing? What are the things? But you are, like, truly interested in. Like, this is not just, like another brand. You are like a bit of a skincare, I don't want to say a nerd because you're like the least nerdy girl, but you are right, You're a skincare longevity like nerd. You are in it. Like you know all the things, you know all the ingredients. You're like into the research. And I was pleasantly surprised about how much you know about skincare. And are you, are you really like, are you really involved in that brand in a way that you're like, I wanted this to do something for people. Like, is that what you were trying to get to with this? I'm just trying to understand like what's the white space that you're feeling.

[B]

I just feel like there's so many products out there and a lot of them do not work. A lot of people are just literally, you know, slapping a label on all the same formulas. Like there's now all these companies where people can literally go. And it's like you pick the packaging and they're putting the same lotions in every single bottle.

[A]

You would have been offered all of those deals.

[B]

Yeah. And I was like, I don't want to do that. I want to build these formulas from the ground up. Some of them I went back like 18 times, iterations of each one because I wanted the consistency, the feel, just every part of it and the results to see that these are actually science backed results. I wanted a skincare line I could use and now the whole world could use it.

[A]

What is your beauty routine like? Because I mean, I've spoken to you before, you've said it in public. You don't do botox, you don't do fillers, which I think surprised a lot of people. So talk to us about the beauty routine. Like, what are you doing?

[B]

Well, I take care of my skin like an Olympic athlete. And Heather Nicole, my facialist, I see her three times a week. She comes to my house, to my sleeving spa and we are doing Neurotris, which is like the EMS electric current, which is incredible. I love her skin sculpt device is amazing. It's plasma, hydrafacials, red light therapy, oxygen chamber. I have a hyperbaric chamber, I have the Neolite, like red light bed, which I do every single morning. And then I go into my cryo belt, cryotherapy chamber and I'm just obsessed with all of the different devices and machines. And you saw my spa, I literally have like medical grade, like treatment.

[A]

I mean I nearly didn't go home. I was like this. I Could get like, you know, 50 grands worth of treatments if I just stayed here for a couple of hours.

[B]

Literally. Like the fountain of you.

[A]

It really is the fountain of you.

[B]

So sick.

[A]

So true. You spend in a lot of time in that spa.

[B]

Yes.

[A]

It's unbelievable that you've built that at home. It's so crazy. But I think that this is, I mean, it's a real interest of yours. Cause you are very. You're into the science, you're into the data, you're into the results. Like you really have delved into this longevity space.

[B]

Clearly preventative. That's what I really believe. And just getting to know people all around the world like these just geniuses and biohackers and like Brian Johnson and crazy.

[A]

Oh yes, I met him at yours. Yeah, that's so crazy.

[B]

I love him.

[A]

No, he's. I mean, he's amazing. But on the fitness side of it, like you're not so into it.

[B]

I do pilates, but I don't have a lot of time. So when I have time, I do it. And then I have this. The shaky thing. What is it called?

[A]

Oh, like the. Yeah, I think you got on it at some point. Like power play.

[B]

Power play.

[A]

It's a power play. That's what it is.

[B]

Yeah. The hot pink one.

[A]

That is amazing.

[B]

I've been doing that a lot and that is amazing because it's like shaking all of your cells and like waking everything up. And I love lymphatics. Like the massages. I do that every week. I love it. So good for me.

[A]

How many hours do you think you dedicate to beauty?

[B]

A lot. I do the three facials every week and they're three hours long.

[A]

I know. She takes eight. I mean, first of all, one of the best facials I've ever had in my whole life. It takes so long.

[B]

I know.

[A]

And she has such a lot of equipment. It takes her like an hour to load in. Hence the reason you just bought all the equipment.

[B]

Exactly.

[A]

Now I understand.

[B]

And I've figured out a way. I'm like the multitasking queen. So I will just be laying there doing the facial, doing the body work. I have the Neurotris machine hooked up to the body, so it's like a workout for three hours as well. And then I have my computer, my iPad, and I'm just laying there either doing conference calls or approvals for different product lines, or just listening to music, writing music. I just, every second of that time, I'm working the whole time. So I see it as like beauty and business at once.

[A]

Do you think about the beauty regime and the longevity regime as part of your brand or is it just like a place that you're interested?

[B]

I see it as both for the brand, just to feel my best, look my best, and I just love it. I don't know, it's just like a whole thing. And it's like I could work while doing it. So why not?

[A]

Why not? Tell me about work life balance. Do you believe in work life balance?

[B]

Yes, definitely. With being a mom, I've learned that they'll say no because before I did not say no. So now it's just like everything I do, it has to be something that is impactful, something that's important to me. I love that I'm able to bring my babies with me all around the world. They grow up so fast and I don't want to miss a moment. So I'm always having them with me. If I'm doing rehearsals for one of my concerts, they always come and visit me for a couple hours and every night doing our bedtime stories. And then on the weekends, I don't really go out unless I have to for work. And then if not, it's just me and the kids playing in the dollhouse, hanging out the puppies, cooking, chilling, doing art in our art room.

[A]

You're so cute. What are the trade offs for you? Are there times that you have to turn things down or say no? I always talk about this in my life that, you know, you can't have it all all the time. And I'm interested for somebody like you if you've figured out some magical way that you can or if you have to, you know, have some trade off in your life.

[B]

Since having my babies, I just, my priorities have really shifted. I no longer have FOMO anymore either.

[A]

You doubt?

[B]

Before, I used to, like, go out every single night. Like, I didn't want to miss anything. I'd be like traveling around the world, like on the schedule. It's like, oh, it's Cannes Film Festival. I need to be here. Then I need to go here for Ultra Miami and there. And it's like I was everywhere all at once. And now with them, I'm like, I've seen it all, I've done it all. Unless it's something that's really important or I'm getting paid a lot to be there. I would rather be home chilling in my sweatsuit and just with my kids.

[A]

You really are a homebody, aren't you? So interesting.

[B]

I am a secret introvert.

[A]

It's so unbelievable when you see you, but what I know of you is that you are, you know, a very sweet and quiet and introverted person, which is wild to think about. What's your mothering style? Do you like, do you have any specific beliefs around how you're raising your kids or. And what are you like as a mom?

[B]

I'm a sliving mom.

[A]

Of course you are. What else? Yes, what is a sliving mom? What is this new parenting style?

[B]

A mom that's slays and lives her best life?

[A]

I think we all aspire to be living moms for sure.

[B]

I'm just very playful and fun. We love to like. I'm such a kid at heart as well. So I'm like loving just laying with them in bed, watching cartoons. I love going to Disneyland and arcades and just doing fun kid stuff. I love to cook together. I love to see them smile and laugh and we just always have the best time, all the time. Like they're my best friends.

[A]

Has becoming a mom changed anything about the way you work or the way that you think about your legacy?

[B]

The way I work, it's just about having them there with me as much as possible. I try to do as much as I can from home. A lot of my meetings, I always have them with me. So if I'm doing a fitting or in a meeting with my team or doing an interview, I always have them like on my lap. So just trying to be with them as much as possible.

[A]

Yeah, no, I understand that, of course. And as your kids get older, I guess that that becomes even more of a thing because, I don't know, it all starts to. I mean, I'm just thinking about it so much at the moment. My son just started middle school and so it all becomes so much more real, you know, as they become adults and it all just gets so much more serious.

[B]

How old is he?

[A]

He is 11, turning 12 in December. And you know, I feel like I had him two seconds ago, you know, and it's like I have a 9 year old and two 3 year olds and an 11 year old. And so you think constantly about, you know, what you're doing and how you're spending your time because your time's so unbelievably precious, you know, it's like that's all we have at the end of the day, our time and our energy. So I try to think very carefully about how I spend it and what we're doing, what we're doing with our energy. Feeling run down, foggy or Just off your game, Symbiotica offers high quality supplements designed to support your body from the inside out with clean ingredients and formulas that actually deliver results. Start with the lupizomal glutathione, which supports glowing skin, gut health and anti aging benefits. For a calm, focused mind, there's magnesium L Threonate, known to help with brain fog, stress and restful sleep. And for next level immune and gut support, try the new liquid Colostrum. It's packed with nutrients to strengthen hair, nails, skin and help maintain a healthy gut lining. Each product is thoughtfully formulated and easy to take. No pills, no powders, just flavorful liquid supplements designed for optimal absorption and with monthly delivery, it's simple to stay consistent. Go to symbiotica.com aspire for 20% off plus free shipping that's symbiotica.com aspire for twenty percent off plus free shipping remember that doctor's appointment you've been meaning to schedule but keep putting off? Maybe it's the dental cleaning you keep postponing, an annual checkup that's been delayed way too long, or a dermatologist visit for a skin issue you've been ignoring. Whatever it is, why not book it today? ZocDoc makes it super easy to find the right doctor and schedule an appointment online. You'll probably be able to book before this ad even finishes. Zocdoc is a free app and website where you can search and compare high quality in network doctors. Filter by insurance, location, speciality and verified patient ratings and instantly book the appointment that works for you. Most appointments are available within 24 to 72 hours and same day visits are also an option. My whole team uses Zocdoc and you should too. It really takes the stress out of keeping up with your health. Stop putting off those doctor's appointments and go to zocdoc.com aspire to find and instantly book a top rated doctor today. That's z o c-o c.com aspire zocdoc.com aspire I didn't start a business just to sell products. I started because I saw a problem that needed solving. That passion is what fueled me from day one. But passion alone doesn't get you from idea to powerhouse. You need the right partner and for me that's always been Shopify. Shopify is the platform behind some of the brands you know and love, like Good American, and it's designed to grow with you from the early days when you're just testing an idea, to the moment you're scaling globally. Shopify makes the process seamless. What I love the most is that it brings everything into one place. I can manage online sales, pop ups, even social channels without the chaos of a dozen different tools. And now with Shopify magic and its AI features, I've got an assistant in my pocket helping me write product descriptions, plan content and track performance so that I can focus on the bigger vision. Passion is what sparks an idea. Shopify is what helps turn it into something real, sustainable and scalable. That's how you go from passion to powerhouse. If you're ready to build your empire, head to shopify.com aspire and get started today. I'm so interested because I know that you work a bit with your husband, much like I do, and you both have very demanding careers. And I wanted to ask you what the working dynamic is like between you two. Both very successful, brilliant individuals.

[B]

He is just amazing. He's my best friend. I love just how much he supports me and lifts me up and just makes me the best version of myself and is my biggest cheerleader. He really is always like in the front row at my concerts, like, jumping and like, just making. I just like look down at him and just smile. It's just so cute. He like, always makes me so happy and feel so safe and he's just so loyal and funny and kind and brilliant. He's one of the smartest people I've ever met and works so hard and it's just inspiring to be with him and to get advice from him and he just. It's just like I've never dated or been with a person who's like this. A lot of men before would get very insecure and feel emasculated.

[A]

I bet just be.

[B]

Just not used to being with a successful woman.

[A]

No, I understand that because I think it takes a very big man to be with somebody who is really successful. And, you know, not only is he like a proud, like, just so unbelievably proud of you. Like, I remember going to a dinner and being sat next to him and all he spoke about the entire time was you. And I was like, how in love is this man? Like, that's the sweetest thing. And I was like, jens, you better be talking about me. He's like, I'm absolutely not talking about you. But, you know, he really is. He's really into what you're doing. And I wonder what's the biggest lesson that you've learned from marriage and what makes your partnership work despite being so.

[B]

Much in the spotlight, it matters so much who you marry and who your partner is, that will really predict, I think, everything in your life. Because when you don't feel safe or trusting in a relationship, you're going to turn down things that you shouldn't. I don't know, I just. From before I would be in other relationships, I feel like I would say no to so many things because I would be too scared to leave them. And with him, I just feel like the sky's the limit, anything is possible because I just know that he is my person and he loves me and is obsessed with me and would never hurt me. Now I just can do everything that I want to do in life and always know that he's right there by my side and loves me so much and would do anything for me.

[A]

I mean, you're so lucky for that. What's the working dynamic like? Like, do you guys actually work together? No, no.

[B]

He runs. He's the founder of M13, which is an investment company. And I do my thing, but he is always there with my team, just helping guide things. And I have adhd, so I'm sometimes all over the place. And he's like, very not adhd. He's like.

[A]

Like the opposite. Like a. Like a guy who runs and makes a lot of investments. Does he help you with your investments? Because I know that you started to invest in a lot of companies.

[B]

Yes, he does. He just is one of the most brilliant investors in the world. He knows everything about everything and tech and just all of these. Every day he's getting approached by different companies and is just always researching, looking into everything. So he knows about everything before everyone does. So I'm constantly just learning so much about investing because before I didn't really know how to do any of that. So he's really taught me a lot and just introduced me as well to so many different companies. And yeah, it just opened up this whole new world to me that I didn't know much about before.

[A]

My God, I love that. What made you want to start investing?

[B]

Just seeing the returns from what he's told me about and what I've seen with him. Also just investing in companies that I really believe in, founders that I really love and respect and just being involved in different product lines and just different tech investments and things. And I just find it all very fascinating.

[A]

What is one brutal truth about building an empire that nobody prepared you for?

[B]

Just how important it is to have a team. And that was one of the reasons that I wanted to develop 1111 Media. I was also such a multi hyphenate. And have so much happening in my business. None of these agencies were even prepared for what I was doing because it was so ahead of its time. And I don't think there was anyone who was doing as many different types of projects as myself. So I really wanted to build a company where all of my businesses could be under one umbrella. And it's just been life changing ever since. Basically having this whole machine behind me where it's like my dream factory. So any dream that I have, I'm able to create and just have make happen. And if I didn't have my own company like this, I don't think it would be possible because a lot of the agencies are not really certified to handle something like me.

[A]

They're not set up for you. Best business decision you ever made.

[B]

Do you think best one is creating 1111?

[A]

No doubt it feels like it.

[B]

It really is.

[A]

For that reason, if we were to sit down 20 years from now, what would you want to have accomplished?

[B]

Just continue doing what I'm doing, expanding my brand all around the world and producing content, films and things that have true meaning and that are making incredible impact around the world. To have passed my laws to protect children in all 50 states, to have my own hotels all around the world and just to continue being the best mom and wife and friend and advocates just to be so happy.

[A]

That's so nice. I think you'll do it. I have no doubt. I have no doubt. Is there anyone that inspires you that anyone out there that inspires you from a career point of view or just a general life point of view? Because I feel like you're so many people's idols. Like I just wonder if you have someone that you really look up to.

[B]

I've always looked up to my mom. I think she's such an incredible woman. She's so kind, has the biggest heart, she's so funny. She always wants everyone to be so happy around her. An important piece of advice that she gave me the night before the Simple Life aired. She said, when the show airs tomorrow on vox, your life is going to change forever. And I just want you to never forget. Just the kind, sweet and down to earth girl you are. And, and never let this get to your head. And that's something that I always really kept close to my heart. And I think that's so important to have a family like that behind you who supports you and gives you that type of advice. Because being in this town for my whole life, I've seen so many people come and go and Just seeing how fame has really could change people in a negative way. And I never let that happen.

[A]

No, that's really clear. One last question before we move to Rapid Fire. But what advice would you give your younger self?

[B]

I would say that you're going to go through a lot in life and sometimes it's going to be difficult, but one day you're going to use your voice and make a difference for so many people. To always be kind to yourself. Don't be afraid to show people the real you.

[A]

That's really good, Vice. All right, I'm gonna move to rapid fire. Questions?

[B]

Sweet.

[A]

Okay, here we go. What is the first thing you do when you wake up?

[B]

Go into my red light bed and cryo machine.

[A]

Love it. What a way to wake yourself up. Jesus. What's the last thing you do before you go to bed?

[B]

I take a bubble bath with my husband every night.

[A]

Sexy times.

[B]

I have a huge bath in my bathroom. That and like watch a cartoon.

[A]

You don't watch what cartoons?

[B]

Family Guy or. I watch the Simple Life.

[A]

Do you still watch the Simple Life? Yes, of course. You watch the Simple Life. What time do you go to bed?

[B]

It depends. If I have to wake up really early, I'll like force myself to go to bed like at 11 or 12.

[A]

But you're a night owl, right?

[B]

I'm a night owl, so sometimes I'll be up till like three in the morning.

[A]

Oh, Lord. What's the first fragrance that you ever wore?

[B]

First one was called Joy. It was my grandma and my mom wore back in the day. I loved it.

[A]

What's the favorite Simple Life memory you have?

[B]

Favorite one. There were so many fun moments. We worked at this like mermaid place in Florida. That was so much fun because I was like wearing a mermaid tail for the first time and I was always obsessed with Ariel.

[A]

You felt very at home in your tail.

[B]

Yeah. The mermaid vibes, I loved that. I loved working at Sonic. I thought that was so much fun. I just loved all the families that we would stay with. Everyone was so sweet, especially the lettings. It's so nice we visited them, Nicole and I, for the 20 year reunion and went back to Arkansas, went to the house and hung out with them and it was just so fun just to talk about all the memories together and just see them again. They're so sweet.

[A]

Oh, I love that. What's a book that changed your life?

[B]

The Secret. I love that book. I've read it several times.

[A]

It's a great one. Favorite beauty hack that actually works.

[B]

Paravie My skincare line. And another one is putting ice and water in a bowl and putting your face in it for as long as you can over and over again for like 10 minutes. And it's amazing for depuffing.

[A]

I love that one. Yes. Do you have a parenting mantra that you swear by?

[B]

I would say if you sliv, you live.

[A]

Oh, come on. That's so good. We need T shirts. And baby grows. What's one thing that you valued when you were starting your career that you no longer value?

[B]

Hearing what people think. I think before I just, like, would care about things that don't really matter. The thing that matters the most is what you think of yourself.

[A]

Damn right.

[B]

And how you make people feel.

[A]

Yeah, I couldn't agree more. And what's one thing that you value now that you didn't back in the.

[B]

Day just how precious time is? Time is the most precious thing in the world. And before, I just was always living in the moment. But now with my babies, time matters so much. They grow up so fast every day. I'm like, oh my God, they're so tall, so big. So just really just cherishing every single moment.

[A]

Amazing. Paris, you are incredible. Thank you so much, my love. This is heaven. If you're loving this podcast, be sure to click follow on your favorite listening platform. While you're there, give us a review and a five star rating and share an episode you loved with a friend. We'll be so grateful. Aspire with Emma Greed is presented by Audacy. I'm your host, Emma Greed, our executive producer. Our producers are Corrine Gilliatt Fisher, Derek Brown and me. Our executive producers from Audacy are Maddy Sprung Keyser, Leah Reese Dennis, Asha Saludja and Jenna Weiss Berman. Stephen Key is our senior producer. Sound design and engineering by Bill Schultz. Angela Peluso is our booker. Original music by Charles Black. Video production by Evan Cox, Kirk Courtney, Andrew Steele, Carlos Delgado and Arnie Agassi. Social media by Olivia Homan. Special thanks to Brittany Smith, Sydney Ford, my teams at the lead company and wme. Maura Curran, Josephina Francis, Hilary Schuff, Eric Donnelly, Kate Hutchinson, Rose, Tim Meekol, Sean Cherry and Lauren Vieira. If you have questions for me, you can DM me at Aspire with Emma Greed. Greed is spelled G R E D e. That's Aspire A S P I r E with Emma Greed. Or you can submit a question to me on my website Emagreed me. Look, we get it. You can hardly go anywhere or do anything these days without hearing AI this or AI that. And if you're like most people when it comes to AI, you're impressed but have a few concerns. But what if AI was used not as a tool to replace people, but as a way to help understand people better? AI from SurveyMonkey is designed to do just that, from crafting the perfect survey, which is harder than you might think, to analysis that digs deep, finds patterns and surfaces trends quickly. SurveyMonkey's powerful suite of AI capabilities makes it faster and easier than ever before to get insight from real people, helping you make confident decisions for your business. Try it [e-mail] Emma.