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Assembly Required with Stacey Abrams is brought to you by Bilt. Rent is a huge expense. Nobody really likes paying it and feeling like it's a sunk cost, but BILT makes it worth it. BILT is revolutionizing how millions think about paying rent by rewarding their members with points and exclusive benefits around their neighborhood every single month. By paying rent through bilt, you earn flexible points that can be redeemed towards hundreds of hotels and airlines, a future rent payment, your next Lyft ride, and more. But it doesn't stop there. BILT is about making your entire neighborhood more rewarding. You can dine out at your favorite local restaurants and earn additional points, get VIP treatment at certain fitness studios, and enjoy exclusive experiences just for BILT members every month. BILT is turning a monthly expense into an opportunity to earn rewards and discover the best that your neighborhood has to offer. Your rent is finally working for you. Earn points on rent and around your neighborhood, wherever you call home, by going to joinbuilt.comassembly that's J-O-I N B I L T.comassembly make sure you use our URL so they know we sent you. Welcome to Assembly Required with Stacey Abrams from Crooked Media. I'm your host, Stacey Abrams. My deepest appreciation to those of you who have already joined the 10 Steps campaign, ready to recognize what's unfolding, activate to fight back, and build the country we deserve. Assembly Required was launched with this goal in mind, and though I didn't expect the real world test to be the rise of authoritarianism in 2025, I know we have the ability to meet it. But as we discussed here, we are obliged to confront the issues, know why they matter, and then find solutions. One of the most pernicious and seductive keys to the autocrat and his ilk is the use of propaganda. But to make it work, you have to weaken access to the truth and reality and then fill in the vacuum. So imagine a woman at a grocery store. She's only buying organic Whole Foods. She keeps her kids away from the Lucky Charms and other TV friendly cereals. She has a vitamin cabinet stockpiled with natural herbal remedies, and she has hundreds of videos saved with information they don't want you to know, quote unquote. Once understood primarily as a lifestyle choice, that could mean either crunchy left or yuppie right. The woman I described has been targeted by what is now commonly referred to as maha, short for the Trump aligned Make America Healthy Again movement. Several complex dynamics have weaponized this set of decisions and their consequences for this woman and her family Women have long been underserved by our medical system and women face constant judgment about how they take care of their own bodies, how they parent, how they take care of their households. So cue in no particular order the advent of social media algorithms that proliferate fear based misleading healthcare content and insta experts who found a secret the government is hiding from you. Then marry that to COVID vaccine skepticism and rampant disinformation about the causes of autism and you have a ready made potion for right wing propaganda disguised as revelation. That's what makes Secretary Robert F. Kennedy Jr. Such an effective frontman for this facet of regime change. After his 2024 presidential campaign failed, Kennedy struck up an allyship with Donald Trump in the run up to the election and he brought his followers and adoring fans to the MAGA movement as he guts our public health infrastructure. Now the online right and the vast segments of the health and wellness sphere have merged. Maha Moms villainize vaccines and other scientifically backed health interventions, they ignore public health guidance and they go beyond questioning the medical establishment and to outright rejection of evidence based health care. The Maha mom is one of the many right coded archetypes that have emerged for women on social media and become a recruitment tool for younger generations. We have had trad wives, anti vaxxers, cottage core girls and much, much more. It's a constellation of imagery and content that is influencing young women with messaging about how to discard science and ultimately feminist ideology. To understand why that clip keeps playing in your feed this week on Assembly Required, I brought in two experts, New York Times reporter Emma Goldberg and content creator and podcast host Kate Glavin, to walk us through how these issues are connected. They will help explain the Maha movement's growing influence on women and how we can understand and combat the health and wellness misinformation and the disinformation influencing their radicalization. Emma Goldberg Kate Glavin, welcome to Assembly Required.
