Transcript
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Contact us before canceling entire account to continue bill credits or credit stop and balance and required finance agreement is due. Welcome to Assembly Required with Stacey Abrams from Cricut Media. I'm your host Stacey Abrams. On our show, we take what feels like impractical problems, break them down and figure out workable solutions. We won't solve everything, but it's a start A few months ago, as I scrolled through my FYP on TikTok, a creator was fretting about the intersection of technology and art, waxing a bit nostalgic about the good old days of patrons as protectors of talent. Of course, patrons only supported certain artists and specific styles, leaving most artists to find their own way. Governments have dipped their toes into the economics of arts and culture with funding, but never as fully as they should because art is a real job and it's big business. In fact, the nonprofit arts and culture industry generates more than 165 billion in economic activity, which support nearly 5 million jobs and generates almost 30 billion in government revenue. But today's conversation is not about the woeful lack of true public funding for the arts as a cultural and business obligation. Instead, I bring you the topic that brought the Tiktoker to my feed. Today's conversation will focus on technology's impact, on how artists and musicians create and monetize their work, and what that might mean for culture, the economy, and how our public discourse will unfold or collapse.
Stacey Abrams (2:02)
Open the pod bay doors, Hal. I'm sorry, Dave.
Kenna (2:07)
I'm afraid I can't do that, despite Hal's stubborn refusal to comply. In Stanley Kubrick's 2001 A Space Odyssey, which came out in 1968, the artificial intelligence, or AI, of science fiction has morphed into the Ready Companion of 2024. AI unlocks your phone, does your homework, and changes the temperature in your living room. Technology lives within your Instagram feed as the content you see is selected, ranked, and delivered to you by multiple machine learning models working together. If you've heard the eerily chatty podcast that AI can now generate. You might be wondering if I'm real. I Am AI also sounds like Ghostwriter777's heart on my sleeve, which featured AI generated fake vocals from Drake and the Weeknd in April 2023. That song quickly went viral after being uploaded to streaming services. It was just as quickly removed after the label representing both artists, Universal Music Group, released a statement condemning the song as infringing content created with generative AI. But the song racked up about 600,000 streams on Spotify before the platform took it down, catching the attention of Spotify CEO Daniel Ek. While he acknowledged the copyright infringement concerns created by Heart on My Sleeve and similar songs made with AI tools, Ek said this could be potentially huge for creativity and would lead to more music, which is 1 great culturally and 2 benefits Spotify because the more creators they have on their service, the more opportunity Spotify has to grow engagement and wait for it its own revenue. Recently, Hollywood writers and actors went on strike over legitimate fears of technology encroaching on their terrain, and other artists have raised concerns about the absolute lack of concern that AI has generated in their fields. Influencers are also being challenged by AI generated bots who are engaging, dynamic and totally making it up. Across the arts and culture domain, artists have watched the field of play transform seemingly overnight via different technologies, including the growth in streaming, which now represents over 80% of recorded music revenue. But not a lot of the money is finding its way to the actual artist behind the music. Streamers rely on technology to curate for their consumers and for example, AI could help them replace artists or at least create more competition for musicians. This vise showcases technology's potential to further cram down their ability to make a living with their craft. For example, on average, musicians receive a royalty of between 0.003 cents and 0.005 cents per stream. Earlier this year, Congresswoman Rashida Tlaib did the math on what that means. It would take more than 800,000 streams per month to make equivalent of $15 an hour and the vast majority of our artists are on platforms like Apple Music, Spotify, and even for them, they never ever get to 800,000 streams in a year. In addition to underpayment, earlier this year the nonprofit Artist Rights alliance issued a letter calling on tech companies, digital service providers and AI developers to, quote, cease the use of artificial intelligence to infringe upon and devalue the rights of human artists, stressing that any use of AI be done responsibly. The note featured more than 200 signatures, including the likes of Billie Eilish, Pearl Jam, Nicki Minaj and Miranda Lambert, as well as the estates of Bob Marley and Frank Sinatra. The letter also notes that while these artists agree that AI and by extension technology, has enormous potential to advance human creativity, they fear that some platforms and developers are employing this nearly limitless technology to sabotage and undermine artists, songwriters, musicians and rights holders. However, the letter has no force and effect, and with legislation to support artists and regulate technology still in the works, musicians and their interests are offered little protection. For other artists who do not enjoy the organizing or platforming of musicians or actors or writers, the potential of AI and the expansion of technology loom as both tool and weapon. You are like the Sun DreamTrack, which is being tested as an integration into YouTube's TikTok rival YouTube Shorts, allows creators to make AI generated songs with the voices of famous artists. That's from a report earlier this year when a number of musical artists agreed to let YouTube use their voices in exchange for compensation. One of the CNBC journalists described it as quote, if you can't beat them, join them. Between capitulation and resentment is a whole universe of opportunity to get it right. The materials generated by artists are part of what makes AI operable. The term machine learning refers to feeding massive amounts of information into a dataset that trains the AI to imitate the subject matter and create new patterns and projects. In fact, part of the negotiation happening right now is about guardrails who gets to use an artist's voice for what and for how much. Which is why musicians and other artists are speaking out about how training AI on their work without compensation infringes on their copyright. It also steps on the bottom line of the companies that manage those copyrights. So you guessed it, you're already seeing lawsuits and complaints from visual artist and Getty images, from recording artists and industry stalwarts and music labels, all against AI companies for using their copyrighted images, songs, music, what have you as inputs. Interestingly, the warning shots are being fired at AI companies even as other technology platforms like streaming are the most common place you'll find these AI tools and this evolving technology. So where does this leave the artists themselves? Well, I figured we'd ask one and I couldn't think of anyone better to ask than Grammy and Emmy nominated artist Kna, who you may know as Kenna. While the enigmatic Kna has worked with the likes of Pharrell Williams and Childish Gambino, he is also a social media pioneer. He's also a brand strategist and a philanthropist whose transmedia platform Summit on. The summit raised awareness for clean water initiatives. That work helps secure 400 million in funding from Congress. And in addition to investing in technologies that help artists access resources in the digital world, KNA is partnering with Fortune 50 companies to drive innovation in technology and AI. We'll get into how he plans to fix all of this right after the break. Welcome to the podcast kna, otherwise known as K. Yes.
