YAMM Services works with nonprofits on fundraising, communications, storytelling, and community-centred growth. Founder Janine Ayoub has seen how nonprofits struggle to capture and communicate their impact, but she’s also seen the approaches that move the needle. In this episode, Janine offers practical starting points for telling better stories, and makes a case for prioritizing consistency and authenticity over perfection. She also introduces Anqido, a beta impact and project-management platform that turns nonprofit work and data into dashboards, reports, and clearer impact stories.

00:00 Introduction

02:04 Janine’s Journey

04:07 The Common Struggle to Communicate Impact

06:16 Beyond the Numbers

08:11 How a Narrative Shift Increased Grant Approvals

10:17 Where to Start

12:27 Centering Communities Over Donors

15:21 Authenticity Over Perfection

16:37 Anqido Platform Preview

19:33 Final Reflections

20:57 Outro and Resources

Find out more about YAMM Services

About the Raising Impact: Storytelling for Nonprofits podcast

Raising Impact: Storytelling for Nonprofits is a podcast for nonprofit leaders, fundraisers, and community-minded professionals who want to use storytelling more intentionally. Each episode features conversations about how story builds connection, strengthens fundraising, and supports long-term growth. Grounded in the realities of nonprofit work, the podcast explores practical ideas, lived experience, and real-world approaches to communication, community, and impact.

If your organization could use help turning its stories into stronger fundraising, visit collaborativecause.ca.

New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.