The same story can be told in many different ways. In this episode, The Gaia Project’s Strategic Partnerships Manager, Travis Daley, shares how this environmental and climate education organization adapts its storytelling depending on the audience (i.e. teachers vs government stakeholders vs donors) to make sure they resonate. He also brings insights on training your team to collect stories, how numbers intersect with narrative, and how The Gaia Project is doing more through cross-collaboration.

00:37 Meet Travis Daley from The Gaia Project
02:03 The Gaia Project's Mission and Programs
03:52 Storytelling By and For Different Audiences
09:31 Training Your Team to Collect Stories
13:12 The Differences in How Kids and Adults Tell Stories
14:33 Using Numbers to Support Your Narrative
18:47 Telling Stories in Tight Knit Communities
21:31 Doing More Through Cross-Collaboration

Find out more about The Gaia Project

Website: thegaiaproject.ca
Facebook: facebook.com/gaiaproject
Instagram: instagram.com/thegaiaproject_
LinkedIn: linkedin.com/company/thegaiaproject-projetgaia
TikTok: tiktok.com/@thegaiaproject_

About the Atlantic IMPACT podcast

Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.

Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories.

The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.