“ Storytelling is imperfect and very human. And that's what makes it accessible.” In this episode, Lynn Panting of Business and Arts NL joins us to talk about storytelling, creativity, and connection. Lynn shares insights into the organization’s new Narrative Marketing Initiative, how to prioritize storytelling when capacity is limited, and the value of starting small and staying consistent.

00:30 Introducing Lynn Panting and Business and Arts NL
03:44 The Narrative Marketing Initiative
09:35 Mentorship Success Stories
13:11 Best Formats for Storytelling
14:54 How to Get Started With Storytelling
18:07 Overcoming Capacity Challenges
21:15 The Role of Consistency and Regularity in Storytelling
22:00 How Artists Benefit from Sharing Their Story

Find out more about Business and Arts NL

Website: businessandartsnl.com
Instagram: instagram.com/businessandartsnl
Facebook: facebook.com/BusinessandArtsNL
X: x.com/BizArtsNL
YouTube:youtube.com/channel/UC3bzv4IcmsrmwrOgOsRrz-g
LinkedIn: linkedin.com/company/business-and-arts-nl

About the Atlantic IMPACT podcast

Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.

Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories.

The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.